Leaderfactor
LeaderFactor is a privately held enterprise leadership development company that sells an annual per-learner SaaS platform built on seven proprietary skill frameworks and validated psychometric assessments, serving global enterprises seeking measurable behavior change at 90 days.
- Company typePrivate
- Founded2006
- HeadquartersAlpine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leaderfactor does
LeaderFactor is a privately held leadership development organization founded in 2006 by Dr. Timothy R. Clark, an organizational anthropologist with a PhD from Oxford. The company sells a cloud-based SaaS platform built around seven proprietary leadership skill frameworks — including The 4 Stages of Psychological Safety™, The 6 Domains of Emotional Intelligence™, Coaching & Accountability Matrix™, EPIC Change & Transformation™, DECIDER Critical Thinking™, Team Cohesion & Performance™, and Leading Through AI™ — each paired with its own USPTO-registered, psychometrically validated assessment instrument (notably PSindex® and EQindex®). The platform operates as a closed-loop system: baseline assessment at week zero, framework delivery live or on-demand, application tools, reinforcement nudges, and a 90-day re-test producing a measurable behavioral delta rather than a satisfaction score. Enterprise customers (Google, Amazon, Lockheed Martin, Nestlé, Chanel, AstraZeneca, Micron, Siemens, World Bank, Stanford, and 20+ other named logos) license the Access Pass on an annual per-learner basis, with modular add-ons (Insights for aggregate reporting, Connect for SSO/LMS integration, Translate for AI-assisted localization). An AI-powered thinking partner called Uinta, built on third-party LLMs, is integrated into the platform experience.
Revenue is generated primarily through annual recurring Access Pass subscriptions, supplemented by workshop delivery (via LeaderFactor experts or certified internal facilitators), facilitator Certification program licensing, and platform add-on subscriptions. The go-to-market is enterprise-led: consultative strategy calls, free Skill Previews as low-friction demand-generation, and dedicated Customer Success Managers for enterprise deployments. A certified practitioner channel — where organizations train their own internal facilitators on LeaderFactor methodology — has scaled to 21,000+ learners impacted and functions as indirect distribution. The business is founder-owned with no disclosed external funding, operates from Lehi, Utah with a UK presence in Oxfordshire, and is SOC 2 Type 2 compliant. Customer outcomes cited include a Micron deployment reaching 5,000+ leaders across 10+ sites globally and an illustrative 90-day median PSindex® improvement of +12 points.
The competitive positioning centers on behavioral measurement as proof of ROI — replacing completion-rate metrics with objective pre/post psychometric deltas — and on the founder's authority in psychological safety research. Platform architecture, certified-practitioner lock-in, and validated assessment marks together form a defensible niche within the broader enterprise L&D and leadership development market.
Leaderfactor firmographics
Firmographics- Name
- Leaderfactor
- Legal name
- LeaderFactor LLC
- Website
- https://leaderfactor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeaderFactor is a privately held enterprise leadership development company that sells an annual per-learner SaaS platform built on seven proprietary skill frameworks and validated psychometric assessments, serving global enterprises seeking measurable behavior change at 90 days.
- Ownership category
- akta.pro rank
Leaderfactor industry classification
Industry- Product category
- Leadership Development Software
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Manager & Team Leader Onboarding (EDABAOAC)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)
Keywords
Where Leaderfactor is headquartered
LocationHeadquarters
- HQ city
- Alpine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Leaderfactor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Access Pass Licensing: Annual per-learner platform license providing access to assessments, on-demand content, application tools, and reporting. Single Access covers one skill end-to-end; Total Access covers all skills (current and future) on one license. Primary revenue driver.
- Workshop Add-ons: Live, instructor-led workshop delivery — either through certified internal facilitators or LeaderFactor expert delivery. Additional professional services revenue stream on top of platform licensing.
- Certification: Train-the-trainer certification program for organizations' internal facilitators. Enables organizations to own delivery while LeaderFactor provides standardized content and training. Supports scalability without requiring external facilitator in every session.
- Platform Add-ons: Insights (aggregate analytics), Connect (enterprise enablement/SSO), and Translate (localization) sold as modular add-ons on top of base Access Pass licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single Access — one skill, end-to-end |
| Subscription | Annual | Total Access — all skills, current and future |
| Subscription | Annual | LeaderFactor™ Insights add-on |
| Subscription | Annual | LeaderFactor™ Connect add-on |
| Subscription | Annual | LeaderFactor™ Translate add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Leaderfactor product offering
Product offeringCore offering
LeaderFactor sells an annual per-learner Access Pass — a SaaS platform license that delivers seven proprietary leadership skill frameworks, each paired with a validated USPTO-registered psychometric assessment (baseline and 90-day re-test), application tools, reinforcement nudges, and reporting. Platform add-ons (Insights for aggregate reporting, Connect for SSO/LMS/API enterprise integration with dedicated CSM, Translate for AI-assisted localization) extend the core license. A train-the-trainer Certification program enables customers to license internal facilitators for at-scale delivery.
Product overview
LeaderFactor offers a platform-plus-modules architecture centered on the Access Pass (per-learner annual license). Single Access covers one skill with its validated assessment, on-demand content, application tools, and 90-day measurement. Total Access extends across all seven skills (current and future). Platform add-ons expand capability: Insights provides aggregate organizational reporting, Connect delivers enterprise SSO/API/LMS integration with dedicated CSM, and Translate enables AI-assisted localization. The portfolio includes seven leadership skill frameworks (Psychological Safety, Emotional Intelligence, Coaching & Accountability, Change Management, Critical Thinking, Team Performance, AI Leadership), each paired with its own USPTO-registered validated assessment instrument (PSindex®, EQindex®, CAMindex™, EPICindex™, DECIDERindex™, COHESIONindex™, AI Leadership Index). The AI-powered thinking partner Uinta is integrated into the platform experience. Certification enables organizations to train internal facilitators for scaled delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- LeaderFactor™ Access Pass Annual per-learner platform license providing validated assessments, on-demand content, application tools, reinforcement nudges, and reporting. Available as Single Access (one skill) or Total Access (all current and future skills). The core revenue-generating product.
Quantifiable outcome
- +12 pts median PSindex® improvement over 90 days (illustrative org data)
- +3 more outcomes
Companies that use Leaderfactor
Customer profileNamed customers33 records
Segments3 records
Ideal customer profiles3 records
Leaderfactor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature11 records
Leaderfactor partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Leaderfactor competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Skillsoft is a broad incumbent in enterprise corporate training with a large content library, leadership and business curricula, and a SaaS delivery platform (Percipio). It competes for enterprise L&D wallet share through broad content breadth rather than LeaderFactor's measurement-validated specialty.
- Korn Ferry: Korn Ferry is a broad incumbent combining executive search, leadership development, and talent consulting at global scale (including the acquired Global Novations and Hay Group). It overlaps LeaderFactor in executive coaching and leadership programs, but as part of a much larger talent management portfolio.
Direct peers
- Development Dimensions International (DDI): DDI is a direct peer in leadership development, specializing in leadership pipelines, behavioral simulations, and validated assessments for global enterprises. It competes head-to-head with LeaderFactor for enterprise L&D budgets and offers measurement-driven leadership programs with multi-rater feedback.
- Center for Creative Leadership (CCL): CCL is a direct peer providing research-backed leadership development programs, executive education, and assessment tools. It targets senior leaders and intact teams — a core LeaderFactor segment — with comparable frameworks and benchmarking data.
- FranklinCovey: FranklinCovey is a direct peer — a large leadership and organizational performance provider offering signature frameworks (e.g., The 7 Habits), enterprise training, and a SaaS delivery platform. It targets the same enterprise L&D buyers with both live facilitation and digital delivery, overlapping directly with LeaderFactor's Access Pass model.
- Hogan Assessments: Hogan is a direct peer providing validated personality and leadership assessments (HPI, HDS, MVPI) used in leadership development, executive coaching, and selection. It supplies the measurement backbone for many leadership programs and competes with LeaderFactor's psychometric instruments.
- The Ken Blanchard Companies: Blanchard is a direct peer offering widely-adopted leadership frameworks (e.g., SLII), enterprise training, and certification programs. Its train-the-trainer model and SLII content overlap with LeaderFactor's certification program and skill-based licensing approach.
- Wiley (Everything DiSC and Five Behaviors): Wiley is a direct peer in the assessments-plus-training space, with DiSC, Five Behaviors, and Everything DiSC Workplace products sold through authorized partners to enterprise L&D. Its validated assessment-plus-content model closely parallels LeaderFactor's PSindex/EQindex + Access Pass approach.
Emerging players
- BetterUp: BetterUp is an emerging player in AI-augmented coaching and leadership development, offering a coaching marketplace plus AI-driven insights to enterprise L&D. It overlaps with LeaderFactor's enterprise leadership development positioning and competes for AI-forward L&D budgets.
- CoachHub: CoachHub is an emerging digital coaching platform serving enterprise L&D with AI-matched coaching pools and measurement. It is a partial overlap with LeaderFactor — both target enterprise leadership development with technology-enabled delivery, though CoachHub is coaching-led rather than assessment-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leaderfactor social profiles
Digital presenceLeaderfactor compliance and trust
Trust signalCompliance1 record
Leaderfactor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaderfactor leadership team
Management profileNumber of profiles
Profiles16 records
Leaderfactor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaderfactor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaderfactor
What does Leaderfactor do?
LeaderFactor sells an annual per-learner Access Pass — a SaaS platform license that delivers seven proprietary leadership skill frameworks, each paired with a validated USPTO-registered psychometric assessment (baseline and 90-day re-test), application tools, reinforcement nudges, and reporting. Platform add-ons (Insights for aggregate reporting, Connect for SSO/LMS/API enterprise integration with dedicated CSM, Translate for AI-assisted localization) extend the core license. A train-the-trainer Certification program enables customers to license internal facilitators for at-scale delivery.
Is Leaderfactor a public or private company?
Leaderfactor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leaderfactor founded?
Leaderfactor was founded in 2006. It employs 11 to 50 people.
Where is Leaderfactor based?
Leaderfactor is headquartered in Alpine, United States, in the North America region.
How does Leaderfactor make money?
Four revenue lines are on record. Access Pass Licensing is the primary driver. The others are workshop Add-ons, certification and platform Add-ons.
Who are Leaderfactor's main competitors?
Broad incumbents on record are Skillsoft and Korn Ferry. Direct peers are Development Dimensions International (DDI), Center for Creative Leadership (CCL), FranklinCovey, Hogan Assessments, The Ken Blanchard Companies and Wiley (Everything DiSC and Five Behaviors). Emerging players are BetterUp and CoachHub.
Does Leaderfactor have an API?
Yes. LeaderFactor offers an authorized API for enterprise and partner integration. The Terms of Service explicitly references authorized API access: 'use bots, automation, or headless browsers except via an authorized API, or bypass rate limits, authentication, or access controls' and 'automate queries at scale, scrape Uinta, or integrate Uinta into another product or service, other than via an authorized LeaderFactor API under a written agreement.' API access requires a written agreement and is not publicly documented. No public developer portal or API documentation URL was identified in the source material.
What industry is Leaderfactor in?
Leaderfactor's product category is Leadership Development Software. Its primary akta.pro industry code is EDABAOAC, Manager & Team Leader Onboarding, with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 611430 and its SIC code is 8200.