cxomni
cxomni GmbH is a Munich-based SaaS vendor founded in 2015 that provides an enterprise Customer Journey Management platform with journey mapping, analytics, Jira-linked orchestration, and AI-driven insight generation for large B2B organizations, with a primary vertical focus on insurance.
- Company typePrivate
- Founded2015
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What cxomni does
cxomni GmbH is a Munich-based SaaS vendor founded in 2015 that operates the cxomni CXM Cloud, a Customer Journey Management platform designed to let enterprise teams design, analyze, manage, and optimize customer journeys collaboratively across products and regions within a unified journey framework. The platform is composed of five integrated modules — Journey Mapping Tool, Journey Mapping Framework (a standardized CX/UX taxonomy), Journey Analytics (with native integrations to CRM systems, web analytics, and Jira), Actions Manager (closed-loop orchestration into product and requirements management), and Journey AI (which transforms unstructured customer text such as feedback, surveys, and support tickets into journey-level insights). cxomni was named a Leader in The Forrester Wave: Journey Mapping Platforms, Q2 2022 and maintains an enterprise-grade customer roster spanning insurance (Generali Switzerland, R+V Versicherung, Uniqa), automotive (VW), pharmaceuticals (Roche), energy (Vattenfall, Stawag), banking (Valiant), and e-procurement (Unite).
The company sells through a direct enterprise sales motion supplemented by a free 9-dimension Customer Journey Maturity Assessment as a self-serve demand-generation tool. Revenue is generated via user-based SaaS subscriptions sold in editions priced by user count and usage intensity, with 24-month initial contract terms, annual billing in advance, auto-renewal in 12-month periods, and one-time setup fees on some editions. The company remains privately held and founder-led, with Managing Directors Robert Horndasch and Johannes Wicht retaining control and no disclosed external investors, funding rounds, or M&A activity. Geographic roots are DACH, with named enterprise customers in Switzerland, Austria, the Netherlands, and Sweden indicating selective international traction beyond Germany.
cxomni firmographics
Firmographics- Name
- cxomni
- Legal name
- cxomni GmbH
- Website
- https://cxomni.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- cxomni GmbH is a Munich-based SaaS vendor founded in 2015 that provides an enterprise Customer Journey Management platform with journey mapping, analytics, Jira-linked orchestration, and AI-driven insight generation for large B2B organizations, with a primary vertical focus on insurance.
- Ownership category
- akta.pro rank
cxomni industry classification
Industry- Product category
- Customer Journey Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where cxomni is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
cxomni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - cxomni CXM cloud: Monthly subscription-based SaaS pricing model with editions based on user count and usage intensity. Contract duration of 24 months initially, auto-renewing for 12-month periods. Some editions include setup fees for standardized firm customizations and onboarding. Revenue is recognized annually in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with user-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
cxomni product offering
Product offeringCore offering
cxomni provides a Customer Journey Management SaaS platform (cxomni CXM Cloud) that enables organizations to design, analyze, manage, and optimize customer journeys collaboratively across teams, products, and regions. The platform combines journey mapping tools, a standardized CX/UX taxonomy framework, data-driven journey analytics with CRM and web analytics integrations, AI-powered transformation of unstructured data into journey insights, and an Actions Manager that links CX insights to product and requirements management via Jira. It is sold as a subscription SaaS solution primarily to enterprise customers in the insurance vertical and other B2B sectors.
Product overview
cxomni is a Customer Journey Management platform offering a unified SaaS solution (cxomni CXM Cloud) with multiple integrated modules. The core product portfolio includes: cxomni Journey Mapping Tool for collaborative journey visualization; cxomni Journey Mapping Framework for standardized CX taxonomy; cxomni Journey Analytics for connecting data sources to journeys; cxomni Actions Manager for orchestrating insights via Jira integration; cxomni Journey AI for transforming unstructured data into insights; and cxomni Journey Mapping Template for quick journey creation. Four solution areas organize these capabilities: Customer Journey Mapping (visualization), Customer Journey Management (framework governance), Customer Journey Analytics (data integration), and Customer Journey Orchestration (action enablement). Industry-specific solutions exist for insurers. A free maturity assessment tool evaluates organizational CX maturity across 9 dimensions.
Differentiator
Problem solved
Functional benefit
Brands
- cxomni CXM cloud: The software solution package provided as SaaS to system users.
Products and services
- cxomni CXM Cloud Software-as-a-service platform package containing all cxomni program modules, hosted on provider servers and accessed via internet as a SaaS solution. The unified subscription offering for enterprise customer journey management.
- cxomni Journey Mapping Tool A customer journey mapping tool for creating and visualizing customer journeys collaboratively across teams, with customizable display options, templates, and dynamic perspectives for process or real-time KPIs. Supports categorization and filtering of touchpoints, personas, and sub-journeys.
- cxomni Journey Mapping Framework A standardized CX/UX taxonomy toolbox that provides unified terminology for managing journey portfolios across the enterprise, promoting transparency, collaboration, and quality standards.
- cxomni Journey Analytics
Quantifiable outcome
- Enables data-driven validation and enhancement of journey maps created in workshops
Companies that use cxomni
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
cxomni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
cxomni partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
cxomni competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Qualtrics is a leading experience management platform covering customer, employee, product, and brand experience. It competes with cxomni in journey analytics and CX measurement but operates as a much broader, incumbent suite at enterprise scale.
- Medallia: Medallia is an enterprise experience management platform with capabilities in customer feedback, journey analytics, and CX orchestration. It directly overlaps with cxomni's journey analytics and orchestration offerings at much larger scale.
- Salesforce Experience Cloud: Salesforce's Experience Cloud and broader Customer 360 platform includes journey builder and analytics capabilities. As a broad incumbent, Salesforce competes with cxomni especially for enterprises already standardized on the Salesforce ecosystem.
- Adobe Experience Platform: Adobe Experience Platform offers journey orchestration, customer journey analytics, and real-time CDP capabilities. It competes with cxomni at the enterprise tier, particularly for marketing-led journey use cases.
- Genesys: Genesys is a customer experience and contact center platform with journey orchestration capabilities. As a broad incumbent, it competes for enterprise CX budgets that could otherwise fund journey management platforms like cxomni.
Direct peers
- Smaply: Smaply is a dedicated journey mapping and persona management SaaS tool. It directly competes with cxomni's Journey Mapping Tool for mid-market and enterprise buyers seeking specialized journey visualization.
- Custellence: Custellence is a Scandinavian customer journey mapping SaaS platform with similar collaborative mapping and persona features. It is a direct, regional peer to cxomni in the journey mapping category.
- Pointillist: Pointillist is a customer journey analytics and orchestration platform that directly overlaps with cxomni's Journey Analytics and orchestration modules. It targets similar enterprise B2B buyers seeking data-driven journey insights.
Emerging players
- Miro: Miro is a collaborative whiteboard platform widely used for journey mapping workshops. While not a dedicated journey management tool, it competes for the same budget and use cases as cxomni's mapping tool in many organizations.
- Lucidchart: Lucidchart is a diagramming and visualization tool frequently used for journey mapping in workshops. It is an adjacent competitor that captures entry-level journey mapping use cases before organizations graduate to dedicated platforms like cxomni.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
cxomni social profiles
Digital presencecxomni financial estimates
Financial estimateRevenue estimate
Valuation estimate
cxomni leadership team
Management profileNumber of profiles
Profiles2 records
cxomni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cxomni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cxomni
What does cxomni do?
cxomni provides a Customer Journey Management SaaS platform (cxomni CXM Cloud) that enables organizations to design, analyze, manage, and optimize customer journeys collaboratively across teams, products, and regions. The platform combines journey mapping tools, a standardized CX/UX taxonomy framework, data-driven journey analytics with CRM and web analytics integrations, AI-powered transformation of unstructured data into journey insights, and an Actions Manager that links CX insights to product and requirements management via Jira. It is sold as a subscription SaaS solution primarily to enterprise customers in the insurance vertical and other B2B sectors.
Is cxomni a public or private company?
cxomni is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cxomni founded?
cxomni was founded in 2015. It employs 51 to 100 people.
Where is cxomni based?
cxomni is headquartered in Munich, Germany, in the Europe region.
How does cxomni make money?
One revenue line is on record: saaS Subscription - cxomni CXM cloud.
Who are cxomni's main competitors?
Broad incumbents on record are Qualtrics, Medallia, Salesforce Experience Cloud, Adobe Experience Platform and Genesys. Direct peers are Smaply, Custellence and Pointillist. Emerging players are Miro and Lucidchart.
Does cxomni have an API?
No public API is recorded for cxomni.
What industry is cxomni in?
cxomni's product category is Customer Journey Management Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 5132 and its SIC code is 7372.