Intunio
Intunio is a 30-person Gothenburg-based design and development studio founded in 2015, serving global enterprises and growth-stage startups with integrated product design, design systems, IoT/embedded software, and AI-augmented development for industrial, SaaS, and connected-device applications.
- Company typePrivate
- Founded2015
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intunio does
Intunio is a design and technology studio based in Gothenburg, Sweden, founded in 2015 by practitioners with prior experience at The Astonishing Tribe (TAT) — whose interfaces shipped in over 500 million devices — and BlackBerry's BB10 platform organization. The studio delivers integrated product design and software development services spanning native and cross-platform mobile (iOS/Android via SwiftUI, Kotlin, Flutter, React Native), web (React, Vue, headless CMS), IoT and embedded systems (MQTT, Matter, Bluetooth), and AI-augmented delivery using Claude, Cursor, and Codex. Its technical practice is anchored in Clean Architecture, SOLID principles, modular design systems (Figma + Supernova + Storybook), and accessibility per WCAG 2.0. Specialization areas include industrial UX for demanding physical environments (noise, gloves, glare, time pressure) and design system governance for product families with 10+ year lifecycles.
The studio's customer base spans global enterprises — Emerson (Rosemount Tank Radar), Bluescape, Electrolux, Ericsson, Volvo Penta, Scania, Autoliv, Jobnet, NIRA Dynamics — alongside growth-stage companies such as RGNT Motorcycles, Swanholm Technology, Hint, Elk Audio, Enweave, and Matlistan. With approximately 30 employees and 50+ customers served since founding, Intunio operates a project-based professional services model with engagements ranging from short pre-studies (40–320 hours) to multi-year design system foundations and ongoing maintenance retainers (from 80 hours/month). Pricing is quote-based and not publicly disclosed. The company has begun moving beyond pure services with two owned product initiatives: Enweave, an AI conversational sustainability consultant launched in 2025, and Quill, an E-ink UI framework for IoT devices launched in 2026. Geographic reach spans Europe, North America, and Asia, with delivery conducted primarily remotely and supplemented by on-site workshops from the Gothenburg headquarters. Intunio is privately held, founder-operated, and has not raised external institutional capital.
Intunio firmographics
Firmographics- Name
- Intunio
- Legal name
- Intunio AB
- Website
- https://intunio.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intunio is a 30-person Gothenburg-based design and development studio founded in 2015, serving global enterprises and growth-stage startups with integrated product design, design systems, IoT/embedded software, and AI-augmented development for industrial, SaaS, and connected-device applications.
- Ownership category
- akta.pro rank
Intunio industry classification
Industry- Product category
- Digital Product Design & Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Intunio is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Intunio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design and Development Services: Project-based professional services for digital product design and development. Engagements range from pre-studies (40–320 hours) to full product builds and long-term design system partnerships. Pricing is quote-based and project-scoped, typically with fixed-scope deliverables and ongoing retainer relationships for maintenance and governance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Design System Audit |
| Other | Multi-year contract | Design System Foundation |
| Other | Multi-year contract | Design System for Product Family |
| Other | Monthly | Long-term Maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Intunio product offering
Product offeringCore offering
Intunio is a design and technology studio that delivers professional services for digital product definition, design, and development. Engagements span UX research, design system creation (foundation, audit, product family rollouts, long-term governance), native and cross-platform mobile and web development, IoT/embedded systems integration, and AI-augmented product builds, sold as project-scoped and retainer-based engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Quill An E-ink UI framework for IoT devices, inspired by React and SwiftUI, created by Intunio. It enables developers to build advanced applications for IoT form factors including restaurant menus, medical devices, and digital price tags.
- Enweave An AI-driven sustainability consultant delivered as a software service, designed to help companies develop their sustainability goals through a conversational workflow with multi-choice and progress-driven interaction.
- Design System Audit A short, scoped engagement that delivers a gap analysis, prioritized actions, and concrete first steps for existing design systems. Sized at 20–40 hours with delivery in one week.
- Design System Foundation Establishes tokens, core components, Figma structure, initial code implementation, and a first governance model for an organization's design system. Sized at 120–160 hours with delivery in 2–4 weeks.
- Design System for Product Family Expands a foundation design system to support multiple products and teams, providing a complete component library, documentation, governance, and accessibility integration. Sized at 320–480 hours over 2–4 months, often ongoing.
- Long-term Design System Maintenance An ongoing monthly retainer providing a dedicated small team for versioning, breaking changes, documentation, and product team support on a design system. Engagement starts from 80 hours/month on a rolling monthly collaboration.
- Digital Product Design and Development Studio Engagements Integrated design and development services for digital products, including UX research, native and cross-platform mobile apps, web services, IoT/embedded software, branding, and service design. Engagements begin with a pre-study (40–320 hours) and evolve into full product builds and long-term partnerships.
Quantifiable outcome
- Design system reduced development cycles and created more consistent user experience across Emerson's software product family
- +1 more outcomes
Companies that use Intunio
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Intunio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature6 records
Intunio partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Intunio competitors and assessment
Company assessmentDirect peers
- Work & Co: Digital product studio known for integrated design and development teams building apps, sites, and platforms for global brands (Google, Nike, Virgin). Same studio positioning, scale band, and end-to-end UX-to-code delivery model as Intunio.
- Ustwo: Independent digital product studio with studios in London, NYC, and elsewhere, offering integrated design and engineering for mobile, web, and emerging platforms. Closest analogue to Intunio's studio model combining design systems, mobile development, and product engineering.
- Veryday (formerly Flexion): Stockholm-based design and innovation consultancy with strong industrial and IoT UX practice, serving Nordic and global clients. Direct Nordic peer with overlapping IoT/embedded and design system capabilities.
- Crisp (Studio Crisp): Swedish digital product studio offering design and engineering services across web, mobile, and connected products, with a focus on long-term partnerships. Direct competitor for Nordic enterprise design system and product engineering work.
Broad incumbents
- IDEO: Pioneering global design consultancy offering human-centered design, digital product, and innovation strategy across industries. Overlap with Intunio on UX-led product design and enterprise transformation, though IDEO operates at significantly larger scale and breadth.
- R/GA: Global digital agency (part of IPG) combining brand, product, and technology services with a strong connected-product and IoT practice. Comparable to Intunio on integrated design + engineering for connected devices, though at significantly larger scale.
- Pentagram: Independent multi-disciplinary design firm with deep UX/product design practice. Comparable to Intunio in terms of design-led senior-partner model and enterprise brand work, though Pentagram emphasizes brand identity over embedded engineering.
- Frog (frog design): Global design and engineering consultancy under Capgemini Invent, focused on product design, brand, and digital transformation for enterprises. Comparable to Intunio on industrial and tech client work, especially around design systems and connected products.
Others
- Usermind (now part of Tasktop): Adjacent enterprise UX tooling vendor (now part of Tasktop's value stream delivery platform). Useful as an adjacent peer for design-system/governance tooling context rather than a direct services competitor.
- The Astonishing Tribe (TAT): Heritage lineage — original Swedish mobile UX pioneer whose alumni founded Intunio. No longer an independent peer (absorbed into BlackBerry), but cited as Intunio's intellectual forebear and source of its credibility moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intunio social profiles
Digital presenceIntunio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intunio leadership team
Management profileNumber of profiles
Profiles7 records
Intunio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intunio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intunio
What does Intunio do?
Intunio is a design and technology studio that delivers professional services for digital product definition, design, and development. Engagements span UX research, design system creation (foundation, audit, product family rollouts, long-term governance), native and cross-platform mobile and web development, IoT/embedded systems integration, and AI-augmented product builds, sold as project-scoped and retainer-based engagements.
Is Intunio a public or private company?
Intunio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intunio founded?
Intunio was founded in 2015. It employs 11 to 50 people.
Where is Intunio based?
Intunio is headquartered in Göteborg, Sweden, in the Europe region.
How does Intunio make money?
One revenue line is on record: design and Development Services.
Who are Intunio's main competitors?
Direct peers on record are Work & Co, Ustwo, Veryday (formerly Flexion) and Crisp (Studio Crisp). Broad incumbents are IDEO, R/GA, Pentagram and Frog (frog design). Others are Usermind (now part of Tasktop) and The Astonishing Tribe (TAT).
Does Intunio have an API?
No public API is recorded for Intunio.
What industry is Intunio in?
Intunio's product category is Digital Product Design & Development Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 541511 and its SIC code is 7371.