One Broker Group

What One Broker Group does

One Broker Group (legal entity: OBG Real Estate Broker LLC, ORN 17196) is a Dubai-headquartered real estate advisory firm founded in 2013 and led by Founder & CEO Umar Bin Farooq. The company's core business is acting as the exclusive sales and marketing partner for property developers across the UAE, handling product positioning, pricing strategy, and full sales operations while developers focus on construction. Its active portfolio comprises 16 projects with a combined Dh29 billion sales orderbook, split across 12 real estate developments (Dh20 billion development value) and 4 branded luxury hospitality projects (Dh9 billion) under global hotel brands including JW Marriott, W Hotels, DoubleTree by Hilton, and The Luxury Collection, plus Abu Dhabi National Hotels as a developer counterparty on Al Marjan Island, Ras Al Khaimah.

The firm's product surface extends beyond exclusive developer mandates into residential and commercial sales and leasing (Dubai), holiday home management (via partner Richstay.ae), interior design services, and handover/snagging inspections. Distribution is delivered through a direct enterprise sales motion for developer mandates and an extensive global broker referral network — formalized through a Partner Agency Program — alongside a self-serve website (obg.ae) for end-buyer property browsing and investor education via Area Guides and the 'Beyond the Blueprint' podcast. Geographic footprint is concentrated in Dubai and Ras Al Khaimah.

Revenue is generated on a transaction-fee / commission basis tied to the Dh29 billion mandate orderbook. The firm is privately held, employs 51–100 people, holds UAE broker licensing (ORN 17196), and reports no proprietary technology platform — its competitive position rests on developer relationships, hospitality-brand mandates, and broker-network reach rather than on a technology stack.

Name

One Broker Group

Legal name

OBG Real Estate Broker LLC

Website

https://obg.ae

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

One Broker Group is a Dubai-based real estate advisory firm acting as exclusive sales and marketing partner for UAE property developers, managing a Dh29 billion orderbook across 16 projects including luxury branded residences under JW Marriott, W Hotels, DoubleTree by Hilton, and The Luxury Collection, serving developers and HNW investors in Dubai and Ras Al Khaimah.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate brokerage
• Property sales
• Developer sales partner
• Branded residences
• Property advisory

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Exclusive Sales & Marketing Commissions: One Broker Group earns commissions as the exclusive sales and marketing partner for property developers, handling product positioning, pricing, and full sales operations. The firm works across both residential real estate and branded hospitality developments, with a Dh29 billion sales orderbook indicating substantial transaction volume.
2. Hospitality Branded Residence Sales: Marketing branded luxury hospitality projects worth Dh9 billion in partnership with global hospitality brands, generating transaction-based commissions on sales of luxury residences.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

One Broker Group acts as an exclusive sales and marketing partner for property developers in the UAE, handling product positioning, pricing, and full sales operations for residential real estate and branded luxury hospitality projects. The firm also provides residential and commercial property sales and leasing services, holiday home management, interior design, and handover/snagging services to end-buyers and investors across Dubai and Ras Al Khaimah.

Product overview

One Broker Group is a Dubai-based real estate advisory firm offering a unified platform of property services. The core offering centers on exclusive sales and marketing partnerships with property developers, handling positioning, pricing, and sales operations. The portfolio spans residential and commercial property sales and leasing, complemented by specialized services including Holiday Homes (short-term rentals via Richstay partnership), Interior Design Services, and Handover/Snagging inspections. Developer-facing offerings include a 360-degree development services approach and the Beyond the Blueprint podcast. The firm also manages a Partner Agency Program for broker network collaboration and provides investor education via Area Guides. Exclusive projects are organized into Current, Future, and Past sub-brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Exclusive Sales & Marketing Services for Developers One Broker Group acts as the exclusive sales and marketing partner for property developers, handling product positioning, pricing, and full sales operations while developers focus on construction. Services span residential and branded luxury hospitality projects across Dubai and Ras Al Khaimah.
• Residential Property Sales End-to-end residential property sales services across Dubai and Ras Al Khaimah, covering off-plan and ready properties for individual buyers and investors.
• Residential Property Leasing Residential leasing services for properties in Dubai, connecting landlords with prospective tenants.
• Commercial Property Sales Commercial property sales services for office, retail, and other commercial real estate in Dubai.
• Commercial Property Leasing Commercial property leasing services for office and retail spaces in Dubai.
• Holiday Homes Short-term and vacation rental management services for holiday home investments, with property management handled through partner Richstay.ae.
• Interior Design Services Expert interior design services to enhance the appeal of residences or investment properties.
• Handover / Snagging Services Expert property snagging services in Dubai to identify defects and issues during handover, ensuring quality assurance for property buyers.
• Partner Agency Program A partner agency program enabling other real estate agencies to collaborate with One Broker Group and accelerate their business success through the firm's broker network.
• Developer Services (360-degree Approach) Comprehensive bespoke services for property developers including sales and marketing support, positioning, and operational assistance via a 360-degree approach.

Quantifiable outcome

• Dh29 billion in total sales orderbook across 16 projects
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• WOW ResortscoreStrategic or Co-development Partner · 18 May 2026WOW Resorts hosted a signing ceremony at The St. Regis Downtown Dubai marking the JW Marriott Al Marjan Island project milestone, with One Broker Group engaged as the exclusive sales partner for this development.
• China Road and Bridge Corporation (CRBC)supportingImplementation/ SI/ Consulting Partner · 18 May 2026CRBC is the construction contractor engaged for the JW Marriott Al Marjan Island Resort & Residences project, working alongside appointed contractor Edifice Middle East LLC. OBG is the exclusive sales partner for this project.
• Edifice Middle East LLCsupportingImplementation/ SI/ Consulting Partner · 18 May 2026Edifice Middle East LLC is the appointed contractor for the JW Marriott Al Marjan Island Resort & Residences project, with OBG serving as the exclusive sales partner.
• JW Marriott (Marriott International)coreGTM or Marketing Partner · 26 February 2026One Broker Group serves as the exclusive sales partner for JW Marriott-branded residential properties in the UAE, including the JW Marriott Al Marjan Island Resort & Residences in Ras Al Khaimah — billed as the first JW Marriott-branded residential property in the GCC.
• W Hotels (Marriott International)coreGTM or Marketing Partner · 26 February 2026One Broker Group is the exclusive sales partner for W Hotels branded residence projects being marketed in the UAE, as part of the firm's Dh9 billion branded luxury hospitality portfolio.
• DoubleTree by HiltoncoreGTM or Marketing Partner · 26 February 2026One Broker Group is the exclusive sales partner for DoubleTree by Hilton branded residence projects in the UAE, one of four global hospitality brands the firm works with.
• The Luxury Collection (Marriott International)coreGTM or Marketing Partner · 26 February 2026One Broker Group is the exclusive sales partner for The Luxury Collection branded residences, including The Residences at Nasim Al Bahr on Al Marjan Island, Ras Al Khaimah.
• Abu Dhabi National Hotels (ADNH)coreGTM or Marketing Partner · 10 November 2025ADNH launched the Dh3 billion Nasim Al Bahr Residences on Al Marjan Island, with One Broker Group serving as the exclusive sales and marketing partner for the luxury waterfront development under Marriott International's Luxury Collection.
• Richstay.aesupportingChannel Partner/ Reseller/ Distributor · 1 January 2024Richstay.ae is the holiday home management partner referenced on One Broker Group's website, handling short-term rental operations for holiday home investors sourced through OBG.
• Partner Agencies (Broker Network)coreChannel Partner/ Reseller/ Distributor · 1 January 2024One Broker Group invites agencies to become a partner agency, connecting real estate brokers worldwide for unparalleled market success. This forms the core referral and distribution network for project sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Driven Properties: Dubai-based full-service real estate brokerage handling residential and commercial sales, leasing, and off-plan inventory. Comparable to OBG in target market, service mix, and developer relationships in Dubai.
• Luxhabitat Sotheby's International Realty: Dubai luxury real estate brokerage affiliated with Sotheby's International Realty. Closely comparable to OBG's luxury residential and branded-residence focus in Dubai.
• Better Homes: One of Dubai's largest residential and commercial brokerages, offering sales, leasing, and property management across the UAE. Directly comparable to OBG's core residential brokerage and leasing lines in Dubai.
• Allsopp & Allsopp: Long-established Dubai brokerage offering residential and commercial sales, leasing, and property management. Comparable to OBG's diversified Dubai brokerage operations and HNW client focus.
• Hamptons International UAE: UAE arm of the Hamptons International luxury brand, focused on premium Dubai residential. Comparable to OBG's HNW buyer targeting and luxury segment positioning.
• Engel & Völkers Middle East: Global luxury real estate franchise with a strong Dubai presence serving HNW buyers and developers. Comparable to OBG's luxury international buyer reach and branded-residence sales.

Broad incumbents

• Knight Frank Middle East: Global property consultancy with significant Dubai and wider Middle East operations spanning residential, commercial, and advisory services. Comparable to OBG's developer advisory work but operating at broader scale across the region.
• DAMAC Properties: Major UAE developer of luxury and branded residences (including DAMAC Maison and partner projects with global hotel brands) with substantial in-house sales capability. Comparable in end-product and buyer base but vertically integrated unlike OBG's outsourced sales-partner model.
• Savills Middle East: International real estate services firm with Dubai offices covering residential sales, advisory, and investment. Comparable to OBG's luxury brokerage and developer mandate work but with a broader regional portfolio.
• Emaar Properties: UAE's largest developer with in-house sales operations for its extensive residential and branded-residence portfolio. A potential competitive threat as a developer that could in-source the exclusive mandate role OBG plays for smaller developers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onebrokergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Broker Group