iGaming

What iGaming does

iGaming.com is an international affiliate marketing media group headquartered in Berlin, Germany, operating a network of 300+ comparison websites that connect online casino players with licensed gambling operators across 40+ regulated markets. Founded in 2011 as iGaming.com Group GmbH and managed by CEO Prof. Dr. Andreas Ditsche and Managing Director Lutz Bornschein, the company employs 300+ experts in a remote-first model with hubs in Berlin and Varna, Bulgaria. Its two customer segments are online casino players seeking trusted information about legitimate operators and licensed casino operators seeking qualified, compliant traffic. The company generates revenue through performance-based affiliate commissions when users register with casino operators via referral links, as disclosed in its own affiliate disclosure.

The technology foundation is an SEO-driven content platform delivering market-specific reviews, guides, and comparisons adapted to local regulations (e.g., the UK's £5 betting limit). Core proprietary features include the iGamingCare responsible gaming platform — offering self-assessment tests, a gambling help database, safer gambling guides, proactive monitoring tips, and a 24/7 AI Support Chat built on Google Gemini — and a multi-jurisdictional content system spanning 300+ websites. Sub-brands include sitiscommesse.com (Italian sportsbook comparison), Slots.info (global slots hub), and Online-Casinos.com (global casino comparison). The company is GDPR-compliant and holds named partnerships with enterprise operators including Merkur, LeoVegas, Betsson, Löwen Play Partners, Casino777, Gran Madrid, bwin, Luckia, 888casino, Planetwin365, StarCasinò, and Eurobet.

The business model is purely affiliate-based, with no direct consumer pricing and no public revenue disclosures. Marketing is conducted through content marketing, SEO, organic social (LinkedIn, Facebook, Instagram, X, YouTube), and industry conference participation. iGaming.com is privately held with no disclosed funding rounds, parent entity, or institutional investors in the available data, indicating organic, founder-led growth. Distribution spans 80+ countries with a stated focus on regulated European markets (UK, Germany, Italy, Spain) and emerging presence in Africa and North America.

Name

iGaming

Legal name

iGaming.com Group GmbH

Website

http://igaming.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

iGaming.com is a Berlin-based international affiliate marketing media group operating 300+ casino and sportsbook comparison websites across 40+ regulated markets. The company drives qualified, compliant player traffic to licensed casino operators such as Merkur, LeoVegas, and Betsson, earning revenue via performance-based affiliate commissions.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing & Online Casino Comparison

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Affiliate marketing
• Online casino comparison
• IGaming media
• Responsible gambling
• Lead generation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commissions: iGaming.com operates as an affiliate marketing platform for online casinos. The company receives commissions from casino operators when users register through their affiliate links. The company explicitly states this model in their affiliate disclosure: 'If you register through one of our links, we will receive a small commission from the casino, at no extra cost to you.' This is a performance-based revenue model where payment is triggered by user acquisition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

iGaming.com operates a network of 300+ SEO-driven comparison websites across 40+ regulated markets that publish authoritative reviews, expert guides, and bonus information for licensed online casinos and sportsbooks, driving qualified user traffic to operator partners in exchange for affiliate commissions. The company also runs the iGamingCare responsible gaming platform providing player safety tools and 24/7 AI-powered support.

Product overview

iGaming.com operates as an international media group and affiliate marketing platform offering a network of casino and sports betting comparison websites. The core platform provides high-quality, conversion-optimized reviews and market-specific guides across 40+ jurisdictions. The product portfolio includes the flagship iGaming.com brand, the responsible gaming platform iGamingCare, and regional sub-brands such as sitiscommesse.com (Italy), Slots.info (global slots), and Online-Casinos.com (global casino comparison). The three-pillar approach combines expert content and guides, a compliance-first methodology, and responsible gaming leadership to drive sustainable growth for partner operators.

Differentiator

Problem solved

Functional benefit

Brands

• iGamingCare: Flagship corporate responsibility program setting industry standards in player safety and responsible gaming, providing self-assessment tests, gambling help database, safer gambling guides, and AI support chat.
• sitiscommesse.com
• Slots.info
• Online-Casinos.com

Products and services

• iGaming.com Affiliate Marketing Platform International media group and affiliate marketing platform operating a network of 300+ comparison websites for online casinos, delivering authoritative reviews, expert insights, and high-quality leads to licensed gambling operators across 40+ regulated markets. Designed for licensed casino and sportsbook operators seeking compliant, conversion-ready traffic.
• iGamingCare Flagship corporate responsibility and responsible gaming platform offering self-assessment tests, a gambling help database, a safer gambling guide, AI-powered 24/7 confidential support chat, and proactive monitoring tips including deposit limits and reality checks. Serves players, regulators, and the wider iGaming industry to promote safer gambling practices.
• sitiscommesse.com Italy's leading sports betting resource and complete online sportsbook comparison portal providing objective reviews and rankings of ADM-licensed betting sites. Targeted at Italian sports bettors seeking licensed operator comparisons.
• Slots.info Global slot gaming expertise hub offering new and upcoming slot releases, free demos, and expert reviews for slot players worldwide. Designed for slot enthusiasts seeking information on slot games and operators.
• Online-Casinos.com Trusted global casino comparison site providing unbiased reviews, in-depth guides, and the latest bonuses for online casino players. Targeted at international casino players seeking reliable casino recommendations.

Quantifiable outcome

• 90,000+ players successfully recommended to trusted casino operators
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• QMRA (Quality Mark Responsible Affiliates)coreStrategic or Co-development PartneriGaming.com became an official QMRA member in August 2025. QMRA is a quality mark for responsible affiliates in the iGaming industry, promoting high standards for affiliate marketing practices and responsible gambling advocacy.
• Prof. Dr. Mark GriffithscoreStrategic or Co-development PartnerDistinguished Professor with nearly 40 years of research in behavioral addiction; author of 1,600+ academic papers and 7 books; Director of International Gaming Research Unit. Contributes expert insights to iGamingCare responsible gambling content and research.
• MerkurflagshipChannel Partner/ Reseller/ DistributorLeading iGaming brand partner. Testimonial states: 'Working with iGaming.com has been a genuinely great experience. Their industry knowledge, clear communication, and consistent results have played a big role in our growth.'
• LeoVegasflagshipChannel Partner/ Reseller/ DistributorMajor iGaming operator partner. Testimonial states: 'iGaming.com is among the very best. They are incredibly professional, reliable, and truly top-notch at what they do.'
• Löwen Play PartnerscoreChannel Partner/ Reseller/ DistributorPartner testimonial: 'The iGaming.com team demonstrates the highest level of professionalism but is also exceptionally friendly, reliable, and partnership-oriented. The results speak for themselves.'
• BetssoncoreChannel Partner/ Reseller/ DistributorMajor global iGaming brand. Testimonial: 'iGaming.com consistently demonstrates a deep understanding of the iGaming landscape, providing high-quality content and outstanding user experience.'
• ADM (Agenzia delle Dogane e dei Monopoli)coreOthersItalian gaming regulator (formerly AAMS). iGaming.com operates exclusively with ADM-licensed operators in Italy, ensuring compliance with Italian gaming regulations.
• DGOJ (Dirección General de Ordenación del Juego)coreOthersSpanish gaming regulator. iGaming.com recommends only casinos with DGOJ licenses in Spain, maintaining strict compliance with Spanish gaming regulations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gambling.com Group: Publicly listed operator of casino and sports betting comparison portals such as Gambling.com and Bookies.com; directly comparable as a regulated-market casino/sportsbook affiliate with global reach.
• Better Collective: Publicly traded sports-betting and iGaming affiliate network operating hundreds of comparison sites globally; competes directly for both traffic and operator commercial partnerships in European regulated markets.
• Catena Media: Large publicly listed iGaming affiliate operating comparison and review sites across casino, sportsbook and other verticals in multiple regulated markets — iGaming.com's closest direct competitor on the casino-affiliate side.
• XLMedia: AIM-listed performance-marketing and affiliate group with a sports, casino and fintech portfolio that competes for the same SEO-driven, regulated-market traffic as iGaming.com.
• Raketech: Nordic iGaming affiliate and comparison site operator with casino, sports and financial-comparison verticals; directly comparable in product mix and SEO-led GTM, especially in European regulated markets.
• Game Lounge: Malta-headquartered iGaming affiliate network managing a portfolio of casino and slots comparison websites; competes for the same operator commercial terms and player acquisition flow.
• Oddschecker: UK-focused odds and sportsbook comparison site monetised via affiliate commissions to licensed operators; highly comparable to iGaming.com's sportsbook-affiliate sub-brand sitiscommesse.com and UK casino portal.

Broad incumbents

• Gaming Innovation Group (GiG): Larger iGaming platform and media group offering both B2B platform technology and an affiliate/marketing arm; comparable as a broad incumbent that operates in the same regulated iGaming ecosystem as iGaming.com.
• Flutter Media (Flutter Entertainment): The world's largest online gambling operator group, with a growing owned-media and affiliate marketing function for brands like Paddy Power, Betfair and PokerStars; a massive incumbent that competes indirectly for affiliate traffic and operator-side attention.

Others

• Trustpilot (gambling vertical): Consumer review platform that captures a portion of gambling player research intent; an adjacent, thematically-related player in the casino comparison/review ecosystem where iGaming.com competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iGamingcom
• YouTubeyoutube.com/@iGamingCare
• Facebookfacebook.com/iGamingCom
• LinkedInlinkedin.com/company/igaming-com
• Instagraminstagram.com/igamingcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGaming