What DynamicHR does

DynamicHR is a Professional Employer Organization (PEO) headquartered in Auburn Hills, Michigan, founded in 2002 and operating as an independent, privately held firm. The company delivers outsourced human resources, payroll processing, benefits administration, workers' compensation coverage, regulatory compliance, risk management, and human capital management (HCM) technology to small and mid-sized businesses, typically with 5 to 500 employees. DynamicHR operates through a co-employment model, sharing employer-of-record liability with client companies in exchange for bundled service fees, and positions itself as 'Michigan's Largest Local Independent PEO' with physical offices in Auburn Hills, Grandville, and Indian River.

The service portfolio is delivered through tiered pricing packages ranging from approximately $19 to $90 per employee per month, modularizing access to core HR support, payroll, group benefits procurement, workers' comp insurance, and proprietary HCM software. Revenue mechanics rely on per-employee-per-month (PEPM) fees paid by client employers, supplemented by pass-through economics on benefits premiums and workers' comp policies, with the firm's value proposition grounded in group purchasing power for benefits and workers' compensation that individual SMBs cannot replicate independently. Internal headcount of 101-250 employees supports a client worksite employee base that, based on industry benchmarks for similarly scaled independent PEOs, likely spans thousands of WSEs across Michigan and an expanding nationwide footprint.

DynamicHR competes in the fragmented independent PEO segment against larger national co-employment providers and against digital-first HRIS platforms that increasingly bundle PEO-adjacent features. No external funding rounds, M&A events, or institutional capital raises are disclosed, consistent with a bootstrapped, organic-growth posture over more than two decades of operations. There is no documented AI/ML capability, proprietary model deployment, or research output; the technology stack centers on conventional HCM, payroll, and benefits administration functionality accessible via web and mobile interfaces.

Name

DynamicHR

Legal name

DynamicHR

Website

https://dynamichr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

DynamicHR is an independent Michigan-based Professional Employer Organization founded in 2002 that delivers payroll, benefits, workers' compensation, HR outsourcing, and HCM technology to U.S. small and mid-sized businesses under a co-employment model with tiered per-employee pricing.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) / HR Outsourcing Services

NAICS

Professional Employer Organizations (561330), Payroll Services (541214), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Professional Employer Organizations (56133)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• Professional employer organization
• Payroll processing services
• Employee benefits administration
• HR outsourcing services
• Workers compensation management

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. PEO Services (Professional Employer Organization): Full-service HR outsourcing including payroll processing, tax filing, benefits administration, workers' compensation, and HR support. Priced per employee per month with bundled service tiers.
2. Payroll Services: Standalone payroll processing, tax filing, and compliance services. Base tier at $19/employee/month.
3. Payroll & HR Bundle: Mid-tier bundle combining payroll processing with HR audit services and benefit administration at $50/employee/month.
4. Benefits Administration Add-ons: Additional services including benefit administration ($8/EE/month), payroll specialist ($5/EE/month), and HR specialist ($6/EE/month) add-ons.
5. Health Insurance Group Rates: Access to major health plans, dental, and vision at group rates. Costs vary based on employee selections and are billed separately at group rates.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

DynamicHR is a Professional Employer Organization (PEO) that bundles payroll processing, employee benefits administration (group health, dental, vision, 401(k), HSA/FSA, voluntary benefits), workers' compensation coverage, HR advisory and compliance support, recruiting/talent placement, and HR technology (cloud-based HCM platform with SSO and mobile app) into a single outsourced solution for small and mid-sized U.S. businesses. Services are priced on a per-employee-per-month subscription basis across tiered bundles, with health insurance billed separately at group rates.

Product overview

DynamicHR is a Professional Employer Organization (PEO) offering a unified platform of HR business services. The core offering consists of seven integrated products: HR Business Partner, HR Technology (HCM software with SSO and reporting), Employee Benefits (health insurance and voluntary benefits), Workers' Compensation, Full-Service Payroll, Recruiting Talent, and 401(k) Plan. These products are delivered at three pricing tiers (Payroll at $19/EE/month, Payroll & HR at $50/EE/month, and PEO at $90/EE/month) plus optional add-ons including Plus ($80/EE/month for dedicated team) and PRO Addons (Warmup, Growth, Dynamic). The platform is complemented by free resources like the Benefits Compliance Guide and a Partner Program for referral relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Business Partner
• HR Technology (HCM Platform)
• Employee Benefits
• Workers' Compensation
• Full-Service Payroll
• Recruiting Talent
• 401(k) Plan

Quantifiable outcome

• 15-25% savings on health insurance through group buying power
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Paychex PEO (Paycor): Paychex is a national payroll and PEO provider offering bundled HR outsourcing, benefits administration, and retirement services to SMBs. Highly comparable as a same-category PEO competitor but with vastly broader geographic reach, deeper technology investment, and a publicly-traded parent with greater capital resources.
• ADP TotalSource: ADP TotalSource is the PEO division of ADP, providing co-employment HR outsourcing, benefits, payroll, and compliance for SMBs across all 50 states. Direct competitor in the PEO category with unmatched scale, technology, and brand recognition.

Direct peers

• Insperity: Insperity is one of the largest publicly-traded PEOs in the US, offering full-service HR, payroll, benefits, and workers' comp to SMB and mid-market employers. Closely matches DynamicHR's bundled PEO model and target customer profile (5-500 employee businesses), competing head-to-head for the same buyer persona.
• TriNet: TriNet is a national PEO serving small and mid-sized businesses with HR, payroll, benefits administration, and risk mitigation. Closely comparable bundled PEO offering and target market (SMBs to mid-market), but operates at substantially larger national scale than DynamicHR.
• Justworks: Justworks is a tech-forward PEO offering payroll, benefits, compliance, and HR tools to SMBs via a streamlined software platform. Direct PEO competitor differentiated by a stronger technology and self-service UX, putting pressure on traditional PEOs like DynamicHR on usability and integrations.
• BBSI (Barrett Business Services): BBSI is a PEO and staffing provider focused on small to mid-sized businesses, particularly in construction, manufacturing, agriculture, and transportation. Comparable as a regional-to-national PEO serving similar industrial verticals to DynamicHR's manufacturing and construction focus.
• Vensure Employer Services: Vensure is a national PEO offering payroll, benefits, HR, and workers' comp administration to SMB clients across multiple verticals. Direct competitor in the PEO space with comparable bundled service model and similar SMB target market.
• G&A Partners: G&A Partners is a national PEO providing HR outsourcing, payroll, benefits, and risk management to small and mid-sized businesses. Closely comparable bundled PEO model serving a similar SMB client profile to DynamicHR.
• Sequoia One: Sequoia One is a PEO offering payroll, benefits, HR compliance, and risk management to small and mid-market employers. Direct PEO competitor with comparable bundled offering and target customer profile similar to DynamicHR's 5-500 employee clients.

Regional players

• ExtensisHR: ExtensisHR is a PEO providing HR, payroll, benefits, and workers' comp to SMBs across multiple US regions. Comparable as a regional/multi-state PEO competitor with similar SMB focus and bundled service model to DynamicHR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DynamicHumanResources
• LinkedInlinkedin.com/company/dynamichr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DynamicHR