What The Star Performing Arts Centre does

The Star Performing Arts Centre is a Singapore-based integrated performing arts and events venue operator, owned and managed by Rock Productions Pte Ltd since opening on 1 November 2012. It operates three core venue spaces: The Star Theatre (Singapore's first and only 5,000-seat purpose-built performing arts theatre with traditional horseshoe-shaped auditorium, custom seating across stalls and two circle levels, and broadcast-quality audio/video/lighting systems), The Star Gallery (a 770 sqm multi-purpose hall accommodating up to 770 in theatre-style or 450 in banquet, partitionable into five rooms), and The Star Loft (an exclusive 215 sqm rooftop venue for up to 144 guests). The venue is co-located with Buona Vista MRT station and offers 800+ parking spaces.

The business monetizes across four revenue streams: (1) venue rental for concerts, corporate events, meetings, weddings, and private functions at per-pax or all-inclusive package pricing (S$15,000 for a six-hour corporate meeting package, S$16–18 per-pax for venue hire); (2) ticketing transaction fees through StarTix, its wholly-owned proprietary ticketing platform that also serves other local venues; (3) corporate meeting package revenue; and (4) affiliate/referral fees from 15+ approved official caterers. Distribution is multi-channel, leveraging partnerships with five ticketing agents (SISTIC, BookMyShow SEA, Ticketek, Ticketmaster Singapore, and StarTix) for audience reach, plus direct venue-hire bookings via the company website.

The venue serves three primary customer segments: concert and live entertainment promoters (Live Nation Singapore, SOZO, CK Star Entertainment, SAH Entertainment, Now/Live), corporate event organizers across financial services, government, and healthcare, and private event hosts (weddings, birthdays, receptions). Programming extends through December 2026 with 30+ published events spanning international pop, rock, K-pop fan meetings, worship tours, orchestral film scores, and hybrid corporate events.

Name

The Star Performing Arts Centre

Legal name

Rock Productions Pte Ltd

Website

https://thestar.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Star Performing Arts Centre operates three Singapore venue spaces — a 5,000-seat theatre, a 770-sqm multi-purpose hall, and a 215-sqm rooftop loft — providing venue rental, ticketing services through its proprietary StarTix platform, and catering referrals to concert promoters, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Product category

Performing Arts Venue & Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Event venue rental
• Performing arts centre
• Concert ticketing services
• Corporate event hosting
• Live entertainment venue

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue Rental: The primary revenue stream comes from renting out venue spaces (The Star Theatre, The Star Gallery, The Star Loft) for concerts, corporate events, meetings, weddings, and other functions. Pricing is based on capacity, duration, and technical requirements.
2. Ticketing Services: StarTix, the venue's proprietary ticketing service, provides integrated venue and ticketing solutions for events held at The Star and other venues.
3. Corporate Meeting Packages: All-inclusive meeting packages for corporate events at The Star Gallery, including venue, AV equipment, meeting materials, and parking.
4. Official Caterer Referrals: The venue partners with approved catering companies and receives referral or partnership revenue from food and beverage services at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

The Star Performing Arts Centre operates an integrated performing arts and events hub comprising three venue spaces—The Star Theatre (5,000-seat purpose-built concert venue), The Star Gallery (770 sqm multi-purpose hall), and The Star Loft (215 sqm rooftop space)—for hosting concerts, corporate events, meetings, weddings, and other functions. The venue offers venue rental services, its proprietary StarTix ticketing platform, official catering referrals, and educational venue tours.

Product overview

The Star Performing Arts Centre operates an integrated performing arts and events hub comprising three core venue spaces—The Star Theatre (5,000-seat purpose-built concert venue), The Star Gallery (770 sqm multi-purpose hall), and The Star Loft (215 sqm exclusive rooftop space). The venue is complemented by StarTix, its proprietary ticketing platform, and partnerships with external ticketing providers (BookMyShow SEA, SISTIC, Ticketek, Ticketmaster). Additional services include venue hire for diverse event types, official catering partnerships, and educational venue tours. The venue targets both entertainment (concerts, musicals, opera, dance) and corporate markets (conferences, product launches, awards ceremonies, weddings).

Differentiator

Problem solved

Functional benefit

Brands

• StarTix: A ticketing service launched by The Star Performing Arts Centre to provide a holistic one-stop integrated solution of venue and ticketing needs.

Products and services

• The Star Theatre Singapore's first 5,000-seat purpose-built performing arts theatre with traditional horseshoe-shaped auditorium, custom-designed seating across stalls and two circle levels. Fitted with high-end audio, video and production lighting systems for exceptional audio-visual experience. Features excellent back-of-house facilities including Reception Room and dressing rooms for artistes and technical crew.
• The Star Gallery 770 sqm multi-purpose hall that can accommodate varied events including corporate meetings, wedding banquets, company dinners and smaller live performances. Holds approximately 770 people in theatre-style seating or up to 450 in banquet setting. Can be partitioned into 5 individual rooms ranging from 141 sqm to 178 sqm. Equipped with full audio-visual capabilities.
• The Star Loft Exclusive and private space at Level 11 (roof-top) offering 215 sqm area with breathtaking aerial views of the one-north district. Accommodates up to 144 guests in theatre-seating arrangement. Ideal for intimate weddings, birthday parties, corporate receptions, product launches, media conferences, meet-and-greet sessions, and pre/post-performance cocktail receptions.
• StarTix

Quantifiable outcome

• Intimate seating distance: last row just 56 metres from stage
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• SISTICcoreChannel Partner/ Reseller/ DistributorSingapore's leading ticketing agency since 1991, trusted by thousands of clients across arts, culture, sports, entertainment, and MICE sectors. Pioneer in ticketing technology expanding footprint across Asia.
• BookMyShow SEAcoreChannel Partner/ Reseller/ DistributorWorld-leading provider of enterprise B2B2C SaaS ticketing solutions for large-scale attractions, venues, and promoters in Southeast Asia. Wholly-owned subsidiary of BookMyShow, India's largest ticketing destination since 2007.
• StarTixcoreChannel Partner/ Reseller/ DistributorIn-house ticketing service launched by The Star PAC providing holistic one-stop integrated solution of venue and ticketing needs. Home to the Star Theatre, the first and only 5,000 pax purpose-built concert venue in Singapore.
• TicketekcoreChannel Partner/ Reseller/ DistributorGlobal ticketing leader with 40+ years of service, 500+ clients across 20 international markets, selling 40 million tickets annually. Awarded Global Ticketing Business of the Year in 2019 and 2022.
• Ticketmaster SingaporecoreChannel Partner/ Reseller/ DistributorPart of Live Nation/Ticketmaster, providing ticketing and marketing services for local and international event organizers. Offers fully integrated solutions including ticketing, fan engagement, marketing services and analytics.
• Brinda'sminorOthersHalal-certified caterer serving Northern and Southern Indian cuisine. Provides royal feast buffet-style catering for all occasions with vegetarian and non-vegetarian options, Peranakan and Western food prepared by specialty chefs.
• CaterCominorOthersHalal-certified integrated events and catering concierge specializing in comprehensive catering experiences with diverse Asian and international buffet spreads.
• Chilli ApiminorOthersHalal-certified caterer specializing in authentic Peranakan/Nyonya cuisine, a unique blend of Chinese, Javanese, and Malay culinary traditions.
• Continental Delight Catering ServicesminorOthersHalal-certified caterer with HACCP-certified central kitchen. Served reputable organizations including CAAS, SIA, ISTANA, ICA, Nestle, SAF, RSAF, and Parliament House.
• Creative Eateries CateringminorOthersNon-Halal caterer established in 1998 providing outstanding food with end-to-end capabilities including décor, equipment rental and staffing. One of Singapore's premier caterers.
• Elsie's KitchenminorOthersHalal-certified events caterer serving community for 50+ years. Successfully catered for 28th SEA Games and ASEAN Para Games 2015 providing up to 15,000 meals daily.
• GrainminorOthersHalal-certified caterer using data to understand food preferences and create high-quality wholesome meals. Served Microsoft, Citibank, UBS, Facebook, Sentosa Corporation.
• HowS CateringminorOthersHalal-certified caterer offering diverse menus from Uniquely Singapore Food to Western Fusion. Serves 15 to 1,500 pax with professional personalized service at affordable rates.
• International CateringminorOthersHalal-certified caterer established in 2000 providing wide range of catering services for corporate events, weddings, and celebrations at great value prices.
• Island Catering Pte LtdminorOthersHalal-certified, ISO 22000 certified caterer since 2004. Offers North/South Indian, Thai, Malay, and International cuisines. In-house caterers to various prestigious venues.
• Lavish Dine CateringminorOthersHalal-certified caterer with 20+ years experience, redefining catering with innovative culinary creations from award-winning chefs. Served Temasek Holdings, UBS, Changi Airport Group.
• Orange CloveminorOthersAward-winning Halal caterer offering innovative cuisines with stylish presentation. Mid-to-high end clientele with cross-cultural Asian and International fusion dishes.
• RaselminorOthersHalal-certified caterer known for artisanal affair approach, perfecting finest details and exquisite flavours with warm touches of artistry and flawless service.
• TC (Theme Catering)minorOthersISO 22000-certified caterer established in 1991. Specialist in large-scale event coordination (1,000+ pax) with wide portfolio of successful events.
• TungLok Catering / Belly GoodminorOthers16 years experience with 2 central kitchens and numerous TungLok restaurants. Won Singapore Prestige Brand Award 2009 & 2011, AsiaOne People's Choice Award 2010 (No.1 Caterer). Served Singapore F1 Grand Prix 2008-2010.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oak View Group (OVG): Global venue development and operating company managing major arenas and performing arts centers. OVG represents the broader venue management consulting landscape that increasingly competes with independent venue operators for promoter partnerships.
• ASM Global: Largest venue management company globally, managing convention centers, arenas, and theaters across the Americas, Europe, and Asia-Pacific. ASM Global represents a potential acquirer or management partner for The Star PAC at scale.
• Live Nation Entertainment: World's largest live entertainment company operating venues, promoting concerts, and running Ticketmaster. Live Nation Singapore is already a customer of The Star (David Byrne), illustrating both competitor and partner dynamics in the concert venue space.
• AEG Facilities: Global venue operator managing arenas and performing arts centers worldwide (e.g., The O2, Mercedes-Benz Arena). AEG is a broad incumbent in the venue operations space, offering consulting and management services that could compete with or complement The Star's operating model.

Direct peers

• Singapore Indoor Stadium: A 12,000-capacity indoor arena within the Singapore Sports Hub that competes with The Star for large concert tours. Both venues target international promoters and concert-going audiences in Singapore.
• Victoria Theatre and Concert Hall: Singapore's national heritage performing arts venue comprising a 614-seat theatre and 673-seat concert hall. It competes for classical concerts and theatrical programming targeting the same Singapore audience as The Star.
• Capitol Theatre: A historic 1,000-seat theatre in the Capitol Singapore complex. It serves a similar performing arts and live entertainment niche as The Star, though at a smaller, more intimate scale.
• Esplanade - Theatres on the Bay: Singapore's flagship performing arts venue with a 1,600-seat Concert Hall and 2,000-seat Theatre. Esplanade is the most direct competitor for theatrical and concert programming in Singapore, though it sits at a smaller scale than The Star's 5,000-seat capacity.
• Sands Theatre (Marina Bay Sands): A 2,000-seat theatre inside the Marina Bay Sands integrated resort. It competes with The Star for concert programming and high-end corporate events in Singapore, supported by resort hospitality infrastructure.

Regional players

• Hong Kong Coliseum: 12,500-capacity indoor arena in Hong Kong that competes with The Star for international tour routing in the Asia-Pacific circuit. While geographically distinct, regional promoters often choose between Singapore and Hong Kong stops on Asia tours, making Coliseum a regional competitor for the same artist pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-star-performing-arts-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Star Performing Arts Centre