Interluxe

What Interluxe does

Interluxe is an online auction marketplace for luxury residential real estate, founded in 2013 by Scott Kirk and headquartered in Charlotte, North Carolina. The platform enables sellers, their listing agents, and high-net-worth buyers to transact luxury properties through a transparent, time-bound online auction format that typically runs approximately 45 days from marketing start to closing. Core technology consists of a web-based auction platform with real-time bidding, automated maximum-bid capabilities, due-diligence document access for registered users, and virtual tour / 3D walkthrough support. The company has cumulatively auctioned nearly $700 million in luxury real estate across 30+ U.S. states and territories, with cross-border activity in Canada and demonstrated international buyer reach (35+ countries on a single listing).

The business model is transaction-commission based at 4-6% — the same range as traditional luxury real estate brokerage — but with a structural twist: Interluxe preserves the listing agent's full commission and acts as a marketing and auction platform overlay rather than a displacing broker. The company monetizes primarily through a share of the transaction (transaction fee) plus bundled marketing services, and pairs this with a proprietary database of 150,000+ high-net-worth and ultra-high-net-worth buyers used for targeted global campaigns. Go-to-market is a hybrid of product-led growth (self-serve property browsing, bidding, and document download on the website) and channel partnerships with major luxury brokerages such as Sotheby's International Realty, Berkshire Hathaway HomeServices, and Compass, which feed listings into the platform while retaining their client relationships and commissions. The company is privately held, bootstrapped, and remains under founder-family control.

Name

Interluxe

Legal name

Interluxe, Inc.

Website

https://interluxe.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Interluxe is an online auction marketplace for luxury residential real estate, connecting sellers, their listing agents, and a 150,000+ HNW buyer database through a transparent timed-auction platform with 45-day sale cycles.

Ownership category

akta.pro rank

Product category

Online Luxury Real Estate Auction Marketplace

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Luxury real estate auctions
• Online property marketplace
• Real estate auction platform
• Luxury home sales
• Property bidding platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Transaction Commission: Interluxe operates on a commission basis where sellers and their agents maintain their existing listing agreement. Agents receive their full commission at closing. The company appears to take a portion of the transaction as a platform/marketing fee, structured similarly to traditional agent commissions of 4-6%.
2. Marketing Services: The company provides customized and professionally executed marketing and advertising campaigns for luxury homes, charging for these services as part of the auction process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Interluxe operates an online auction marketplace for luxury real estate where sellers, their agents, and buyers transact through timed internet sales with transparent competitive bidding. The platform combines real-time bidding technology, due diligence document access, and global marketing campaigns reaching a proprietary database of 150,000+ high-net-worth buyers, typically completing luxury home sales within a 45-day timeframe.

Product overview

Interluxe is a unified online luxury real estate marketplace and auction platform launched in May 2013. The core product is the Interluxe Online Auction Platform, which operates alongside three service modules: Buyer Services (for property exploration, bidding, and transaction management), Seller Services (for auction term control and global marketing), and Agent Services (featuring Agent Insight Training and lead generation). The platform also includes a Blog content module for educational resources and a Case Studies & Results module showcasing completed transactions. The architecture integrates these modules to enable luxury home sales through transparent competitive bidding, where sellers set terms and buyers compete in real-time auctions typically spanning 45 days from marketing to closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Interluxe Online Auction Platform Timed online auction marketplace for luxury real estate enabling transparent competitive bidding, real-time bidding activity tracking, automated bid capabilities, and access to due diligence documents for high-net-worth buyers and luxury home sellers worldwide.

Quantifiable outcome

• Properties sold in 45 days (vs. 6+ months traditional)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Movement BankminorGTM or Marketing PartnerPresented at Interluxe's inaugural New Trends in Luxury & Real Estate Summit as event sponsor.
• Hanes Walker (Premier Sotheby's International Realty)minorChannel Partner/ Reseller/ DistributorCollaborative relationship where listing agent expands marketing plan using Interluxe as a resource to create call to action and multiple offers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Concierge Auctions: Concierge Auctions is the largest direct competitor to Interluxe, operating an online luxury real estate auction marketplace with a global marketing platform, accelerated sale timelines, and a similar HNW buyer database. Both firms compete for the same pool of luxury listings, agents, and bidders across the U.S. and internationally.
• Premier Estate Properties: Premier Estate Properties is a luxury real estate auctioneer and brokerage that operates accelerated luxury auctions, often partnering with listing agents. It is comparable to Interluxe in business model and target customers, providing another option for luxury sellers considering auction-based disposition.
• Ten-X (formerly Auction.com): Ten-X is one of the largest online real estate auction platforms in the U.S., primarily focused on residential and commercial properties rather than luxury. While its luxury overlap is narrower, it competes for online real estate auction mindshare and represents a credible scaled alternative model in the same category.
• Platinum Luxury Auctions: Platinum Luxury Auctions is a U.S.-based luxury real estate auctioneer specializing in high-end properties, often working alongside listing agents. It is closely comparable to Interluxe in target customer, auction format, and accelerated-sale value proposition.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty is the dominant global luxury real estate brokerage network with extensive agent relationships across luxury markets. Several Interluxe testimonials come from Sotheby's-affiliated agents, illustrating that Sotheby's is both a channel partner and a competitive threat with vastly greater agent reach.
• Christie's International Real Estate: Christie's International Real Estate is a global luxury real estate network affiliated with the Christie's auction house brand, serving ultra-high-net-worth buyers and sellers. It competes with Interluxe for high-end luxury listings while also being a potential channel partner given its HNW client base.
• Engel & Völkers: Engel & Völkers is a global luxury real estate brand operating a licensed brokerage network with strong international buyer reach. Comparable to Interluxe in targeting the HNW buyer segment and offering global exposure for luxury listings, though primarily via traditional brokerage rather than auction.
• Compass: Compass is a large technology-driven U.S. real estate brokerage with significant luxury market presence and agent relationships (one of Interluxe's channel partners). While primarily a traditional brokerage, Compass has the resources to launch competing auction or accelerated-sale products targeting the same luxury listings.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is one of the largest U.S. residential brokerage networks with material luxury market share. Interluxe testimonials confirm it as a channel partner; it is also a competitive threat given its brand power and agent network depth.

Others

• Zillow: Zillow is the dominant U.S. online real estate marketplace with massive buyer traffic and data assets. While it does not focus on luxury auctions, it is an adjacent ecosystem participant that drives luxury buyer discovery and could enter the auction category given its scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/interluxeauctns
• Facebookfacebook.com/InterluxeAuctions
• LinkedInlinkedin.com/company/interluxe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interluxe