Woo Woo Company

What Woo Woo Company does

Woo Woo Company LLC is a privately-held, founder-operated career astrology and spiritual wellness practice founded in 2019 by Alice Hu after her own Saturn Return transition from a corporate social media role. The company is based in Los Angeles, California (originally founded in Washington, D.C.), operates with 1-10 employees, and is structured as a single-member LLC with no external institutional funding. Its offering portfolio centers on one-on-one career astrology readings ($111-$1,111), a 15+ page Expanded Career Astrology Report ($111), the Career Astrology 101 online course ($250), a $55/month personalized forecast subscription, an extensive library of downloadable workbooks and guides (free to ~$32), corporate wellness workshops, and signature events including the upcoming What's Next Career Summit (February 28, 2026) and an annual New Year Intention Setting Sound Bath.

The business runs on a fully third-party technology stack — Squarespace for website and e-commerce, Kajabi for course hosting, Calendly for booking, and Anchor/Spotify for the Into the Woo podcast — with no proprietary platform, no mobile app, and no AI components. Distribution is direct-to-consumer via a self-serve storefront for individuals, supplemented by direct sales outreach to HR departments and team leads for corporate workshops; community channels (podcast, expert interviews, email newsletter, Instagram @woowooco) drive top-of-funnel demand. The primary customer is professionals navigating career transitions, with secondary segments in corporate teams, spiritually-minded individuals, and aspiring entrepreneurs.

Monetization is predominantly transactional one-time purchases with a thin recurring layer (the monthly forecast subscription) and quote-based enterprise workshops; the model is a creator/practitioner economy business, not a software or platform business, and its revenue ceiling is structurally tied to the founder's service hours.

Name

Woo Woo Company

Legal name

Woo Woo Company LLC

Website

https://woowoocompany.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Woo Woo Company is a founder-operated career astrology and spiritual wellness practice selling one-on-one readings, online courses, digital workbooks, corporate workshops, and subscription forecasts to professionals navigating career transitions and to corporate wellness buyers, distributed through a self-serve Squarespace storefront and content-driven community channels.

Ownership category

akta.pro rank

Product category

Career Astrology and Spiritual Wellness Services

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Career astrology readings
• Astrology reports
• Spiritual wellness workshops
• Corporate team building
• Online astrology courses

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Career Astrology Readings: One-on-one personalized astrology readings for career guidance. Services include Career Astrology Reading (45 minutes at $333), Career Clarity Reading (90 minutes at $1,111), Astrocartography readings, and Abundance & Magnetism readings. Delivered virtually via video call.
2. Astrology Reports: Expanded Career Astrology Report providing 15+ pages of personalized insights for career and business guidance at $111. Also includes Astrology Parenting Guide at $222 and Monthly Personalized Astrology Forecast at $55.
3. Workbooks & Digital Products: Digital downloadable workbooks, worksheets, and guides covering topics including manifestation, human design, crystals, chakra healing, shadow work, and business creation. Prices range from free to $32.
4. Online Courses: Self-paced online courses including Career Astrology 101 (Understanding Your Astrology for Alignment, Success & Fulfillment at $250) and How to Craft Your Corporate Offering Workshop.
5. Corporate Workshops & Events: Team building and wellness workshops for corporate clients. Workshops cover astrology, intuition activation, energy management, sound baths, and rituals. Delivered in-person at client locations or virtually.
6. Virtual Events & Sound Baths: Paid virtual events including New Year Intention Setting Sound Bath with Astrology Forecast, and signature events like What's Next Career Summit. Multiple ticket tiers and replay access available.
7. Subscription Services: Some parts of the service are billed on a subscription basis with recurring billing. Monthly Personalized Astrology Forecast & Journal Prompts at $55 for ongoing monthly content.
8. Gift Cards: Digital gift cards available in denominations of $5, $10, $15, $25, and $50. Gift cards never expire and can be applied to any digital product, reading, or service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Woo Woo Company sells personalized career astrology services, including one-on-one live readings (45 and 90 minutes), downloadable 15+ page career astrology reports, a self-paced online astrology course, and a portfolio of workbooks on spiritual topics such as Saturn Return, Human Design, crystals and chakra healing. The company also delivers corporate wellness and team-building workshops on astrology, intuition and energy management, plus virtual sound baths, the annual What's Next Career Summit and the Into the Woo podcast.

Product overview

Woo Woo Company is a career astrology and wellness services company founded by Alice Hu, offering a hybrid of one-on-one readings, digital products, workshops, and corporate programming. The core offering centers on Career Astrology Readings (45-minute and 90-minute sessions) and the Expanded Career Astrology Report (15+ page personalized document), complemented by the Career Astrology 101 online course. Digital products include workbooks and recorded workshops covering topics such as Saturn Return, Human Design, crystals, chakra healing, and manifestation, available through the Workbooks & Guides section. The company also runs recurring events including the annual New Year Intention Setting Sound Bath and the What's Next Career Summit (launching February 2026). Corporate services include Astrology Team Building Workshops for organizations. The Into the Woo Podcast provides additional content with accompanying episode workbooks. Products are sold individually with prices ranging from free guides to $1,111.00 for 90-minute readings.

Differentiator

Problem solved

Functional benefit

Brands

• Into the Woo Podcast: Weekly podcast featuring interviews with spiritual practitioners, wellness experts, and content focused on career astrology and personal development
• What's Next Career Summit
• YourSaturn.com

Products and services

• Career Astrology Reading (45 minutes) A live 45-minute one-on-one career astrology reading delivered virtually with Alice Hu, providing personalized insights into career direction, purpose and next steps for professionals seeking clarity.
• Career Clarity Reading (90 minutes) An extended 90-minute one-on-one deep-dive career astrology reading for comprehensive guidance and clarity on career transitions and direction, priced at $1,111.
• Expanded Career Astrology Report A 15+ page downloadable personalized career astrology report providing in-depth insights for career confidence and direction, sold for $111.
• Career Astrology 101 Course A self-paced online course teaching how astrology can support career alignment, success and fulfillment, sold for $250.
• Monthly Personalized Astrology Forecast & Journal Prompts A monthly subscription delivering a personalized astrology forecast with accompanying journal prompts for ongoing self-reflection and guidance at $55 per month.
• Corporate Astrology Team Building Workshops Corporate wellness and team-building workshops covering astrology, intuition activation, energy management, self-care, communication and leadership, delivered to corporate clients in-person at client locations or virtually on a quote-based contract.
• What's Next Career Summit Annual career-focused summit for professionals exploring career transitions, featuring keynote sessions, career guidance and intuitive practices, hosted in Los Angeles with a virtual attendance option.
• New Year Intention Setting Sound Bath Annual virtual sound bath event combined with an astrology forecast for setting intentions and understanding the energy of the coming year, sold with multiple ticket tiers and replay access.
• Work Wellness Workbook A workbook helping entrepreneurs organize their time, stack their day and month, create actionable goals, and build productivity through morning and evening rituals.
• Woo Woo Company Gift Card Digital gift cards available in $5, $10, $15, $25 and $50 denominations that never expire and can be applied toward any digital product, reading or service on the Woo Woo Company storefront.
• Into the Woo Podcast A free podcast featuring expert interviews on spirituality, wellness, career astrology and personal development, distributed via Anchor and Spotify with accompanying workbooks for select episodes.
• Chakra Healing Yoga + Sound Bath (Recorded Workshop) A signature 90-minute recorded workshop combining all-levels vinyasa flow, chakra meditation and a deep sound bath experience, sold as a downloadable digital workshop.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PrismminorOthersSister website for website and business strategy help. Prism helps clients find clarity in branding and business strategy. Referenced as a resource for customers needing business strategy support beyond astrology services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Co-Star: Venture-backed astrology app delivering personalized daily horoscopes, birth-chart analysis, and friend comparisons. Comparable as a technology-enabled astrology brand, though it competes at a lower price point and scales via app rather than 1:1 readings.
• The Pattern: Astrology and personality app providing personalized, relationship- and career-oriented readings. Comparable on audience overlap (career- and self-development-minded users) but competes via a freemium mobile app rather than live, founder-led services.
• Sanctuary Astrology: App-based astrology platform combining free chart tools with paid live psychic/astrology readings. Comparable on the live-reading product and spiritual self-development audience, though delivered through a marketplace model rather than a single practitioner.

Direct peers

• Astrostyle (Taurus/Marisol): Sister-astrologer content brand producing horoscopes, articles, books, and a personalized astrology report product. Comparable on content-led audience building, premium report products, and the career/life astrology positioning.
• Chani Nicholas: Career-focused astrologer offering one-on-one readings, a subscription astrology app, courses, books, and a content platform. Closest direct peer — same niche (career/personal growth through astrology), similar product mix (readings, courses, app, content), and a solo founder-led model.
• The AstroTwins (Ophira & Tali Edut): Twin sister astrologers producing horoscopes, books, courses, and one-on-one readings across Astrology.com and their own channels. Directly comparable: career- and life-oriented astrology content, multi-channel distribution, premium readings, and a strong personal brand.

Broad incumbents

• Susan Miller / Astrology Zone: Long-established astrology brand built around monthly horoscopes, premium subscriptions, and an app. Comparable as a recognized career- and life-astrology content brand, but operates at significantly greater scale and is not founder-delivered 1:1.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeanchor.fm/into-the-woo
• Instagraminstagram.com/woowooco
• Facebookfacebook.com/woowooco
• LinkedInlinkedin.com/company/woo-woo-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woo Woo Company