Baptist Health System

What Baptist Health System does

Baptist Health System is a 501(c)(3) non-profit skilled nursing and rehabilitation operator headquartered at 297 Ballston Rd, Scotia, NY. Founded in 1977, it is the only non-profit nursing home in Schenectady County, serving long-term residents, short-term rehabilitation patients, bariatric patients, and end-of-life care recipients across the Schenectady, Saratoga, and Greater Capital Region of upstate New York. The organization operates a single physical campus and is governed by a volunteer Board of Directors with an Advisory Council structure; it has 251-500 employees and accepts Medicare, Medicaid, and private pay.

The service portfolio is built around four core clinical lines: Skilled Nursing Care (24-hour person-centered residential care), the Homeward Bound Rehabilitation Unit (physical, occupational, respiratory, and speech therapy up to six days per week with a reported 90% discharge-to-home rate), a Bariatric Care Unit launched in spring 2020 with specialized equipment and private suites, and Palliative/End-of-Life Care with chaplain and social work support. The clinical technology stack is PointClickCare EHR; differentiated care features include VitalStim swallowing therapy, PleuRx catheter management, Music & Memory, and a Pet Therapy Program delivered through Therapy Dogs International. The operating model is extended through two affiliated subsidiaries: Judson Meadows Assisted Living Community and The Nurse Connection Staffing, Inc.

Commercially, Baptist Health runs a direct-admissions model — phone, email, in-person inquiries, and inbound referrals from hospitals, physicians, and local healthcare systems (including Ellis Medicine). Daily rates range from $414 (quad) to $460 (bariatric private), billed on a per-diem basis. Marketing is community-driven: Facebook, the BHNRC website with virtual tours, volunteer networks anchored by Union College, and LeadingAge membership. CMS Care Compare ratings are below average across health inspections, staffing, and quality measures, which is a material reputational and reimbursement signal for any capital partner evaluating the asset.

Name

Baptist Health System

Legal name

Baptist Health System

Website

https://bapthealth.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Baptist Health System is a 501(c)(3) non-profit skilled nursing and rehabilitation center in Scotia, NY, serving long-term residents and short-term rehab patients in the Schenectady and Greater Capital Region with affiliated assisted living and staffing subsidiaries.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Bariatric care
• Palliative care

Headquarters

HQ city

Scotia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Skilled Nursing Care Revenue: Long-term residential nursing care services billed on a daily rate basis. Room rates vary by room type (private, semi-private, quad) and unit type (H/S Unit, Bariatric, N/HB Units). Accepts Medicare and Medicaid funding in addition to private pay.
2. Rehabilitation Care Revenue: Short-term transitional rehabilitation services helping patients recover and return home after illness or surgery. Services include physical, occupational, and speech therapy up to six days per week.
3. Bariatric Care Services: Specialized care unit for bariatric patients featuring state-of-the-art equipment, nutrition management, and professional medical team. Opened in spring 2020.
4. Palliative and End-of-Life Care: Comfort and dignity-focused care for residents and families during challenging times. Includes chaplain services and social work support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baptist Health System operates a 501(c)(3) not-for-profit nursing and rehabilitation center providing 24-hour skilled nursing care, short-term Homeward Bound rehabilitation, bariatric care, respiratory therapy, palliative/end-of-life care, and outpatient therapy services to elderly residents and post-acute patients in the Schenectady, Saratoga, and Greater Capital Region of New York. The facility delivers person-centered care including physical, occupational, and speech therapy up to six days per week across specialized units, with supplementary services such as dining, social work, life enrichment activities, and spiritual care.

Product overview

Baptist Health Nursing and Rehabilitation Center operates as a not-for-profit 501(c)(3) organization offering a unified portfolio of healthcare and support services. The core offering is skilled nursing and rehabilitation care, centered around the Homeward Bound Transitional Care and Rehabilitation Care units which provide physical, occupational, respiratory, and speech therapy up to six days per week. Specialized services include Bariatric Care (launched spring 2020) and Palliative Care for end-of-life support. Daily living enrichment is provided through Life Enrichment/Activities programs and Dining Services with personalized nutrition management. The system also includes Social Work Services for care coordination and operates two sub-brands: Judson Meadows Assisted Living Community and The Nurse Connection Staffing. Community support programs include the Dreams Can Come True wish-granting program, Sunshine Fund for employee assistance, and Wheelchair Bus Fund for resident transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Homeward Bound Transitional Care: Dedicated rehabilitation unit providing programs that maximize independence including physical therapy, occupational therapy, and speech therapy up to six days per week.
• Dreams Can Come True
• Sunshine Fund

Products and services

• Skilled Nursing Care Long-term 24-hour skilled nursing care with physical, occupational, and speech therapy services for elderly residents requiring comprehensive ongoing support.
• Homeward Bound Rehabilitation Care Dedicated rehabilitation unit helping patients recover after illness or surgery through physical, occupational, respiratory, and speech therapy up to six days per week.
• Homeward Bound Transitional Care Short-term transitional rehabilitation unit providing daily therapy sessions up to 3 hours per day across physical, occupational, and speech therapy to help patients return home after illness or surgery.
• Bariatric Care Specialized care unit with state-of-the-art equipment and trained staff to accommodate bariatric patients for short- or long-term stays, including nutrition management and luxurious private suites.
• Palliative Care End-of-life care providing comfort and dignity-focused support with sensitive staff, including chaplain services and social work support during challenging times for residents and families.
• Respiratory Care In-house respiratory therapy services providing opportunities for patients to maximize independence through respiratory care and rehabilitation.
• Outpatient Therapy Therapy services available to the community in an outpatient setting, offering physical, occupational, and speech therapy to patients who do not require residential admission.
• Long-Term Care Comprehensive 24-hour person-centered care with physical, occupational, and speech therapy services designed to preserve and improve independence, mobility, and quality of life for residents.
• Life Enrichment / Activities Program Structured activities and enrichment programming including pet therapy, music therapy, gardening, exercise sessions, intergenerational programs, church groups, and discussion groups to provide stimulation and socialization for residents.
• Dining Services Quality of life dining service creating flavorful, nourishing food with seasonal menus reflecting cultural diversity, with dietary staff meeting residents to customize dining experiences.
• Social Work Services Social workers assist residents with transition to the facility, coordinate with interdisciplinary team members, provide comprehensive assessments, and help navigate care processes for residents and families.
• Judson Meadows Assisted Living Community Assisted living community operating as part of the Baptist Health System, providing residences and services meeting varied community needs in the Greater Capital Region.

Quantifiable outcome

• 90% of Homeward Bound rehab patients discharged back to their homes or to the community
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Therapy Dogs InternationalminorStrategic or Co-development PartnerTherapy Dogs International visits the facility regularly as part of the Pet Therapy Program, providing therapeutic benefits through animal-assisted interactions with residents.
• Judson Meadows Assisted Living CommunitycoreOthersAffiliated entity within the Baptist Health System. An assisted living community providing a continuum of care alongside the nursing and rehabilitation center.
• The Nurse Connection Staffing, Inc.coreOthersAffiliated entity within the Baptist Health System. A staffing agency providing nursing personnel to support operations across the system.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Genesis HealthCare: Genesis HealthCare is one of the largest skilled nursing facility operators in the US, providing short-stay rehabilitation, long-term care, and specialty services. Directly comparable as a multi-site SNF operator with overlapping therapy and rehabilitation offerings.
• National HealthCare Corporation: NHC operates skilled nursing facilities, assisted living communities, and home health programs across the Southeast and Midwest. Directly comparable to Baptist Health as an established SNF/rehabilitation operator with similar service mix including long-term care and short-term rehab.
• The Ensign Group: Ensign Group operates skilled nursing and rehabilitation facilities across 14 states with a focus on post-acute care. Highly comparable to Baptist Health in service model (long-term skilled nursing + short-term rehab) and exposure to Medicare/Medicaid reimbursement dynamics.
• PACS Group: PACS Group operates skilled nursing and assisted living facilities across multiple states with a strong emphasis on short-term rehabilitation and post-acute care. Directly comparable service mix including therapy-heavy Homeward Bound-style rehabilitation units.

Broad incumbents

• Amedisys: Amedisys provides home health, hospice, and post-acute care services across the US. Relevant adjacency for Baptist Health's respiratory therapy and palliative care offerings, and as a recipient of hospital discharges from the same referral networks.
• Trinity Health: Trinity Health is one of the largest Catholic nonprofit health systems in the US with skilled nursing, senior living, and rehabilitation services across multiple states. Comparable as a faith-based, nonprofit operator with a similar community-reinvestment ethos.
• Brookdale Senior Living: Brookdale is the largest senior living operator in the US, providing assisted living, memory care, and skilled nursing. Relevant peer given Baptist Health's affiliated Judson Meadows assisted living community and broader continuum-of-care positioning.
• ProMedica: ProMedica is a nonprofit integrated health system with skilled nursing, assisted living, and rehabilitation services. Comparable as a mission-driven, nonprofit health services operator with overlapping post-acute and senior care offerings.

Regional players

• Jewish Senior Life: Jewish Senior Life is a Rochester, NY-based nonprofit provider of skilled nursing, assisted living, and rehabilitation services. Comparable as a regional nonprofit senior care operator in New York State with overlapping mission-driven service model.

Others

• Welltower: Welltower is a healthcare REIT that invests in senior housing, skilled nursing, and post-acute real estate. Relevant as a capital partner/infrastructure provider for nonprofit SNF operators and a bellwether for senior care real estate valuations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BHNRC/?ref=bookmarks

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health System