Genetsis Group

What Genetsis Group does

Genetsis Group, operating under the legal entity Genetsis Partners S.L., is a Spain-headquartered digital business services firm founded in 1996 that delivers integrated digital transformation services to enterprise clients across EMEA, North America, and LATAM. The portfolio is organized around two core service lines: Marketing Digital (omnichannel data-driven marketing covering strategy, technology, content, UX/UI design, data analytics, and specialized services such as inbound marketing) and Servicios IT (cloud infrastructure, multichannel communication environments, security, and regulatory compliance). All offerings are unified under a proprietary methodology branded as Digital BusinessCycle Management.

The company's technology stack is built on certified partnerships with major platform vendors, including HubSpot, Salesforce, DRUID, and OMNI, supplemented by in-house AI capabilities branded as Genetsis IA (launched in 2025), which combines Agentic AI and generative AI to enable conversational interaction with enterprise data. The firm holds ISO 27001 certification for information security management, providing enterprise procurement qualification. The client base comprises 45+ major brands across beverage, luxury goods, energy, manufacturing, telecommunications, banking and insurance, sports, and agriculture, with named logos including Coca-Cola, L'Oréal, Pernod Ricard, Iberdrola, Endesa, Bosch, 3M, Telefónica, Microsoft, Mahou San Miguel, Grupo Fertiberia, and Sevilla F.C.

Revenue is generated primarily through professional services engagements (project and retainer-based) and managed IT services, priced on a quote basis customized to enterprise client needs. Go-to-market is enterprise field sales with dedicated account management, supported by physical offices in Madrid (headquarters), San Francisco (North America), and Mexico City (LATAM). Genetsis Group is privately held, with no external funding rounds, parent company, or subsidiary relationships disclosed in available sources. The organization employs between 51 and 100 people.

Name

Genetsis Group

Legal name

Genetsis Partners S.L.

Website

https://genetsis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Genetsis Group is a Spain-headquartered digital transformation firm serving large enterprises with data-driven omnichannel marketing, IT infrastructure, and Agentic AI solutions, unified under its proprietary Digital BusinessCycle Management methodology and delivered via offices in Madrid, San Francisco, and Mexico City.

Ownership category

akta.pro rank

Product category

Digital Marketing and IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Digital marketing services
• IT infrastructure services
• AI solutions
• Omnichannel marketing
• Digital transformation

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including strategy, content, positioning, and conversion optimization. Services are provided to enterprise clients on a project or retainer basis, covering the full digital ecosystem lifecycle.
2. IT Services and Infrastructure: Infrastructure IT and telecommunications services including cloud computing, security solutions, compliance, and multichannel environments. Provided as consulting and managed services to enterprise clients.
3. AI Solutions and Data Analytics: Implementation of operative Generative AI and data-driven solutions to transform processes and enhance decision-making efficiency for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Genetsis Group provides integrated digital transformation services for enterprise clients, combining data-driven omnichannel marketing (strategy, content, UX/UI design, data analytics, inbound marketing) with IT infrastructure services (cloud computing, multichannel environments, security, compliance). The company has expanded into strategic AI with its Genetsis IA platform, enabling conversational interaction with data through Agentic AI and generative AI capabilities. All services are delivered under the proprietary Digital BusinessCycle Management methodology covering the complete digital business cycle from strategy through execution and management.

Product overview

Genetsis Group is a digital business services company offering an integrated portfolio of two core service lines: Marketing Digital and Servicios IT. Marketing Digital provides omnichannel data-driven marketing through modules including Estrategia (strategy), Tecnología (technology), Contenidos (content), Diseño UX/UI, Data analytics, and Especialidades (specialized services). Servicios IT offers infrastructure and telecommunications services including Cloud Service Computing, Entornos Multicanal (multichannel environments), Soluciones de Seguridad (security solutions), and Compliance. The company has expanded into AI-powered solutions with Genetsis IA, a strategic AI platform enabling conversational interaction with data using Agentic AI and generative AI capabilities. Additionally, Hibrids provides multidisciplinary project services. The portfolio is unified under the Digital BusinessCycle Management methodology, which encompasses strategy, execution, and management throughout the complete digital lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Digital Omnichannel data-driven marketing service encompassing strategy, technology, content, design, data analytics, and specialties for complete digital ecosystem management throughout the user lifecycle. Designed for large enterprises and multinational corporations seeking integrated digital transformation.
• Servicios IT IT infrastructure and telecommunications services including consulting, integration, management, and monitoring of value-added services. Covers cloud computing, multichannel communication environments, security solutions, and compliance for enterprise clients.
• Genetsis IA Strategic AI platform enabling users to interact with data through conversational AI interfaces. Leverages Agentic AI systems that learn, scale, and take autonomous actions to optimize processes, automate complex tasks, and activate systems that work alongside digital teams.
• Hibrids Multidisciplinary service offering covering strategic definition, execution, and management at the international level. Combines strategic, creative, technology, and data capabilities for complex cross-border digital initiatives.
• Digital Focus Session Personalized work session in which Genetsis analyzes the client's digital ecosystem status and identifies opportunities to maximize results. Functions as a consulting engagement and prospect qualification format for enterprise and mid-market clients.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationGenetsis is listed on the HubSpot marketplace/ecosystem as a solution partner, indicating certified expertise in HubSpot implementations and integrations. They are featured in HubSpot's ecosystem market.
• SalesforcecoreTechnology or IntegrationListed as Salesforce partner on website footer, indicating certified expertise and integration capabilities with Salesforce CRM and cloud platform solutions.
• ISO 27001coreOthersISO 27001 certification demonstrates Genetsis's commitment to information security management, providing assurance to enterprise clients about data protection standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Globant: Globant is a Latin America-headquartered digital and IT services firm offering digital transformation, AI, data, and cloud services to global enterprises. Directly comparable to Genetsis on service portfolio and tri-regional (LATAM/EMEA/NA) operating model.
• Making Science: Making Science is a Spanish-headquartered digital marketing and adtech company with international expansion across EMEA and the Americas. Closely comparable to Genetsis in size, Spanish origin, and bundled digital marketing + tech service portfolio.
• VASS: VASS is a Spanish-founded digital transformation and IT services firm with strong operations in Iberia and LATAM. Comparable on enterprise digital services portfolio and Iberian/LATAM go-to-market.
• Sngular: Sngular is a Spanish digital technology consultancy delivering custom software, cloud, data, and AI engineering services to enterprise clients. Similar Spanish-rooted, mid-sized digital services profile with overlapping AI/data offerings.
• Thoughtworks: Thoughtworks is a global technology consultancy specializing in digital transformation, software engineering, and data/AI services for enterprises. Comparable on technology-led digital transformation services and enterprise customer base, though larger in scale.

Broad incumbents

• Accenture: Accenture is the largest global IT services and consulting firm with a major digital, marketing, and AI practice (Accenture Song/Interactive). Overlaps significantly with Genetsis on enterprise digital transformation and AI/data services, but operates at vastly greater scale across all geographies.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, delivering strategy, consulting, and technology services to global enterprises. Comparable on full-lifecycle digital transformation and data-driven marketing offerings.
• Deloitte Digital: Deloitte Digital is the digital transformation practice of Deloitte, providing strategy, creative, technology, and analytics services to global enterprises. Competes with Genetsis on enterprise digital strategy and implementation engagements.
• Capgemini: Capgemini is a global IT services and consulting firm with a strong digital, cloud, data, and AI practice serving multinational enterprises. Comparable on integrated IT/digital services for large corporations, including European multinationals.
• Merkle: Merkle is a global data-driven marketing and customer experience technology firm, part of Dentsu. Comparable to Genetsis on data-led omnichannel marketing services for enterprise clients, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/genetsis
• LinkedInlinkedin.com/company/genetsis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genetsis Group