Eftex

What Eftex does

Eftex (legal entity: EFTEX Pty Ltd) is a privately held Australian payments infrastructure provider headquartered in Macquarie Park, Sydney, founded in 2000 by David Glen. The company provides payment processing, acquiring, settlement, clearing, and dispute handling services to businesses that serve merchants and consumers — its primary customer segments are payment service providers, merchant service providers, payment facilitators, master merchants, enterprise merchants, and ATM deployers. Eftex operates as a B2B intermediation layer between card schemes, issuing banks, and merchants rather than directly competing for end-consumer payment relationships.

The technology stack is anchored on ACI Postillion for ATM processing, EFTLAB BP Node for POS processing (sustaining 200+ TPS with 99.999% host availability across a multi-node, fully redundant configuration), and an AWS cloud-deployed payment gateway for card-not-present eCommerce with a RESTful API supporting JSON payloads. The platform is fully PCI-DSS and PCI-PIN certified, holds a Reserve Bank of Australia Exchange Settlement Account (ESA), and maintains direct acquiring links with Westpac, ANZ, NAB, CBA, and Suncorp alongside memberships with Visa, Mastercard, eftpos, American Express, UnionPay International, and (in-progress) Discover. Eftex's infrastructure footprint spans 25,000+ POS and ATM terminals across APAC, processing $30BN+ in transaction value and 150M+ transactions annually. Specialized capabilities include foreign currency dispensing ATMs across three APAC countries with 15+ currencies, Dynamic Currency Conversion for 150+ countries, EFTEX's self-service ATM Deployer portal, and first-mover status as the inaugural eftpos Digital Acceptance Framework certified member.

Eftex generates revenue predominantly through transaction fees on payment processing and acquiring across ATM, POS, and eCommerce rails, supplemented by DCC FX margins, terminal driving and certification services, sponsoring acquirer services to eftpos Acquirers and Mastercard Acquirers, and ESA-related settlement services. Specific pricing is not publicly disclosed; Eftex emphasizes tailored pricing and dedicated account management as a deliberate contrast to larger acquirers. Distribution is exclusively B2B and direct, supported by content marketing through its blog and industry relationships through eftpos Payments Australia and AusPayNet memberships. Operational leadership rests with CEO Alan Townsend (appointed January 2026, originally EFTEX's inaugural General Manager 2000-2012) and CCO Jason Krebs (appointed 2025, previously at Westpac, NPP Australia, Macquarie Bank, and IR Prognosis), with founder David Glen remaining as Group Managing Director.

Name

Eftex

Legal name

EFTEX Pty Ltd

Website

https://eftex.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eftex is a privately held Australian payments infrastructure provider that delivers ATM processing, POS acquiring, eCommerce gateway, and settlement services to payment service providers, merchants, and ATM deployers across APAC, processing over $30 billion annually.

Ownership category

akta.pro rank

Product category

Payment Processing Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ)

akta.pro secondary industry

Dispute, Chargeback & Refund Automation (FSAGABAI)

Keywords

• Payment processing services
• ATM terminal driving
• POS acquiring processing
• ECommerce payment gateway
• Settlement clearing services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Payment Processing & Acquiring Services: EFTEX provides terminal driving, payment processing and acquiring services for ATMs, POS terminals, and eCommerce transactions. Revenue is generated through transaction fees for processing payments across eftpos, Visa, Mastercard, American Express, and UnionPay networks.
2. Terminal Driving Services: Device driving and certification services for ATMs and POS terminals including NCR, Diebold-Nixdorf, Nautilus Hyosung, Triton, CashPod, Verifone, Ingenico, PAX and mPOS terminals.
3. Dynamic Currency Conversion (DCC): DCC services providing additional revenue stream for ATM deployers through FX margin spread when international cardholders choose to pay in their home currency.
4. Sponsoring Acquirer Services: Sponsoring Acquirer services to eftpos Acquirers, direct connectors (S2i) and payment gateways.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eftex (legal entity EFTEX Pty Ltd) is an Australian B2B payments infrastructure provider that delivers ATM terminal driving, POS acquiring and processing, eCommerce/card-not-present payment gateway, and settlement and clearing services to businesses that provide payment services to merchants and consumers across APAC. The company operates ACI Postillion and EFTLAB BP Node processing platforms, holds an RBA Exchange Settlement Account, and supports multi-scheme processing for eftpos, Visa, Mastercard, American Express, Discover, UnionPay and BancNet.

Product overview

Eftex operates as a payments infrastructure provider offering a unified platform of payment processing, acquiring, settlement, and disputes handling solutions across APAC. The core product portfolio includes POS Acquiring & Processing (supporting over 21,000 POS terminals), eCommerce/CNP Payment Gateway (cloud-based card-not-present processing), ATM Deployment Services (managing over 5,500 ATMs), and Settlement & Clearing Services (Exchange Settlement Account with RBA). Supporting modules include the ATM Deployer Portal for self-service terminal management, eftpos Digital for digital transaction processing, and terminal certification services for both POS (Verifone, Ingenico, PAX, mPOS) and ATM hardware (NCR, Diebold-Nixdorf, Nautilus Hyosung, Triton, CashPod). The platform operates ACI Postillion and EFTLAB BP Node processing platforms, delivers 99.999% host availability, and is fully PCI-DSS and PCI-PIN certified.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Acquiring & Processing Device driving, acquiring and payment processing services for more than 21,000 POS payment terminals across Australia, supporting card and digital wallet payments for eftpos, Visa, Mastercard and American Express. Targeted at enterprise merchants and PSPs needing high-throughput, multi-scheme POS processing.
• eCommerce / CNP Payment Gateway AWS cloud-deployed card-not-present payment gateway enabling enterprise merchants, merchant service providers, payment facilitators, payment gateways and master merchants to process eCommerce, recurring and subscription billing payments via a flexible Restful API set with JSON payloads.
• ATM Deployment Services Terminal driving and payment processing services for more than 5,500 ATMs across Australia and the Philippines, operating a Postillion payments processing platform and supporting DCC and foreign currency dispensing across 15+ currencies.
• Settlement & Clearing Services Settlement and clearing services delivered via Eftex's Reserve Bank of Australia Exchange Settlement Account (ESA) and sponsoring acquirer services to eftpos Acquirers, direct connectors (S2i) and payment gateways.

Quantifiable outcome

• 200+ TPS sustained transaction processing capability
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• eftpos Payments AustraliacoreStrategic or Co-development PartnerEFTEX is a member of eftpos Payments Australia and a strategic partner & strong supporter of eftpos Australia. They were the first member to certify against the eftpos Digital Acceptance Framework and hold an Exchange Settlement Account with the RBA for eftpos settlement.
• VisacoreTechnology or IntegrationAcquirer member of Visa with direct interchange links established in 2011. Approved third-party processing partner for Visa and Mastercard Acquirers. Currently implementing Visa ATM, POS and eCommerce Acquiring Memberships.
• MastercardcoreTechnology or IntegrationAcquirer member of Mastercard with direct interchange links established in 2011. Currently implementing Mastercard ATM, POS and eCommerce Acquiring Memberships.
• American ExpresscoreTechnology or IntegrationApproved third-party payment processing partner for American Express with direct interchange links established in 2016.
• UnionPay InternationalcoreTechnology or IntegrationMember of UnionPay International with direct ATM Scheme interchange links established in 2011. In process of becoming acquirer member of Union Pay and Discover card schemes.
• WestpaccoreTechnology or IntegrationDirect ATM switching and acquiring relationship with Westpac in Australia. Established first live ATM transaction via direct link and acquiring relationship with Westpac in 2000. Direct acquiring relationships also with ANZ, NAB, CBA, WBC & Suncorp.
• Reserve Bank of Australia (RBA)coreTechnology or IntegrationHolds Exchange Settlement Account (ESA) with the RBA for settlement receipt and payment services provided to eftpos and Mastercard Acquirers.
• AusPayNetcoreTechnology or IntegrationMember of the AusPayNet Issuers & Acquirers Community since 2018.
• DiscovercoreTechnology or IntegrationIn process of implementing Discover POS and eCommerce Acquiring Memberships.
• Banktech GroupcoreStrategic or Co-development PartnerBanktech Group was established in 1991 by David Glen and subsequently EFTEX was founded in 2000. The Banktech Group's Business Transformation team has been led by Alan Townsend since 2012. The companies share founders and have closely aligned histories in the Australian payments industry.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Windcave: New Zealand-headquartered payment processor offering card acquiring, POS, eCommerce and ATM processing across APAC. Directly comparable to EFTEX as a regional, multi-scheme acquirer serving PSPs and merchants with similar service breadth.
• Tyro Payments: Australian-listed acquirer specializing in POS and eCommerce processing for SMBs and enterprise merchants. Comparable to EFTEX in POS acquiring focus, multi-scheme support and Australian market orientation, though SMB-skewed.
• NPC Group (National Payment Corporation): Australian ATM operator and payment services provider. Comparable to EFTEX in ATM deployment, transaction driving and acquiring services, with overlapping customer base of ATM deployers and acquirers.
• eWAY (Webstercare subsidiary): Australian payment gateway provider offering eCommerce card processing and recurring billing APIs. Directly comparable to EFTEX's eCommerce/CNP gateway product for Australian merchants and PSPs.
• Pin Payments: Australian payment gateway and acquiring service targeting online merchants and PSPs. Comparable to EFTEX in card-not-present processing, developer API focus and Australian SMB/mid-market segment.

Broad incumbents

• Stripe: Global payment processor with developer-first API and eCommerce / payment facilitator focus. Overlaps with EFTEX's eCommerce gateway product and PSP customer segment at the global enterprise edge.
• Adyen: Global unified commerce and acquiring platform serving enterprise merchants. Comparable in multi-scheme acquiring, POS/eCommerce integration and PSP-style relationships, though much larger and broader.
• Global Payments: Major global payment processor and acquirer operating across APAC. Overlaps with EFTEX in merchant acquiring, POS processing and terminal driving, but with substantially broader geographic and product footprint.
• Fiserv: Global payments and financial technology provider (including First Data). Comparable to EFTEX in merchant acquiring, POS and card processing across multiple schemes, but at massive scale and broader product scope.

Emerging players

• Prosegur Cash: Global cash-in-transit and ATM services company; a customer of EFTEX (Westpac off-branch ATMs) and operator of competing ATM deployer/processor businesses in other markets. Comparable via the ATM services and deployer relationship layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eftex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eftex