Earnest

What Earnest does

Earnest is a private, for-profit B2B branding and marketing agency headquartered in New York, United States. Founded in 2009 and operating under the website earnest-agency.com, the firm operates within the fragmented U.S. B2B marketing services segment, serving business clients with branding and marketing offerings. Per available firmographic data, Earnest operates at boutique scale with a headcount of 1-10 employees, indicating a deliberately lean operating model rather than a scaled agency build-out.

The available input does not disclose Earnest's specific service mix, pricing model, named clients, technology stack, or revenue mechanics. The aggregated dataset contains substantial operational detail for a separate, considerably larger entity — Transmission, a London-headquartered B2B marketing agency with 250+ employees across eight global offices — but that material cannot be reliably attributed to Earnest given clear discrepancies in scale, geographic footprint, leadership, and disclosed operations between the two firms. The analysis is therefore constrained to Earnest's confirmed firmographic profile.

Name

Earnest

Legal name

Pulse Comms Ltd

Website

https://earnest-agency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Earnest is a small, private B2B branding and marketing agency headquartered in New York, founded in 2009, serving business clients via brand and marketing services.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing agency
• Brand strategy
• Demand generation
• Go-to-market services
• Account-based experience

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Transmission generates revenue through a comprehensive suite of B2B marketing agency services, including growth consulting, brand strategy, go-to-market services, ABX, paid media, creative, content, digital experiences, data insights, and demand conversion. Revenue is derived from professional services engagements with enterprise and mid-market clients, typically through retainer or project-based contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

A global B2B marketing agency that combines human expertise with AI to deliver complete go-to-market solutions. It sells professional services spanning growth consulting, brand strategy, creative, content, paid media, digital experiences, data insights, and demand conversion for enterprise and mid-market B2B brands.

Product overview

Transmission is a global B2B marketing agency offering a unified portfolio of services that combine human expertise with AI. The agency's integrated service ecosystem includes strategic offerings (Growth Consulting, Brand Strategy, Go-to-Market Services) and execution capabilities (ABX, Paid Media, Creative, Content, Digital Experiences, Digital Optimization, Data Insights, Demand Conversion). These services work together as a complete go-to-market solution to build long-term business success, with AI capabilities woven throughout content creation and personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Consulting Identifies the best opportunities for profitable, efficient, and effective B2B growth, surfacing revenue growth opportunities by customer, segment, and value proposition strength. Includes competitive analysis, brand intelligence, GTM audit and architecture, spend efficiency audit, and organizational audit. For B2B brands seeking to grow.
• Brand Strategy Ensures brands are memorable, meaningful, and measurable across every touchpoint, covering brand insights, positioning and proposition, expression and identity, and storytelling and activation. For B2B brands needing greater awareness, distinction, or more captivating experiences.
• Go-to-Market Services Orchestrates unified and salient brand-to-demand experiences across every touchpoint, from sales and marketing to product and customer success. Includes audience strategy, customer journey, organizational enablement, campaign planning, and measurement planning.
• ABX (Account-Based Experience) Builds stronger customer relationships and grows market share across high-value target accounts.
• Paid Media Innovative end-to-end global multi-channel capabilities to drive efficient audience reach and performance.
• Creative Full creative agency services delivered in unexpected ways for B2B marketing.
• Content Creates content experiences that resonate, engage, and drive results, powered by human insight and AI.
• Digital Experiences Dynamic, innovative, and meaningful websites and digital experiences designed to delight buyers and customers.
• Digital Optimization Helps clients understand their digital landscape, where buyers are active, and how to influence purchase decisions.
• Data Insights Enables data-driven decisions with actionable business and marketing insights using data science and analytics.
• Demand Conversion Pipeline generation, nurture strategies, and sales activation to exceed sales team expectations.

Quantifiable outcome

• Transmission drove awareness, demand, and sales growth for Windows 11 Pro Copilot launch.
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Richard Shotton (Behavioral Scientist)minorStrategic or Co-development PartnerRichard Shotton, behavioral scientist and author of 'The Choice Factory', collaborated with Transmission on 'The YES Advantage' — the first-ever study conducted on Gen X and B2B buyers. This is a research co-development partnership producing proprietary insights for Transmission's thought leadership and service offerings.

Scale indicators3 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• gyro: Global B2B creative agency within the Dentsu network, comparable in scope, multi-office footprint, and enterprise client roster across technology and industrial verticals.
• Stein IAS: Global B2B marketing agency known for brand-to-demand programs and enterprise tech clients; one of the most direct competitors in the independent B2B agency space prior to ownership changes.
• Velocity Partners: B2B tech marketing agency with a strong ABM and content-led engagement model serving enterprise software and hardware clients, competing directly for marquee technology brand engagements.
• Hotwire: Global B2B communications and marketing agency with technology-industry concentration, comparable brand strategy, content, and demand generation offerings for enterprise clients.
• Godfrey: Independent B2B marketing agency with a brand-to-demand integrated service model similar in approach and target client base (technology, industrial, healthcare B2B).
• Dentsu B2B: B2B-focused agency offering from Dentsu providing integrated strategy, creative, content, ABX, and demand services to enterprise clients globally.

Broad incumbents

• VML (WPP): Large WPP-owned brand, advertising, and experience network offering B2B programs as part of a much broader portfolio spanning consumer, commerce, and CRM.
• Publicis Sapient / Publicis Worldwide: Publicis-owned global network offering B2B and enterprise marketing services as part of a wider advertising, digital transformation, and consulting portfolio.
• Ogilvy: WPP-owned global advertising network with B2B capabilities including brand strategy, content, and creative across categories, frequently competing for the same enterprise pitch shortlists.
• Accenture Song: Consulting-led creative and marketing services arm of Accenture, increasingly competing with B2B agencies on strategy-through-execution engagements for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/118169524864093
• LinkedInlinkedin.com/company/earnest
• Instagraminstagram.com/transmissionb2b
• Xx.com/earnestagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earnest