The Lifestyled Co

What The Lifestyled Co does

The Lifestyled Co (operating as THELIFESTYLEDCO®) is a privately held, founder-led curated home furnishings and decor retailer built around the design work of founder Kristen Forgione. The company sells furniture, rugs, lighting, art and mirrors, kitchen and dining, bath, and decorative materials and finishes, organized into an "Organic Desert Living" aesthetic that it trademarks. Its product surface is supported by proprietary sub-brands and co-branded collaborations, including SIMPLESTYLED room styling and a co-branded lighting line with Mitzi by Hudson Valley Lighting, as well as a wallcovering collaboration with Urbanwalls.

The business operates a multi-channel model combining physical retail with digital commerce. Two showrooms are located in the Phoenix metro area (Gilbert and North Scottsdale/Phoenix), supported by a warehouse facility, while national direct-to-consumer orders are fulfilled through a Shopify-powered e-commerce site. A dedicated Designer Trade Program and an ambassador program address B2B and influencer-driven demand, while SIMPLESTYLED and full-service interior design monetize the founder's expertise as standalone services (room styling starting at $1,500). The assortment blends third-party brands with proprietary and Made-to-Order furniture, shifting mix gradually toward higher-margin, branded SKUs.

The company monetizes through merchandise gross margin on retail and e-commerce, wholesale pricing for trade members, and fee-based design services. Brand building is reinforced through editorial coverage (HGTV, Today Show, Houzz, Architectural Digest Pro Directory 2023), a podcast, blog content, and ambassador activations. No external funding, headcount, or revenue figures are disclosed; the operating footprint (two showrooms, one warehouse, founder-led) implies a small specialty retailer scaling through digital reach and services rather than through large-scale retail expansion.

Name

The Lifestyled Co

Legal name

THELIFESTYLEDCO

Website

https://thelifestyledco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lifestyled Co is a founder-led, Phoenix-based curated home furnishings and decor retailer operating two showrooms and a national Shopify e-commerce site, serving consumers, interior designers via a trade program, and clients seeking its SIMPLESTYLED room styling and full interior design services.

Ownership category

akta.pro rank

Product category

Curated Home Decor and Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110), Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Curated home decor
• Luxury furniture retail
• Interior design services
• Home furnishings store
• Designer lighting fixtures

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Retail Product Sales: Direct sales of curated home decor, furniture, lighting, bath products, and materials/finishes through e-commerce and physical retail locations. Products range from decorative accessories ($25-$150) to major furniture pieces ($500-$5,000).
2. SIMPLESTYLED Styling Services: Room styling service with $1,500 initial investment (split between installation and product minimum), providing professional styling curation and installation for residential and commercial spaces in Phoenix metro area.
3. Design Services: Full-service interior design from concept through completion, including consulting hours, bathroom design, fixture selection, and finish coordination.
4. Designer Trade Program: B2B program allowing interior designers and design professionals to access the product assortment for their projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Lifestyled Co is a curated home decor and furniture retailer offering an 'Organic Desert Living' assortment across furniture, decor, lighting, rugs, kitchen, bath, art, and materials/finishes through a Shopify e-commerce site and two Arizona retail showrooms. The company complements retail with interior design services and the SIMPLESTYLED room styling service, plus a Designer Trade Program for licensed interior design professionals.

Product overview

The Lifestyled Co is a curated home decor and furniture retail company offering a comprehensive portfolio of lifestyle products. The core offering includes furniture (sofas, sectionals, chairs, tables, bedroom pieces, outdoor furniture), decor accessories (pillows, textiles, baskets, candles, vases, art), building materials (tile, wallpaper, hardware, vanities, faucets), kitchen and dining items, rugs, lighting fixtures, and bath products. The company operates physical retail stores in Gilbert and North Scottsdale/Phoenix, Arizona. Beyond retail, they offer design services including full-service interior design and SIMPLESTYLED room styling. They also have an exclusive brand collaboration with Mitzi for lighting products. The business follows an 'Organic Desert Living' aesthetic focused on warm, layered, and intentional design.

Differentiator

Problem solved

Functional benefit

Brands

• SIMPLESTYLED: Room styling service focused on decor placement and styling for Phoenix Metro Area residents, starting at $1,500.
• THELIFESTYLEDCO® x Mitzi

Products and services

• Furniture Collection

Quantifiable outcome

• Featured in major media outlets including HGTV, Today Show, Houzz, Modern Luxury, Luxe Interiors and Design, My Domaine, Apartment Therapy, Real Simple, and Phoenix Home + Garden

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mitzi by Hudson Valley LightingcoreStrategic or Co-development PartnerCo-designed lighting collection developed with Kristen Forgione's aesthetic as the starting point. The THELIFESTYLEDCO® x Mitzi collection spans chandeliers, pendants, wall sconces, floor lamps, and table lamps featuring organic modern design sensibility meeting artistic light design. Pieces were used in real interior design projects and selected for interaction with natural materials, warm finishes, and layered interiors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Serena & Lily: Curated luxury home furnishings and decor retailer with a strong designer-led aesthetic, multi-channel retail (showrooms + e-commerce), and trade program. Closest direct comparable to The Lifestyled Co in terms of assortment, target customer, and price points.
• McGee & Co. Designer-led home brand from Studio McGee, offering curated furniture, lighting, and decor with a proprietary aesthetic, e-commerce, and design services. Closely mirrors the founder-led, lifestyle-brand DNA of The Lifestyled Co.
• Lulu & Georgia: Online-first curated home decor and furniture retailer with designer collaborations and trend-forward assortment. Comparable in pricing, target demographic, and DTC-first go-to-market.
• Chairish: Online marketplace for curated, pre-owned and new designer furniture and decor. Comparable in serving design-curious consumers and the interior-design trade, with overlapping premium brand positioning.
• 1stDibs: Luxury online marketplace for high-end furniture, decor, and interior design. Comparable in designer-curated, premium positioning and trade/designer-customer overlap.

Broad incumbents

• West Elm (Williams-Sonoma): National specialty retailer of modern furniture and home decor with strong designer collaboration programs and trade offerings. Larger, broader assortment competitor in the same mid-premium price tier.
• CB2 (Crate & Barrel): Modern, design-forward home furnishings retailer with showrooms and e-commerce. Overlaps with The Lifestyled Co's modern aesthetic and price brackets, but at significantly larger scale.
• Anthropologie Home: Lifestyle retailer with a substantial home assortment targeting design-conscious consumers. Vastly larger catalog and footprint, but the same aesthetic, customer segment, and price architecture.

Emerging players

• Interior Define: Design-driven furniture brand offering custom sofas and sectionals with optional designer consultation services. Comparable in integrating a design-service layer with retail furniture sales.
• The Citizenry: Direct-to-consumer home brand with curated, globally-inspired furniture and textiles and a strong content/lifestyle identity. Comparable in DTC + content-driven positioning and premium price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/thelifestyledco
• Facebookfacebook.com/THELIFESTYLEDCO
• Instagraminstagram.com/thelifestyledco
• Pinterestpinterest.com/thelifestyledco
• TikToktiktok.com/@thelifestyledco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lifestyled Co