Viscira
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Viscira firmographics
Firmographics- Name
- Viscira
- Legal name
- VML
- Website
- https://viscira.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Viscira industry classification
Industry- Product category
- Pharmaceutical Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (MPAAADAD)
Keywords
Where Viscira is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Viscira business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Healthcare Communications Services: VML Health generates revenue through providing comprehensive healthcare communications services to pharmaceutical companies, biotech firms, and healthcare systems. Services include brand experience, commerce, consulting, customer experience, and technology transformation - all specialized for the health sector.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Viscira product offering
Product offeringCore offering
Viscira is a provider of interactive new-media solutions for the pharmaceutical, biotech, and medical device industries. The company designs and delivers digital, interactive media products and content tailored to the regulated communications needs of life sciences clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive New-Media Solutions
Companies that use Viscira
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Viscira technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Viscira partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WPPflagshipVML Health is part of the WPP network, leveraging WPP's resources, technology (including WPP Open AI), and global infrastructure. WPP provides technological capabilities and strategic backing that enable VML Health to deliver integrated healthcare communications at scale.
Scale indicators2 records
Viscira competitors and assessment
Company assessmentBroad incumbents
- VML Health: WPP-owned global healthcare communications network serving pharma, biotech, and healthcare systems. Directly comparable to Viscira in target customer (pharma/biotech) and service category (healthcare marketing/communications), but operates at vastly greater scale with 124+ offices worldwide and full-service capabilities spanning creative, media, commerce, consulting, and technology transformation.
- Ogilvy Health: WPP sister agency within the broader Ogilvy network providing healthcare communications, brand experience, and medical marketing. Competes with Viscira for pharma/biotech marketing budgets but operates as part of a broader portfolio spanning consumer, B2B, and health verticals.
- Havas Health & You: Havas-owned global healthcare communications network serving pharma, biotech, and consumer health clients. Comparable to Viscira in serving pharma/biotech marketing needs, with broader geographic and service-line reach.
- Publicis Health: Publicis Groupe's healthcare communications arm, encompassing multiple agencies serving pharma, biotech, and consumer health. Directly comparable target market and service category to Viscira, but at significantly greater scale and global reach.
- DDB Health: Omnicom-owned healthcare communications agency serving pharma and biotech. Comparable to Viscira in customer base and healthcare marketing services, but with broader network capabilities and resources.
- Wunderman Thompson Health: WPP-owned global agency serving healthcare and pharma clients with creative, data, and technology-enabled marketing services. Comparable to Viscira in healthcare communications services, though operating at much greater scale.
Direct peers
- Intouch Group (EVERSANA INTOUCH): Healthcare-focused marketing agency serving pharma and biotech clients with digital, creative, and media services. Closely comparable to Viscira in target market (pharma/biotech) and digital-first execution, now operating under the EVERSANA commercial services umbrella.
- AbelsonTaylor: Independent healthcare advertising agency specializing in pharma and biotech marketing, with deep expertise in DTC and HCP campaigns. Comparable to Viscira as a mid-sized, specialized healthcare agency with focused industry expertise.
- CDM New York: Omnicom Health Group agency focused on healthcare advertising and communications for pharma clients. Comparable to Viscira in target customer base and creative-led healthcare marketing services.
- Concentric Health Experience: Independent healthcare marketing and communications agency serving pharma and biotech clients. Comparable to Viscira as a mid-sized, specialized agency with similar service offerings and customer base.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Viscira social profiles
Digital presenceViscira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viscira leadership team
Management profileNumber of profiles
Profiles2 records
Viscira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viscira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viscira
What does Viscira do?
Viscira is a provider of interactive new-media solutions for the pharmaceutical, biotech, and medical device industries. The company designs and delivers digital, interactive media products and content tailored to the regulated communications needs of life sciences clients.
Is Viscira a public or private company?
Viscira is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viscira founded?
Viscira was founded in 2007. It employs 51 to 100 people.
Where is Viscira based?
Viscira is headquartered in San Francisco, United States, in the North America region.
How does Viscira make money?
One revenue line is on record: healthcare Communications Services.
Who are Viscira's main competitors?
Broad incumbents on record are VML Health, Ogilvy Health, Havas Health & You, Publicis Health, DDB Health and Wunderman Thompson Health. Direct peers are Intouch Group (EVERSANA INTOUCH), AbelsonTaylor, CDM New York and Concentric Health Experience.
Does Viscira have an API?
No public API is recorded for Viscira.
What industry is Viscira in?
Viscira's product category is Pharmaceutical Digital Marketing Services. Its primary akta.pro industry code is BPAFADAJ, Healthcare & Life Sciences PR, with a secondary code of MPAAADAD, Healthcare & Life Sciences PR. Its NAICS code is 5418 and its SIC code is 8000.