Zeropark Commerce Media
Zeropark is a global cookieless RTB ad exchange and commerce media platform that connects premium publishers with 1,000+ brand advertisers, offering self-serve bidding, managed services, and commerce-media placements for brands, agencies, and media buyers.
- Company typePrivate
- Founded2012
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zeropark Commerce Media does
Zeropark Commerce Media is a global real-time bidding (RTB) ad exchange and commerce media platform operated by Commerce Media Tech Sp. z o.o., headquartered in Kraków, Poland, and wholly owned by publicly listed Team Internet Group PLC (LSE: TEAM) following a 2020 acquisition. The platform connects publishers — including premium partners such as Klarna, MSN, Opera, Forbes, Yahoo! Mail, and Huawei — with advertisers and media buyers through programmatic SSP-DSP matching on a cookieless infrastructure designed to remain viable after third-party cookie deprecation. On top of the self-serve exchange (panel.zeropark.com) Zeropark runs a managed-services division providing 360° campaign management for enterprise brands, a Media Planner tool for supply simulation, and a dedicated sub-brand, Commerce Media Tech, focused on e-commerce shopping-intent placements.
The company's revenue model combines three streams: RTB transaction spreads between advertiser bids and publisher payouts on a cost-per-click or cost-per-visitor basis, fees embedded in full-service managed advertising engagements for brands and agencies, and publisher revenue share. Distribution runs through four parallel GTM motions — self-serve (low-friction SMB/individual onboarding), enterprise field sales (managed services), event-driven demand generation (Affiliate World, PI LIVE, Digiday, OMR, Shoptalk, CJU), and channel partnerships with affiliate networks (AWIN, Impact, Rakuten Advertising, AdmitAd, Avantlink). The customer base spans 1,000+ brand advertisers across fashion, sports, beauty, retail, marketplaces, home, electronics, and media — including Calvin Klein, New Balance, Ulta Beauty, Bass Pro Shops, Otto, Paramount, Wayfair, Sam's Club, Etsy, Vivint, and Cabela's — alongside long-tail media-buying partners.
Zeropark has approximately 60+ employees across Poland, the United States, and Germany, and is led by CEO Aleksander Fronczek, CMO Bartosz Bielecki, VP of Business Development Munish Dayal, Managing Director Neill Burton, and VP of Business Development Petr Misek. Its most recent notable product move is the July 2025 introduction of AI-powered Agentic Optimization for commerce-media campaigns. The firm holds no disclosed patents or venture funding rounds, operates under GDPR and Digital Services Act compliance frameworks, and is GDPR- and DSAR-compliant.
Zeropark Commerce Media firmographics
Firmographics- Name
- Zeropark Commerce Media
- Legal name
- Commerce Media Tech Sp. z o.o.
- Website
- https://zeropark.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeropark is a global cookieless RTB ad exchange and commerce media platform that connects premium publishers with 1,000+ brand advertisers, offering self-serve bidding, managed services, and commerce-media placements for brands, agencies, and media buyers.
- Ownership category
- akta.pro rank
Zeropark Commerce Media industry classification
Industry- Product category
- Programmatic Ad Exchange / Commerce Media Platform
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Zeropark Commerce Media is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices4 records
Markets served
Zeropark Commerce Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Real-Time Bidding Commissions: Zeropark operates as an ad exchange platform where advertisers bid on publisher advertising space through real-time auctions. Revenue is generated from the difference between advertiser spending and publisher payouts on a cost-per-click or cost-per-visitor basis.
- Managed Services Fees: Full-service managed advertising solutions for brands and agencies including 360° campaign management, dedicated account teams, media planning, and optimization services with no additional fees outside of campaign budget.
- Publisher Revenue Share: Publishers earn a portion of revenue generated from advertisements displayed to their audiences, with payments made on a pay-per-visitor basis through the Zeropark Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve advertising platform with minimum deposit |
| Other | Multi-year contract | Managed advertising services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Zeropark Commerce Media product offering
Product offeringCore offering
Zeropark operates a global, cookieless real-time bidding (RTB) ad exchange and commerce media platform connecting affiliate marketers, media buyers, and brands with premium, high-converting publisher traffic. It provides a self-serve SSP-DSP matching ecosystem for advertisers alongside managed advertising services for enterprise brands and a publisher network for monetization of organic audiences.
Product overview
Zeropark Commerce Media is a global ad exchange and commerce media platform built for performance marketing. The core product is the Zeropark Commerce Media Platform, a self-serve ad exchange operating on cookieless RTB infrastructure. It is complemented by Managed Advertising Services (a full-service 360-degree campaign management offering), the Media Planner tool (for campaign planning and budget simulation), and the Publisher Network (for SSP-DSP matching and traffic monetization). The company also offers Commerce Media Tech as a dedicated sub-brand for e-commerce-specific performance solutions. A portfolio of educational resources including consumer trends ebooks, BFCM seasonal reports, and webinars round out the product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Commerce Media Tech: A dedicated commerce media platform for e-commerce brands and advertisers seeking high-intent, shopping-oriented audiences.
Products and services
- Zeropark Commerce Media Platform A global cookieless real-time bidding (RTB) ad exchange and commerce media platform connecting affiliate marketers, media buyers, and brands with premium high-converting publisher traffic while providing publishers with a reliable monetization channel via SSP-DSP matching.
- Managed Advertising Services A full-service 360° managed media buying offering for brands and agencies that includes ad planning, campaign management, custom media plans, and performance optimization with dedicated account teams and no additional fees outside the campaign budget.
- Media Planner A campaign planning tool providing granular insights on available audience supply per brand, with live intelligence, budget simulation capabilities, competition prognosis, brand coverage evaluation, and precise targeting filters by brand placement, country, and device.
- Publisher Network An SSP-DSP matching ecosystem connecting publisher traffic with brand advertisers, enabling programmatic RTB sessions and dynamic brand-supply monetization on a pay-per-visitor basis through the Zeropark Platform.
- Commerce Media Tech A dedicated e-commerce performance platform (sub-brand) for brands and advertisers seeking high-intent, shopping-oriented audiences across BNPL services (e.g., Klarna), browser tiles, editorial content, and other commerce media placements.
Quantifiable outcome
- 150% increase in e-commerce revenue over five years for media buying partner Bigger Picture Solution
- +3 more outcomes
Companies that use Zeropark Commerce Media
Customer profileNamed customers13 records
Ideal customer profiles3 records
Zeropark Commerce Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Zeropark Commerce Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- AWINcoreMajor affiliate network partnership enabling Zeropark to deliver brand campaigns and provide publishers access to AWIN's advertiser base through the Zeropark commerce media ecosystem.
- ImpactcoreStrategic partnership with Impact's partnership automation platform to enable seamless campaign management and performance tracking for brand partners.
- Rakuten AdvertisingcorePartnership with Rakuten Advertising's affiliate network to expand reach and provide exclusive deals for advertisers utilizing Zeropark commerce media solutions.
- AdmitAdsupportingAffiliate network partnership expanding Zeropark's ecosystem of affiliate networks available to brand and publisher partners.
- AvantlinksupportingAffiliate network partnership providing additional distribution channel for brand campaigns and publisher monetization.
- Team Internet GroupcoreParent company and publicly listed entity (LSE: TEAM) uniting providers of services in the domain industry and rapidly growing in the ad tech space globally. Zeropark became part of Team Internet Group in 2020.
- Commerce Media TechcoreParent company and product creator of Zeropark. Commerce Media Tech Sp. z o.o. is the ad-tech solutions provider responsible for driving efficient growth to marketers and media owners in the commerce media space.
- KlarnacorePublishing partner and BNPL service integration providing Zeropark access to consumers seeking financing options at the moment of purchase, creating shoppable moments in the consumer journey.
- MSNcorePremium publisher partner providing access to high-intent audiences through Microsoft Network placements including tiles, quicklinks, and content integrations.
- OperasupportingBrowser and publishing partner integration enabling Zeropark access to Opera's user base for commerce media placements.
- ForbescorePremium editorial publishing partner providing brand-safe environments for commerce media advertising with access to engaged business and lifestyle audiences.
- Yahoo! MailsupportingEmail service publishing partner enabling commerce media placements within Yahoo Mail interface for email-based advertising opportunities.
- HuaweisupportingBrowser and mobile publishing partner integration providing access to Huawei's global user base through browser autocomplete and tiles placements.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Zeropark Commerce Media competitors and assessment
Company assessmentDirect peers
- Criteo: Publicly listed commerce-media and retargeting ad-exchange operator with a similar SSP/DSP-matching model and direct relationships with e-commerce advertisers. Highly comparable on technology, customer base, and revenue model (transaction fees).
- Taboola: Native advertising and content-discovery platform operating a programmatic exchange across premium publishers (similar to Zeropark's MSN, Forbes integrations). Both monetize publisher supply through open auction formats.
- Outbrain: Direct competitor to Taboola in native/content-discovery advertising, with comparable publisher-network economics and advertiser-base composition. Operates a similar RTB-style exchange for editorial placements.
- MGID: Global native advertising platform with an ad-exchange model connecting publishers and advertisers. Competes with Zeropark for commerce-media budgets, particularly across EMEA and APAC.
- AdRoll (NextRoll): Performance ad-tech platform with self-serve and managed-service offerings for SMB and mid-market advertisers. Closely comparable GTM motion (self-serve + managed) and customer segment overlap.
Broad incumbents
- The Trade Desk: Largest independent DSP in programmatic advertising, competing for the same media-buyer and brand-advertiser budgets as Zeropark. Operates at much greater scale across the open web.
- Magnite (formerly Rubicon Project): Largest independent SSP in programmatic advertising, competing for publisher monetization share. Magnite's exchange directly competes with Zeropark's publisher-network offering.
- Index Exchange: Independent global ad exchange competing for both demand and supply on the open programmatic web. Overlaps with Zeropark on publisher integrations and brand-advertiser demand.
- Pubmatic: Publicly listed programmatic SSP with comparable cookieless and header-bidding capabilities. Competes for the same premium publisher inventory and advertiser budgets.
- Yahoo (Yahoo Ad Tech): Operates a major ad exchange (formerly Verizon Media / Oath) and is also a Zeropark publishing partner via Yahoo Mail. Competes on supply and demand sides simultaneously.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zeropark Commerce Media social profiles
Digital presenceZeropark Commerce Media compliance and trust
Trust signalCompliance2 records
Zeropark Commerce Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeropark Commerce Media leadership team
Management profileNumber of profiles
Profiles5 records
Zeropark Commerce Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeropark Commerce Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeropark Commerce Media
What does Zeropark Commerce Media do?
Zeropark operates a global, cookieless real-time bidding (RTB) ad exchange and commerce media platform connecting affiliate marketers, media buyers, and brands with premium, high-converting publisher traffic. It provides a self-serve SSP-DSP matching ecosystem for advertisers alongside managed advertising services for enterprise brands and a publisher network for monetization of organic audiences.
Is Zeropark Commerce Media a public or private company?
Zeropark Commerce Media is a private company. It is classified as corporate owned and is currently operating.
When was Zeropark Commerce Media founded?
Zeropark Commerce Media was founded in 2012. It employs 11 to 50 people.
Where is Zeropark Commerce Media based?
Zeropark Commerce Media is headquartered in Kraków, Poland, in the Europe region.
How does Zeropark Commerce Media make money?
Three revenue lines are on record. Real-Time Bidding Commissions are the primary driver. The others are managed Services Fees and publisher Revenue Share.
Who are Zeropark Commerce Media's main competitors?
Direct peers on record are Criteo, Taboola, Outbrain, MGID and AdRoll (NextRoll). Broad incumbents are The Trade Desk, Magnite (formerly Rubicon Project), Index Exchange, Pubmatic and Yahoo (Yahoo Ad Tech).
Does Zeropark Commerce Media have an API?
Yes. The Zeropark Platform offers API access for advertisers and publishers to programmatically manage their accounts, campaigns, and access reporting data. Advertisers are entitled to access their Account by means provided by Zeropark, and API access is used for campaign management, automated optimization, and reporting purposes. Developer documentation is at doc.zeropark.com.
What industry is Zeropark Commerce Media in?
Zeropark Commerce Media's product category is Programmatic Ad Exchange / Commerce Media Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 54183 and its SIC code is 7311.