Agromillora
Agromillora is a privately-held Spanish multinational plant propagator that develops and distributes genetically certified plant material and proprietary dwarfing rootstocks for super high density orchards serving commercial olive, almond, citrus, and stone fruit growers across four continents.
- Company typePrivate
- Founded1990
- HeadquartersSubirats, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agromillora does
Agromillora Catalana, SAU is a privately-held multinational plant propagation company headquartered in Subirats, Barcelona, Spain, that develops and commercializes genetically certified plant material for commercial horticultural producers. Founded in 1990, the company pioneered the Super High Density (SHD) hedge row agricultural model over 30+ years, enabling planting densities above 1,500 plants per hectare with mechanized harvesting across olives, almonds, citrus, and stone fruits. Its proprietary technology stack centers on micropropagation, a dedicated Genetics Platform backed by breeding partnerships with the Universities of Córdoba, Bari, and Florence, and an in-house QA Lab providing pathogen diagnostics, genetic characterization, and full traceability from mother plant to delivery. Core genetics assets include the Smarttree plant brand, the Rootpac dwarfing rootstock family (Rootpac 20, Rootpac 40, Rootpac R), and the GiSelA cherry rootstock line (GiSelA 5/6), along with protected olive cultivars (Arbequina, Arbosana, Lecciana, Coriana, Sikitita, Sikitita 2, Todolivo I15).
Agromillora firmographics
Firmographics- Name
- Agromillora
- Legal name
- AGROMILLORA CATALANA, SAU
- Website
- https://agromillora.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Agromillora is a privately-held Spanish multinational plant propagator that develops and distributes genetically certified plant material and proprietary dwarfing rootstocks for super high density orchards serving commercial olive, almond, citrus, and stone fruit growers across four continents.
- Ownership category
- akta.pro rank
Agromillora industry classification
Industry- Product category
- Horticultural Plant Propagation & Nursery Production
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
- akta.pro secondary industry
- Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)
Keywords
Where Agromillora is headquartered
LocationHeadquarters
- HQ city
- Subirats
- HQ country
- Spain
- HQ region
- Europe
Offices8 records
Markets served
Agromillora business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Plant Material Sales: Sale of propagated plant material including olives, almonds, citrus, stone fruits, berries, nuts, prunes, ornamental plants, and rootstocks to commercial growers.
- Licensed Varieties: Propagation and sale of proprietary and protected olive varieties including Arbequina, Arbosana, Lecciana, Coriana, and others developed through partnerships with universities (Cordoba, Bari, Florence) and breeding programs like Todolivo.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Agromillora product offering
Product offeringCore offering
Agromillora is a multinational plant propagator that produces and sells certified, genetically characterized plant material — including olives, almonds, citrus, stone fruits, berries, nuts, prunes, ornamentals, and proprietary rootstocks — to commercial horticultural growers worldwide. Its plants are specifically adapted for the Super High Density (hedge-row) cultivation system, enabling mechanized harvesting and reduced labor dependency. The company also licenses protected olive varieties developed through partnerships with leading universities and breeding programs.
Product overview
Agromillora is a leading multinational plant propagator serving the commercial horticultural production industry. The company operates a comprehensive portfolio of plant products including Berries, Citrus, Nuts (almonds/pistachios), Olives, Ornamental Plants, Prunes, and Rootstocks (dwarfing and semi-dwarfing for multiple fruit species). Central to their innovation is the Super High Density System (Hedge Row Model) — a revolutionary agronomic system developed over 30+ years enabling >1,500 plants/hectare density with mechanized harvesting. The company offers supporting technology platforms including a Genetics Platform for proprietary plant breeding, an Agribusiness Platform, and quality services such as Micropropagation Technology, Traceability Systems, and QA Lab Services. The Smarttree sub-brand denotes plants adapted for hedge row systems. Additional offerings include Olint, a knowledge-sharing content platform with blog, video, and training resources.
Differentiator
Problem solved
Functional benefit
Brands
- Smarttree®: Proprietary plant material brand for hedge row planting systems
- Rootpac®
- GiSelA®
- Olint
- North American Plants
Products and services
- Olive plants (protected varieties) Olive plant material (Arbequina, Arbosana, Coriana, Koroneiki, Lecciana, Manzanilla Cacereña, Oliana, Sikitita, Sikitita 2, Todolivo I15) for super high density hedge-row cultivation, including proprietary and licensed varieties adapted to mechanized harvesting.
- Citrus plants Citrus plant material grafted onto dwarfing rootstocks, adapted for super high density hedge-row production systems and addressing citrus greening (HLB) challenges.
- Nut trees (almonds, pistachios) Almond and pistachio trees adapted for super high density hedge-row production with mechanized harvesting, with SHD almond plantings exceeding 18,250 acres worldwide.
- Berry plants
Quantifiable outcome
- Super high density almond plantings span 18,250+ acres globally
- +1 more outcomes
Companies that use Agromillora
Customer profileSegments2 records
Ideal customer profiles2 records
Agromillora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agromillora partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Universities of Córdoba, Bari, and FlorencecoreAcademic partnerships for olive variety development and genetic improvement programs. Agromillora has selected clones and varieties as well as new materials from these universities' breeding programs for their protected olive cultivars.
- TodolivocorePartnership for development and licensing of Todolivo I15 olive variety included in Agromillora's protected cultivar portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agromillora competitors and assessment
Company assessmentDirect peers
- Fall Creek Farm & Nursery: Leading global blueberry and berry plant propagator with proprietary genetics and a global network of licensed nurseries. Directly comparable to Agromillora in plant propagation business model, IP-driven genetics, and multi-country nursery footprint.
- Driscoll's: Berry genetics and nursery operations arm that breeds and propagates proprietary berry varieties for licensed growers worldwide. Comparable to Agromillora as a genetics-plus-propagation platform serving commercial horticultural producers.
- Dümmen Orange: Global leader in ornamental flower and plant breeding/propagation with a worldwide network of production sites. Comparable to Agromillora in breeding proprietary varieties, micropropagation at scale, and selling rooted young plants to commercial growers.
- Ball Horticultural Company: Major breeder and producer of ornamental plant seed and vegetative material with global distribution. Comparable to Agromillora in proprietary genetics, multi-country propagation and sales to commercial growers.
- Sierra Gold Nurseries: California-based wholesale nursery specializing in almond, walnut, pistachio and stone fruit trees for commercial orchard establishment. Closely comparable to Agromillora's nut and stone fruit propagation business in North America.
- Vivai Fratelli Zanzi: Italian nursery specializing in fruit tree propagation (pear, apple, stone fruit, berry) with international sales. Comparable to Agromillora in Mediterranean fruit tree nursery operations and rootstock-led propagation.
- Burchell Nursery: US-based wholesale fruit and nut tree nursery (almonds, walnuts, stone fruit, citrus) supplying commercial orchardists. Comparable to Agromillora's North American propagation and orchard establishment offering.
Broad incumbents
- Syngenta (Syngenta Flowers / Vegetable Seeds): Global ag input giant with vegetable seed and flower genetics businesses. Overlaps with Agromillora in proprietary plant genetics and global commercial horticulture distribution, but operates as a broad portfolio incumbent rather than a specialized propagation firm.
- Bayer Crop Science (Vegetable Seeds / Horticulture): Global crop science company with horticultural seed and trait platforms serving commercial growers. Comparable to Agromillora in scale and grower base, but broader in crop protection, seeds and digital farming rather than focused on propagation.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agromillora social profiles
Digital presenceAgromillora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agromillora leadership team
Management profileNumber of profiles
Profiles2 records
Agromillora subsidiaries and ownership
Company hierarchySubsidiaries16 records
Agromillora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agromillora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agromillora
What does Agromillora do?
Agromillora is a multinational plant propagator that produces and sells certified, genetically characterized plant material — including olives, almonds, citrus, stone fruits, berries, nuts, prunes, ornamentals, and proprietary rootstocks — to commercial horticultural growers worldwide. Its plants are specifically adapted for the Super High Density (hedge-row) cultivation system, enabling mechanized harvesting and reduced labor dependency. The company also licenses protected olive varieties developed through partnerships with leading universities and breeding programs.
Is Agromillora a public or private company?
Agromillora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agromillora founded?
Agromillora was founded in 1990. It employs 501 to 1,000 people.
Where is Agromillora based?
Agromillora is headquartered in Subirats, Spain, in the Europe region.
How does Agromillora make money?
Two revenue lines are on record. Plant Material Sales are the primary driver. The others are licensed Varieties.
Who are Agromillora's main competitors?
Direct peers on record are Fall Creek Farm & Nursery, Driscoll's, Dümmen Orange, Ball Horticultural Company, Sierra Gold Nurseries, Vivai Fratelli Zanzi and Burchell Nursery. Broad incumbents are Syngenta (Syngenta Flowers / Vegetable Seeds) and Bayer Crop Science (Vegetable Seeds / Horticulture). Todolivo is listed as an others.
Does Agromillora have an API?
No public API is recorded for Agromillora.
What industry is Agromillora in?
Agromillora's product category is Horticultural Plant Propagation & Nursery Production. Its primary akta.pro industry code is AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts), with a secondary code of AFABAFAF, Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines). Its NAICS code is 11142 and its SIC code is 700.