What CheckoutSmart does

CheckoutSmart is a UK-based, dual-sided cashback and shopper-intelligence platform serving both UK grocery consumers and FMCG brands from a shared data infrastructure. On the consumer side (checkoutsmart.com), the company operates an iOS and Android mobile application — with a companion website — that enables UK residents aged 16 and over to discover brand-sponsored grocery offers, scan product barcodes to validate purchases, and earn cashback by uploading photographs of supermarket receipts. The platform supports in-store and online shopping, permits up to four images per receipt, and integrates with more than 50 UK grocery retailers including Tesco, Sainsbury's, Morrisons, ASDA, Waitrose, Co-op, Ocado, Boots, Iceland, Spar, Superdrug, Marks & Spencer, Aldi and Lidl.

On the business side (checkoutsmart.global), CheckoutSmart sells AI-powered shopper-marketing solutions to FMCG brands. The B2B product suite comprises Smart AI Insights (review and sentiment analytics with category-level benchmarking and review-impact scoring), Smart Reputation (an always-on ratings, reviews and user-generated content management service), an AI Category Solution for competitive benchmarking, and SmartActivation, which executes cashback-driven promotional campaigns through the consumer app. Named brand customers and partners include Häagen-Dazs, Piccolo, Barilla, Dr. Oetker, Chicago Town, Supermalt and Chambord.

CheckoutSmart Ltd is a private limited company registered in England and Wales under company number 08209876, headquartered at Eagle House, 163 City Road, London EC1V 1NR, with a headcount of 11–50. It monetises the consumer flywheel through redemption fees paid by brands and retailers per qualifying transaction, a 5% processing fee on user cashouts under £19.99 (free above £19.99) and subscription- or project-based B2B fees for AI and review analytics. The company raised approximately $2.4M in a single funding round in November 2014 and acquired Scondoo in August 2017 for an undisclosed amount; revenue, valuation and ownership details are not publicly disclosed.

Name

CheckoutSmart

Legal name

Checkout Smart Ltd

Website

https://checkoutsmart.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CheckoutSmart is a UK-based dual-sided platform operating a grocery cashback mobile app for hundreds of thousands of UK consumers and selling AI-powered shopper insights and review analytics to FMCG brands, monetising through redemption fees and B2B subscriptions.

Ownership category

akta.pro rank

Product category

Cashback Rewards Platform

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Grocery cashback rewards
• Receipt validation platform
• FMCG shopper insights
• Mobile cashback app
• AI review analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Redemption Fees from Brands/Retailers: CheckoutSmart receives a commission (Redemption Fee) payable by a Brand or Retailer when Account Holders make qualifying purchases. This is the primary revenue stream. The company acts as an intermediary between brands offering promotions and consumers redeeming them.
2. Processing Fees on Cashouts: A 5% processing fee is charged when transferring amounts up to £19.99 to bank or PayPal accounts. Transfers of £20.00 or more incur no processing fee. Minimum payout threshold is £1 for first payment and £5 thereafter.
3. B2B Analytics & Insights Services: Through checkoutsmart.global, the company offers FMCG brands AI-powered shopper insights, review analytics, and ratings/review management services. This includes 'Smart AI Insights' for consumer feedback analysis and category-specific solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CheckoutSmart operates a dual-sided platform. On the consumer side, it provides a free mobile and web application through which UK shoppers discover exclusive cashback offers from grocery brands, purchase qualifying products at any of 50+ UK supermarkets, and earn cashback by uploading receipt images or scanning product barcodes. On the B2B side (checkoutsmart.global), the company offers FMCG brands and retailers AI-powered shopper insights, ratings and reviews management, category benchmarking, and cashback activation services for shopper marketing campaigns.

Product overview

CheckoutSmart operates as a dual-entity business: for consumers (checkoutsmart.com), it is a single unified cashback rewards platform delivered via a mobile app (iOS/Android) and a companion website/web-app, allowing users to earn cashback by purchasing featured grocery brands and submitting receipts. The mobile app provides barcode scanning for product validation and receipt photo upload, while the website supports online receipt claim via screenshots. For FMCG brands and retailers (checkoutsmart.global), the company offers a suite of AI-powered shopper marketing solutions including Smart AI Insights (AI analysis of shopper reviews), Smart Reputation (ratings/reviews/UGC management), AI Category Solution (category benchmarking), and Cashback for Groceries (SmartActivation) for promotional campaigns. The B2C consumer app and the B2B brand solutions operate as related but distinct product lines sharing the CheckoutSmart brand.

Differentiator

Problem solved

Functional benefit

Products and services

• CheckoutSmart Mobile App Free consumer mobile app (iOS and Android) for UK shoppers that enables discovery of cashback offers from grocery brands, barcode scanning to validate product purchases, receipt image upload for cashback redemption, and cashout to bank (BACS) or PayPal accounts.
• CheckoutSmart Website Web-based companion platform to the mobile app that lets UK consumers browse exclusive cashback offers, claim rewards using online receipt screenshots, and manage their cashback account balances. Barcode scanning is not available on the web version.
• Smart AI Insights B2B AI-powered analytics solution that provides FMCG brands with insights derived from shopper reviews and consumer feedback, including sentiment analysis and review impact scoring for UK grocery categories.
• Smart Reputation (Ratings, Reviews & UGC) B2B managed service for FMCG brands to collect, manage and display product ratings, reviews, and user-generated content on supermarket and online retail channels, including 'Always On' review programmes.
• AI Category Solution AI-driven category benchmarking module enabling FMCG brands to measure their product review performance against competitors within specific UK grocery product categories.
• Cashback for Groceries (SmartActivation) B2B shopper activation solution that lets FMCG brands run cashback promotions through the CheckoutSmart consumer platform, rewarding UK shoppers for purchasing specific products at participating grocery retailers.

Quantifiable outcome

• 65%+ of members check the app before shopping, demonstrating high engagement and purchase influence
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UK Supermarket RetailerscoreGTM or Marketing PartnerCheckoutSmart partners with 50+ UK grocery retailers including Tesco, Sainsbury's, Morrisons, ASDA, Waitrose, Co-op, Ocado, Boots, Iceland, Spar, Superdrug, Marks & Spencer, Aldi, Lidl, and many more. Consumers can earn cashback on purchases from any of these retailers.
• PayPalcoreTechnology or IntegrationPayPal is a supported payment method for cashing out rewards. Members can transfer their balance directly to their PayPal account.
• BACS (Bank Transfer)coreTechnology or IntegrationBank account transfers via BACS are supported for cashing out rewards to members' nominated bank accounts.
• Quidco ClickSnapminorGTM or Marketing PartnerQuidco ClickSnap is part of the CheckoutSmart network where receipts may only be used to claim individual offers once across the network. This prevents duplicate claims.
• Swagbucks Magic ReceiptsminorGTM or Marketing PartnerSwagbucks Magic Receipts is part of the CheckoutSmart network where receipts may only be used to claim individual offers once across the network.
• eStoreMediaminorStrategic or Co-development PartnerCollaborative webinars on beauty and eCommerce topics. Paul Lees MD participated in joint webinar with Francis Nicholas of eStoreMedia discussing moisturiser category.
• FMCG Brands (General)coreGTM or Marketing PartnerBrands pay redemption fees to CheckoutSmart for qualifying transactions. CheckoutSmart provides AI insights and review analytics services to brand partners. Examples include Häagen-Dazs, Piccolo, Barilla, Dr. Oetker, Chicago Town, Supermalt, Chambord.
• Andrew Pearl, VP Strategy and Insight EMEAminorStrategic or Co-development PartnerCollaborative webinar on 'The Impact of Ratings and Reviews on sell-through rate' featuring Andrew Pearl from a leading eCommerce performance company.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quidco: Quidco is the UK's largest cashback platform, allowing consumers to earn cashback when shopping online or in-store. It directly competes with CheckoutSmart in UK grocery cashback and is part of the same cross-network receipt-sharing agreement (Quidco ClickSnap), making it the most directly comparable peer.
• TopCashback: TopCashback is a leading UK cashback site that pays users back a percentage of purchases from thousands of retailers. It competes head-to-head with CheckoutSmart on UK grocery cashback redemption, transaction-based model, and brand-funded promotional commissions.
• Honey (PayPal): Honey, now owned by PayPal, offers browser-based coupon and cashback functionality across thousands of retailers. It targets a similar US/global consumer value proposition but increasingly competes for UK grocery brand promotional budgets that CheckoutSmart monetises.
• Shopmium: Shopmium is a receipt-based cashback app focused on grocery and FMCG promotions across Europe, including the UK. It overlaps directly with CheckoutSmart on receipt scanning, brand-funded offers, and shopper activation for FMCG brands.
• Swagbucks: Swagbucks operates 'Magic Receipts' as part of its receipt-based cashback network, formally partnered with CheckoutSmart via the cross-network single-claim rule. It is one of the largest rewards platforms globally with substantial UK grocery overlap.

Broad incumbents

• NielsenIQ / Circana: NielsenIQ (and Circana) are the dominant global FMCG shopper and retail measurement incumbents. CheckoutSmart's B2B Smart AI Insights competes in the same buyer budgets for FMCG category analytics, sentiment, and review intelligence.
• Bazaarvoice: Bazaarvoice is a large ratings-and-reviews platform serving enterprise retailers and brands. CheckoutSmart's Smart Reputation product directly overlaps with Bazaarvoice's always-on reviews and UGC syndication services for FMCG clients.

Emerging players

• Revuze: Revuze is an AI-driven product review and consumer insights platform for FMCG and retail. It competes with CheckoutSmart's Smart AI Insights in using AI to extract sentiment and category insights from shopper reviews.
• Shopmium / ReceiptHero type tools (ReceiptHero): ReceiptHero is a digital receipt infrastructure and loyalty platform operating across European retailers. It overlaps with CheckoutSmart on receipt capture, OCR validation, and retailer/brand integration, but operates at a more infrastructural level across multiple European markets.

Regional players

• Proagrica (Proagrica Insight): Proagrica provides data and analytics solutions for the agri-supply chain and FMCG in the UK and Europe. While not a direct cashback competitor, it competes for FMCG analytics budgets that CheckoutSmart's B2B side targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/checkoutsmart
• Instagraminstagram.com/checkoutsmartuk
• Xx.com/checkoutsmart
• LinkedInlinkedin.com/company/checkoutsmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CheckoutSmart