Bouwmaat
Bouwmaat is a Dutch B2B building materials wholesaler, founded in 1986 and headquartered in Enschede, serving professional builders, contractors and ZZP'ers through 45 branch locations, an e-commerce platform and a mobile app across the Netherlands.
- Company typePrivate
- Founded1986
- HeadquartersEnschede, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Bouwmaat does
Bouwmaat Nederland B.V. is a privately held, Netherlands-based B2B building materials wholesaler founded in 1986 and headquartered in Enschede. The company operates 45 physical branch locations nationwide serving professional builders, contractors and self-employed construction trades (ZZP'ers), selling a comprehensive assortment that spans construction materials (cement, mortars, sand-lime bricks, insulation, roofing, drywall), wood (sheet materials, doors, floors, carpentry timber), power and hand tools (anchored by premium brands Festool, Milwaukee, DeWalt, Makita, Fein and Metabo), sanitary, heating and climate, paint and coatings, electrical, lighting, fasteners, hardware, kitchens and PPE. Revenue is generated exclusively through B2B wholesale product sales on account-based, non-publicly-disclosed pricing, supplemented by fee/discount-bearing services such as waste-container rental, equipment rental via Boels, paint mixing, sawing, tool sharpening and electrical-tool safety inspection.
The commercial platform is a hybrid physical-plus-digital omni-channel model: customers can order online or via the mobile app with real-time stock visibility, opt for next-day delivery to construction sites across the Netherlands, or pick up at any of the 45 branches using a free order-preparation service. The technology stack described in available materials is a Nuxt-based e-commerce frontend (bouwmaat.nl) with an inventory and content API (cdn.bouwmaat.nl), a mobile app, and an online scaffolding configurator; no public API, SDK or MCP server is offered, and no AI/ML capabilities are disclosed. The company does not have a parent, is not private-equity backed per available disclosures, and is not publicly listed.
Marketing and customer engagement run through the corporate website, a weekly email newsletter, the printed 'Actiekrant' action flyer, and owned social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok). The company's stated positioning is a one-stop shop 'for builders, by builders', with distribution scale, premium tool-brand partnerships and trade-only service wrap (including a Bouwmaat card that unlocks a 20% Boels rental discount) functioning as the primary defensible assets.
Bouwmaat firmographics
Firmographics- Name
- Bouwmaat
- Legal name
- Bouwmaat Nederland B.V.
- Website
- https://bouwmaat.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bouwmaat is a Dutch B2B building materials wholesaler, founded in 1986 and headquartered in Enschede, serving professional builders, contractors and ZZP'ers through 45 branch locations, an e-commerce platform and a mobile app across the Netherlands.
- Ownership category
- akta.pro rank
Where Bouwmaat is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bouwmaat business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- B2B Wholesale of Building Materials: Sale of construction materials, tools, hardware, and related products to professional builders and contractors through physical branches and e-commerce. Revenue generated through product sales with account-based pricing for professional customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bouwmaat product offering
Product offeringCore offering
Bouwmaat is a Dutch B2B wholesaler of construction materials, tools, wood, plumbing, electrical, paint, hardware, and kitchens serving professional builders and contractors. The company operates a national network of 45 physical branches across the Netherlands combined with a full e-commerce webshop and mobile app, offering next-day delivery to construction sites or free pickup preparation at local branches.
Product overview
Bouwmaat is a Dutch building materials wholesaler operating since 1986 with a national network of 45 branches across the Netherlands. The company offers a comprehensive e-commerce platform and mobile app alongside its physical locations. The product portfolio is organized into major categories: Bouwmaterialen (building materials including cement, mortars, tiles, drywall, insulation, roofing), Hout (wood products including sheet materials, doors, floors, carpentry wood), Gereedschap (tools including electric tools from Festool, DeWalt, Makita, Milwaukee, Fein, Metabo; hand tools; accessories), Persoonlijke beschermingsmiddelen (PPE), Sanitair (sanitary products), Verwarming en klimaat (heating and climate control), Verf (paint and coatings), Elektra (electrical products), Verlichting (lighting), Lijm kit en pur (adhesives and sealants), Bevestigingsmateriaal (fasteners), Hang- en sluitwerk (hardware and locks), Keukens (kitchens), and cleaning/vehicle/moving supplies. Services include delivery to job sites, free pickup preparation, waste container rental, custom services (paint mixing, sawing), tool inspection, tool sharpening, scaffolding configuration, and equipment rental through Boels partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Bouwmaterialen (Building Materials) Construction materials including sand-lime bricks, concrete slabs, lintels, masonry stones, foundations, paving, window sills, cement, mortars, sand, tiles, drywall, insulation materials, roofing products, and roofing accessories. Sold to professional builders and contractors.
- Hout (Wood) Wood products including sheet materials (plywood, MDF, multiplex, chipboard), doors, profiles, floors (laminate, PVC, wooden), frames, carpentry wood, garden wood, and facade cladding. Sold to professional builders.
- Gereedschap (Tools) Professional tools including electric tools from Festool, DeWalt, Makita, Milwaukee, Fein, Metabo (drills, sanders, grinders, saws, multitools, demolition hammers), hand tools, accessories, climbing equipment, and workbenches. Sold to construction professionals.
- Persoonlijke beschermingsmiddelen (PPE) Personal protective equipment products including knee protection, first aid, eye protection, work gloves, work shoes, respiratory protection, work clothing, hearing protection, and head protection. Sold to construction professionals.
- Sanitair (Sanitary) Sanitary products including water treatment, fountains and sinks, boilers, sanitary faucets, installation materials, toilets, showers, faucets, and bathroom furniture. Sold to professional installers and builders.
- Verwarming en klimaat (Heating and Climate) Heating and climate products including radiators, ventilation fans and dryers, indoor climate control, heaters, CV installations, and underfloor heating systems. Sold to HVAC installers and builders.
- Verf (Paint) Paint products including primers, floor paints and oils, wall paints, lacquers, stains, glass fabric, cleaning products, spray cans, decorative plasters, and painting tools. Sold to professional painters and builders.
- Elektra (Electrical) Electrical products including switchgear, installation materials, wires and cables, data and communication equipment, and security systems. Sold to professional electricians.
- Verlichting (Lighting) Lighting products including work lighting, smart lighting, indoor lighting, outdoor lighting, and lamps. Sold to construction professionals.
- Lijm, kit en pur (Adhesives, Sealants and Foam) Adhesives and sealants including PU foams, sealants, fillers, adhesives, and tapes. Sold to construction professionals.
- Bevestigingsmateriaal (Fasteners) Fasteners including screws, anchors, plugs, bolts and nuts, heavy anchoring, nails and staples, ropes and chains. Sold to construction professionals.
- Hang- en sluitwerk (
Companies that use Bouwmaat
Customer profileSegments2 records
Bouwmaat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bouwmaat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- BoelsminorUnique rental partnership with Boels for tool and equipment rental. Bouwmaat customers receive 20% discount with their Bouwmaat card when renting from Boels.
- FestoolcoreMajor tool brand partner offering professional power tools. Festool products are prominently featured in Bouwmaat's assortment.
- MilwaukeecoreMajor tool brand partner offering heavy-duty professional power tools and accessories.
- DeWaltcoreMajor tool brand partner known for powerful and robust power tools for professionals.
- MakitacoreMajor tool brand partner known for quality power tools.
- FeincoreProfessional electric tools specialist partner, particularly known for multitools and industrial applications.
- KnaufcoreBuilding materials specialist partner for gypsum boards and construction materials.
- RubicoreProfessional tile tools specialist partner, offering tile cutters, diamond blades, and tile leveling systems.
- VELUXminorRoof windows and daylight products partner.
- MetabominorProfessional power tools brand partner, known for reliable performance under difficult conditions.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bouwmaat competitors and assessment
Company assessmentDirect peers
- Stiho: Netherlands-based professional building materials and timber merchant serving builders and contractors; closest direct Dutch peer to Bouwmaat with overlapping assortment (wood, lumber, panels) and B2B trade focus.
- Travis Perkins: UK-listed builders' merchant operating a national branch network serving trades across construction materials, tools and timber; directly comparable business model to Bouwmaat at much larger scale.
- Jewson: UK builders' merchant selling building materials, timber, tools and kitchens to professional trades; comparable branch-and-trade model and product breadth to Bouwmaat.
- Wickes: UK-listed builders' merchant and DIY retailer serving both trade and consumer end-markets; comparable trade-account and branch-network model for construction materials and kitchens.
Broad incumbents
- Gamma (Intergamma): Major Dutch DIY and building materials retail chain with broad home-improvement assortment; overlaps with Bouwmaat on assortment but skews more toward DIY consumers than trade-only pros.
- Praxis (Maxeda DIY): Dutch and Belgian home-improvement chain selling building materials, tools, and kitchens; broad incumbent with overlapping product categories though stronger DIY tilt than Bouwmaat's trade focus.
- Saint-Gobain Distribution Netherlands (e.g., Raab Karcher, Van Keulen): Local branches of the global Saint-Gobain building materials distribution network operating in the Netherlands; comparable B2B construction distribution play at much larger corporate parent scale.
- Karwei (Intergamma): Dutch home-improvement and building materials banner within the same Intergamma group as Gamma; offers overlapping assortment with Bouwmaat but is positioned for DIY consumers.
Emerging players
- Toolstation: Online-first trade supplier of tools, accessories and building products with click-and-collect branches; direct competitor for trade tools and consumables, but lighter on heavy materials than Bouwmaat.
Others
- Bigmat: European purchasing cooperative of independent building materials merchants; relevant adjacent network for Bouwmaat as a member, supplier or competitive benchmark in the European professional trade channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bouwmaat social profiles
Digital presenceBouwmaat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bouwmaat leadership team
Management profileNumber of profiles
Bouwmaat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bouwmaat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bouwmaat
What does Bouwmaat do?
Bouwmaat is a Dutch B2B wholesaler of construction materials, tools, wood, plumbing, electrical, paint, hardware, and kitchens serving professional builders and contractors. The company operates a national network of 45 physical branches across the Netherlands combined with a full e-commerce webshop and mobile app, offering next-day delivery to construction sites or free pickup preparation at local branches.
Is Bouwmaat a public or private company?
Bouwmaat is a private company. It is currently operating.
When was Bouwmaat founded?
Bouwmaat was founded in 1986. It employs 501 to 1,000 people.
Where is Bouwmaat based?
Bouwmaat is headquartered in Enschede, Netherlands, in the Europe region.
How does Bouwmaat make money?
One revenue line is on record: B2B Wholesale of Building Materials.
Who are Bouwmaat's main competitors?
Direct peers on record are Stiho, Travis Perkins, Jewson and Wickes. Broad incumbents are Gamma (Intergamma), Praxis (Maxeda DIY), Saint-Gobain Distribution Netherlands (e.g., Raab Karcher, Van Keulen) and Karwei (Intergamma). Toolstation is listed as an emerging player. Bigmat is listed as an others.
Does Bouwmaat have an API?
No public API is recorded for Bouwmaat.