Gudsen MOZA
Gudsen MOZA is a Shenzhen-based manufacturer of camera gimbal stabilizers serving professional filmmakers and consumer content creators globally, with AI-enabled tracking products distributed across 100+ countries through e-commerce, dealers, and Sony experience center partnerships.
- Company typePrivate
- Founded2015
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gudsen MOZA does
Gudsen MOZA (legally Gudsen Technology Co., Ltd., 深圳市固胜智能科技有限公司) is a Shenzhen-based manufacturer of camera gimbal stabilization systems founded in 2015 by overseas-educated engineers with backgrounds in automotive and robotics. The company designs and sells handheld, modular, and cinema-grade gimbals spanning smartphone entry-level products ($79) to professional cinema stabilizers ($2,499), serving two primary customer segments: professional filmmakers and photographers requiring payload capacities up to 6kg for mirrorless and cinema cameras, and consumer content creators and vloggers needing portable smartphone stabilization with AI-assisted tracking features.
The product portfolio rests on proprietary sensor-fusion stabilization algorithms and an in-house AI module deployed in the AirCross 3 for offline subject tracking using CNN-based facial and body posture recognition. The hardware range is unified by the MOZA Genie mobile app and MOZA Master desktop software, which provide cross-device parameter control, firmware updates, and creative shooting templates. Beyond gimbals, the company has expanded into adjacent categories including the MOIN action camera with built-in stabilization, a wireless microphone lineup (WE, TU, MC, N series), and racing simulation equipment under the MOZA Racing sub-brand.
Revenue is generated entirely through one-time hardware sales with no subscription model. Distribution combines direct-to-consumer e-commerce (global online store, JD.com and Tmall flagship stores) with a dealer and distributor network spanning 100+ countries and preferred-product placement in Sony experience centers. The company is privately held with no disclosed external funding rounds, indicating organic growth funded by operations. AI is embedded in flagship products but is not the company's core platform.
Gudsen MOZA firmographics
Firmographics- Name
- Gudsen MOZA
- Legal name
- Gudsen Technology Co., Ltd.
- Website
- https://gudsen.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gudsen MOZA is a Shenzhen-based manufacturer of camera gimbal stabilizers serving professional filmmakers and consumer content creators globally, with AI-enabled tracking products distributed across 100+ countries through e-commerce, dealers, and Sony experience center partnerships.
- Ownership category
- akta.pro rank
Gudsen MOZA industry classification
Industry- Product category
- Camera Stabilization Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
- akta.pro secondary industry
- Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)
Keywords
Where Gudsen MOZA is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Gudsen MOZA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Gimbal Hardware Sales: Primary revenue stream from sale of camera gimbal stabilizers across consumer, prosumer, and professional segments. Products range from smartphone gimbals ($79) to advanced cinema gimbals ($2,499), with one-time purchase model.
- Accessories and Add-ons: Secondary revenue from accessories including modular attachments, extenders, and mounting solutions. Accessories include Magic Extender ($45), Magic Extender Carbon ($99), and Magiceye Center Mount ($45).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional Cinema Gimbals ($599–$2,499) |
| One time/ perpetual license | Pay-as-you-go | Advanced Handheld Gimbals ($329–$699) |
| One time/ perpetual license | Pay-as-you-go | Compact and Mobile Gimbals ($79–$89) |
| One time/ perpetual license | Pay-as-you-go | Modular and Specialty Gimbals ($45–$449) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Gudsen MOZA product offering
Product offeringCore offering
Gudsen MOZA designs, manufactures, and sells motorized camera gimbal stabilizers and related accessories for video production. Its product portfolio spans consumer smartphone gimbals (MOZA Mini Series, NANO SE), professional mirrorless/DSLR handheld gimbals (Air and AirCross Series), and high-end cinema-class stabilizers (Air X, Pro, Lite 2), complemented by electric sliders/monopods (Slypod Series), wireless follow focus systems, microphones, and the MOIN action camera. Products integrate proprietary stabilization algorithms, AI subject tracking, and a unified mobile/desktop control app ecosystem, sold to filmmakers, content creators, and vloggers globally.
Product overview
Gudsen MOZA is a professional imaging solutions provider specializing in camera gimbal stabilizers and accessories. The product portfolio comprises two main lines: Professional products (MOZA Air Series, AirCross Series, Slypod Series, Cinematic Series, and 360 Series) targeting filmmakers with gimbals supporting cameras from mirrorless to cinema cameras, and Consumer products (MOZA Mini Series, NANO SE) for smartphone content creators. The ecosystem includes the MOZA Genie mobile app and MOZA Master desktop software for device control and creative editing. Supporting accessories include wireless follow focus systems (iFocus, iFocus M), wireless thumb controllers, camera backpacks, and audio products (WE10 Pro, MC1, N2, TU1 microphones). The company also produces the MOIN Camera action camera with built-in stabilization. The vision is 'Invented for Video' with products sold in over 100 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- MOZA Mini Series: Consumer smartphone gimbals including Mini MX 3, Mini-P MAX, Mini MX 2, Mini-S, Mini-MI, NANO SE, and Vlogging Kit
- MOZA Air Series
- MOZA Cinematic Series
- MOZA Slypod Series
- MOZA 360 Series
- MOZA Racing
- MOIN Camera
- MOZA iFocus
Products and services
- MOZA Mini MX 3 Latest consumer smartphone gimbal with detachable design enabling remote control and creative dual-angle setups for vloggers and mobile content creators.
- MOZA Mini MX 2 Consumer smartphone gimbal with infrared-sensing phone clamp, deep red stabilization algorithm, AI face detection, and gesture control for mobile content creators.
- MOZA Mini-S Essential Entry-level foldable consumer smartphone gimbal with three-axis stabilization, inception mode, and time-lapse for casual mobile creators.
- MOZA Mini-MI Consumer smartphone gimbal and the world's first featuring wireless phone charging, with intelligent stabilization and multiple creative shooting modes.
- MOZA Mini MX Consumer smartphone gimbal in the Mini series for mobile content creation.
- MOZA Mini-S Foldable consumer smartphone gimbal with built-in retractable metal rod for extended shooting reach.
- MOZA Mini-P MAX Cross-platform gimbal supporting mirrorless cameras, smartphones, and action cameras with 1000g payload, three-axis motor locks, foldable design, and FPV/inception modes.
- MOZA NANO SE Ultra-compact consumer smartphone gimbal at affordable price point with essential stabilization features for mobile content creation.
- MOZA Air 2S Professional handheld gimbal for mirrorless/DSLR cameras with 4.2kg payload, 20-hour battery, intelligent control wheel, and 30W fast charging.
- MOZA Air 2 Professional gimbal for mirrorless/DSLR cameras with 4.2kg payload capacity and MOZA motor vector control technology.
- MOZA Air Professional handheld gimbal for mirrorless cameras and DSLRs with intelligent control systems for all-day shooting.
- MOZA AirCross S Compact professional gimbal for mirrorless cameras with 750g weight, 1.8kg payload, support for simultaneous mounting of mirrorless, smartphone, and action cameras, with vertical shooting.
- MOZA AirCross 3 Flagship professional camera gimbal with AI-powered subject tracking (offline AI module with 1.5 TH/S compute), nine operating modes, 3.2kg payload, and 19-hour battery life.
- MOZA AirCross 2 Professional mirrorless camera gimbal with RGB smart wheel, 3.2kg payload, 360-degree rotation, detachable battery, and L-plate for horizontal/vertical switching.
- MOZA AirCross Professional handheld gimbal in the AirCross series for stable mirrorless camera video shooting.
- MOZA Air X Flagship six-axis cinema gimbal with 6kg payload, carbon fiber body (1.4kg), 20+ hour battery life, and detachable wireless thumb controller with IPS touchscreen.
- MOZA Pro Ultimate cinema camera gimbal stabilizer designed for professional cinematography, supporting large cinema cameras with advanced stabilization technology.
- MOZA Lite 2 Lightweight cinema-class handheld gimbal supporting mirrorless cameras, DSLRs, and small cinema cameras with extended payload capacity.
- MOZA Lite 2P Cinema-class handheld gimbal in the Lite 2 family for small cinema cameras and mirrorless setups.
- MOZA Slypod Pro Electric 3-in-1 slider and monopod with aluminum alloy construction for smooth motorized camera movements.
- MOZA Slypod E Electric 3-in-1 slider and monopod in the Slypod family for cinematic motorized camera movements.
- MOZA Slypod World's first 3-in-1 electric slider and monopod enabling smooth motorized camera movements for cinematic production.
- MOZA Guru360 Air VR camera gimbal stabilizer designed to carry VR cameras for smooth 360-degree VR video capture.
- MOIN Camera Compact action camera with built-in three-axis gimbal stabilization, 4K/60fps video, 120° ultra-wide lens, 60-second long exposure, flip touchscreen, Wi-Fi, and AI subject tracking.
- MOZA iFocus Wireless Lens Control System Wireless follow focus motor system enabling precise lens focus control with handwheel controller, supporting remote operation up to 15 meters.
- MOZA iFocus M Compact wireless follow focus motor with high-precision brushless motor and quiet operation for clean audio recording.
- MOZA Wireless Thumb Controller Wireless remote controller enabling convenient gimbal control and parameter adjustment without touching the main unit.
- MOZA Slypod Remote Controller Remote controller for Slypod electric slider enabling wireless operation and precise movement control.
- MOZA WE10 Pro Wireless Microphone 2.4GHz digital wireless microphone system with one-to-two configuration for professional audio capture during video production.
- MOZA WE10 Wireless Microphone 2.4GHz digital wireless microphone for clean audio recording during video shoots.
- MOZA TU1 USB Desktop Microphone USB condenser microphone for desktop recording and video production audio capture.
- MOZA MC1 Lavalier Microphone Clip-on lavalier microphone compatible with smartphones, cameras, computers, camcorders, and audio recorders supporting mobile and camera recording modes.
- MOZA N2 On-Camera Microphone Camera-mounted shotgun microphone for improved audio capture during video recording.
- MOZA Fashion Camera Backpack Stylish camera backpack with organized storage compartments for photographers on the go.
- MOZA Professional Camera Backpack Professional-grade camera backpack with enhanced protection and storage capacity for complete camera gear setups.
- MOZA Vlogging Kit Complete vlogging accessory kit enabling mobile content creation anywhere with compatible gimbal and accessories.
- MOZA Genie Mobile App Mobile application for smartphone gimbals providing intelligent shooting modes, Magic templates for one-click video creation, gesture control, auto-editing, and social media integration. Available on iOS and Android.
- MOZA Master Desktop Software Desktop software for professional gimbals enabling advanced parameter configuration, firmware updates, and camera control for Air, Air 2, AirCross, and Lite series stabilizers.
Companies that use Gudsen MOZA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gudsen MOZA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature4 records
Gudsen MOZA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SonycoreMOZA Air and Air2 gimbals are preferred products featured in Sony experience centers. This partnership provides access to Sony's professional customer base and retail presence, with MOZA gimbals positioned as recommended stabilization solutions for Sony camera users.
- German Motorcycle Grand Prix Racing TeamminorSponsorship of racing team enables brand visibility in motorsport environments, demonstrating MOZA gimbal stability and durability in high-action, demanding conditions. Provides content creation opportunities and reaches new audience segments in racing and motorsport communities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Gudsen MOZA competitors and assessment
Company assessmentDirect peers
- Hohem: Consumer-focused smartphone gimbal brand (iSteady series) competing with MOZA's Mini and NANO SE lines in the entry-level and mid-range creator segment.
- FeiyuTech: Manufacturer of handheld gimbals (Vimble, G6, AK series) for smartphones, action cameras, and mirrorless cameras. Direct competitor across price points and form factors overlapping MOZA's Mini, AirCross, and Air lines.
- Zhiyun (Guilin Zhiyun Tech): Chinese manufacturer of camera and smartphone gimbals (Crane, SmoothQ, Moke series). Closest like-for-like peer to MOZA, competing in the same price tiers and targeting the same videographer/creator segments globally.
- Freefly Systems: US-based maker of high-end cinema gimbals (Movi, Pilot) competing with MOZA's Cinematic series (Air X, Pro, Trinity) for professional film and television production crews.
- Thrustmaster: Leader in racing simulation wheels, pedals, and cockpits. Most direct competitor to MOZA Racing sub-brand in the sim-racing peripherals category.
Broad incumbents
- DJI: Global leader in camera gimbals (Ronin series), consumer drones, and stabilized cameras (Osmo Pocket, Osmo Mobile). Most direct and dominant competitor to MOZA across professional and consumer gimbal segments, with vastly larger scale.
- Insta360: Camera and software company offering 360-degree cameras and the Insta360 Flow smartphone gimbal. Overlaps with MOZA in smartphone stabilization and competes with MOIN Camera in the action camera space.
- GoPro: Action camera leader whose Hero line competes directly with MOZA's MOIN Camera in stabilized handheld capture. A broader incumbent rather than a gimbal specialist.
- Logitech G: Major gaming peripherals brand (including racing wheels via the G series). Competes with MOZA Racing at scale in the simulation gaming hardware category.
Emerging players
- PGYTech: Camera accessories brand offering tripods, sliders, mounts, and stabilizers. Overlaps with MOZA's Slypod electric slider, Magic Extender accessories, and pro support gear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gudsen MOZA social profiles
Digital presenceGudsen MOZA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gudsen MOZA leadership team
Management profileNumber of profiles
Gudsen MOZA subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gudsen MOZA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gudsen MOZA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gudsen MOZA
What does Gudsen MOZA do?
Gudsen MOZA designs, manufactures, and sells motorized camera gimbal stabilizers and related accessories for video production. Its product portfolio spans consumer smartphone gimbals (MOZA Mini Series, NANO SE), professional mirrorless/DSLR handheld gimbals (Air and AirCross Series), and high-end cinema-class stabilizers (Air X, Pro, Lite 2), complemented by electric sliders/monopods (Slypod Series), wireless follow focus systems, microphones, and the MOIN action camera. Products integrate proprietary stabilization algorithms, AI subject tracking, and a unified mobile/desktop control app ecosystem, sold to filmmakers, content creators, and vloggers globally.
Is Gudsen MOZA a public or private company?
Gudsen MOZA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gudsen MOZA founded?
Gudsen MOZA was founded in 2015. It employs 51 to 100 people.
Where is Gudsen MOZA based?
Gudsen MOZA is headquartered in Shenzhen, China, in the Asia region.
How does Gudsen MOZA make money?
Two revenue lines are on record. Gimbal Hardware Sales are the primary driver. The others are accessories and Add-ons.
Who are Gudsen MOZA's main competitors?
Direct peers on record are Hohem, FeiyuTech, Zhiyun (Guilin Zhiyun Tech), Freefly Systems and Thrustmaster. Broad incumbents are DJI, Insta360, GoPro and Logitech G. PGYTech is listed as an emerging player.
Does Gudsen MOZA have an API?
No public API is recorded for Gudsen MOZA.
What industry is Gudsen MOZA in?
Gudsen MOZA's product category is Camera Stabilization Equipment. Its primary akta.pro industry code is CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals), with a secondary code of CRACAHAE, Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts). Its NAICS code is 33431 and its SIC code is 3670.