Name

Sweet Loren's

Legal name

Sweet Loren's

Website

https://sweetlorens.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Refrigerated Dough

NAICS

Cookie and Cracker Manufacturing (311821), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)

akta.pro secondary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Refrigerated cookie dough
• Allergen-free baking
• Clean-label CPG
• Ready-to-bake dough
• Plant-based baking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer (DTC) E-Commerce: Online sales through the company's e-commerce platform (sweetlorens.com) where consumers purchase individual products or variety packs (e.g., Cookie Dough cases at $60-72 per case of 6 units). Single-unit and case pricing available.
2. Retail / CPG Distribution: Wholesale revenue from placement in major national and regional grocery chains including Whole Foods, Kroger, Target, Publix, and Sprouts. Products sold through over 30,000 retail locations nationwide. Revenue derived from per-unit wholesale pricing to retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sweet Loren's manufactures and sells ready-to-bake, clean-label, allergen-free refrigerated dough products — including cookie dough, puff pastry, pizza crust, pie crust, breakfast biscuits, scones, puff sticks, and oatmeal bars. Products are free from gluten, dairy, eggs, peanuts, tree nuts, and the top nine allergens, non-GMO, plant-based, and pre-portioned for direct-from-package baking without prep or mixing.

Product overview

Sweet Loren's is a clean-label, allergen-friendly refrigerated dough company offering a portfolio of ready-to-bake products. The core product line is Cookie Dough (13+ varieties including Birthday Cake, Chocolate Chunk, Fudgy Brownie, and seasonal flavors), supplemented by expansion into Breakfast Biscuits (3 flavors), Scones (2 varieties), Puff Pastry, Thin Pizza Crust, Pie Crust, Puff Pastry Sticks (2 flavors), and Oatmeal Bars (3 varieties). All products are vegan, gluten-free, dairy-free, and free from the top nine allergens. The company sells through over 30,000 retailers nationwide including Kroger, Publix, Whole Foods, Target, and Sprouts, and ships directly to consumers online.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookie Dough

Quantifiable outcome

• Reached 30,000+ retail locations nationwide
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and flagship.

• Olivia Levin (@SwiftiesForEternity)coreGTM or Marketing Partner · 1 January 2026Taylor Swift influencer Olivia Levin, who runs the Instagram account @SwiftiesForEternity with 629,000 followers, partnered with Sweet Loren's for branded content and sponsored posts, reportedly earning $1,000-$10,000 per post as part of influencer marketing strategy targeting the Gen Z/millennial demographic.
• ADWEEK / House PossiblesupportingGTM or Marketing Partner · 1 January 2026Sweet Loren's participated in the ADWEEK House Possible panel alongside Ibotta and Chomps to discuss CPG challenger brand growth strategies, using the platform to position the brand as a leader in the better-for-you CPG space and build industry credibility.
• Mattel (Barbie)flagshipGTM or Marketing Partner · 1 January 2025Sweet Loren's partnered with Mattel on a Barbie-branded cookie dough product, representing a notable brand collaboration that leverages the Barbie IP to attract younger and nostalgic consumers while reinforcing the brand's fun, accessible identity.
• Inmar IntelligencesupportingGTM or Marketing Partner · 1 January 2025Inmar Intelligence provided media strategy and support for Sweet Loren's first major brand campaign launched in late 2025, which featured provocative advertising targeting younger consumers.
• Catalina (CPG Marketing)supportingGTM or Marketing Partner · 1 January 2025Catalina provided media strategy support alongside Inmar for Sweet Loren's first major brand campaign, which emphasized the real, messy enjoyment of its allergen-free products to attract consumers regardless of dietary needs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nestlé USA (Toll House): Nestlé's Toll House is the dominant mass-market refrigerated cookie dough brand in the US. Direct competitor in the same refrigerated cookie dough category, though without Sweet Loren's allergen-free, clean-label positioning.
• Pillsbury (General Mills): Owned by General Mills, Pillsbury is a leading refrigerated dough brand spanning cookies, biscuits, crescents, and pizza crust. Direct competitor across multiple Sweet Loren's product categories and the same retail refrigerated aisle.

Broad incumbents

• Hershey's: Hershey's entered the edible/refrigerated cookie dough space and operates broadly across confectionery and baking-adjacent CPG. Larger incumbent with overlapping capability in cookie dough but a much wider product portfolio.

Emerging players

• Immaculate Baking: Organic, clean-label refrigerated cookie dough brand sold in mainstream grocery. Comparable on the better-for-you and clean-label axis but without Sweet Loren's full allergen-free (top 9 free) formulation.
• Simple Mills: Better-for-you baking brand with crackers, cookies, and baking mixes using almond flour and clean ingredients. Comparable clean-label/better-for-you CPG positioning, though shelf-stable rather than refrigerated.
• King Arthur Baking Company: Premium baking brand with refrigerated and dry dough, mixes, and flours. Comparable on the home-baking occasion and quality positioning, with broader baking category footprint.
• Doughp: Edible cookie dough brand positioned as a ready-to-eat treat with multiple flavors. Comparable product form (edible cookie dough) and direct-to-consumer CPG model, though without the ready-to-bake refrigerated positioning.
• Edoughble: Edible gourmet cookie dough brand with multiple flavor lines and allergen-aware options. Comparable edible cookie dough product form and premium CPG positioning, smaller scale than Sweet Loren's.
• Partake Foods: Allergen-free, gluten-free cookies and baking mixes targeting consumers with food allergies. Comparable allergen-free, better-for-you CPG positioning and ingredient philosophy.
• Canyon Bakehouse: Gluten-free bread and baked goods brand with national retail distribution. Comparable gluten-free, allergen-friendly baked goods positioning and mainstream retail penetration strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Loren's