What Cornerstone First Mortgage does

Cornerstone First Mortgage, LLC is a full-service residential mortgage bank headquartered in San Diego, California. The company originates home purchase loans, rate-and-term and cash-out refinances, and specialty products including FHA, VA, USDA, Construction, Non-QM, Down Payment Assistance (DPA), and FHA HECM reverse mortgages. It operates as both a direct lender and a broker, with loan processing, underwriting, and funding conducted in-house across the platform. Loans are delivered through a distributed retail channel of more than 650 loan officers operating out of 100+ branches under the Cornerstone master brand and a federated set of wholly-owned sub-brands (Atlas Mortgage Group, Goodwin Mortgage Group, Constant Lending Group, Northshore Mortgage Partners, RC Lending, Modern Day Lending, Goodfellas Lending, and others) covering 49 states plus Puerto Rico. Customers access the platform via loan officers, branch offices, or an online application portal hosted at portal.myhometrac.com.

The company's underlying technology consists of (i) the proprietary The Mortgage Lab software, built and owned by Cornerstone, which provides side-by-side visual comparison of multiple mortgage options to support borrower decisioning; (ii) a Salesforce-integrated CRM with automated marketing and milestone communications; (iii) a full-service social media program (content, scheduling, analytics) provided to loan officers; and (iv) a review management platform for online reputation. Pricing is set loan-by-loan based on rate sheets indexed to market rates and credit/collateral factors, with quoted origination economics varying by lock-in period, loan type, credit score, purpose, and loan-to-value ratio.

The revenue model is a transaction-fee origination business supplemented by managed-services servicing income. Origination economics are earned primarily through gain-on-sale of loans into the secondary market plus origination fees on purchase, refinance, and construction loans; loan servicing provides an additional recurring stream via payment processing and account management. GTM is sales-led through the national LO network and channel-partner-driven via referral relationships with real estate agents and realtor networks. Customer segments primarily include individual homebuyers and refinancing homeowners, with a secondary focus on specialized borrowers (physicians, investors, self-employed) and senior homeowners using reverse mortgages.

Name

Cornerstone First Mortgage

Legal name

Cornerstone First Mortgage, LLC

Website

https://cfmtg.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Cornerstone First Mortgage is a full-service residential mortgage bank based in San Diego, CA providing purchase, refinance, construction, and specialty loans. Operating as lender and broker with in-house processing, it serves individual homebuyers via 650+ loan officers across 100+ branches nationwide.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA), Mortgage Pre-Approval / Prequalification & Lead-to-Loan Retail Origination (FSALAAAN), Spec/Tract Builder Construction Financing (FSALAHAC), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinancing services
• Loan origination
• FHA VA loans

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Interest income and origination fees from mortgage loans including purchase, refinance, and construction loans. Offers Conventional, FHA, VA, USDA, DPA, Construction, Non-QM, and other loan programs.
2. Mortgage Servicing: Loan servicing including payment processing and account management. Processes handled in-house along with underwriting and funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cornerstone First Mortgage is a full-service mortgage bank that originates, processes, underwrites, funds, and services residential mortgage loans entirely in-house, operating as both lender and broker through 100+ branches and 650+ loan officers across 49 states and Puerto Rico. Its core offering is home purchase financing and refinancing delivered through direct loan-officer relationships, real-estate-agent referrals, and an online application portal. The company also supports its loan officers with proprietary technology (The Mortgage Lab), Salesforce CRM, automated marketing, and review-management tooling.

Product overview

Cornerstone First Mortgage is a full-service mortgage bank offering a comprehensive suite of home financing products. The core offering consists of home purchase mortgages and refinance loans, supported by a full range of loan programs including Conventional, FHA, VA, USDA, Construction, Non-QM, and Down Payment Assistance (DPA). The company operates as both lender and broker, handling processing, underwriting, and funding in-house. The Mortgage Lab is their proprietary visual comparison tool that helps clients understand different mortgage options. They provide loan officers with technology tools including Salesforce CRM, automated marketing, social media management, and review management platforms. Specialty products include reverse mortgages for seniors through dedicated advisors.

Differentiator

Problem solved

Functional benefit

Brands

• The Mortgage Lab: Proprietary software built and owned by Cornerstone First Mortgage that provides detailed visual comparison of multiple mortgage options
• Atlas Mortgage Group
• Constant Lending Group
• Goodwin Mortgage Group
• Future First
• Northshore Mortgage Partners
• RC Lending
• Cornerstone Dayton
• Team Brett Jerhoff
• Miami Main Office

Products and services

• Home Purchase Loans Mortgage financing for purchasing new homes, offering competitive rates and a wide range of loan options including Conventional, FHA, VA, USDA, and construction loans; delivered through Cornerstone's 100+ branch network and online application portal with in-house processing, underwriting, and funding.
• Refinance Loans Home refinance options for homeowners to lower rates, accelerate loan payoff, or access cash through rate-and-term or cash-out refinancing, supported by in-house processing/underwriting/funding and rate quotes from individual loan officers.
• FHA Loans Government-backed mortgages insured by the Federal Housing Administration with lower down payment requirements; available for home purchase and refinance transactions.
• VA Loans Mortgage financing for eligible veterans and service members with favorable terms and no down payment, available for home purchase and refinance transactions.
• USDA Loans Zero-down-payment mortgages for rural and suburban homebuyers in USDA-eligible areas.
• Construction Loans Financing for borrowers building new homes from the ground up.
• Non-QM Loans Non-Qualified Mortgage products for borrowers who do not meet traditional agency lending criteria, including self-employed, investor, and other non-traditional income profiles.
• Down Payment Assistance (DPA) Down payment assistance programs that help borrowers cover closing costs and upfront expenses on qualifying home loans.
• Conventional Loans Standard mortgage loans not insured by a government agency, including conforming and jumbo options.
• Reverse Mortgages (FHA HECM) FHA HECM (Home Equity Conversion Mortgage) reverse mortgage products designed to help seniors age in place by converting home equity into income or liquidity, delivered through specialized reverse mortgage advisors.
• The Mortgage Lab Proprietary software built and owned by Cornerstone First Mortgage that provides detailed visual comparison of multiple mortgage options, enabling clients to see differences clearly and make informed decisions across loan products.

Quantifiable outcome

• President originated over $100M in 2023 while managing the bank
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rocket Mortgage: Largest U.S. retail mortgage lender with vertically integrated processing and proprietary tech. Direct comparable on full-service origination, in-house operations, and aggressive tech investment, but materially larger and public.
• United Wholesale Mortgage (UWM): Largest wholesale mortgage lender in the U.S., serving independent mortgage brokers. Highly comparable: both operate as non-bank lenders with broker-friendly models and compete for independent LO market share, though UWM is wholesale-focused and far larger.

Direct peers

• Homebridge Financial Services: Non-bank mortgage lender operating retail, wholesale, and correspondent channels. Comparable multi-channel origination strategy and product breadth across conventional, government, and specialty programs.
• loanDepot: National retail and wholesale mortgage lender with multiple channels (LDRetail, LDWholesale, Melody Cloud). Highly comparable multi-channel model serving consumers and brokers nationwide, with similar product breadth including government and Non-QM programs.
• NewRez (formerly New Penn Financial): Non-bank mortgage lender operating retail and wholesale channels, owned by Shellpoint Partners. Comparable full-service origination model with similar product mix and correspondent/servicing operations.
• Movement Mortgage: Large independent retail mortgage bank with a distributed branch model and 'homes fresh loans in 8 days' positioning. Comparable scale, tech-forward culture, and impact-driven branding in the national IMB segment.
• Fairway Independent Mortgage Corporation: Top-tier retail mortgage lender operating branches across most U.S. states with a decentralized branch/LO model. Closely comparable scale, national licensure, and franchise-style branch growth.
• CrossCountry Mortgage: Fast-growing retail IMB with 1,000+ branches and broad state licensure. Highly comparable branch/LO-driven growth strategy and recent M&A activity in the same competitive set as Cornerstone.
• Guaranteed Rate: Large independent mortgage bank with retail branch model and proprietary POS/CRM technology (GROW). Closely comparable in distribution strategy, tech differentiation, and product breadth across purchase and refinance.
• Prime Lending (PlainsCapital Bank subsidiary): National retail mortgage bank with multi-channel retail origination and broad state licensure. Comparable product breadth, branch model, and positioning in the IMB competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecfmtg
• LinkedInlinkedin.com/company/cornerstone-first-mortgage
• Instagraminstagram.com/thecfmtg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone First Mortgage