Ten-X
Ten-X operates the leading online commercial real estate auction platform, enabling brokers, owners, and investors to list, bid on, and close CRE assets online. Acquired by CoStar Group in 2020, it now transacts exclusively through LoopNet.
- Company typePrivate
- Founded2009
- HeadquartersIrvine, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Ten-X does
Ten-X operates the leading online commercial real estate (CRE) auction platform, founded in 2009 and headquartered in Irvine, California. The platform enables brokers, owners, and investors to list, underwrite, bid on, and close CRE assets entirely online, with reported metrics of a 97-day average list-to-close, 95% close rate, and 112% average closing price over reserve. The technology stack combines an online auction engine with upfront bidder qualification, proof-of-funds verification (via Stripe integration), e-signature workflows, and a Buy Now feature that allows qualified buyers to transact in under 10 minutes at a pre-determined price. As of March 2025, all auction listings are conducted exclusively on LoopNet, the world's largest CRE marketplace with 13 million unique monthly visitors, and Ten-X benefits from native integration with CoStar's CRE data and analytics layer following CoStar Group's 2020 acquisition.
Ten-X generates revenue primarily through transaction-based fees, including a buyer's premium added to winning bids and potential seller withdrawal fees; every listing includes a LoopNet Diamond premium marketing package at no incremental cost to the seller. The platform serves three primary customer segments: CRE property owners seeking certainty of execution, CRE brokers (including 7,500 broker partners across CBRE, Cushman & Wakefield, JLL, Colliers, Marcus & Millichap, and others) who bring listings to the platform, and CRE investors — both institutional (BlackRock, Starwood Capital, Prologis, Clarion Partners) and corporate (Pfizer, Walmart, Target, Disney, Starbucks) — who bid on and acquire properties. Distribution is split between self-serve buyer activity on LoopNet, direct seller/broker onboarding, and the broker partnership channel that drives supply. Since the 2020 CoStar acquisition, Ten-X has been operationally consolidated into the CoStar/LoopNet ecosystem, culminating in the March 2025 LoopNet-exclusive transition.
Ten-X firmographics
Firmographics- Name
- Ten-X
- Legal name
- Ten-X, LLC
- Website
- https://ten-x.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ten-X operates the leading online commercial real estate auction platform, enabling brokers, owners, and investors to list, bid on, and close CRE assets online. Acquired by CoStar Group in 2020, it now transacts exclusively through LoopNet.
- Ownership category
- akta.pro rank
Ten-X industry classification
Industry- Product category
- Commercial Real Estate Auction Technology
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Ten-X is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ten-X business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee (Buyer's Premium): Ten-X charges a transaction fee (buyer's premium) on top of the winning bid amount. The fee is added to establish the total purchase price payable by the buyer. Sellers are committed to selling at reserve price if the highest offer meets or exceeds it; otherwise, withdrawal fees may apply. The company also earns fees when properties are sold during a tail period to previously engaged buyers.
- Listing / Marketing Services: Sellers pay transaction fees and potentially withdrawal fees for properties pulled from auction. Every Ten-X listing includes a LoopNet Diamond advertising package at no additional fee, providing premium digital marketing exposure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Auction Listing with Diamond Marketing Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ten-X product offering
Product offeringCore offering
Ten-X operates an online commercial real estate auction platform that enables property owners and brokers to list CRE assets and investors to bid, qualify, and close transactions digitally. The platform combines real-time bidding with upfront buyer qualification, due diligence, and an instant Buy Now option, and is now delivered exclusively through the LoopNet marketplace. It is built on CoStar data and integrated with Stripe for proof of funds verification.
Product overview
Ten-X is a commercial real estate transaction technology platform that operates primarily through its core Ten-X Auctions product—a digital marketplace enabling online CRE auctions with an average close rate of 95% and list-to-close times under 100 days. The platform was acquired by CoStar Group in 2020 and integrated with LoopNet in March 2025, with all auctions now conducted exclusively on LoopNet's marketplace. Key offerings include the Buy Now instant purchase feature, which enables qualified buyers to transact in under 10 minutes at pre-set prices, and the Diamond Listing premium marketing package included with every Ten-X listing. The platform supports multiple property types across the U.S. commercial real estate market.
Differentiator
Problem solved
Functional benefit
Brands
- Buy Now: A fast, secure transaction option allowing owners and investors to enter into a contract at a pre-determined purchase price. Property can go from list to close up to 25% faster than traditional auctions with Buy Now.
- Battle of the Bids
Products and services
- Ten-X Auctions (on LoopNet) The #1 online commercial real estate transaction technology platform enabling investors to underwrite, bid, and buy properties through online auctions. Accelerates transactions to under 100 days average from list to close, with a 95% close rate and access to 13 million unique monthly visitors via LoopNet. Built for brokers, owners, and institutional and individual investors transacting CRE assets.
Quantifiable outcome
- 97 days average list to close vs. 6-12 months for traditional CRE transactions
- +5 more outcomes
Companies that use Ten-X
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Ten-X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ten-X partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship / core and core.
- LoopNetflagship / coreTen-X auctions moved exclusively to LoopNet on March 27, 2025. LoopNet is the world's largest CRE marketplace with 13 million monthly visitors and 1 billion monthly listing views. The integration combines Ten-X's #1 auction technology with LoopNet's buyer pool for a unified transaction experience.
- LoopNet (Integration)flagship / coreTen-X integrated with LoopNet in 2022, bringing the #1 transaction technology powering online CRE sales to the world's largest CRE marketplace, simplifying how investors underwrite, bid, and buy.
- Cushman & WakefieldcoreMajor brokerage partner with a track record of multiple successful transactions on Ten-X, including a 261-unit Upper East Side portfolio ($61.6M, 105 days) and 2670 Union Avenue Memphis ($6.85M, 91 days).
- Marcus & MillichapcoreMajor national brokerage that has transacted over 30 deals on the Ten-X platform. Brokered sale of 207 E Broad Street, Westfield NJ (Gap-occupied retail) for $4.8M in 106 days with 17 bids.
- Avison YoungcoreBrokerage partner where James Nelson, Principal & Head of Tri-State Investment Sales, uses Ten-X for certainty of execution in defined timeframes. Closed 261-unit Upper East Side portfolio for $61.6M in 105 days with 32 bids.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Ten-X competitors and assessment
Company assessmentEmerging players
- Brevitas: Brevitas is an online CRE marketplace enabling investors to source, underwrite, and transact properties; it competes with Ten-X for online CRE buyer activity though with more emphasis on listings than auctions.
- Crexi: Crexi is a CRE marketplace that has expanded into auctions and transaction tools, directly competing with Ten-X/LoopNet for broker listings and investor demand, though with a younger platform and less auction specialization.
- RealBid: RealBid is an online commercial real estate auction platform that competes with Ten-X for institutional and mid-market CRE dispositions using a similar digital auction model.
- ROFO (Real Open): ROFO is an online CRE marketplace and transaction platform focused on streamlining commercial real estate deals, overlapping with Ten-X in serving brokers and investors through digital tools.
Broad incumbents
- LoopNet: LoopNet is CoStar Group's flagship CRE marketplace and now the exclusive home for Ten-X auctions; it is both the distribution channel and a broad incumbent covering CRE listings, for-sale and for-lease advertising that competes for the same brokers and sellers.
- CoStar Group: CoStar is Ten-X's parent and the dominant CRE data, analytics, and marketplace company, providing the data backbone and strategic direction for Ten-X's auction platform.
Direct peers
- Xome: Xome (formerly known as Auction.com's foreclosure-focused arm) operates online real estate auctions with a strong emphasis on distressed and REO asset sales, overlapping with Ten-X's auction model on the commercial side.
- Auction.com: Auction.com is the closest direct competitor to Ten-X, operating online auctions for residential and some commercial real estate with a similar transaction-fee model and buyer qualification process.
- Hubzu: Hubzu (owned by Zillow Group) operates online real estate auctions for distressed and foreclosure properties, sharing Ten-X's digital auction marketplace model and bidder pre-qualification approach.
Regional players
- Catylist: Catylist is a CRE listing and marketing platform serving brokerages and investors with a focus on deal-making tools; comparable to Ten-X in serving brokers/owners but lighter on auction-specific functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ten-X social profiles
Digital presenceTen-X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten-X leadership team
Management profileNumber of profiles
Profiles9 records
Ten-X funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten-X M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten-X
What does Ten-X do?
Ten-X operates an online commercial real estate auction platform that enables property owners and brokers to list CRE assets and investors to bid, qualify, and close transactions digitally. The platform combines real-time bidding with upfront buyer qualification, due diligence, and an instant Buy Now option, and is now delivered exclusively through the LoopNet marketplace. It is built on CoStar data and integrated with Stripe for proof of funds verification.
Is Ten-X a public or private company?
Ten-X is a private company. It is classified as corporate owned and is currently operating.
When was Ten-X founded?
Ten-X was founded in 2009. It employs 501 to 1,000 people.
Where is Ten-X based?
Ten-X is headquartered in Irvine, United States, in the North America region.
How does Ten-X make money?
Two revenue lines are on record. Transaction Fee (Buyer's Premium) is the primary driver. The others are listing / Marketing Services.
Who are Ten-X's main competitors?
Emerging players on record are Brevitas, Crexi, RealBid and ROFO (Real Open). Broad incumbents are LoopNet and CoStar Group. Direct peers are Xome, Auction.com and Hubzu. Catylist is listed as a regional player.
Does Ten-X have an API?
No public API is recorded for Ten-X.
What industry is Ten-X in?
Ten-X's product category is Commercial Real Estate Auction Technology. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 523210 and its SIC code is 6531.