Thumbs Cookies

What Thumbs Cookies does

Thumbs Cookies is a privately held, woman-owned artisan cookie company headquartered in St. Paul, Minnesota, that manufactures and sells bite-sized shortbread cookies under a direct-to-consumer and wholesale model. Founded in 2012 by Robyn Frank, initially as 'Cinnamon Thumbs' out of a Brooklyn apartment, the company relocated operations to the Minneapolis-St. Paul metro area around 2019, where it now operates two production facilities (St. Louis Park, MN and Fitchburg, WI). The core product is a quarter-to-nickel-sized egg-free shortbread cookie with a 9-month sealed shelf life, packaged in 3-inch cubes weighing 5-5.5oz and sold across multiple SKUs including Cookie Cubes, Trio ($33), Six Pack ($60), Luxe Gift Box ($65), Bulk Boxes ($20-$25), and individual 'Teenies' favor packs in 50 and 100 count bundles.

The company monetizes through five distinct revenue streams: e-commerce retail sales via a Shopify storefront with nationwide shipping; the Thumb of The Month Club subscription box priced from $75/month; corporate gifting services handled by a dedicated Cookie Concierge handling 500+ and 1,000+ unit drop-ship programs; mobile cookie cart event catering (Carty B and Kirby) for corporate and private events; and wholesale distribution through three specialty grocery partners in the Minneapolis-St. Paul market (France 44, Surdyk's, General Store of Minnetonka). Customizable branded Cookie Cubes (minimum 25 units at $13) and Custom Teenies (minimum 50 at $4.55) extend the B2B gifting offering.

The business serves a hybrid customer base led by individual consumers and SMB gifters, with a smaller but visible enterprise segment including hospitality accounts (Intercontinental Hotel, Lake Darling Resort) and corporate events (3M Open). The company is bootstrapped with no disclosed external funding, employs 1-10 people, and maintains a 4.9/5 average across 55+ verified customer reviews.

Name

Thumbs Cookies

Legal name

Thumbs Cookies

Website

https://thumbscookies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Thumbs Cookies is a woman-owned Minneapolis-St. Paul artisan cookie company that produces bite-sized, 9-month-shelf-life shortbread cookies and sells them via DTC e-commerce, a monthly subscription box, corporate gifting, mobile event catering, and specialty wholesale to consumers and businesses.

Ownership category

akta.pro rank

Product category

Artisan Cookies and Gourmet Baked Goods

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Online Bakery & Desserts Delivery (CRAHAIAK), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)

Keywords

• Artisan shortbread cookies
• Gourmet gift cookies
• Corporate gifting cookies
• Handmade bite-sized cookies
• Cookie subscription boxes

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Retail Sales: Direct online sales of cookie products through their Shopify storefront. One-time purchases of individual cubes, trios, six-packs, and gift boxes shipped to consumers nationwide.
2. Subscription Box: Monthly subscription service (Thumb of The Month Club) with 3, 6, 9, or 12-month options. Subscribers receive seasonal flavor of the month deliveries with shipping included. 12-month option offers 12 boxes for price of 11.
3. Corporate/Client Gifting: B2B sales for client gifts, employee appreciation, and corporate events. Large order capabilities (500+/1000+ units) with full customization including branding, shipping to multiple recipients, and personalized notes.
4. Event Catering: Mobile cookie cart services (Carty B and Kirby) for on-site event catering including corporate conferences, weddings, and private events. Cookie cart experience with self-serve scoops and take-home boxes.
5. Wholesale/Retail Distribution: Wholesale distribution through specialty retail partners including France 44, Surdyk's, and General Store of Minnetonka in the Minneapolis-St. Paul metro area.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Thumbs Cookies manufactures and sells bite-sized artisan shortbread cookies (about the size of a quarter to a nickel) packaged in 3-inch cubes of approximately 35-45 cookies. The company sells direct-to-consumer via a Shopify storefront, through specialty retail partners, via a monthly subscription (Thumb of The Month Club), through corporate/client gifting programs with custom branding, and through mobile cookie cart catering for events. The cookies are egg-free with a 9-month shelf life and are handmade in small batches.

Product overview

Thumbs Cookies is a gourmet tiny cookie company offering a portfolio of bite-sized shortbread cookies and related gift products. The core product lineup includes Cookie Cubes (3-inch cubes with 35-40 tiny cookies each in multiple flavors), Teenies (individual favor packs of 5 cookies), Bulk Boxes for events, and various gift box configurations (Trio, Six Pack, Luxe Gift Box). The company also offers a Monthly Subscription Box (Thumb of the Month Club) with seasonal flavors. Customization services allow corporate clients to brand Cookie Cubes and Teenies with logos and personalized messages for client gifting. Additional offerings include Cookie Catering via the mobile 'Carty B' cookie cart for events, Cookie Bark products, and seasonal limited-edition flavors like Margarita Pies and American Pies. All products are handmade, small batch, and have a 9-month shelf life without eggs.

Differentiator

Problem solved

Functional benefit

Brands

• Carty B: Mobile cookie cart service for event catering
• Kirby
• Thumb of The Month Club

Products and services

• Cookie Cubes Bite-sized shortbread cookies (size between a quarter and a nickel) packaged in 3-inch cubes weighing 5-5.5oz with approximately 35-45 cookies per cube. Available in multiple flavors including Chocolate Chip, Cinnamon & Sugar, Peanut Butter Sea Salt, Rosemary Pecan, Lemon Lavender, and Peanut Butter Chocolate Chip. Have a 9-month shelf life when kept sealed.
• Best Selling Trio Gift box containing three Cookie Cubes in the top-selling flavors: Cinnamon & Sugar, Chocolate Chip, and Peanut Butter Sea Salt. Priced at $33.00.
• The Six Pack - Crowd Pleaser Gift box with six mini Cookie Cubes in assorted flavors including Chocolate Chip, Cinnamon & Sugar, Peanut Butter Sea Salt, Peanut Butter Chocolate Chip, and Rosemary Pecan. Priced at $60.00.
• Luxe Gift Box Premium gift box wrapped in signature purple with white logo sleeve and hand-tied purple ribbon. Contains six Cookie Cubes. Priced at $65.00.
• Teenies - 50 Pack Individual 3x3 glassine bags containing 5 tiny shortbread cookies each. Perfect for event giveaways, wedding favors, and party favors. Sold in quantities of 50 packs with a 2-month shelf life. Priced at $197.50. Local pickup only.
• Teenies - 100 Pack Bulk pack of 100 Teenies (individual 3x3 glassine bags with 5 tiny cookies each). Suitable for larger events and corporate gifting. Priced at $395.00. Local pickup only.
• Thumb of The Month Club Subscription Monthly cookie subscription delivering a seasonal flavor of the month. Available in 3, 6, 9, or 12 month options. The 12-month subscription offers 12 boxes for the price of 11. Starting at $75.00 with free shipping included.
• Gift Card Digital gift cards available in denominations starting from $25.00, redeemable on the Shopify storefront.
• Bulk Boxes Bulk cookie orders available for local pick-up only in Twin Cities. Available in various flavors including Chocolate Chip, Cinnamon & Sugar, Peanut Butter Sea Salt, Rosemary Pecan, and Lemon Lavender. Priced from $20.00 for 50-100 cookies.
• Cookie Bark Toffee cookie bark products including seasonal varieties like the 'I Heart MPLS' Toffee Cookie Bark Set, sold through the Shopify bark collection.
• Cookie Catering - Carty B Cookie Cart Mobile cookie cart experience for events with self-serve cookie scoops, branded boxes, and milk to-go. Includes on-site staff for corporate events, graduation parties, weddings, and private events.
• Corporate Client Gifting Service Corporate gifting service with Cookie Concierge support for bulk orders of 500+ or 1000+ gifts. Includes spreadsheet-based shipping to individual recipients, custom branding on Cookie Cubes, Luxe Boxes, and Bark Boxes, plus personalized message cards.
• Custom Cookie Cubes Customizable Cookie Cubes with company branding, messaging, or logos on the top label. Minimum order quantity of 25 cubes at $13.00 per cube. Includes gift note personalization options.
• Custom Teenies Customized Teenies favor packs with round stickers featuring company logo or branding. Minimum order quantity of 50 packs at $4.55 per teeny. Designed for weddings, corporate events, and special occasions.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• France 44coreChannel Partner/ Reseller/ DistributorSpecialty grocery retailer in Minneapolis where Thumbs Cookies products are sold for local pickup. Located at 4351 France Ave S, Minneapolis, MN 55410 with extended hours Tuesday-Saturday and Sunday hours.
• Surdyk'scoreChannel Partner/ Reseller/ DistributorSpecialty grocery and wine shop in Minneapolis carrying Thumbs Cookies products. Located at 303 E Hennepin Ave #2, Minneapolis, MN 55414 with late hours Friday-Saturday.
• General Store of MinnetonkaminorChannel Partner/ Reseller/ DistributorLocal specialty store in Minnetonka retailing Thumbs Cookies products. Located at .14401 MN-7, Minnetonka, MN 55345 with Saturday hours and Sunday afternoon availability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crumbl Cookies: Largest specialty cookie franchise in the US, offering rotating gourmet cookie flavors via DTC, in-store, and delivery. Directly comparable to Thumbs Cookies in core product (premium cookies), gifting use case, and target demographic — though Crumbl operates at franchise scale versus Thumbs' artisan model.
• Milk Bar: Trend-forward bakery and confectionery brand known for creative flavors, gift boxes, and nationwide shipping of cookies and cake-style treats. Comparable on gifting-first positioning, premium packaging, and flavor innovation cadence.
• Levain Bakery: Iconic NYC-based artisan cookie shop famous for oversized gourmet cookies and nationwide shipping. Direct comparison point on artisan cookie positioning, premium pricing, and giftable product — though Thumbs differentiates on miniaturization vs. Levain's jumbo format.
• Cheryl's Cookies: Long-standing cookie and dessert gift brand specializing in gift boxes, corporate gifting, and nationwide shipping. Closest direct comparable on the corporate gifting motion, gift box SKUs, and B2B customer base that Thumbs is targeting.
• Tiff's Treats: Original cookie delivery company specializing in warm, fresh-baked cookie delivery and gifting. Comparable business model with strong emphasis on gifting, B2B corporate accounts, and direct delivery — direct overlap with Thumbs' gifting and shipping motion.
• Mrs. Fields: Established national cookie brand with mall-based retail, DTC gifting, and corporate cookie programs. Comparable on nationwide gifting and corporate programs, though operating at far larger scale and broader product mix than Thumbs.
• Insomnia Cookies: Late-night cookie delivery brand with national footprint and strong college/young professional demographic. Comparable on delivery-first model and gifting use cases, though Insomnia's scale and late-night positioning differ from Thumbs' artisan gifting angle.
• Dancing Deer Baking Co. Artisan cookie and baked goods brand focused on gourmet gifts, corporate gifting, and nationwide shipping. Comparable on small-batch positioning, gifting-first product mix, and B2B corporate programs.

Emerging players

• Sweet Loren's: Allergen-friendly cookie dough and baked cookie brand with nationwide DTC distribution and retail presence. Comparable on allergen-conscious formulation (Thumbs' egg-free recipe), DTC gifting, and brand-led positioning.
• Cookie Good: Small artisan cookie brand focused on customizable cookies, gifts, and event favors. Comparable on small-batch, customization-led, and event/wedding favor positioning — though significantly smaller and earlier-stage than Thumbs.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thumbscookies
• Facebookfacebook.com/ThumbsCookies
• LinkedInlinkedin.com/company/thumbs-cookies-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thumbs Cookies