Blackbox
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
Blackbox firmographics
Firmographics- Name
- Blackbox
- Legal name
- Blackbox Research Pte Ltd
- Website
- https://blackbox.com.sg
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Blackbox industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Blackbox is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
Blackbox business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Research Projects: Full-service market research projects tailored to client needs. Projects span quantitative (surveys, polls, CATI, face-to-face) and qualitative (focus groups, IDIs, stakeholder dialogues) methods. Pricing varies based on methodology, sample size, and complexity.
- Blackbox Dialogue Platform Subscriptions: AI-powered interview platform offered in three tiers: Streamline (per-project with fixed pricing based on N), Specialist (SGD $40,000-80,000 for hard-to-reach audiences), and Communities (SGD $50,000-100,000 for longitudinal tracking).
- Insight Reports and White Papers: Published research reports available for free download, used as lead generation for custom research services. Topics include e-commerce, AI, consumer sentiment, and regional trends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Streamline - Rapid-response insights for tight timelines |
| Subscription | Pay-as-you-go | Specialist - Access to hard-to-reach voices |
| Subscription | Multi-year contract | Communities - Long-term sentiment tracking |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Blackbox product offering
Product offeringCore offering
Blackbox Research is an independent Southeast Asia market research and consumer insights firm that designs and delivers custom quantitative and qualitative research studies for governments, brands and agencies. Its offering pairs traditional fieldwork, surveys and focus groups with proprietary AI-powered platforms (Blackbox Dialogue, Integrated Insights Control Booth, DiaMetrics) and syndicated trackers (SensingSG, ASEANScan, BrandTrack) for continuous consumer, brand and policy intelligence across the region.
Product overview
Blackbox Research is a full-stack decision intelligence firm offering a portfolio of proprietary research products and AI-powered technology solutions alongside traditional research services. Its core product family — centred on the AI-powered Blackbox Dialogue interview platform, the Integrated Insights Control Booth data command centre, and the DiaMetrics communications testing tool — is underpinned by an in-house AI Factory for advanced analytics. The company also operates always-on data platforms including SensingSG (quarterly Singapore citizen sentiment tracker) and ASEANScan (multimedia Southeast Asian pulse-check hub). All products are delivered alongside consulting-grade research services spanning quantitative, qualitative, and advanced analytical methods, serving government, business, and agency clients across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Blackbox Dialogue: AI-powered interview and analysis platform that replaces rigid surveys with responsive, human-style conversations
- DiaMetrics
- SensingSG
- ASEANScan
- BrandTrack
Products and services
- Blackbox Dialogue AI-moderated interview platform that conducts and analyses qualitative interviews at scale, allowing brands, agencies and researchers to run multilingual in-depth interviews with consumers in Southeast Asia without traditional human moderation bottlenecks.
- Integrated Insights Control Booth Centralised analytics command centre that consolidates Blackbox's research outputs, dashboards and AI-driven analysis into a single integrated insight environment for enterprise clients.
- DiaMetrics Communications and advertising effectiveness testing product that diagnoses and scores marketing, campaign and creative performance for brand and agency clients.
- SensingSG Syndicated real-time consumer sentiment tracker for Singapore, providing subscribers with ongoing data on public mood, behaviour and attitudes to support brand, policy and communications decisions.
- ASEANScan Regional insights hub aggregating comparable consumer data across multiple Southeast Asian markets, giving subscribers a single cross-country view of consumer trends and attitudes.
- Blackbox BrandTrack Syndicated brand performance tracker that monitors brand health, awareness, consideration and equity over time, used by enterprise marketing teams to benchmark brand performance across Southeast Asian markets.
- Custom Market Research Services Full-service custom market research offering combining quantitative studies (surveys, tracking), qualitative research (focus groups, in-depth interviews) and mixed-method approaches for governments, brands and agencies across Southeast Asia.
Quantifiable outcome
- Research projects delivered in under 5 days using AI-powered Dialogue platform
- +2 more outcomes
Companies that use Blackbox
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Blackbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Blackbox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- QualtricscoreSensingSG platform is built on Qualtrics infrastructure, enabling real-time community sentiment tracking and dashboard visualization for Singapore insights.
- CINTsupportingASEANScan studies utilize CINT panels for accessing respondents across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
- International Panel ProviderssupportingWorks with best-in-class international panel providers for research quality assurance and respondent access.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Blackbox competitors and assessment
Company assessmentDirect peers
- Milieu Insight: Singapore-headquartered market research and consumer insights firm operating across Southeast Asia. Direct competitor for brand tracking, public opinion, and consumer research mandates in the same regional accounts Blackbox serves.
- Kadence International: Global market research firm with strong Asia-Pacific presence offering qualitative, quantitative, and online community research. Competes for similar enterprise brand and agency research work in SEA.
Broad incumbents
- Ipsos: Top-three global market research and insights firm with deep Asia operations. Competes with Blackbox for large multinational, public sector, and brand tracker mandates, with broader global infrastructure and benchmarking datasets.
- Kantar: Global insights and consulting firm with a major Singapore and ASEAN footprint, particularly strong in brand equity tracking, retail, and media research. Direct overlap with Blackbox's BrandTrack and government work.
- NielsenIQ: Global consumer intelligence firm with established presence across Southeast Asia. Competes on panel-based consumer research, retail measurement, and increasingly on AI-augmented insights platforms.
Regional players
- Decision Lab (Mekong region): Vietnam and Mekong-focused research and consulting firm. Regional peer targeting similar brand, agency, and public-sector clients in Indochina, partially overlapping with Blackbox's ASEAN footprint.
- Tabology: Singapore and Asia-focused market research and brand consultancy offering custom qual/quant work, brand tracking, and consumer insights for brand and agency clients in the region.
Emerging players
- Vase.ai: Malaysia-based consumer insights platform leveraging mobile-first research panels and AI analytics. Competes for digital-native and agency research budgets across SEA with a more product-led approach than traditional firms.
- Remesh: AI-powered qualitative research platform that conducts live, open-text conversations with audiences at scale. Closest emerging tech competitor to Blackbox Dialogue in the AI-interview category.
Others
- Qualtrics: Enterprise experience management and survey platform that both powers Blackbox's SensingSG and competes as a self-serve research/insights platform for enterprise customers globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Blackbox social profiles
Digital presenceBlackbox compliance and trust
Trust signalCompliance3 records
Blackbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackbox leadership team
Management profileNumber of profiles
Profiles8 records
Blackbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackbox
What does Blackbox do?
Blackbox Research is an independent Southeast Asia market research and consumer insights firm that designs and delivers custom quantitative and qualitative research studies for governments, brands and agencies. Its offering pairs traditional fieldwork, surveys and focus groups with proprietary AI-powered platforms (Blackbox Dialogue, Integrated Insights Control Booth, DiaMetrics) and syndicated trackers (SensingSG, ASEANScan, BrandTrack) for continuous consumer, brand and policy intelligence across the region.
Is Blackbox a public or private company?
Blackbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blackbox founded?
Blackbox was founded in 2001. It employs 51 to 100 people.
Where is Blackbox based?
Blackbox is headquartered in Singapore, Singapore, in the Asia region.
How does Blackbox make money?
Three revenue lines are on record. Custom Research Projects are the primary driver. The others are blackbox Dialogue Platform Subscriptions and insight Reports and White Papers.
Who are Blackbox's main competitors?
Direct peers on record are Milieu Insight and Kadence International. Broad incumbents are Ipsos, Kantar and NielsenIQ. Regional players are Decision Lab (Mekong region) and Tabology. Emerging players are Vase.ai and Remesh. Qualtrics is listed as an others.
Does Blackbox have an API?
No public API is recorded for Blackbox.
What industry is Blackbox in?
Blackbox's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191.