Bouwmaat

What Bouwmaat does

Bouwmaat Nederland B.V. is a privately held, Netherlands-based B2B building materials wholesaler founded in 1986 and headquartered in Enschede. The company operates 45 physical branch locations nationwide serving professional builders, contractors and self-employed construction trades (ZZP'ers), selling a comprehensive assortment that spans construction materials (cement, mortars, sand-lime bricks, insulation, roofing, drywall), wood (sheet materials, doors, floors, carpentry timber), power and hand tools (anchored by premium brands Festool, Milwaukee, DeWalt, Makita, Fein and Metabo), sanitary, heating and climate, paint and coatings, electrical, lighting, fasteners, hardware, kitchens and PPE. Revenue is generated exclusively through B2B wholesale product sales on account-based, non-publicly-disclosed pricing, supplemented by fee/discount-bearing services such as waste-container rental, equipment rental via Boels, paint mixing, sawing, tool sharpening and electrical-tool safety inspection.

The commercial platform is a hybrid physical-plus-digital omni-channel model: customers can order online or via the mobile app with real-time stock visibility, opt for next-day delivery to construction sites across the Netherlands, or pick up at any of the 45 branches using a free order-preparation service. The technology stack described in available materials is a Nuxt-based e-commerce frontend (bouwmaat.nl) with an inventory and content API (cdn.bouwmaat.nl), a mobile app, and an online scaffolding configurator; no public API, SDK or MCP server is offered, and no AI/ML capabilities are disclosed. The company does not have a parent, is not private-equity backed per available disclosures, and is not publicly listed.

Marketing and customer engagement run through the corporate website, a weekly email newsletter, the printed 'Actiekrant' action flyer, and owned social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok). The company's stated positioning is a one-stop shop 'for builders, by builders', with distribution scale, premium tool-brand partnerships and trade-only service wrap (including a Bouwmaat card that unlocks a 20% Boels rental discount) functioning as the primary defensible assets.

Name

Bouwmaat

Legal name

Bouwmaat Nederland B.V.

Website

https://bouwmaat.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bouwmaat is a Dutch B2B building materials wholesaler, founded in 1986 and headquartered in Enschede, serving professional builders, contractors and ZZP'ers through 45 branch locations, an e-commerce platform and a mobile app across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. B2B Wholesale of Building Materials: Sale of construction materials, tools, hardware, and related products to professional builders and contractors through physical branches and e-commerce. Revenue generated through product sales with account-based pricing for professional customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bouwmaat is a Dutch B2B wholesaler of construction materials, tools, wood, plumbing, electrical, paint, hardware, and kitchens serving professional builders and contractors. The company operates a national network of 45 physical branches across the Netherlands combined with a full e-commerce webshop and mobile app, offering next-day delivery to construction sites or free pickup preparation at local branches.

Product overview

Bouwmaat is a Dutch building materials wholesaler operating since 1986 with a national network of 45 branches across the Netherlands. The company offers a comprehensive e-commerce platform and mobile app alongside its physical locations. The product portfolio is organized into major categories: Bouwmaterialen (building materials including cement, mortars, tiles, drywall, insulation, roofing), Hout (wood products including sheet materials, doors, floors, carpentry wood), Gereedschap (tools including electric tools from Festool, DeWalt, Makita, Milwaukee, Fein, Metabo; hand tools; accessories), Persoonlijke beschermingsmiddelen (PPE), Sanitair (sanitary products), Verwarming en klimaat (heating and climate control), Verf (paint and coatings), Elektra (electrical products), Verlichting (lighting), Lijm kit en pur (adhesives and sealants), Bevestigingsmateriaal (fasteners), Hang- en sluitwerk (hardware and locks), Keukens (kitchens), and cleaning/vehicle/moving supplies. Services include delivery to job sites, free pickup preparation, waste container rental, custom services (paint mixing, sawing), tool inspection, tool sharpening, scaffolding configuration, and equipment rental through Boels partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouwmaterialen (Building Materials) Construction materials including sand-lime bricks, concrete slabs, lintels, masonry stones, foundations, paving, window sills, cement, mortars, sand, tiles, drywall, insulation materials, roofing products, and roofing accessories. Sold to professional builders and contractors.
• Hout (Wood) Wood products including sheet materials (plywood, MDF, multiplex, chipboard), doors, profiles, floors (laminate, PVC, wooden), frames, carpentry wood, garden wood, and facade cladding. Sold to professional builders.
• Gereedschap (Tools) Professional tools including electric tools from Festool, DeWalt, Makita, Milwaukee, Fein, Metabo (drills, sanders, grinders, saws, multitools, demolition hammers), hand tools, accessories, climbing equipment, and workbenches. Sold to construction professionals.
• Persoonlijke beschermingsmiddelen (PPE) Personal protective equipment products including knee protection, first aid, eye protection, work gloves, work shoes, respiratory protection, work clothing, hearing protection, and head protection. Sold to construction professionals.
• Sanitair (Sanitary) Sanitary products including water treatment, fountains and sinks, boilers, sanitary faucets, installation materials, toilets, showers, faucets, and bathroom furniture. Sold to professional installers and builders.
• Verwarming en klimaat (Heating and Climate) Heating and climate products including radiators, ventilation fans and dryers, indoor climate control, heaters, CV installations, and underfloor heating systems. Sold to HVAC installers and builders.
• Verf (Paint) Paint products including primers, floor paints and oils, wall paints, lacquers, stains, glass fabric, cleaning products, spray cans, decorative plasters, and painting tools. Sold to professional painters and builders.
• Elektra (Electrical) Electrical products including switchgear, installation materials, wires and cables, data and communication equipment, and security systems. Sold to professional electricians.
• Verlichting (Lighting) Lighting products including work lighting, smart lighting, indoor lighting, outdoor lighting, and lamps. Sold to construction professionals.
• Lijm, kit en pur (Adhesives, Sealants and Foam) Adhesives and sealants including PU foams, sealants, fillers, adhesives, and tapes. Sold to construction professionals.
• Bevestigingsmateriaal (Fasteners) Fasteners including screws, anchors, plugs, bolts and nuts, heavy anchoring, nails and staples, ropes and chains. Sold to construction professionals.
• Hang- en sluitwerk (

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• BoelsminorChannel Partner/ Reseller/ DistributorUnique rental partnership with Boels for tool and equipment rental. Bouwmaat customers receive 20% discount with their Bouwmaat card when renting from Boels.
• FestoolcoreChannel Partner/ Reseller/ DistributorMajor tool brand partner offering professional power tools. Festool products are prominently featured in Bouwmaat's assortment.
• MilwaukeecoreChannel Partner/ Reseller/ DistributorMajor tool brand partner offering heavy-duty professional power tools and accessories.
• DeWaltcoreChannel Partner/ Reseller/ DistributorMajor tool brand partner known for powerful and robust power tools for professionals.
• MakitacoreChannel Partner/ Reseller/ DistributorMajor tool brand partner known for quality power tools.
• FeincoreChannel Partner/ Reseller/ DistributorProfessional electric tools specialist partner, particularly known for multitools and industrial applications.
• KnaufcoreChannel Partner/ Reseller/ DistributorBuilding materials specialist partner for gypsum boards and construction materials.
• RubicoreChannel Partner/ Reseller/ DistributorProfessional tile tools specialist partner, offering tile cutters, diamond blades, and tile leveling systems.
• VELUXminorChannel Partner/ Reseller/ DistributorRoof windows and daylight products partner.
• MetabominorChannel Partner/ Reseller/ DistributorProfessional power tools brand partner, known for reliable performance under difficult conditions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stiho: Netherlands-based professional building materials and timber merchant serving builders and contractors; closest direct Dutch peer to Bouwmaat with overlapping assortment (wood, lumber, panels) and B2B trade focus.
• Travis Perkins: UK-listed builders' merchant operating a national branch network serving trades across construction materials, tools and timber; directly comparable business model to Bouwmaat at much larger scale.
• Jewson: UK builders' merchant selling building materials, timber, tools and kitchens to professional trades; comparable branch-and-trade model and product breadth to Bouwmaat.
• Wickes: UK-listed builders' merchant and DIY retailer serving both trade and consumer end-markets; comparable trade-account and branch-network model for construction materials and kitchens.

Broad incumbents

• Gamma (Intergamma): Major Dutch DIY and building materials retail chain with broad home-improvement assortment; overlaps with Bouwmaat on assortment but skews more toward DIY consumers than trade-only pros.
• Praxis (Maxeda DIY): Dutch and Belgian home-improvement chain selling building materials, tools, and kitchens; broad incumbent with overlapping product categories though stronger DIY tilt than Bouwmaat's trade focus.
• Saint-Gobain Distribution Netherlands (e.g., Raab Karcher, Van Keulen): Local branches of the global Saint-Gobain building materials distribution network operating in the Netherlands; comparable B2B construction distribution play at much larger corporate parent scale.
• Karwei (Intergamma): Dutch home-improvement and building materials banner within the same Intergamma group as Gamma; offers overlapping assortment with Bouwmaat but is positioned for DIY consumers.

Emerging players

• Toolstation: Online-first trade supplier of tools, accessories and building products with click-and-collect branches; direct competitor for trade tools and consumables, but lighter on heavy materials than Bouwmaat.

Others

• Bigmat: European purchasing cooperative of independent building materials merchants; relevant adjacent network for Bouwmaat as a member, supplier or competitive benchmark in the European professional trade channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bouwmaat
• Facebookfacebook.com/bouwmaatnl
• LinkedInnl.linkedin.com/company/bouwmaat
• Instagraminstagram.com/bouwmaat_nl
• TikToktiktok.com/@bouwmaat_nl
• Xx.com/bouwmaat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouwmaat