Singapore Sports Hub

What Singapore Sports Hub does

Singapore Sports Hub, commercially branded as 'The Kallang', is a government-backed integrated sports, entertainment, community, and lifestyle precinct located in the Kallang district of Singapore. Opened in 2014 and operated in partnership with Sport Singapore (a statutory board of the Singapore government), the precinct comprises multiple iconic venues: the 55,000-capacity National Stadium, the approximately 12,000-seat Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, a Water Sports Centre, and the Kallang Wave Mall for retail and dining. It serves professional sports organizations, international event promoters, concert and entertainment organizers, recreational athletes, and the general public, and hosts flagship events including the Formula 1 Singapore Grand Prix, World Aquatics Championships, and LIV Golf.

Name

Singapore Sports Hub

Legal name

The Kallang

Website

https://sportshub.com.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Singapore Sports Hub (commercially branded 'The Kallang') is a government-backed integrated sports, entertainment, and lifestyle precinct in Singapore, operating multiple iconic venues that host international events, concerts, community programming, and retail through Kallang Wave Mall.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venues

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports venue management
• Entertainment precinct
• Event hosting services
• Recreational sports facilities
• Venue hire solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Singapore Sports Hub (commercially branded as The Kallang) operates an integrated sports, entertainment, community, and lifestyle precinct in Kallang, Singapore. The venue operates a portfolio of iconic facilities including the National Stadium, Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, and Water Sports Centre, alongside the Kallang Wave Mall for retail and dining. Revenue is generated through venue hire, ticketed events (sporting and concerts), sports facility bookings, recreational programs, premium hospitality packages, and on-site retail and dining.

Product overview

Singapore Sports Hub (The Kallang) operates as a unified platform-plus-venues architecture offering a comprehensive sports, entertainment, community, and lifestyle ecosystem. The core consists of iconic venues (National Stadium, Singapore Indoor Stadium, OCBC Arena, OCBC Aquatic Centre, Kallang Tennis Hub, Water Sports Centre) that host major sporting events, concerts, and entertainment. Supporting modules include sports facilities and activities (swimming, tennis, badminton, basketball, kayaking), retail/dining via Kallang Wave Mall, premium hospitality packages, and event hire services. The Kallang App provides digital access to booking and discovery. The venue portfolio works together to deliver mass participation sports programming alongside world-class international events, creating a complete sports tourism and entertainment destination.

Differentiator

Problem solved

Functional benefit

Products and services

• National Stadium
• Singapore Indoor Stadium
• OCBC Arena
• OCBC Aquatic Centre
• Kallang Tennis Hub
• Epic World Championship (Pickleball)
• Singapore Tennis Open (STO) 2026
• PGL Major Singapore 2026
• Sport Facilities & Activities
• Kallang Wave Mall
• Premium Hospitality
• Event Venue Hire
• OCBC Great Eastern Pickleball Series

Quantifiable outcome

• 30% increase in sports event days by 2023
• +1 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sport Singapore (SportSG)coreStrategic or Co-development PartnerSport Singapore is the Premier Founding Partner and government stakeholder behind the Singapore Sports Hub. The partnership supports the operational and strategic direction of The Kallang precinct.
• OCBC BankcoreStrategic or Co-development PartnerOCBC Bank serves as a Founding Partner of The Kallang. The bank sponsors the OCBC Arena and OCBC Aquatic Centre, gaining naming rights and branding association with major sports venues.
• Great EasterncoreStrategic or Co-development PartnerGreat Eastern is a Founding Partner and sponsors the OCBC-Great Eastern Pickleball Series. The insurance company leverages the partnership for brand visibility and community engagement.
• Tiger BeerGTM or Marketing PartnerTiger Beer is a partner of The Kallang, supporting events and entertainment offerings at the venue.
• DeloitteminorGTM or Marketing PartnerDeloitte is a partner of The Kallang, collaborating on events and corporate engagements.
• Singapore Tourism BoardcoreStrategic or Co-development PartnerThe Singapore Tourism Board supported the Epic World Championship pickleball tournament and works with The Kallang to promote sports tourism in Singapore, hosting major international events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Star Performing Arts Centre: A 5,000-seat performing arts venue in Buona Vista, Singapore, operating concerts, musicals, and events in the same Singapore market. Comparable to Singapore Sports Hub as a Singapore-based live venue competing for the same touring-act and corporate-event calendar.
• Melbourne & Olympic Parks / Rod Laver Arena: Integrated sports and entertainment precinct hosting the Australian Open, concerts, and mass-participation events. Operates as a multi-venue hub (tennis, arenas, plazas) with public-sector ownership — direct comparable to The Kallang's structure and event mix.
• Aspire Zone Foundation (Doha): Qatar's integrated sports district around Khalifa International Stadium, Aspire Dome, and surrounding facilities; government-backed, multi-venue, hosts Asian Games-level international events. Strong precedent for a state-owned integrated sports precinct model.
• Coca-Cola Arena (Dubai): A 17,000-seat indoor arena in Dubai operated by AEG, hosting touring concerts and live events targeting an international audience. Direct competitor within the Asian/Middle East touring concert circuit alongside The Kallang.

Broad incumbents

• Madison Square Garden Entertainment (MSG): Owns and operates Madison Square Garden and The Chicago Theatre, plus Tao Group Hospitality, monetizing sports, concerts, and F&B inside a single integrated asset. Closest analog to The Kallang's "venue + premium hospitality + retail" precinct model at global scale.
• AEG (Anschutz Entertainment Group): Global venue operator and developer behind The O2 (London), Mercedes-Benz Arena (Berlin), and Crypto.com Arena operations, plus AEG Presents touring. Same integrated venue + live-events operator archetype as The Kallang.
• Oak View Group (OVG): Owns/operates Climate Pledge Arena (Seattle), UBS Arena, and Co-op Live (Manchester), focused on new-build and refurbished sports/entertainment arenas. Comparable precinct operating model integrating events, premium hospitality, and naming-rights sponsorships.

Regional players

• Sentosa Development Corporation: Singapore government statutory board operating the Sentosa leisure destination with beaches, attractions, hotels, and event spaces. Comparable as a Singapore state-owned integrated leisure/events operator competing for the same domestic tourism wallet.

Others

• Live Nation Entertainment: Global live entertainment promoter and venue operator (Ticketmaster, House of Blues). Indirectly comparable as the upstream promoter booking many of the same touring artists and esports productions into The Kallang's venues.
• Sport Singapore (SportSG): The parent and statutory board of Singapore Sports Hub, driving national sports policy, funding, and elite athlete development. Ecosystem counterpart whose strategic priorities directly shape The Kallang's programming and capital allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SGSportsHub
• Facebookfacebook.com/sgsportshub
• LinkedInlinkedin.com/company/singapore-sportshub
• Instagraminstagram.com/thekallang.sg
• TikToktiktok.com/@thekallang
• Xx.com/sgsportshub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Sports Hub