2theloo
2theloo is a Dutch operator founded in 2011 that builds, installs, and manages premium public restrooms at motorway, railway, shopping-center, and EV-charging sites through B2B partnerships with Shell, Total, Q8, SNCF, NMBS, and Klepierre across 8 European countries.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What 2theloo does
2theloo Holding B.V. is a Dutch private company founded in 2011 and headquartered in Amsterdam that operates premium public restrooms at high-traffic locations across 8 European countries (Netherlands, Belgium, France, Germany, Spain, Luxembourg, UK). The company serves ~175 locations and approximately 45+ million visitors annually, addressing hygiene, comfort, and accessibility gaps at motorway rest stops, railway stations, shopping centers, municipalities, and — increasingly — EV charging hubs. It operates exclusively through B2B partnerships with large anchor tenants rather than direct-to-consumer, including Shell (50+ highway locations since 2013), Total Energies, Q8 (EV stations from 2026), SNCF, NMBS (12 Belgian stations), ADIF, Klepierre, and the City of Paris.
The core product is the Full Toilet Concept, an end-to-end offering covering design, modular prefabricated construction, installation, cleaning, maintenance, quality control, and data insights. Two newer product lines — the Standalone Toilet Concept for modular deployment at EV charging and remote sites, and Smart Entrance Solutions (turnstiles with payment, access control, and data capture, offered as Turnstile-as-a-Service) — extend the platform into productized technology and licensing. Underlying technology includes motion-sensor activated flushing and taps, modular prefabricated construction using reusable materials, and payment-enabled access gates with 99% uptime SLAs and 24-hour repair response.
The revenue model is multi-stream and B2B-anchored: per-visit transaction fees at flagship locations (e.g., EUR 1 at Antwerp Central Station), construction and installation project revenue, recurring managed services for cleaning and maintenance, subscription-style Turnstile-as-a-Service with per-use revenue, and affiliate commission from retail vouchers issued at checkout (€0.30–€5.00 discounts at partner retailers including Shell, Total, Leonidas, Relay, and others). Reported 2024 metrics include 22% revenue growth and EUR 2.7M operating profit — the strongest year on record — with management targeting continued growth into 2025-2026 driven by Shell location upgrades, the Q8 EV charging rollout, and the Standalone and Smart Entrance product lines.
2theloo firmographics
Firmographics- Name
- 2theloo
- Legal name
- 2theloo Holding B.V.
- Website
- https://2theloo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 2theloo is a Dutch operator founded in 2011 that builds, installs, and manages premium public restrooms at motorway, railway, shopping-center, and EV-charging sites through B2B partnerships with Shell, Total, Q8, SNCF, NMBS, and Klepierre across 8 European countries.
- Ownership category
- akta.pro rank
2theloo industry classification
Industry- Product category
- Public Restroom Services
- NAICS
- Janitorial Services (56172), Personal and Laundry Services (812)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)
- akta.pro secondary industry
- Portable Toilet Rental & Servicing (BPALAMAF)
Keywords
Where 2theloo is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
2theloo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Paid Toilet Access: Visitors pay an entrance fee at select locations. Example: €1 entrance fee at Antwerp Central Station, including night toilet access. This is a per-visit transaction model at point of entry.
- Construction and Installation Services: 2theloo designs, builds, and installs toilet facilities for partners. Full project management from design through construction and handover. Partners include Shell, Total, Q8, ADIF, and SNCF.
- Operations and Maintenance Services: Ongoing cleaning, repair and maintenance services with guaranteed uptime and 24-hour repair response time. Optional managed services for partners or self-managed options.
- Smart Gate Technology (Turnstile-as-a-Service): Equipment-as-a-service model for smart entrance gates. No upfront investment required from partners. Revenue generated per gate usage. Includes maintenance with 99% uptime guarantee and loyalty voucher integration.
- Retail Voucher Commissions: Discount vouchers issued at toilet locations drive customers to retail partners. Partners include Leonidas, Zest, Chez Albert, Relay (NMBS), Madmum Coffee, Shop & Go, Philippo Flowers, Total, Shell. Revenue appears to be commission-based from partner retailer transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard entrance fee at flagship locations |
| Transaction based/ take rate | Pay-as-you-go | Partner retailer voucher discounts |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels6 records
2theloo product offering
Product offeringCore offering
2theloo designs, builds, installs, and operates clean and sustainable public restroom facilities through long-term B2B partnerships with motorway operators (Shell, Total, Q8), railway companies (SNCF, NMBS, ADIF), shopping center operators (Klepierre), and municipalities (City of Paris). It operates approximately 175 locations across 8 European countries, offering modular construction, ongoing cleaning and maintenance, smart entrance gate technology with payment processing, and a partner voucher system, serving 45+ million visitors annually.
Product overview
2theloo offers a unified portfolio of public restroom solutions centered around its core Full Toilet Concept, which provides end-to-end design, construction, installation, and operations services. The portfolio includes two complementary product lines: the Standalone Toilet Concept for modular deployments at locations like EV charging stations, and Smart Entrance Solutions featuring turnstile technology with access control and payment processing. Additionally, 2theloo offers 'Turnstile as a Service' for technology-forward partners and a Voucher System providing customer loyalty discounts at retail partners. The company operates approximately 175+ locations across 8 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Toilet Concept End-to-end public restroom facility solution for B2B partners covering design, construction, installation, cleaning, repair and maintenance, quality control, and data insights. Facilities use high-quality reusable materials, accessibility, A-brand suppliers, and water-saving technology. Deployed at motorway service stations (Shell, Total, Q8, BP, Circle K), railway stations (SNCF, NMBS, ADIF), shopping centers (Klepierre, Hoog Catharijne), and municipal sites (City of Paris).
- Standalone Toilet Concept Modular prefabricated standalone toilet facility for locations such as EV charging sites and other remote sites. Configurable with additional toilets and ancillary amenities such as showers, food and beverage facilities, and vending machines, enabling premium sanitation where traditional buildouts are impractical.
- Smart Entrance Solutions Smart turnstile access gate system for 2theloo restroom facilities. Provides entry management, safety control, vandalism prevention, hygiene management, payment processing, loyalty voucher issuance, and visitor data collection. Generates revenue for partner locations with no upfront capital investment, backed by a 99% uptime guarantee and 24-hour repair response.
- Turnstile as a Service Equipment-as-a-service offering licensing 2theloo's smart gate / turnstile technology, payment processing, and analytics to third-party operators. Currently deployed with McDonald's Belgium, BP, and Popa Snack. Includes maintenance with 99% uptime guarantee and loyalty voucher integration, with no upfront investment from the partner.
- Voucher System Partner retail discount voucher system issued to toilet visitors after each visit, redeemable at partner retailers such as Leonidas, Zest, Chez Albert, Relay (NMBS), Madmum Coffee, Shop & Go, Philippo Flowers, Total, and Shell for discounts typically ranging from €0.30 to €5.00. Drives footfall and affiliate commission revenue for 2theloo and its partners.
Quantifiable outcome
- 45+ million visitors served annually
- +5 more outcomes
Companies that use 2theloo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
2theloo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2theloo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Q8coreNew partnership starting 2026 for Q8 EV charging stations in Belgium. Full-service locations combining charging, shopping, eating, and premium sanitary facilities.
- ShellcorePartnership since 2013. Operates 50+ Shell highway locations in Netherlands and Belgium. Extended collaboration through 2026 with plans to upgrade 20+ locations with latest 2theloo concept. Shell Haarrijn on A2 is busiest site with 1,000+ visitors daily.
- Total EnergiescoreBelgian highway toilet facilities partnership. Total Energies stations with 2theloo have seen significant customer satisfaction increases and become destination areas.
- SNCFcoreFrench national railway partnership providing toilet facilities at French train stations with modern design.
- NMBS (Belgian Railways)core12 Belgian railway stations equipped with 2theloo facilities including major hubs in Antwerp, Brussels, Ghent, and others.
- ADIFcoreSpanish railway infrastructure operator partnership for toilet facilities at train stations.
- KlepierrecoreEuropean shopping center operator with 2theloo facilities at Klepierre malls including flagship location at Hoog Catharijne in Utrecht.
- Circle K BelgiumcoreCircle K Belgium operates Total Energies stations with 2theloo toilet facilities, contributing to customer satisfaction increases on Belgian highways.
- EssityminorInternational hygiene and health company supplying toilet paper, cleaning products, hand soap, and other consumables for 2theloo facilities.
- City of PariscoreMunicipal partnership for iconic public toilet locations including La Madeleine and Trocadéro Lavatory. Renovated historic facilities for modern use.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
2theloo competitors and assessment
Company assessmentDirect peers
- JCDecaux: Global outdoor advertising and street furniture giant that operates the iconic Sanisettes public toilets in Paris and other major cities. Directly competes with 2theloo for public-space toilet concessions and has stronger municipal relationships in France.
- Hering Sanikonzept: German public toilet manufacturer and operator with modular units deployed in German cities. Closest geographic competitor to 2theloo in Germany and similar product offering in design, build, and operate model.
Regional players
- Cepec: Czech-based operator of public toilets in Prague and other Czech locations. Comparable service concept (paid public restrooms in urban areas) but primarily serves the Czech market, not directly competing with 2theloo's footprint.
- Satellite Industries: North American manufacturer and renter of portable restrooms and sanitation equipment. Comparable portable restroom rental/servicing model but operates primarily in North America rather than Europe.
Broad incumbents
- Rentokil Initial: UK-listed global hygiene services conglomerate with Initial washroom services division providing commercial restroom hygiene, consumables, and sanitary services to corporate clients. Broader portfolio but overlapping washroom hygiene capability.
- CWS International: European hygiene services provider offering washroom, hand hygiene, and workplace sanitary solutions across DACH and wider Europe. Indirect competitor through managed restroom services to commercial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2theloo social profiles
Digital presence2theloo compliance and trust
Trust signalCompliance2 records
2theloo financial estimates
Financial estimateRevenue estimate
Valuation estimate
2theloo leadership team
Management profileNumber of profiles
Profiles8 records
2theloo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2theloo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2theloo
What does 2theloo do?
2theloo designs, builds, installs, and operates clean and sustainable public restroom facilities through long-term B2B partnerships with motorway operators (Shell, Total, Q8), railway companies (SNCF, NMBS, ADIF), shopping center operators (Klepierre), and municipalities (City of Paris). It operates approximately 175 locations across 8 European countries, offering modular construction, ongoing cleaning and maintenance, smart entrance gate technology with payment processing, and a partner voucher system, serving 45+ million visitors annually.
Is 2theloo a public or private company?
2theloo is a private company. It is classified as venture growth investor backed and is currently operating.
When was 2theloo founded?
2theloo was founded in 2011. It employs 501 to 1,000 people.
Where is 2theloo based?
2theloo is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 2theloo make money?
Five revenue lines are on record. Paid Toilet Access are the primary driver. The others are construction and Installation Services, operations and Maintenance Services, smart Gate Technology (Turnstile-as-a-Service) and retail Voucher Commissions.
Who are 2theloo's main competitors?
Direct peers on record are JCDecaux and Hering Sanikonzept. Regional players are Cepec and Satellite Industries. Broad incumbents are Rentokil Initial and CWS International.
Does 2theloo have an API?
No public API is recorded for 2theloo.
What industry is 2theloo in?
2theloo's product category is Public Restroom Services. Its primary akta.pro industry code is HSACAFAH, Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations), with a secondary code of BPALAMAF, Portable Toilet Rental & Servicing. Its NAICS code is 56172 and its SIC code is 4950.