We the Collective

What We the Collective does

We the Collective is an independent creative agency headquartered in Vancouver, British Columbia, specializing in made-for-kids content and marketing for entertainment, gaming, toys, and sports brands. The firm operates across five integrated service pillars: Social Media & Content Production, Marketing & Launch Campaigns, Digital Products & Websites, YouTube Strategy & Content Production, and Market Research & Consumer Insights. Its underlying technology stack relies on custom open-source frameworks, WebGL-based animated graphics, and design systems built around WCAG accessibility and COPPA compliance for youth audiences, with in-house 2D/3D animation and video production capabilities that enable vertically integrated delivery.

The agency generates revenue through project-based and retainer-based professional services engagements, acquired via direct sales outreach, inbound website inquiries, and referrals. It serves enterprise clients including Dr. Seuss, Electronic Arts, Nintendo, Funko, Pokemon, Play Monster, eBay, Canucks, and PSA, targeting mid-market to enterprise entertainment brands seeking specialized youth-audience marketing expertise. The company is privately held with no disclosed external funding, operates with a lean team structure (11-50 employees), and maintains offices at 611 Alexander St., Suite 306 in Vancouver. Its go-to-market emphasizes domain specialization in regulated youth content, lean operational workflows, and in-house production as primary differentiators versus larger generalist agencies.

Name

We the Collective

Legal name

We The Collective Design, Inc.

Website

https://wethecollective.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

We the Collective is a Vancouver-based independent creative agency specializing in made-for-kids content and marketing for enterprise gaming, toys, sports, and entertainment brands, offering integrated social media, campaign, digital product, YouTube, and market research services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based and retainer-based creative agency services including social media content production, marketing campaigns, digital products/websites, market research, and YouTube strategy. Revenue generated through client engagements for strategy, creative, and production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

We the Collective is an independent creative agency that helps gaming, toys, sports, and entertainment brands create made-for-kids content and marketing. The agency sells five integrated service pillars covering social media and content production, 360 marketing and launch campaigns, digital products and websites, YouTube strategy and production, and market research with consumer insights. Engagements are delivered through project-based and retainer contracts supported by in-house 2D/3D animation, video production, and COPPA-compliant digital development.

Product overview

We the Collective is a fast-moving independent creative agency specializing in made-for-kids content and marketing for gaming, toys, sports, and entertainment brands. The company offers a comprehensive suite of five integrated service pillars: Social Media & Content Production (covering strategy, copywriting, art direction, visual design, video production, 2D/3D animation, localization, and analytics); Marketing & Launch Campaigns (including 360 campaign strategy and email marketing); Digital Products & Websites (encompassing UX/UI design, design systems, frontend development, CMS implementation, and COPPA/A11Y compliance); YouTube Strategy & Content Production (including channel strategy, content creation, editing, community management, and influencer collaboration); and Market Research & Consumer Insights (including go-to-market strategy, fan interviews, competitive audits, and trend reporting). The agency is headquartered in Vancouver, BC, at 611 Alexander St., Suite 306.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media & Content Production

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mother London: Independent creative agency producing campaigns and digital content for entertainment and consumer brands. Comparable independent-shop structure, integrated creative-and-production model, and entertainment industry clients.
• 72andSunny: Independent creative agency known for entertainment, gaming, and youth-culture brand work. Comparable in client profile (entertainment, gaming, sports), integrated creative production model, and campaign-led GTM.
• WildBrain: Vancouver-based kids entertainment and content company that operates IP management, licensing, and audience engagement for children's brands. Highly comparable on geography, kids-entertainment focus, and target customer overlap with We the Collective's gaming/toys clients.
• SuperAwesome: Kid-safe digital engagement platform used by entertainment and toy brands to reach under-13 audiences in a COPPA-compliant way. Directly comparable to We the Collective's kids-safe digital product and COPPA-compliance positioning.
• Anomaly: Independent creative agency offering advertising, digital, and product development with entertainment and consumer brand clients. Comparable independent operating model, integrated services, and digital product capabilities.
• Big Spaceship: Independent creative and digital agency that builds content, products, and platforms for entertainment, media, and consumer brands. Comparable size, structure, and entertainment-focused client roster to We the Collective.
• Dubit: Digital agency and research firm focused on kids, tweens, and teens with content production, games, and market research services. Directly comparable on target audience (under-18), compliance expertise, and entertainment client set.

Broad incumbents

• Wieden+Kennedy: Independent creative agency network with deep entertainment industry client base and integrated content/digital production. Comparable independent heritage and creative-led model, though at significantly larger scale.
• Dentsu Creative: Global creative network from Dentsu serving entertainment, gaming, and consumer brands across regions. Comparable service offering but at vastly larger scale with global delivery footprint We the Collective lacks.
• VMLY&R: Global integrated agency network offering creative, digital, and commerce services to entertainment and consumer brands. Comparable on full-service creative capabilities, but operates as part of WPP with much broader geographic and service scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/wethecollective
• Xx.com/wethetweet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We the Collective