Tieks
Tieks by Gavrieli is a Beverly Hills-based direct-to-consumer footwear brand selling handcrafted Italian leather ballet flats with a signature foldable split-sole design, exclusively through tieks.com, serving professional women, bridal customers, travelers, and mothers.
- Company typePrivate
- Founded2009
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tieks does
Tieks by Gavrieli is a privately held, Los Angeles-based direct-to-consumer footwear brand operating from Beverly Hills, California. Founded in 2009 under Gavrieli Brands LLC, the company designs, sources, and sells a single product category — foldable Italian leather ballet flats — exclusively through its e-commerce website tieks.com and a telephone order line. The company's signature product is a handcrafted ballet flat made in Italy over three days and 150+ steps, featuring a proprietary split-sole foldable design, flexible rubber outsoles in the signature 'Tiek Blue,' cushioned leather insoles, and full-grain Italian leather uppers. IP is protected by five utility patents and 40+ design patents on the flat, tote, pouch, gift box, and card case.
The product line spans over 70 styles across Nappa Classics, Shiny Distressed, Metallic, Croc and Smooth Patents, Snake Prints, Precious Metal Prints, Aquarella (watercolor, $385), Tortoiseshell ($360), Florals, Dragons, and a Vegan collection, plus a children's 'Mini' line ($180-$190). Accessories include the signature Tote and Pouch (included with each pair) and a Card Case ($125). Pricing is full-price only — the company explicitly does not offer discount codes, coupons, or sales — and includes free U.S. shipping and a 6-month return/exchange window. No wholesale, retail, or third-party marketplace distribution exists.
Tieks sells to a long tail of individual consumers, primarily professional women, bridal/wedding parties, travel enthusiasts, and mothers purchasing the Mini collection. Marketing is anchored on organic social (Instagram, Facebook, Pinterest, X/Twitter, YouTube, TikTok, Snapchat), the 'Portraits' customer community, the #tieks hashtag, celebrity and influencer endorsements (PinkPantheress at Coachella 2026), and an e-gifting program. The company is founder-controlled, with no disclosed institutional funding, 11-50 employees, and reported operations across North America with international shipping available.
Tieks firmographics
Firmographics- Name
- Tieks
- Legal name
- Tieks by Gavrieli
- Website
- https://tieks.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tieks by Gavrieli is a Beverly Hills-based direct-to-consumer footwear brand selling handcrafted Italian leather ballet flats with a signature foldable split-sole design, exclusively through tieks.com, serving professional women, bridal customers, travelers, and mothers.
- Ownership category
- akta.pro rank
Tieks industry classification
Industry- Product category
- Women's Premium Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Tieks is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tieks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Footwear Sales: Tieks generates revenue through direct-to-consumer sales of ballet flats and accessories. The primary revenue stream is one-time purchases of ballet flats ranging from $210 to $385 for adult styles and $180-$190 for children's Mini styles. Additional revenue comes from accessories including the Card Case ($125), gift cards, and e-gifting options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Nappa leather flats at entry-level price point |
| One time/ perpetual license | Pay-as-you-go | Premium materials and specialty finishes |
| One time/ perpetual license | Pay-as-you-go | Children's Mini collection |
| One time/ perpetual license | Pay-as-you-go | Accessories including card case |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Tieks product offering
Product offeringCore offering
Tieks designs, manufactures, and sells premium handcrafted Italian leather ballet flats for women. The catalog spans 70-plus styles priced between $180 and $385, sold exclusively direct-to-consumer through the company's website and phone ordering channels under the Tieks by Gavrieli brand.
Product overview
Tieks by Gavrieli is a Los Angeles-based footwear brand that crafts Italian leather ballet flats with a signature foldable split-sole design, handcrafted in Italy over 3 days and 150+ steps. The core product offering is the Tieks Ballet Flat (starting at $210), complemented by accessories including the Tieks Tote and Tieks Pouch (included with each pair), and the limited-release Tieks Card Case ($125). The brand offers over 60 styles across multiple collections: Nappa Classics (full-grain matte leather), Shiny Distressed Classics (burnished top-grain), Metallic Classics (painted metallic finish), Croc Patents (embossed patent), Smooth Patents (glossy patent), Snake Prints (hand-painted artisan), Precious Metal Prints (crackled foil), and the Vegan Collection (European textiles). Specialty collections include Aquarella (watercolor leather, $385), Dragons (drago print), Florals (hand-woven rosettes), Tortoiseshell (hand-painted, $360), and Rouge (Italian suede). A children's line called Little Miss Tieks offers mini versions of adult styles ($180-$190). The brand's signature Tiek Blue color appears on soles and packaging, with each pair arriving in the signature blue box with flower topper.
Differentiator
Problem solved
Functional benefit
Products and services
- Tieks by Gavrieli Ballet Flats Handcrafted Italian leather women's ballet flats featuring the brand's patented construction and signature blue rubber sole, sold in 70-plus styles at $180–$385 per pair exclusively through tieks.com and phone orders.
Quantifiable outcome
- Consumer research shows 95% of U.S. consumers prioritize comfort over style and durability when selecting work shoes
- +1 more outcomes
Companies that use Tieks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Tieks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tieks partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tieks competitors and assessment
Company assessmentDirect peers
- Rothy's: Rothy's is a DTC women's footwear brand best known for knit flats made from recycled plastic bottles. Like Tieks, it sells directly online at premium price points (~$135-$225), targets professional women, and competes in the comfortable women's flat category with strong sustainability branding.
- Birdies: Birdies is a DTC women's footwear brand specializing in stylish flats and slippers positioned for indoor-to-outdoor wear. Comparable to Tieks in target customer (style-conscious professional women), DTC-only model, and premium pricing ($95-$150) in the comfort-focused flat segment.
- Margaux: Margaux is a direct-to-consumer women's footwear brand selling flats, heels, and sneakers with a classic, professional aesthetic. Comparable to Tieks in DTC distribution, premium positioning, and focus on comfortable, polished shoes for working women.
- Vionic: Vionic is a women's comfort footwear brand built around podiatrist-designed footbeds, offering ballet flats, sandals, and sneakers. Comparable to Tieks in the women's comfort flat category, though Vionic is more clinically positioned and sold through both DTC and select wholesale channels.
- Pretty Ballerinas: Pretty Ballerinas is a Spanish heritage brand specializing in colorful, fashion-forward ballet flats and pumps made in Spain. Comparable to Tieks in product focus (ballet flats), premium leather construction, and wide color/print assortment targeting women.
- Everlane: Everlane is a DTC apparel and footwear brand selling women's flats, sneakers, and apparel with transparent pricing. Comparable to Tieks in DTC-only distribution and women's shoe category, though Everlane targets a lower price point and broader apparel mix.
- Allbirds: Allbirds is a DTC footwear brand built around comfort, sustainable materials, and direct online sales of casual shoes. Comparable to Tieks as a digitally native, comfort-first women's (and men's) footwear brand, though Allbirds focuses on wool/Tree Fiber runners and loungers rather than leather flats.
Broad incumbents
- Sam Edelman: Sam Edelman is an established women's footwear brand selling ballet flats, sandals, and boots across department stores, DTC, and wholesale. Comparable to Tieks in product category (women's flats) and premium-ish price tier, but operates as a broad incumbent with mass-market distribution versus Tieks' DTC-only model.
- Tory Burch: Tory Burch is a global luxury lifestyle brand with a strong women's footwear line including ballet flats in the $200-$400 range. Comparable to Tieks in designer price tier and women's flat category, but operates across apparel, accessories, and footwear at scale through wholesale and DTC.
- Repetto: Repetto is a heritage French ballet-flat maker known for its Cendrillon flat and premium leather craftsmanship. Directly comparable to Tieks in the ballet flat category, premium price positioning, and handcrafted leather heritage, though Repetto sells through branded boutiques and department stores in addition to DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tieks social profiles
Digital presenceTieks compliance and trust
Trust signalCompliance3 records
Tieks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tieks leadership team
Management profileNumber of profiles
Profiles1 record
Tieks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tieks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tieks
What does Tieks do?
Tieks designs, manufactures, and sells premium handcrafted Italian leather ballet flats for women. The catalog spans 70-plus styles priced between $180 and $385, sold exclusively direct-to-consumer through the company's website and phone ordering channels under the Tieks by Gavrieli brand.
Is Tieks a public or private company?
Tieks is a private company. It is classified as family owned and is currently operating.
When was Tieks founded?
Tieks was founded in 2009. It employs 11 to 50 people.
Where is Tieks based?
Tieks is headquartered in Beverly Hills, United States, in the North America region.
How does Tieks make money?
One revenue line is on record: footwear Sales.
Who are Tieks's main competitors?
Direct peers on record are Rothy's, Birdies, Margaux, Vionic, Pretty Ballerinas, Everlane and Allbirds. Broad incumbents are Sam Edelman, Tory Burch and Repetto.
Does Tieks have an API?
No public API is recorded for Tieks.
What industry is Tieks in?
Tieks's product category is Women's Premium Footwear. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 45821 and its SIC code is 5661.