What Remind Insoles does

Remind Insoles is a privately held, founder-owned consumer goods company founded in 2008 by John Makens and headquartered in San Diego, California, with a secondary office in Jackson Hole, Wyoming. The company designs and sells premium performance insoles and related footwear accessories, serving action sports athletes (skateboarders, snowboarders, skiers), endurance athletes, and essential workers (nurses, teachers) who experience foot fatigue or chronic pain. Customer concentration is distributed across long-tail consumer segments, with no single enterprise buyer disclosed.

The core product portfolio consists of five insole models (The Remedy heat-moldable, The Medic for pain relief, The Cush for all-day comfort, The Destin for low arches, and The Rede for all-around athletic use), plus the $225 Solution Snowboard Boot Liner and accessories including snow socks, merino wool crew socks, and no-show socks. The technology is built on proprietary multi-layer foam systems: Perfect Foam (90%+ impact absorption), Shock X Foam (impact dissipation), TheraCush Impact (self-molding adaptation), Hypercell Active Foam (64% energy return), Archtex Rigid Base (structural integrity), and Silver-Ion Antimicrobial treatment. Products are sold primarily through direct-to-consumer e-commerce via remindinsoles.com with regional storefronts for Canada (.ca) and Europe (.eu), supplemented by a wholesale/dealer program and international retail partners.

The business model is straightforward unit-pricing DTC commerce, with insoles priced $25-$75, boot liners at $225, and accessories at $16-$25. Acquisition is driven by an ambassador program with professional skateboarders and snowboarders (Travis Rice, Steve Caballero, Christian Hosoi, Bryan Iguchi), brand collaborations (GIRL Skateboards, Grateful Dead, CRAOLA, RVCA, Nitro Circus, Street League Skateboarding), earned media coverage (AskMen, Men's Health, Gear Patrol, podiatrist recommendations), and a referral/affiliate program. The company has 11-50 employees, no disclosed institutional funding, and no parent company or subsidiaries.

Name

Remind Insoles

Legal name

Remind Insoles

Website

https://remindinsoles.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Remind Insoles is a privately held, founder-owned DTC brand designing and selling premium multi-layer performance insoles, snowboard boot liners, and socks for action sports athletes, essential workers, and general consumers seeking foot pain relief across US, Canada, and Europe.

Ownership category

akta.pro rank

Product category

Performance Insoles

NAICS

Footwear Manufacturing (3162), Shoe Retailers (458210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Performance insoles
• Orthotic footwear
• Snowboard boot liners
• Action sports accessories
• Foot comfort products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for insoles, boot liners, socks, and accessories sold directly to consumers through e-commerce storefront

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Remind Insoles designs, manufactures, and sells a line of multi-layer performance and orthotic insoles (The Remedy, The Medic, The Cush, The Destin, The Rede), a premium snowboard boot liner (The Solution), and complementary accessories such as snow and wool socks, sold primarily direct-to-consumer through its own e-commerce storefronts. The insoles are engineered with proprietary foam technologies targeting impact absorption, energy return, arch support, and antimicrobial protection for skateboarders, snowboarders, runners, and people who stand on hard surfaces all day.

Product overview

Remind Insoles is a footwear comfort and performance company offering a portfolio of orthotic insole products designed for action sports (skateboarding, snowboarding, skiing) and everyday use. The core product line consists of five main insole models: The Remedy (heat-moldable custom fit), The Medic (plantar fasciitis/pain relief), The Cush (all-day comfort), The Destin (flat foot/low arch), and The Rede (all-around athletic use), plus The Solution Snowboard Boot Liner. Each model is offered in multiple technology variants including IMPACT (90% impact absorption), CLOUDS (cloud cushioning), CORK (eco-friendly cork), REFLEXOLOGY (pressure point targeting), and ACTIVE/Metatron (energy return). The company also sells complementary accessories including snow socks, wool blend socks, and no-show socks, plus digital gift cards. Products are sold primarily through direct-to-consumer e-commerce with international shipping to USA, Canada, Europe, and worldwide markets.

Differentiator

Problem solved

Functional benefit

Products and services

• The Remedy - Heat Moldable Custom Arch Insoles The only heat-moldable insole in the Remind lineup, designed for mid to high arches. Features four premium layers including Hypercell Active Foam for 64% energy return and Shock X Foam for impact control, with a custom-fit molding process for personalized arch support.
• The Medic Insoles Targeted pain relief insoles built for plantar fasciitis, heel pain, and foot fatigue. Four layers of support including Perfect Foam for over 90% impact absorption and TheraCush Impact for gradual foot adaptation, slightly more rigid than The Cush with full-foot toe-to-heel support.
• The Cush Insoles All-day performance insoles for mid to high arches with four layers of cushioning. Semi-rigid design focused on arch and heel support with Perfect Foam absorbing over 90% of impact; popular with golfers, nurses, teachers, and skaters.
• The Destin Insoles Softest insole in the lineup, designed for flat feet, low arches, and everyday comfort. Three-layer design with self-molding TheraCush Impact that gradually conforms to foot shape; favored by skate team riders and ultra-runners.
• The Rede Insoles All-around insoles for low to all arches, designed for skateboarding, running, and everyday use. Provides impact protection with responsive cushioning.
• The Solution Snowboard Boot Liner Premium complete snowboard boot liner providing an in-boot solution, the flagship product in the lineup priced at $225.
• 3/4 Orthotic Insoles Shorter-profile insoles designed to fit in shoes where full-length insoles do not fit. Mid-high arch support with orthotic-grade comfort at a lower $25 price point.
• Snow Sock Ultra Comfy Snow socks designed for cold-weather activities, available in the Grateful Dead X CB collaboration at $25.
• Wool Blend Snow Sock Premium wool blend snow socks for cold-weather activities, priced at $24.
• Merino Wool Crew Sock Merino wool crew socks for everyday wear and athletic activities, priced at $16.
• No Show Sock (3-Pack) No-show style socks sold as a 3-pack for discreet everyday use, priced at $16.
• Remind Insoles Gift Cards Digital gift cards available in $10, $25, $50, and $100 denominations, delivered via email with instructions to redeem at checkout.

Quantifiable outcome

• Over 90% impact absorption with Perfect Foam technology
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GIRL SkateboardscoreStrategic or Co-development PartnerCollaboration featuring GIRL Skateboards OG graphics on Remind insoles. Timeless design celebrating two iconic skate brands with proven impact protection and classic aesthetics.
• Grateful Dead x CBcoreStrategic or Co-development PartnerCollaboration with Grateful Dead and CB (artist) on Medic Impact insoles featuring iconic Dead imagery and Snow Sock Ultra Comfy socks. Limited edition seasonal products.
• CRAOLAcoreStrategic or Co-development PartnerArtist collaboration featuring CRAOLA's distinctive artwork on REDE and DESTIN insoles. Video and graphic content celebrating the collab with art meets impact protection theme.
• RVCAminorGTM or Marketing PartnerRVCA All Day collaboration featuring Medic Impact insoles. Joint marketing through RVCA's lifestyle brand network.
• Nitro CircusminorStrategic or Co-development PartnerRED Impact Nitro Circus collab insoles featuring action sports brand graphics for extreme sports enthusiasts.
• Street League SkateboardingminorStrategic or Co-development PartnerREDE Impact Street League collab insoles featuring professional skate competition branding.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• SOLE: Custom-moldable footbed brand with heat-moldable technology mirroring Remind's Remedy line. Targets running, skiing, and everyday use with comparable price points.
• Footprint: Insoles and inshoe technology brand with skateboarding and snowboarding positioning, directly overlapping Remind's core action-sports customer base and athlete-driven GTM.
• Powerstep: Orthotic insole company selling through DTC, pharmacy, and medical channels. Competes with Remind's Medic line on pain-relief and plantar fasciitis positioning while also offering athletic SKUs.
• Superfeet: Premium insole brand with deep roots in ski, snowboard, and run specialty retail. Direct competitor to Remind in performance insoles for action sports and offers multi-layer foam constructions analogous to Remind's Perfect Foam/Hypercell stack.
• Protalus: Alignment-focused insole brand with a thick-strap anti-pronation technology positioning. Competes with Remind's Cush/Medic lines on foot pain and alignment use cases.
• Currex: Performance insole company with dynamic arch support profiles sold through running and specialty retail. Comparable to Remind's arch-specific Cush/Destin/Remedy segmentation strategy.

Emerging players

• Aetrex: Foot wellness brand combining orthotic insoles with foot-scanning technology and orthotics-friendly footwear. Overlaps with Remind's Medic line and adds a tech-enabled fitting layer.

Broad incumbents

• Birkenstock: Iconic footwear brand whose cork-latex footbeds define the orthopedic footbed category. Indirect competitor through branded footbed-equipped sandals that compete for the same comfort-conscious consumer.
• Dr. Scholl's: Mass-market foot-care brand owned by Bayer with broad OTC insoles sold in drugstores and grocery. Competes with Remind's Medic and everyday lines at much lower price points and far larger distribution.
• Vionic: Footwear brand built on podiatrist-designed footbeds addressing plantar fasciitis and overpronation. Overlaps with Remind's pain-relief and arch-support value proposition through built-in footwear rather than aftermarket insoles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remindinsoles
• YouTubeyoutube.com/remindinsoles
• Facebookfacebook.com/remindinsoles
• Instagraminstagram.com/remindinsoles
• LinkedInlinkedin.com/company/remindinsoles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remind Insoles