Click Dealer

What Click Dealer does

Click Dealer is a UK-based vertical SaaS provider founded in 1999 by Gerry Moxham in Stoke-on-Trent, operating as a wholly-owned subsidiary of Evolution Funding Group (rebranded as Centeca in 2026) since 2021. The company sells an integrated dealer management and digital marketing platform to more than 1,800 UK independent and franchise automotive dealerships, with a stated team of 90+ automotive retail specialists and an enterprise field-sales go-to-market offering consultative demonstrations and free consultations.

Name

Click Dealer

Legal name

Click Dealer Limited

Website

https://clickdealer.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Click Dealer is a UK vertical SaaS provider founded in 1999 that sells an integrated dealer management system, website, stock sourcing, lead generation, and digital marketing platform to over 1,800 independent and franchise automotive dealerships across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The company operates as a B2B SaaS provider offering dealership management software on a subscription basis. The 'Click Dealer in a Box' offering provides an all-in-one package bundling websites, stock management, finance tools, and marketing services under one price.
2. Professional Services: Training sessions, consultations, and implementation support services for dealership onboarding

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Click Dealer sells an all-in-one dealer management platform for UK automotive dealerships, combining ClickDMS™ (stock, sales, leads, KPI reporting, MTD VAT and FCA compliance), ClickWeb™ (dealer websites), finance and warranty integrations, lead capture and online reservations, vehicle stock sourcing, and digital marketing services (SEO, PPC, social). The solution is offered primarily as a bundled annual SaaS subscription called 'Click Dealer in a Box' that consolidates websites, stock management, finance tools and marketing under one price and one login.

Product overview

Click Dealer is a dealer-focused technology company offering an integrated platform for automotive retail. Its core product is ClickDMS™, an all-in-one dealer management system combining stock management, sales processing, lead tracking, KPI reporting, and VAT compliance. This platform is complemented by a suite of connected products: ClickWeb™ (high-converting dealer websites), ClickFunding (stock finance integration), ClickWarranty (warranty management), ClickEngage™ (online lead generation/reservations), ClickBuy (vehicle stock sourcing), and ClickAccPack (sales performance bundle). Additional marketing tools include ClickSEO (search engine optimisation), ClickPPC (pay-per-click advertising), ClickSocial (social media marketing), and ClickBlog (content writing). MTD Integration provides HMRC-recognised Making Tax Digital compliance within the DMS, and ClickMedia+ App provides YouTube-powered video management. The entire suite is tied together under the 'Click Dealer in a Box' all-in-one package. The platform is built on AWS cloud infrastructure and is trusted by over 1,800 UK dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• ClickWeb: High-converting dealer website platform
• ClickDMS
• ClickEngage
• ClickBuy
• ClickAccPack
• ClickFunding
• ClickWarranty
• ClickSEO
• ClickPPC
• ClickSocial
• ClickMedia+ App
• Click Dealer in a Box

Products and services

• ClickDMS™ All-in-one cloud-based dealer management system for used car dealerships providing stock management, sales processing, lead tracking, KPI reporting, digital invoicing, FCA RegData submissions, and HMRC Making Tax Digital VAT compliance, hosted on AWS.
• ClickWeb™ High-converting, SEO-optimised dealer websites designed specifically for automotive businesses, featuring responsive design, integrated stock listings, finance tools and schema markup for search engine visibility.
• Click Dealer in a Box All-in-one digital retail and finance solution bundling dealer websites, stock management, lead generation, marketing and finance tools into one package at one price for independent UK dealers.
• ClickEngage™ Online reservation and lead capture tool enabling buyers to build deals, obtain part-exchange prices, sort finance and reserve vehicles 24/7 from dealership websites.
• ClickBuy Vehicle stock sourcing tool that enables dealers to source profitable used vehicle stock directly from private sellers, integrated with vehicle history checks and funding.
• ClickFunding Stock funding integration providing dealers with flexible stock finance options to fund their forecourt inventory via the parent Evolution Funding Group and partners.
• ClickWarranty Warranty provider integration within the DMS enabling dealers to manage vehicle warranties directly from their management system.
• ClickAccPack (Accelerator Pack) Car dealer software bundle designed to boost sales performance by combining multiple Click Dealer tools and features into an accelerator pack.
• ClickSEO Automotive SEO service providing keyword research, content creation, link building and Google My Business management to improve dealer website rankings on Google.
• ClickPPC Pay-per-click advertising service for dealerships managing Google Ads, display advertising and Google Vehicle Ads campaigns to drive leads and sales.
• ClickSocial Social media marketing service for automotive dealerships enabling them to engage car buyers on social platforms through on-brand posts and campaigns.
• MTD Integration (Making Tax Digital) HMRC Recognised MTD-compatible VAT compliance software within ClickDMS enabling digital VAT record-keeping and quarterly submissions for VAT-registered UK dealerships.
• ClickMedia+ App Mobile application for iOS and Android enabling dealers to upload and manage video content via YouTube API Services for their dealership online presence.
• Google Vehicle Ads Service that showcases dealer stock across Google and reaches customers ready to buy via Google Vehicle Ads integration.

Quantifiable outcome

• 687,559 cars sold through the Click Dealer platform in 2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AutoTradercoreTechnology or IntegrationAdvertising partnership providing vehicle listings integration and price indicators within ClickDMS
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider for ClickDMS, providing enterprise-grade security and reliability for dealership data
• eBayminorChannel Partner/ Reseller/ DistributorVehicle listing distribution partnership

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Phyron: Automotive video and AI-driven ad generation platform used by dealers and OEMs; overlaps with Click Dealer's ClickMedia+ and ClickPPC offerings as a more focused, emerging alternative in dealer video marketing.
• Motorway: UK used-car sales platform connecting private sellers to dealers; partially overlaps with Click Dealer's ClickBuy stock-sourcing product and represents an emerging channel for dealer inventory acquisition.

Others

• CarGurus: Global automotive marketplace with a strong UK presence and an existing Click Dealer integration partner; comparable as an adjacent dealer lead-generation and pricing channel rather than a direct DMS competitor.
• Auto Trader UK: UK's largest vehicle listing marketplace and a Click Dealer integration partner; comparable as a core dealer marketing and stock-distribution channel rather than a DMS competitor, but an ecosystem participant dealers commonly evaluate alongside Click Dealer.

Direct peers

• Keyloop: Global dealer management system (DMS) provider formed from the merger of CDK Global International and Automotive Transformation Group; directly competes with ClickDMS across UK franchise and independent dealerships with end-to-end retail, CRM, and inventory tools.
• Pinewood Technologies: UK-listed provider of cloud DMS and integrated dealer software (Pinewood DMS / Pinewood iX); competes head-to-head with Click Dealer for franchise and independent dealer contracts in the UK with similar stock, CRM, and aftersales functionality.
• Driven Automotive (now part of Constellation Software / Volaris): UK-rooted automotive software provider supplying DMS, CRM, and lead-management tools to dealers; competes directly with Click Dealer in the UK dealership software segment.
• Codeweavers: UK automotive fintech software vendor for finance calculators, application journeys, and vehicle valuations; directly comparable to Click Dealer's ClickFunding and finance-integration modules and an existing Click Dealer partner.
• Ivendi: Provider of finance, insurance, and e-commerce software specifically built for UK motor dealers; closely comparable to Click Dealer's finance/warranty and online retailing stack and an existing integration partner.

Broad incumbents

• Cox Automotive UK: Subsidiary of Cox Automotive offering Manheim auctions, Dealer Auction, AutoTrader (UK), and dealer software/services; overlaps with Click Dealer in dealer digital marketing, inventory, and retailing solutions as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClickDealerLTD
• LinkedInlinkedin.com/company/9287592
• Instagraminstagram.com/clickdealerltd
• Xx.com/ClickDealerLTD

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Click Dealer