GO BIG
GO BIG (Get On Point Inc.) is a Brooklyn-based direct-to-consumer CPG company that sells natural energy and wellness shots powered by guarana seed extract through a Shopify storefront, targeting health-conscious consumers, athletes, and working professionals seeking clean-label alternatives to coffee and energy drinks.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GO BIG does
GO BIG (legally Get On Point Inc.) is a Brooklyn-based direct-to-consumer consumer packaged goods company that produces natural energy and wellness shots powered by guarana seed extract. Founded by two co-founders — Vivi, drawing on her Brazilian heritage, and Ben, a CrossFit gym operator — the company developed a proprietary formulation pairing 200mg of caffeine from guarana with superfruits (orange, pomegranate, raspberry, acai, blueberry, blood orange), botanicals (ginger), and apple cider vinegar. The product is positioned as an 'energy + wellness shot' combining smooth, sustained energy with gut-health, antioxidant, and blood-sugar-regulation benefits, differentiated from conventional energy drinks by its clean-label profile (20-35 calories per shot, 3-6g of natural fruit sugar, no GMO, no added sugar, no artificial ingredients).
The current product line comprises four SKUs sold exclusively in 9-bottle boxes: Orange, Raspberry Pomegranate, Blood Orange Ginger, and a Variety Pack. Blueberry Acai was discontinued in the v2.0 reformulation. Revenue is generated primarily through direct-to-consumer e-commerce on a Shopify storefront with subscription options, supplemented by a Wholesale Program for retailers and a Pro Program for fitness and wellness professionals, both accessed via Google Forms inquiry. The company is privately held, bootstrapped, and operates with 1-10 employees out of its Brooklyn headquarters at 195 Plymouth Street.
Go-to-market is content-driven and lean: an educational blog called 'Further' publishes guarana and energy-science content, an active Instagram presence (@gobigenergy) drives organic acquisition, earned media has appeared in The Washington Post, Bloomberg, Bevnet, Natural Products Insider, Trendhunter, and Yahoo, and a Pro Program referral loop leverages fitness influencers. The company operates only within the United States and shows no disclosed funding, institutional investment, or geographic expansion signals.
GO BIG firmographics
Firmographics- Name
- GO BIG
- Legal name
- Get On Point Inc.
- Website
- https://gobigenergy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GO BIG (Get On Point Inc.) is a Brooklyn-based direct-to-consumer CPG company that sells natural energy and wellness shots powered by guarana seed extract through a Shopify storefront, targeting health-conscious consumers, athletes, and working professionals seeking clean-label alternatives to coffee and energy drinks.
- Ownership category
- akta.pro rank
GO BIG industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Energy Drink & Energy Shot Production (AFAFABAG)
- akta.pro secondary industries
- Energy Drinks & Energy Shots (CRADAHAJ), Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG), Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)
Keywords
Where GO BIG is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GO BIG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through gobigenergy.com Shopify store. Products sold as individual shots or in variety boxes (9-bottle packs). Subscription model available for recurring orders.
- Wholesale: Wholesale program available for retailers and bulk purchasers through Google Forms inquiry.
- Pro Program: Professional program for athletes, fitness trainers, and professionals who want to purchase in bulk at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Orange Energy Shot - 9 bottle box |
| Unit Pricing | Pay-as-you-go | Raspberry Pomegranate Energy Shot - 9 bottle box |
| Unit Pricing | Pay-as-you-go | Blueberry Acai Energy Shot - 9 bottle box |
| Unit Pricing | Pay-as-you-go | Blood Orange Ginger Energy Shot - 9 bottle box |
| Unit Pricing | Pay-as-you-go | Variety Pack - 9 bottle box |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GO BIG product offering
Product offeringCore offering
GO BIG manufactures and sells natural energy + wellness shots powered by Brazilian Amazon guarana seed extract, combining 200mg of caffeine with superfruits (orange, raspberry, pomegranate, blood orange), botanicals (ginger), and apple cider vinegar. Products are sold primarily direct-to-consumer through their Shopify e-commerce site as 9-bottle boxes in multiple flavors, with subscription and bulk/wholesale options available.
Product overview
GO BIG offers a line of natural energy shots that combine guarana seed extract (a nootropic plant) with superfruits and botanicals. The product portfolio includes Orange Energy Shot, Raspberry Pomegranate Energy Shot, Blood Orange Ginger Energy Shot, and a Variety Pack (combining Orange and Raspberry Pomegranate). Blueberry Acai was discontinued in v2.0. All products deliver 200mg caffeine from guarana, offering smooth crashless energy combined with wellness benefits from ingredients like apple cider vinegar, pomegranate, ginger, and various fruit juices. The company positions itself as an 'energy + wellness shot' rather than a traditional energy drink.
Differentiator
Problem solved
Functional benefit
Products and services
- Orange Energy Shot Natural energy + wellness shot featuring orange and guarana seed extract, delivering 200mg caffeine, 35 calories, no added sugar, non-GMO. Provides smooth sustained energy combined with superfruit and botanical wellness benefits for health-conscious consumers, athletes, and working professionals.
- Raspberry Pomegranate Energy Shot Energy + wellness shot featuring raspberry, pomegranate, and guarana with 30 calories, 4g sugar from fruit, no added sugar. Delivers smooth crashless energy with antioxidant benefits from pomegranate for health-conscious consumers.
- Blood Orange Ginger Energy Shot Energy shot featuring blood orange and ginger with 20 calories, 3g sugar from fruit. Combines guarana-based energy with anti-inflammatory benefits from ginger and antioxidant properties from blood orange for health-conscious consumers.
- Variety Energy Shot Pack Variety pack containing 5 Orange shots and 4 Raspberry Pomegranate shots per 9-bottle box, all powered by guarana. Enables customers to try both core flavors with a single purchase.
Quantifiable outcome
- 200mg caffeine equivalent to coffee with no post-caffeine dip at 150 minutes (compared to coffee which shows alertness decline)
- +2 more outcomes
Companies that use GO BIG
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
GO BIG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
GO BIG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreE-commerce platform provider powering gobigenergy.com online store. Enables online sales, payment processing, and order management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GO BIG competitors and assessment
Company assessmentBroad incumbents
- Celsius: Scaled fitness/functional energy drink brand with clean-label positioning and broad retail distribution. Comparable on use case (pre-workout, sustained energy) and target buyer (active, health-conscious consumers), though significantly larger.
- Health-Ade Kombucha: Premium functional beverage brand in kombucha. Comparable as a premium, natural-ingredient DTC CPG brand targeting health-conscious consumers, though in a different functional category.
- Alani Nu: Premium, clean-energy drink brand targeted at active, female-leaning consumers. Comparable product format, clean-ingredient positioning, and active-lifestyle use case; much broader retail footprint.
- Suja Organic: Organic, cold-pressed functional beverages and shots. Comparable on clean-label, premium functional positioning and DTC-plus-retail distribution, though primarily in juice/shot category.
- Red Bull: Global energy-drink incumbent. Comparable as a direct competitor in the energy-occasion category; contrast point for GO BIG's natural/clean positioning vs. mass-market formulation.
Direct peers
- Proper Wild: Clean-label energy shot brand using natural caffeine from green tea and yerba mate. Most direct peer: same shot format, same health-conscious DTC positioning, same target buyer.
- Sambazon: Acai-based functional beverage company with energy products. Comparable on botanical-superfruit positioning, clean ingredients, and health-conscious consumer base.
- Runa: Clean energy drinks built around guayusa (a botanical leaf), positioned on natural caffeine, smooth energy, and indigenous sourcing. Closest comparable to GO BIG's guarana-led, botanical-origin story.
- GURU Energy: Plant-based energy drink made with green tea and natural ingredients. Comparable in clean-label positioning, energy-drink format, and health-focused target consumer.
Emerging players
- Olipop: Fast-growing functional soda positioned on gut health and clean ingredients. Comparable as a premium, ingredient-led DTC CPG brand driving a new functional-beverage narrative.
Market position
Strengths3 records
Competitive moat3 records
Key highlights7 records
Customer concentration
GO BIG social profiles
Digital presenceGO BIG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO BIG leadership team
Management profileNumber of profiles
Profiles2 records
GO BIG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO BIG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO BIG
What does GO BIG do?
GO BIG manufactures and sells natural energy + wellness shots powered by Brazilian Amazon guarana seed extract, combining 200mg of caffeine with superfruits (orange, raspberry, pomegranate, blood orange), botanicals (ginger), and apple cider vinegar. Products are sold primarily direct-to-consumer through their Shopify e-commerce site as 9-bottle boxes in multiple flavors, with subscription and bulk/wholesale options available.
Is GO BIG a public or private company?
GO BIG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO BIG founded?
GO BIG was founded in 2020. It employs 1 to 10 people.
Where is GO BIG based?
GO BIG is headquartered in Brooklyn, United States, in the North America region.
How does GO BIG make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and pro Program.
Who are GO BIG's main competitors?
Broad incumbents on record are Celsius, Health-Ade Kombucha, Alani Nu, Suja Organic and Red Bull. Direct peers are Proper Wild, Sambazon, Runa and GURU Energy. Olipop is listed as an emerging player.
Does GO BIG have an API?
No public API is recorded for GO BIG.
What industry is GO BIG in?
GO BIG's product category is Functional Beverages. Its primary akta.pro industry code is AFAFABAG, Energy Drink & Energy Shot Production, with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 31211 and its SIC code is 2080.