Nested Naturals

What Nested Naturals does

Nested Naturals Inc. is a privately held, Delaware-incorporated plant-based wellness supplement company that sells a portfolio of vegan, non-GMO, third-party tested vitamins, minerals, herbal blends, and nootropic/adaptogen supplements through a direct-to-consumer Shopify storefront, a wholesale program for health professionals and retailers, and a subscription/autoship recurring delivery service. The company operates from Vancouver, British Columbia (headquarters) with a warehouse and fulfillment facility in Castaic, California, and ships across North America (United States and Canada). Core product lines include the LUNA sleep supplement family (original formula with 6mg melatonin, melatonin-free variant, and LUNA Kids), Super Greens organic supergreens powders in Original and Pineapple Mango flavors, Magnesium Glycinate, Choline Bitartrate, Vitamin D3+K2, Brain Superfood Tonic, Heart Superfood Tonic, Super Cordyceps, Pure Lion's Mane, 5-HTP, and a Menopause Natural Care supplement, plus curated bundles and digital gift cards. The product portfolio is organized into collections by health benefit (Restful Sleep, Vitality, Healthy Aging, Stress Relief, Healthy Living Bundles).

The company's core technology centers on a Shopify-powered e-commerce platform with third-party payment processing, a four-stage third-party testing protocol for product quality (chromatography fingerprinting for herb identification, microbial pathogen testing, heavy metals testing covering arsenic, cadmium, mercury, and lead, and potency verification), NSF cGMP certified manufacturing, and vegetable cellulose capsule formulations that are fully vegan and free from common allergens. Sub-brands LUNA (sleep) and Super Greens are positioned as flagship product lines.

The revenue model combines three streams: one-time e-commerce purchases via the Shopify website, recurring subscription/autoship orders with auto-renewal, and wholesale/B2B transactions with tiered volume discounts of 30-40% off for health professionals and retailers ordering 25-150+ units. Digital gift cards ($10-$100) provide an additional transactional stream. Marketing is content-led across blog, SEO, organic social (Facebook, Instagram, LinkedIn, Twitter, YouTube), email, PR placements in publications such as Forbes Health, Healthline, USA Today, and Shape, and the Nested Rewards loyalty program. Customer acquisition is anchored on transparency in labeling, third-party certification, and a lifetime satisfaction guarantee.

Name

Nested Naturals

Legal name

Nested Naturals Inc.

Website

https://nestednaturals.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nested Naturals is a privately held, plant-based wellness supplement company selling vegan, third-party tested vitamins, sleep aids, supergreens, and nootropics directly to consumers via Shopify, with subscription/autoship and a wholesale channel for health professionals across North America.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Dietary supplements
• Plant-based wellness
• Natural health products
• Nutritional supplements
• Wholesale supplements

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Product Sales: One-time product purchases through the company's Shopify-powered website. Customers purchase individual supplements at listed prices with optional subscription/autoship for recurring deliveries. Revenue generated from individual transactions with no minimum purchase requirement.
2. Subscription/Autoship Program: Recurring subscription model where customers enroll in automatic product delivery at specified intervals. Provides convenience and typically includes promotional pricing. Auto-renewal extends subscriptions unless cancelled by the customer.
3. Wholesale/B2B Sales: Wholesale program targeting health professionals and retailers. Volume-based discounts offered: 30% off (25-99 units), 35% off (100-149 units), 40% off (150+ units per product). Orders reviewed within 3 business days.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100. Delivered by email with instructions for redemption at checkout. No additional processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nested Naturals is a plant-based wellness supplement company that manufactures and sells its own line of natural health products (dietary supplements) directly to consumers through a Shopify-powered e-commerce website. The company also runs a wholesale program that distributes its branded supplements to retail partners.

Product overview

Nested Naturals is a plant-based wellness supplement company offering a portfolio of natural health products organized into collections including Restful Sleep (LUNA sleep aids, Magnesium), Super Greens (organic supergreens powders in multiple flavors), Vitality (Magnesium Glycinate), Healthy Aging (Super Greens, Brain Superfood Tonic, Heart Superfood Tonic), and Stress Relief. The product line centers on scientifically formulated supplements made from food-based nutrition with third-party testing for purity. Core products include the LUNA sleep supplement line (original, melatonin-free, and kids formulas), Super Greens powders in original and flavored varieties, Magnesium Glycinate, Choline Bitartrate, Vitamin D3+K2, Brain Superfood Tonic, Heart Superfood Tonic, Super Cordyceps, Pure Lion's Mane, and 5-HTP. The company also offers various bundles (Restful Sleep Bundle, Family Night Bundle, Brain Boost Bundle, Daily Calm Bundle) and gift cards. Products are vegan, non-GMO, gluten-free, and packaged in recyclable materials with a lifetime satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• LUNA: Sleep supplement product line including LUNA Gentle Sleep Supplement, LUNA Melatonin Free, and LUNA Kids Gentle Sleep Aid.
• Super Greens

Products and services

• Plant-Based Wellness Supplements Branded line of plant-based natural health/dietary supplements manufactured by Nested Naturals and sold to individual consumers seeking natural wellness products.
• Wholesale Supplement Program Wholesale distribution channel that supplies Nested Naturals' branded plant-based supplements to retail partners for resale.

Quantifiable outcome

• Empowers 1,000,000+ customers to achieve their highest potential naturally
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garden of Life: Large established organic and plant-based supplement brand (owned by Nestlé Health Science) with broad retail distribution. Comparable organic certification and greens/probiotic product lines that overlap with Nested Naturals' Super Greens portfolio.
• Life Extension: Established direct-to-consumer supplement brand with broad catalog spanning vitamins, cognitive support, and healthy aging categories. Overlaps with Nested Naturals' Choline, Brain Superfood Tonic, Lion's Mane, and healthy aging SKUs.
• Pure Encapsulations: Professional-grade hypoallergenic supplement brand primarily distributed through healthcare practitioners. Comparable practitioner-channel and quality-tested positioning, and a likely overlap with Nested Naturals' wholesale health professional program.
• Nature Made: Mass-market vitamin and supplement brand with extensive retail distribution. Comparable vitamins D3+K2, magnesium, and multivitamin SKUs that compete for the same health-conscious consumer at a more accessible price point.

Direct peers

• Athletic Greens (AG1): Premium DTC greens/supplement brand with a flagship daily nutritional product and subscription model that directly competes with Nested Naturals' Super Greens line. Both target health-conscious adults via content marketing and subscription, with AG1 having significantly larger scale and venture backing.
• Moon Juice: Premium plant-based wellness and adaptogen supplement brand sold DTC with a focus on sleep, beauty, and stress. Closely overlaps Nested Naturals' positioning around natural, adaptogenic, sleep-focused supplements and uses a similar Shopify-driven e-commerce model.
• Gaia Herbs: Herbal and plant-based supplement company with comparable focus on transparency, third-party testing, and traceability of botanical ingredients. Closely aligns with Nested Naturals' value proposition on herbal quality and certification.
• Ritual: DTC supplement company built on ingredient traceability, third-party testing, and minimalist formulations — the same transparency-led playbook Nested Naturals uses. Both target health-conscious consumers via subscription, though Ritual is better capitalized and more focused on essential vitamins for women.
• Care/of: Personalized DTC vitamin and supplement company offering tailored daily packs via subscription. Operates the same DTC e-commerce, third-party tested, transparency-led business model that Nested Naturals has adopted, with comparable price points and target customer.
• OLLY: Mass-market DTC and retail supplement brand offering gummy vitamins for sleep, immunity, beauty, and multivitamins. Directly competes with Nested Naturals' sleep (LUNA), vitality, and children's supplements categories at a more accessible price point and broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nestednaturals
• YouTubeyoutube.com/channel/UCYLTB_K6K5KoMUK-gLjF-jw
• Facebookfacebook.com/nestednaturals
• LinkedInca.linkedin.com/company/nestednaturals
• Instagraminstagram.com/nestednaturals/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nested Naturals