Crossroads Bank
Crossroads Bank is an Indiana community bank, wholly owned by FFW Corporation (OTCPK: FFWC), operating seven branches plus an Indianapolis equipment leasing office to serve retail consumers, small businesses, agricultural operators, and commercial borrowers across north-central Indiana with deposits, lending, leasing, insurance, and investment services.
- Company typePublic
- Founded1920
- HeadquartersWabash, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Crossroads Bank does
Crossroads Bank is a state-chartered community bank headquartered in Wabash, Indiana, and a wholly owned subsidiary of FFW Corporation (OTCPK: FFWC). Founded in 1920 as Home Loan and Savings Association and rebranded to Crossroads Bank in 2008, the bank operates seven branch locations across Indiana (Wabash, Columbia City, North Manchester, Peru, South Whitley, Syracuse, Warsaw) plus a dedicated equipment leasing and loan production office in Indianapolis. It serves individual consumers, small businesses, agricultural operators, and commercial real estate borrowers with deposits (checking, savings, money market, CDs), consumer and mortgage lending, commercial and agricultural lending, and equipment leasing, complemented by insurance (via Insurance 1 Services) and investment services (via the Investment Center, a Royal Alliance channel partnership).
The bank operates a standard community banking technology stack rather than proprietary core systems: a digital banking platform with mobile apps on iOS and Android (mobile deposit, debit card on/off, A2A/P2P/C2C transfers), an online banking portal, e-statements and bill pay, the ClickSWITCH account-conversion service, the My $ Manager personal financial management tool, MoneyPass surcharge-free ATM access, NACHA ACH origination, Remote Deposit Capture, ICS for excess deposit coverage, and fraud monitoring. Card products are issued through Elan Financial Services, and check reordering runs through Harland Clarke — indicating a vendor-based rather than in-house digital strategy.
Revenue is generated primarily through net interest income on loans funded by deposits, supplemented by transaction and service fees (overdraft, treasury management, wires, ACH), equipment lease income, and referral/commission revenue from the affiliated insurance and investment channels. Pricing is tiered across consumer and business checking products, with CD specials currently in the 3.21–3.75% APY range, and the bank has held SBA Preferred Lender status, supporting its small business and agricultural lending franchises. Distribution combines physical branches, digital self-serve channels, and a community-engagement-led marketing approach emphasizing local decision-making and civic involvement.
Crossroads Bank firmographics
Firmographics- Name
- Crossroads Bank
- Legal name
- Crossroads Bank
- Website
- https://crossroadsbanking.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crossroads Bank is an Indiana community bank, wholly owned by FFW Corporation (OTCPK: FFWC), operating seven branches plus an Indianapolis equipment leasing office to serve retail consumers, small businesses, agricultural operators, and commercial borrowers across north-central Indiana with deposits, lending, leasing, insurance, and investment services.
- Ownership category
- akta.pro rank
Where Crossroads Bank is headquartered
LocationHeadquarters
- HQ city
- Wabash
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Crossroads Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Net Interest Income: The primary revenue stream is generated through the spread between interest earned on loans (mortgages, consumer loans, commercial loans, agricultural loans) and interest paid on deposits (checking, savings, CDs, money market accounts). As a community bank, net interest margin constitutes the core earnings.
- Non-Interest Income: Fees from account maintenance, overdraft protection services, wire transfers, ACH services, treasury management services, and safe deposit boxes. Also includes revenue from credit card partnerships and insurance product referrals through Insurance 1 Services.
- Equipment Leasing: Equipment leasing services for vehicles, machinery, and commercial equipment generate lease income and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Checking - EASY: No monthly fee, basic checking with essential features |
| Subscription | Monthly | Personal Checking - COMMUNITY ADVANTAGE+: Earns tiered interest with qualifications |
| Subscription | Monthly | Personal Checking - PREFERRED RATE: Higher rates on larger balances |
| Subscription | Monthly | Personal Checking - 50 ADVANTAGE: Checking for customers 50 and over |
| Transaction based/ take rate | Monthly | Consumer Credit Cards |
| One time/ perpetual license | Pay-as-you-go | Certificate of Deposit Specials |
| Subscription | Monthly | Business Checking - EASY BUSINESS CHECKING |
| Subscription | Monthly | Business Checking - COMMUNITY CHECKING |
| Subscription | Monthly | Business Checking - BUSINESS INTEREST CHECKING |
| Subscription | Monthly | Business Checking - COMMERCIAL CHECKING |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Crossroads Bank product offering
Product offeringCore offering
Crossroads Bank is a community bank that accepts deposits, originates consumer, mortgage, commercial, agricultural, and SBA loans, and provides equipment leasing through a dedicated Indianapolis office. It also offers treasury management, business credit cards, digital banking, and supports affiliated insurance and investment advisory services through Insurance 1 Services and Royal Alliance Associates for customers across north-central Indiana.
Differentiator
Problem solved
Functional benefit
Brands
- Investment Center at Crossroads Bank: Insurance products and alternative investments including full brokerage services
- Insurance 1 Services, Inc.
Products and services
- Personal Checking Accounts
Companies that use Crossroads Bank
Customer profileSegments3 records
Ideal customer profiles2 records
Crossroads Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Crossroads Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Insurance 1 Services, Inc.coreInsurance 1 Services, Inc. is an affiliated company offering insurance products and services through locations inside Crossroads Bank branches. The company has been protecting local customers for over 30 years, offering auto, home, business, and life insurance products as an independent agency.
- MoneyPasscoreMoneyPass network partnership providing Crossroads Bank customers with surcharge-free ATM access at thousands of locations coast-to-coast. The bank participates in the MoneyPass network and promotes ATM finder integration through Google Maps and app stores.
- Elan Financial ServicescoreElan Financial Services provides consumer and business credit cards for Crossroads Bank customers. Elan provides card processing, zero fraud liability protection, and 24/7 cardmember service. Cards are issued pursuant to licenses from Visa and Mastercard.
- Royal Alliance Associates, Inc.coreRoyal Alliance Associates, Inc. is a registered investment advisory firm (member FINRA/SIPC) that provides securities and investment advisory services through the Investment Center at Crossroads Bank. Offers retirement planning and investment products to bank customers.
- NACHAcoreNACHA operates the ACH network, the electronic payments system that facilitates Direct Deposit, payroll direct deposit, consumer payments, and business transactions. Crossroads Bank offers ACH origination services and educates customers on ACH rules and procedures.
- FDICcoreFederal Deposit Insurance Corporation provides deposit insurance up to $250,000 per depositor. Crossroads Bank is FDIC insured (Certificate #29839), providing guarantees on customer deposits.
Scale indicators4 records
Recent moves14 records
Expansion highlights6 records
Crossroads Bank competitors and assessment
Company assessmentDirect peers
- 1st Source Bank: Indiana-headquartered community bank serving individuals and small businesses with deposits, mortgages, commercial lending, equipment leasing, and treasury management — a near-perfect analog to Crossroads' product mix and Indiana footprint.
- First Merchants Bank: Indiana-based community bank with a Midwest branch footprint, offering consumer and commercial banking, ag lending, and treasury services — directly comparable to Crossroads in geography and product breadth.
- Lake City Bank: Northern Indiana community bank (Warsaw-headquartered) with full-service consumer/commercial banking, ag lending, and a strong local relationship model that mirrors Crossroads' community-bank playbook.
- Horizon Bank: Indiana community bank with a Northwest/Michigan footprint, full deposit and commercial lending, mortgage, and treasury offerings — closely comparable to Crossroads' size and operating model.
- Centier Bank: Indiana-headquartered, family-led community bank with consumer, commercial, and mortgage lending across branch locations — comparable peer given shared Indiana focus and relationship banking emphasis.
- STAR Financial Bank: Indiana-based community bank providing consumer, commercial, mortgage, and wealth services to local markets — directly comparable in scale, geography, and product breadth.
Broad incumbents
- Old National Bank: Large Midwest regional bank headquartered in Indiana providing consumer, commercial, ag, and treasury management — same product surface as Crossroads but at much greater scale and geographic breadth.
- Fifth Third Bank: Large Midwest super-regional bank with a major Indiana branch presence, offering consumer deposits, mortgages, commercial lending, equipment finance, and treasury — overlapping product set at meaningfully larger scale.
- JPMorgan Chase: National incumbent with extensive Indiana retail and commercial presence and a heavy investment in digital banking — competitive pressure comparable to what Crossroads faces from larger players within its footprint.
Regional players
- National Bank of Indianapolis: Indianapolis-headquartered community bank competing in Indiana with strong commercial and private banking lines — comparable product set but concentrated in a different metro than Crossroads' north-central Indiana footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossroads Bank social profiles
Digital presenceCrossroads Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossroads Bank leadership team
Management profileNumber of profiles
Profiles16 records
Crossroads Bank subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crossroads Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossroads Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossroads Bank
What does Crossroads Bank do?
Crossroads Bank is a community bank that accepts deposits, originates consumer, mortgage, commercial, agricultural, and SBA loans, and provides equipment leasing through a dedicated Indianapolis office. It also offers treasury management, business credit cards, digital banking, and supports affiliated insurance and investment advisory services through Insurance 1 Services and Royal Alliance Associates for customers across north-central Indiana.
Is Crossroads Bank a public or private company?
Crossroads Bank is a public company. It is classified as corporate owned and is currently operating.
When was Crossroads Bank founded?
Crossroads Bank was founded in 1920. It employs 51 to 100 people.
Where is Crossroads Bank based?
Crossroads Bank is headquartered in Wabash, United States, in the North America region.
How does Crossroads Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and equipment Leasing.
Who are Crossroads Bank's main competitors?
Direct peers on record are 1st Source Bank, First Merchants Bank, Lake City Bank, Horizon Bank, Centier Bank and STAR Financial Bank. Broad incumbents are Old National Bank, Fifth Third Bank and JPMorgan Chase. National Bank of Indianapolis is listed as a regional player.
Does Crossroads Bank have an API?
No public API is recorded for Crossroads Bank.