Street League Skateboarding

What Street League Skateboarding does

Street League Skateboarding (SLS) operates the world's leading professional street skateboarding competition series, founded by Rob Dyrdek in 2010 with Monster Energy as a foundational sponsor. The company runs an annual Championship Tour culminating in the Super Crown World Championships, and operates as a brand under Thrill Holdings LLC (a diversified action-sports entertainment group that also owns Nitro Circus). SLS produces live competition events at major arenas globally — including Ken Rosewall Arena (Sydney), Maracanãzinho (Rio), Stade Roland Garros (Paris), and Ariake Arena (Tokyo) — with both men's and women's divisions, and distributes content through Rumble and YouTube.

SLS generates revenue through four primary streams: ticketed event attendance (sold via Ticketmaster), multi-year corporate sponsorships (Monster Energy since 2010, BMW M as premium automotive partner since 2026, Samsung Electronics as technology partner, 10X Health System, Banco Do Brasil for the Rio stop, and category-specific partners such as Winamax, Kona, True Skate, Onewater, and Remind Insoles), broadcasting and streaming rights, and merchandise sales through its own SLS Shop and a collaboration with Wolfpak. Its core technology differentiator is the integration of Samsung Galaxy S26 Ultra mobile devices embedded directly into course features (rails, ledges), capturing skater-level POV footage for near-instant replay in live broadcast workflows — technology SLS has stated it plans to extend to the 2028 Los Angeles Olympics.

The business serves three constituencies: (1) professional skateboarders who compete for prize money, season standings, and sponsorship development (roster includes Nyjah Huston and Rayssa Leal, the four-time consecutive Super Crown champion as of December 2025); (2) skateboarding and action-sports fans who attend live events or consume streamed coverage across Instagram, TikTok, YouTube, Threads, X, Facebook, and WhatsApp; and (3) brand partners seeking authentic engagement with youth and performance-motivated demographics. Geographic reach spans North America, South America, Europe, Asia, and Oceania, with the 2026 season marking the tour's first-ever Sydney opener.

Name

Street League Skateboarding

Legal name

Street League Skateboarding

Website

https://streetleague.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Street League Skateboarding operates the world's leading professional street skateboarding competition series, running a 7-stop global Championship Tour and the Super Crown World Championships for elite athletes, fans, and premium brand sponsors under parent Thrill Holdings LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Event Ticket Sales: Direct consumer ticket sales for SLS Championship Tour events through Ticketmaster and other ticketing platforms. Events held at major venues including Ken Rosewall Arena (Sydney), Ace*Mission Studios (DTLA), Maracanãzinho (Rio), Mullett Arena (Tempe), Stade Roland Garros (Paris), Ariake Arena (Tokyo)
2. Sponsorship and Partnerships: Multi-year global partnerships with premium brands including BMW M as official premium automotive partner, Monster Energy as foundational sponsor, and 10X Health System as official partner. Includes branded integrations, original content initiatives, athlete shuttles, and car integrations
3. Broadcasting Rights and Streaming: Live event streaming through Rumble platform and YouTube, with broadcasting innovations like Samsung Galaxy POV technology creating unique visual content for viewers
4. Merchandise Sales: Official SLS merchandise sold through Wolfpak collaboration and dedicated SLS shop including apparel and accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Street League Skateboarding (SLS) operates the SLS Championship Tour, a global professional street skateboarding competition series held across multiple international stops. The league sells tickets to live events, broadcasts competitions via streaming platforms, secures corporate sponsorships, and sells branded merchandise to consumers.

Product overview

Street League Skateboarding (SLS) is the world's leading street skateboarding competition series, founded by Rob Dyrdek in 2010 and organized by Thrill Sports. SLS operates a multi-stop Championship Tour featuring live competitions, the annual Super Crown World Championships, and Takeover format events. The organization offers live streaming services via Rumble and YouTube, along with official merchandise through its shop and partner retailers. The 2026 season includes stops in Sydney, DTLA, Rio, Tempe, Paris, Tokyo, and Brazil, with competitions featuring men's and women's divisions across global venues.

Differentiator

Problem solved

Functional benefit

Brands

• SLS: Street League Skateboarding competition series and brand abbreviation

Products and services

• SLS Championship Tour
• SLS Super Crown World Championships
• SLS Live Broadcasts
• SLS Branded Merchandise

Quantifiable outcome

• Rayssa Leal became first skateboarder to achieve four consecutive SLS Super Crown titles (December 2025)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Samsung ElectronicscoreTechnology or Integration · 4 April 2026Samsung Galaxy S26 Ultra used to film live SLS competition for first time at SLS DTLA Takeover. Phones embedded directly into course features like rails and ledges to capture skater-level perspectives. Footage integrated into live production workflow enabling near-instant replays from unique angles. Samsung highlighted f/1.4 aperture, Super Steady stabilization, and Instant Slow-Mo features. Technology scaling across entire SLS 2026 season with plans for future global sporting events including 2028 Los Angeles Olympics.
• BMW McoreGTM or Marketing Partner · 2 April 2026Multi-year global partnership making BMW M the official premium automotive partner of SLS. Partnership includes BMW M MVP Award, athlete shuttles, car integrations, and original content initiatives such as 'Skaters in Cars Scouting Spots' featuring skaters exploring cities and skate culture worldwide in BMW M vehicles. Structured beyond traditional sponsorship with focus on shared values of performance mindset and authentic cultural content creation.
• Banco Do BrasilminorGTM or Marketing Partner · 8 July 2025Presenting sponsor of SLS Rio Takeover event on August 9, 2026 at Maracanãzinho. Partnership includes pre-sale benefits for BB Cardholders and general ticket sales through Ticketmaster.
• 10X Health SystemminorGTM or Marketing Partner · 1 July 2025Global partnership making 10X Health System an Official Partner of the 2025 SLS Championship Tour. Integration into SLS events, digital platforms, and broadcasts through various marketing and engagement touchpoints. Both organizations cited shared commitment to peak performance and innovation.
• WinamaxminorGTM or Marketing Partner · 1 January 2024Logo appears on SLS 2026 Paris event seal/logo, indicating sponsorship partnership for the Paris Takeover stop on October 3, 2026 at Stade Roland Garros.
• KonaminorGTM or Marketing Partner · 1 January 2024Kona Big Wave appears as sponsor/partner on SLS website with Coming 2026 banner placement, indicating partnership for upcoming season.
• True SkateminorGTM or Marketing Partner · 1 January 2024True Skate listed as partner with SLS logo on video sections, indicating official app partnership or sponsorship for SLS content.
• OnewaterminorGTM or Marketing Partner · 1 January 2024Onewater brand appears as sponsor banner on SLS website, indicating partnership for 2025-2026 season.
• Remind InsolesminorGTM or Marketing Partner · 1 January 2024Remind Insoles partnered for SLS Redeem Impact Street League 5.5mm Low All Arch Insoles product, indicating product partnership and dedicated insole for skateboarders.
• Monster EnergycoreGTM or Marketing Partner · 1 January 2010Foundational sponsor of Street League Skateboarding since its founding by Rob Dyrdek in 2010. Monster Energy team riders including Rayssa Leal compete in SLS events and have achieved multiple victories including Super Crown World Championships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nitro Circus: Nitro Circus is SLS's sister company under Thrill Holdings LLC, operating a global action-sports live show and competition property. As fellow Thrill Holdings assets, they share operational infrastructure, sponsorship pipelines, and audience, making them a structural internal comparable.
• X Games: The X Games is the most direct competitor to SLS — a global action-sports competition series featuring skateboarding (street, vert), plus other action sports. Both target similar sponsor, ticket, and broadcast audiences; X Games is the established incumbent, while SLS has carved out the street-skateboarding specialty.
• Dew Tour: Dew Tour is a multi-sport action-sports competition tour historically owned by NBC Sports / Endeavor. It directly competes with SLS for top professional skateboarders, sponsor dollars, and broadcast slots, and operates an overlapping event-driven competition model.

Others

• World Skate: World Skate is the international governing body for skateboarding, recognized by the IOC. While not a commercial peer, it sets the rules and sanctioning framework for sanctioned street-skateboarding competition (including Olympic events) that SLS athletes also contest.
• Thrasher Magazine: Thrasher Magazine is the leading skateboarding media brand, operating Thrasher-sponsored events (e.g., Skater of the Year, King of the Road) and serving the same core skateboarding audience SLS targets. Thrasher represents an adjacent cultural/media comparable rather than a direct commercial competitor.

Regional players

• Boardmasters Festival: Boardmasters is a UK-based surf, skate, and music festival that includes professional skateboarding competition. It is comparable in event format but operates regionally in Europe rather than globally, and bundles skate with surf and music rather than focusing exclusively on skate.

Emerging players

• Tony Hawk / Birdhouse Skateboards Events: Tony Hawk's skateboarding brand and the various exhibition/competition events he operates (e.g., past Boom Boom HuckJam tours) are adjacent action-sports event properties. They target a similar professional-skateboarding audience but historically with a vert/big-air emphasis rather than the pure street format SLS dominates.
• Battle at the Berrics: Battle at the Berrics operates skateboarding competitions and a leading skateboarding video/media platform out of the Berrics indoor skatepark in LA. It overlaps with SLS on professional street-skateboarding competition and audience, though at a smaller scale and with a media-led rather than live-event-led business model.

Broad incumbents

• Vans: Vans (a VF Corporation brand) is a heritage skateboarding footwear/apparel brand with its own competition properties (Vans Park Series, Vans Triple Crown) and event sponsorships. It operates in the same sponsorship/partnership ecosystem as SLS, targeting the same skateboarding consumer base.
• Red Bull: Red Bull operates a portfolio of action-sports events, athlete sponsorships, and media properties (e.g., Red Bull Skateboarding) that overlap with SLS's sponsorship and competition model. It is a broader incumbent with much larger media reach, but action-sports events are only one part of its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StreetLeague
• YouTubeyoutube.com/sls
• Facebookfacebook.com/streetleague
• Instagraminstagram.com/sls
• TikToktiktok.com/@streetleagueskate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street League Skateboarding