Interaction

What Interaction does

Interaction is a UK-headquartered office design-and-build firm founded in 1992 by Paul Haskins, operating from Bath and London under the legal entity Interaction Ltd. It provides an end-to-end workplace proposition spanning workplace strategy consulting, interior design, and construction fit-out across CAT A (base infrastructure, £50–£100/sq ft), CAT A+ Primed (tenant-ready plug-and-play), and CAT B (bespoke fit-out, £60–£120/sq ft in standard UK markets, up to £180–£200+/sq ft in premium London). It serves three primary customer segments — enterprise and mid-market occupiers (legal, tech, financial, healthcare, retail), landlords and asset managers seeking faster lease-up, and flex-space and coworking operators — with a secondary developer segment. Pricing is entirely quote-based and project-specific with no subscription or recurring revenue component.

The company's core technology stack is Autodesk Construction Cloud with Revit for Building Information Modelling, supplemented by Procore for project management and VR headsets for client walkthroughs. This stack supports same-day 3D walkthrough generation, which the firm cites as a key speed differentiator — its Primed offering completes projects approximately 40% faster than traditional routes. The product portfolio is complemented by digital sales tools (an Office Fit-Out Cost Calculator and an Office Right-Sizing Assessment) and by sustainability capabilities including an in-house SKA assessor and credentials across BREEAM, LEED, WELL, and NABERS. Interaction achieved B Corp certification in October 2023 and reports a 31% reduction in operational carbon footprint between 2022 and 2024/25 alongside 110% operational carbon offsetting in 2024.

Revenue mechanics are professional services / project delivery: each engagement is scoped, priced, and delivered as a discrete fit-out programme, with project sizes ranging from small (~2,500 sq ft, e.g. Withers & Rogers Birmingham) to anchor-scale (74,000 sq ft Osborne Clarke Halo Bristol). Distribution is direct enterprise field sales with relationship-driven account management; thought leadership content (Ultimate Fit-Out Guide, Culture Guide, ESG Guide, Landlord's Playbook) and SEO-optimised service pages generate top-of-funnel demand. Named customer logos span Netflix, GKN Aerospace, Knight Frank, TLT, Cotswold Outdoor, Ecosurety, Royal London, Elvie, Immersive Labs, and FOUNDRY. The firm is founder-led in origin, privately held with no disclosed external institutional investors, and currently has a leadership bench under CEO Dieter Wood spanning commercial, contracts, relationships, business, design, and finance functions.

Name

Interaction

Legal name

Interaction Ltd

Website

https://interaction.uk.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Office Interior Design and Fit-Out Services

NAICS

Interior Design Services (541410), Other Management Consulting Services (541618), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742), Office Furniture (2520)

akta.pro primary industry

Workplace Strategy & Space Standards (BPABAFAA)

akta.pro secondary industries

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF), Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF)

Keywords

• Office fit-out services
• Workplace design
• Workplace strategy consulting
• CAT B fit-out
• Sustainable office design

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Office Design and Build Projects: Interaction earns revenue through project-based fees for designing and constructing office fit-outs. Projects are scoped and priced based on floor area, specification level (CAT A, CAT A+, CAT B), location, complexity, and sustainability requirements. Revenue is generated entirely through B2B engagements with occupiers, landlords, and developers — not a recurring subscription model. Pricing is quote-based; the company publishes cost benchmarking tools (£80–£180+ per sq ft for CAT B in the UK) to help clients understand cost envelopes before committing to projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Interaction is a UK office design and build firm delivering end-to-end workplace strategy consulting, office interior design, and fit-out construction services spanning CAT A, CAT A+ and CAT B categories, supplemented by a tenant-ready "Primed" landlord offering, flex-space and coworking design, sustainable office solutions (B Corp certified), and a dedicated Client Care aftercare programme. The firm designs and delivers sustainable, tenant-ready workspaces for businesses, landlords and asset managers, and flex-space operators across the UK, integrating furniture and technology to create spaces that lease faster, cost less to run and improve workplace experience.

Product overview

Interaction is a national office interior design firm and design-and-build company offering an end-to-end solution for creating sustainable workplaces. The core portfolio includes Workplace Strategy consulting, Workplace Design, and Office Fit-outs (spanning CAT A, CAT A+ and CAT B categories), supported by the Primed landlord-focused tenant-ready proposition, Flex Space and Coworking services, and Sustainable Offices solutions backed by B Corp certification. Client Care provides ongoing aftercare support post-handover. The company also offers complementary digital tools including an Office Fit-Out Cost Calculator and Office Right-Sizing Tool to support early-stage planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Strategy Data-informed workspace strategy consulting that aligns physical workspaces with people, culture and business objectives through evidence-based research including utilisation studies, employee engagement workshops, multi-site portfolio reviews and post-occupancy evaluations. For organisations seeking to align their office portfolio with hybrid working, culture and talent-attraction goals.
• Workplace Design Future-ready office space design combining insight, strategy and creativity to create spaces that attract talent, support culture and help people perform at their best. For enterprise occupiers and mid-market companies undertaking new offices or refurbishments.
• Office Fit-outs High-speed, high-quality office fit-out services delivering CAT A, CAT A+ and CAT B office spaces, with expertise in complex projects on occupied buildings and regulated environments. Priced £50–£100/sq ft for CAT A and £60–£120+/sq ft for CAT B (£180–£200+/sq ft premium London). For enterprise occupiers, landlords and developers across the UK.
• Primed for Landlords Tenant-ready leasing strategy turning standard CAT A space into finished, move-in-ready floors that are easier to market, easier to let and quicker to turn into income. Primed projects typically complete approximately 40% faster than traditional routes. For landlords, asset managers, serviced office providers and flex operators seeking to reduce voids and accelerate lease-up.
• Flex Space and Coworking Design and build services for flex space operators and coworking providers, specialising in creating tenant-first designs that address space optimisation, rapid scaling and community building. Interaction has delivered over 300,000 sq ft of flexible space since 2022 across clients including FOUNDRY, Runway East and BLOCK.
• Sustainable Offices Certified B Corp sustainable office design and fit-out services with in-house SKA Assessor capability covering WELL Building Standard, SKA, NABERS, BREEAM and LEED processes, incorporating energy-efficient technologies and sustainable materials. For organisations targeting measurable sustainability outcomes including SKA Gold, BREEAM Excellent and WELL certification.
• Client Care Ongoing post-handover support including maintenance, reconfigurations and assistance with workspace adjustments, providing dedicated contacts with in-depth project knowledge. For existing Interaction clients seeking long-tail workspace support after initial fit-out handover.
• Office Fit-Out Cost Calculator Free online calculator providing instant UK estimates for CAT B fit-out costs based on floor area, headcount, region, quality level and complexity factors. Draws on real project data across London and major UK cities to give data-informed cost benchmarks (£80–£180+ per sq ft). For occupiers and landlords in early-stage budgeting.
• Office Right-Sizing Tool Workplace assessment tool helping organisations determine whether their office is oversized, under pressure, or misconfigured based on utilisation patterns, hybrid attendance, employee experience and space mix. 18-question diagnostic supporting right-sizing decisions before committing to a fit-out.

Quantifiable outcome

• NPS of +88 vs. D&B sector average of +39
• +7 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and supporting.

• Cotswold Outdoor GroupflagshipOthers · 27 May 2026Interaction was commissioned by Cotswold Outdoor Group to design and deliver the relocation of its headquarters to 1 Newbridge Square in Swindon town centre. The 17,917 sq ft open-plan workspace accommodates over 160 employees. The project was designed by Interaction and features open-plan workspace, meeting rooms, and collaborative areas designed by Bath-based workplace design firm Interaction. The CEO described the move as a signal of the company's future direction and growth ambitions — a flagship showcase of Interaction's full-service capability.
• EcosuretyflagshipOthers · 19 December 2024Interaction designed Ecosurety's 7,000 sq ft Bristol city centre office at Picture House on Colston Avenue, featuring innovative biomes inspired by the natural world including a rainforest biome and marine-themed area. The project won the Workspace Design Awards 2026 Sustainable Workplace Design of the Year and achieved a top SKA Gold rating. This project exemplifies Interaction's sustainability-led design approach.
• L&G (Legal & General)coreStrategic or Co-development PartnerInteraction partnered with Legal & General (L&G) alongside FOUNDRY to design and deliver the FOUNDRY Wandsworth coworking space at the New Acres development in Wandsworth. The tripartite partnership involved Interaction providing design and build expertise, FOUNDRY delivering the coworking operational vision, and L&G providing the asset and development context. The project achieved BREEAM Excellent and was delivered four days ahead of schedule.
• FOUNDRYcoreStrategic or Co-development PartnerInteraction has a sustained strategic partnership with FOUNDRY coworking, having delivered multiple locations including Poole, Eastbourne, Walthamstow, Hove (22,000 sq ft), and Wandsworth (14,000 sq ft — the first in FOUNDRY's V2 series). Interaction collaborates with FOUNDRY to co-pitch projects to landlords, combining operational vision and design expertise as a unified strategy to win projects. FOUNDRY co-founder Adam Walker has publicly praised Interaction's exceptional quality and delivery.
• AutodeskcoreTechnology or IntegrationInteraction uses Autodesk products — specifically Autodesk Construction Cloud and Revit BIM software — as its core design and project management technology. This partnership enables advanced 3D visualisation, real-time design coordination, and rapid walkthrough generation, differentiating Interaction's delivery speed and stakeholder communication from competitors using traditional design methods.
• ProcoresupportingTechnology or IntegrationProcore project management software is used by Interaction to manage construction projects, track progress, and connect design and site teams — supporting the 'Perfection at Pace' delivery model and enabling clear stakeholder communication on complex, multi-stakeholder fit-out programmes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peldon Rose: Peldon Rose is a London-based office interior design and build company serving enterprise occupiers. Comparable to Interaction on bespoke CAT B workplace design, particularly for creative, tech, and professional services clients.
• Oktra: Oktra is a UK office interior design-and-build company offering full design and construction services for commercial workplaces. Direct competitor to Interaction on enterprise CAT B fit-outs and landlord repositioning projects across the UK.
• Morgan Lovell: Morgan Lovell is a UK office design, fit-out, and furniture consultancy with a national footprint and comparable enterprise occupier focus. Closely mirrors Interaction's workplace strategy-to-handover value proposition and multi-sector client base.
• Area: Area (formerly Area Sq) is a UK office interior design and fit-out specialist with national coverage and a strong London presence. Direct competitor across enterprise and landlord-led workspace projects with comparable CAT A/CAT B capability.
• Overbury: Overbury is a UK-based office interior design-and-build contractor delivering CAT A, CAT A+, and CAT B fit-outs for occupiers, landlords, and developers. Directly comparable to Interaction across core services, customer segments, and end-to-end delivery model.
• Thirdway: Thirdway is a UK design-and-build contractor focused on commercial office and workplace fit-outs for occupiers and landlords. Overlaps with Interaction on end-to-end design-build delivery, ESG-led projects, and landlord tenant-ready positioning.

Emerging players

• Spacemade: Spacemade is a UK flex-space operator that partners with design-and-build firms to deliver its branded coworking locations. Relevant to Interaction's flex-space and coworking practice as a potential client and ecosystem partner in the coworking roll-out cycle.

Broad incumbents

• Unispace: Unispace is a global workplace strategy and design consultancy with design-and-build capability. Comparable to Interaction as a broader incumbent operating in the same UK enterprise workplace design and fit-out space at scale.
• Haworth: Haworth is a global office furniture manufacturer that has expanded into integrated workspace design and specification services. Comparable to Interaction as an incumbent offering overlapping furniture specification, workplace design, and commercial fit-out capabilities.
• M Moser Associates: M Moser is a globally-established workplace strategy, design, and construction firm with significant UK presence. Comparable as a larger incumbent offering overlapping workplace strategy and design-and-build services across multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/InteractionLtd
• LinkedInlinkedin.com/company/interactionltd
• Instagraminstagram.com/interactionltd
• Pinterestpinterest.co.uk/interactionltd
• TikToktiktok.com/@lifeatinteraction
• Xx.com/InteractionLtd
• Facebookfacebook.com/InteractionUK

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interaction