VP Supply Corp
VP Supply Corp is a B2B wholesale distributor founded in 1965 and headquartered in Rochester, New York, selling plumbing, HVAC, electrical, and building supplies to trade professionals through an online store and regional physical showrooms.
- Company typePrivate
- Founded1965
- HeadquartersRochester, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VP Supply Corp does
VP Supply Corp is a B2B wholesale distributor of plumbing, HVAC, electrical, and building supplies, founded in 1965 and headquartered in Rochester, New York. The company serves trade professionals — principally plumbers, HVAC contractors, and electricians — through a dual-channel model consisting of a proprietary e-commerce storefront (vpsupply.com) and multiple physical showrooms in the upstate New York region. Pricing is quote- or account-based rather than publicly listed, with trade customers able to apply for credit accounts and pay invoices online; this is consistent with traditional distributor economics extended into a digital ordering workflow. The product portfolio spans more than fifteen national brand lines carried under distribution or dealer agreements, including Delta Faucet, LG HVAC, Navien (boilers, combi-boilers, water heaters), RectorSeal, Viega, Leviton, Schneider Electric, Diversitech, Acuity Brands (Juno, Lithonia Lighting, nLight), 3M, SATCO, Klein Tools, Nu-Calgon, RAB Lighting, Pro1, and Burndy.
The underlying technology is a standard-trade e-commerce stack rather than a custom-built platform: a web storefront supporting account login, shopping-list curation, invoice payment, online credit applications, and brand-specific showroom microsites. The company supplements its core distribution activity with the Trade Talk content hub — featuring manufacturer-led podcasts such as LG Pro Cast and contributed technical content — that functions as a top-of-funnel engagement layer for trade customers. Operational footprint includes a recent real estate acquisition in Saratoga Springs (March 2026) intended to consolidate multiple showroom locations, and the September 2024 acquisition of Exterior Wholesale Supply as a buy-and-build expansion into adjacent exterior building product categories. The company is privately held and independently operated, with no disclosed parent entity, institutional investor, or public-market listing.
VP Supply Corp firmographics
Firmographics- Name
- VP Supply Corp
- Website
- https://vpsupply.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VP Supply Corp is a B2B wholesale distributor founded in 1965 and headquartered in Rochester, New York, selling plumbing, HVAC, electrical, and building supplies to trade professionals through an online store and regional physical showrooms.
- Ownership category
- akta.pro rank
VP Supply Corp industry classification
Industry- Product category
- Wholesale Plumbing, HVAC & Electrical Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
- akta.pro secondary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where VP Supply Corp is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VP Supply Corp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Distribution Sales: VP Supply Corp generates revenue through the distribution and resale of plumbing, HVAC, electrical, and building supplies to trade professionals. The company operates showrooms and an online store where customers can browse and purchase products across multiple branded categories including Delta faucets, LG HVAC equipment, Navien boilers, RectorSeal HVAC products, Viega plumbing systems, Leviton electrical products, and other building material brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade/Professional pricing through account relationships |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
VP Supply Corp product offering
Product offeringCore offering
VP Supply Corp is a B2B wholesale distributor of plumbing, HVAC, electrical, and building supplies serving trade professionals. The company operates both an e-commerce platform at vpsupply.com and physical showrooms where plumbers, HVAC contractors, and electricians can purchase branded products from manufacturers including Delta, LG HVAC, Navien, RectorSeal, Viega, Leviton, Schneider Electric, Diversitech, Acuity Brands, 3M, Klein Tools, and others. Trade customers can apply for commercial credit accounts, manage invoices online, and use shopping lists for recurring project orders.
Product overview
VP Supply Corp is a B2B e-commerce platform and wholesale distributor for trade professionals in plumbing, HVAC, and electrical industries. The platform offers the VP Supply Online Store as its core product, enabling online ordering, account management, shopping lists, invoice payment, and credit applications. The company distributes products from over 20 brand partners including Navien (boilers, HVAC, water heaters), LG HVAC, RectorSeal, Diversitech, Delta, Schneider Electric, Leviton, 3M, Klein Tools, and others. Additional services include Trade Talk (industry content/podcasts), physical showrooms, and commercial credit accounts. The platform targets plumbers, HVAC technicians, electricians, and other trade professionals seeking to source supplies from multiple brands in one centralized location.
Differentiator
Problem solved
Functional benefit
Products and services
- VP Supply Online Store B2B e-commerce platform enabling trade professionals to browse, order, and manage plumbing, HVAC, electrical, and building supplies online. Features include account login, shopping lists, invoice payment, and credit application functionality for trade accounts.
- VP Supply Showrooms Physical showroom locations where trade professionals can inspect branded products in person across dedicated brand showrooms including Viega, RAB, RectorSeal, Nu-Calgon, Navien, LG HVAC, Diversitech, Leviton, 3M, Delta, Schneider Electric, Acuity Brands, and others. Showrooms are being consolidated into a centralized location in Saratoga Springs, NY.
- Trade Talk Content Platform Industry content platform featuring podcasts (LG Pro Cast) and articles from brand partners including RectorSeal, LG HVAC, and Thos. Somerville Company covering HVAC business topics, technical guides, and industry insights for plumbing, HVAC, and electrical trade professionals.
Companies that use VP Supply Corp
Customer profileSegments1 record
Ideal customer profiles1 record
VP Supply Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VP Supply Corp partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Delta Faucet CompanycoreVP Supply Corp distributes Delta Faucet products including kitchen faucets, bathroom faucets, showering products, and repair parts through their showrooms and online store.
- LG HVACcoreVP Supply Corp is an authorized LG HVAC distributor featuring indoor units, controls, accessories, and connects customers to LG Pro Dealer Program, financing options, training resources, and warranty services.
- NaviencoreVP Supply Corp distributes Navien products including boilers, combi-boilers, HVAC equipment, water heaters, and water treatment accessories through their sales channels.
- RectorSealcoreRectorSeal is featured through VP Supply showrooms. RectorSeal has been providing trusted, jobsite-ready solutions for HVAC professionals for over 85 years.
- ViegacoreVP Supply Corp distributes Viega plumbing systems products through their showrooms and online platform.
- LevitoncoreVP Supply Corp distributes Leviton electrical products including switches, outlets, and electrical components through their sales channels.
- Schneider ElectriccoreVP Supply Corp distributes Schneider Electric products including busway and cable management, circuit breakers, contactors, panelboards, switchboards, surge protection, transformers, and enclosures.
- DiversitechcoreVP Supply Corp distributes Diversitech products including equipment mounting, tools, condensate management, electrical components, and consumables.
- Acuity BrandscoreVP Supply Corp distributes Acuity Brands lighting products including Juno, Lithonia Lighting, nLight systems, and sensorswitch products.
- 3McoreVP Supply Corp distributes 3M products including personal protective equipment, tapes, and electrical products through their sales channels.
- SATCOcoreVP Supply Corp distributes SATCO lighting products through their showrooms and online platform.
- Klein ToolscoreVP Supply Corp distributes Klein Tools professional hand tools and equipment through their sales channels.
- Nu-CalgoncoreVP Supply Corp distributes Nu-Calgon HVAC and refrigeration products through their sales channels.
- RAB LightingcoreVP Supply Corp distributes RAB Lighting commercial and industrial lighting products through their showrooms.
- Pro1coreVP Supply Corp distributes Pro1 HVAC products including thermostats and controls through their sales channels.
- BurndycoreVP Supply Corp distributes Burndy electrical connectors and components through their sales channels.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
VP Supply Corp competitors and assessment
Company assessmentDirect peers
- Winsupply: Winsupply is a leading B2B distributor of plumbing, HVAC, and electrical supplies to contractors, owned by its local operating companies — a tightly comparable wholesale trade-supply model and customer base to VP Supply's.
- Hajoca Corporation: Hajoca is one of the largest privately-held U.S. distributors of plumbing, HVAC, and industrial pipes, valves, and fittings — a near-direct comparator to VP Supply in product mix and trade-customer concentration.
- Johnstone Supply: Johnstone is a wholesale HVAC distributor cooperative serving contractors via co-owned branches — directly comparable to VP Supply's HVAC distribution franchise, although concentrated in HVAC rather than plumbing.
Broad incumbents
- Rexel USA: Rexel is a major global electrical and lighting distributor that overlaps with VP Supply's electrical-product distribution (Schneider Electric, Leviton, Burndy) and contractor channel.
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and waterworks supplies serving contractors — directly overlapping with VP Supply's core trade-customer model and product categories, but operating at vastly greater scale and geographic breadth.
- Grainger Industrial: Grainger is a broad MRO and industrial supply distributor with a sizable contractor-channel business that overlaps with VP Supply's electrical, lighting, and HVAC product lines through account-based catalogs and digital ordering.
- HD Supply Holdings (now White Cap): White Cap / HD Supply is a broad distributor of construction and maintenance supplies serving contractors — overlapping with VP Supply's trade customer base, but across a much wider product portfolio.
Regional players
- McNaughton-McKay Electric Company: McNaughton-McKay is a regional electrical distributor serving industrial and contractor customers with similar trade-account and lighting/electrical product breadth as VP Supply's electrical line.
- Morrison Supply Company: Morrison Supply is a regional distributor of plumbing, HVAC, and PVF products serving contractors in the southern U.S. — closely comparable operations and customer profile in a different geography.
- Thos. Somerville Company: Thos. Somerville is a Mid-Atlantic plumbing, HVAC, and PVF distributor — directly comparable to VP Supply in product mix and trade customers, with overlapping Mid-Atlantic / Northeast territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VP Supply Corp social profiles
Digital presenceVP Supply Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
VP Supply Corp leadership team
Management profileNumber of profiles
VP Supply Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VP Supply Corp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VP Supply Corp
What does VP Supply Corp do?
VP Supply Corp is a B2B wholesale distributor of plumbing, HVAC, electrical, and building supplies serving trade professionals. The company operates both an e-commerce platform at vpsupply.com and physical showrooms where plumbers, HVAC contractors, and electricians can purchase branded products from manufacturers including Delta, LG HVAC, Navien, RectorSeal, Viega, Leviton, Schneider Electric, Diversitech, Acuity Brands, 3M, Klein Tools, and others. Trade customers can apply for commercial credit accounts, manage invoices online, and use shopping lists for recurring project orders.
When was VP Supply Corp founded?
VP Supply Corp was founded in 1965. It employs 101 to 250 people.
Where is VP Supply Corp based?
VP Supply Corp is headquartered in Rochester, United States, in the North America region.
How does VP Supply Corp make money?
One revenue line is on record: product Distribution Sales.
Who are VP Supply Corp's main competitors?
Direct peers on record are Winsupply, Hajoca Corporation and Johnstone Supply. Broad incumbents are Rexel USA, Ferguson Enterprises, Grainger Industrial and HD Supply Holdings (now White Cap). Regional players are McNaughton-McKay Electric Company, Morrison Supply Company and Thos. Somerville Company.
Does VP Supply Corp have an API?
No public API is recorded for VP Supply Corp.
What industry is VP Supply Corp in?
VP Supply Corp's product category is Wholesale Plumbing, HVAC & Electrical Distribution. Its primary akta.pro industry code is CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces, with a secondary code of CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 423720 and its SIC code is 5070.