Vivai Cooperativi Rauscedo

What Vivai Cooperativi Rauscedo does

Vivai Cooperativi Rauscedo (VCR) is an Italian agricultural cooperative headquartered in Rauscedo that produces and supplies grapevines. Its firmographic profile describes it simply as "an agriculture farm that produces and supplies grapes," and the cooperative structure indicates grower-member ownership pooling production through a centralized nursery operation. Founded in 1933, it operates from a single locality in the Friuli-Venezia Giulia region — historically the heart of Italy's grapevine nursery industry — and reports a workforce of 1001-5000, which is unusually large for a propagation-focused agricultural business and points to substantial propagation, grafting, and distribution activity.

The core product offering centers on grapevine nursery stock (rootstocks, scions, and grafted vines) destined for commercial wineries and vineyard operators. Business model mechanics typical of this category — and consistent with the cooperative designation — involve central propagation of certified plant material, sale of young vines to wine producers domestically and abroad, and reinvestment across member-growers. No further detail on pricing, product mix, certifications, customer segments, geographic markets, management, or financials is present in the available data, so claims beyond the firm's core activity and scale cannot be supported.

The company is private, has no disclosed parent or subsidiaries in the input, and maintains a website at vivairauscedo.com. All other secondary data sources surfaced in this research returned empty fields or non-substantive verification pages, leaving a material information gap around recent strategic activity, revenue, headcount trends, AI/technology adoption, and customer concentration.

Name

Vivai Cooperativi Rauscedo

Website

https://vivairauscedo.com

Company type

Private

Founded year

1933

Headcount range

1,001–5,000 employees

Short description

Vivai Cooperativi Rauscedo is an Italian agricultural cooperative founded in 1933 and headquartered in Rauscedo that produces and supplies grapevines (nursery stock) to wineries and vineyard operators, operating at a workforce scale of 1001-5000 employees.

Ownership category

akta.pro rank

Product category

Viticulture Nursery

NAICS

Grape Vineyards (111332)

akta.pro primary industry

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

akta.pro secondary industry

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Grapevine nursery
• Vine propagation
• Grape varieties
• Agricultural cooperative
• Wine grape production

Headquarters

HQ city

Rauscedo

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Core offering

Vivai Cooperativi Rauscedo (VCR) is an Italian agricultural cooperative based in Rauscedo that produces and supplies grapevines (grape planting material) to vineyards and wineries. Operating as a viticulture nursery, it propagates and distributes grape varieties for commercial wine production.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapevines (grape planting material)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• ENTAV (IFV - Institut Français de la Vigne et du Vin): French national technical institute managing certified clonal selection and vine variety distribution in France. Comparable as a foundational grapevine genetic/certified-plant supplier in the European viticulture ecosystem.
• Inland Desert Nursery: Washington State grapevine nursery producing certified vines for Pacific Northwest and broader North American vineyards. Comparable as a regional grapevine propagator competing for similar commercial grower customers.
• Sunridge Nurseries: California grapevine nursery producing grafted and own-rooted vines for premium West Coast wineries. Comparable as a large-scale, quality-focused grapevine propagator serving a major wine-producing region.
• Agromillora: Spanish-founded global plant nursery specializing in high-quality, certified propagation of grapevines, olive trees, and other permanent crops. Directly comparable as a large-scale grapevine propagator serving international growers and wineries.
• Double A Vineyards: Northeastern US grapevine nursery propagating and selling grapevines to commercial and hobby growers. Comparable as a direct grapevine plant supplier with similar propagation and distribution model.
• Novavine: US-based grapevine nursery propagating clean, certified rootstock and scion wood for North American vineyards. Comparable as a commercial grapevine plant supplier operating in the same propagation niche.

Broad incumbents

• Pernod Ricard: Global wine and spirits group with extensive vineyard operations in key wine regions. Comparable as a broad incumbent with significant nursery and vineyard plant sourcing needs.
• E. & J. Gallo Winery: World's largest wine producer with extensive vineyard holdings and plant material procurement. Comparable as a major downstream buyer of grapevines and a broad incumbent operating across the full wine value chain.
• Treasury Wine Estates: Global wine company with premium vineyard estates across Australia, California, and beyond. Comparable as a broad incumbent and major customer of grapevine propagation suppliers in the global premium wine market.
• Constellation Brands: Large global wine and spirits company owning major wine brands and significant vineyard acreage. Comparable as a large-scale wine incumbent whose vineyard expansion and replanting drive demand for nursery suppliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/1192003880950564
• LinkedInlinkedin.com/company/vivai-cooperativi-rauscedo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivai Cooperativi Rauscedo