BITS DATA
- Company typePrivate
- Founded1992
- HeadquartersSödertälje, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
BITS DATA firmographics
Firmographics- Name
- BITS DATA
- Legal name
- BITS DATA i Södertälje AB
- Website
- https://bitsdata.se
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where BITS DATA is headquartered
LocationHeadquarters
- HQ city
- Södertälje
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
BITS DATA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS IT Support Services: Delivers comprehensive IT support as SaaS solution to automotive dealers including business systems, BI, accounting, networking, servers, and clients. All services delivered with support during business hours.
- Support Services: Included support with all services, providing incident response, question answering, and improvement forwarding. Support available weekdays 07:00-17:00.
- Training and Education: Training services for customers to effectively use systems. Offered digitally, on-site at customer locations, or at BITS DATA premises. Includes basic courses for new employees and customized training.
- Business Operations Support: Consulting services to optimize system and process configuration, user training, and parameter settings tailored to customer operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Comprehensive IT support package delivered as SaaS |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
BITS DATA product offering
Product offeringCore offering
BITS DATA develops, operates, and supports SaaS-based IT infrastructure and dealer management systems for Sweden's authorized Scania and Volkswagen Group dealers. Its offerings span the AutoMaster and CROSS 3 dealer management platforms, vehicle administration (BITS BAM), sales support (AM Sales), business intelligence (BITS BI System), economic systems (Economi System), the Smartscan cloud spare parts platform, SD-WAN networking, and a central Service Platform integrating dealer workflows.
Product overview
BITS DATA is a SaaS IT provider delivering comprehensive IT support to authorized Swedish dealers and workshops for Volkswagen (VW, Audi, Skoda, Seat, Porsche) and Scania. The product portfolio centers on AutoMaster, a core business system (DMS) for car workshops, complemented by CROSS 3, a new DMS for passenger car dealers currently in pilot phases. Add-on modules include BITS BAM (car administration/CRM), AM Sales (Scania sales/CRM), BITS BI System (reporting/analytics), and various service add-ons like web booking, tire module, scanning, and Smartscan (cloud-based spare parts). The economics suite includes accounting, bank integration, invoice management, e-invoicing, and payroll system integrations. Technical infrastructure products include SD-WAN, LAN/WLAN, servers, and security systems. All products are delivered as a SaaS solution with 99.5% guaranteed availability.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoMaster Core dealer management system (DMS) for authorized Scania and Volkswagen Group dealers in Sweden, covering workshop, parts, vehicle, and dealer operations.
- CROSS 3 Next-generation dealer management system from BITS DATA, designed to replace legacy DMS for Volkswagen Group passenger-car dealers and currently in pilot.
- BITS BAM BITS DATA's car administration system used by dealers to manage vehicle records, ownership, and registration-related data.
- AM Sales Dealer sales support tool from BITS DATA used by Scania dealers to manage vehicle sales workflows.
- BITS BI System Business intelligence and analytics platform from BITS DATA that provides dealers with reporting and data-driven insights on operations.
- Economi System Economic and accounting platform from BITS DATA supporting dealer back-office finance, bookkeeping, and economic reporting.
- Smartscan Cloud-based spare parts scanning and management platform from BITS DATA for automotive dealers and workshops.
- SD-WAN Software-defined wide-area networking service from BITS DATA connecting dealer and workshop sites as a managed service.
- Tjänsteplattform (Service Platform) Central service platform from BITS DATA that delivers shared integration services, a data warehouse, and centralized operational services to connected dealers.
Quantifiable outcome
- 99.5% uptime guarantee typically delivering near 100% availability
- +3 more outcomes
Companies that use BITS DATA
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
BITS DATA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
BITS DATA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- CygatecoreTechnology partnership for SD-WAN implementation. Cygate collaborates with BITS DATA on network infrastructure modernization for the dealer network. Joint monitoring capabilities provide transparency for dealers, BITS DATA, and Cygate.
- VismacoreData integration partnership providing refined Visma database access through BITS DATA service platform for business intelligence and reporting.
- SnowflakecoreCloud data warehouse partnership enabling SQL queries and data export capabilities through Snowflake interface for external system integrations.
- HypergenesupportingReporting integration partnership enabling BITS DATA to feed source data into Hypergene reporting systems for customer analytics.
- HubSpotsupportingCRM integration partnership prioritized as a key project in late 2022 service platform improvements.
Scale indicators6 records
Recent moves15 records
Expansion highlights4 records
BITS DATA competitors and assessment
Company assessmentEmerging players
- Tekion: Cloud-native automotive retail platform offering a modern DMS and CRM for franchised dealers. Comparable to BITS DATA's AutoMaster/CROSS 3 evolution but represents the cloud-native competitive direction BITS DATA is migrating toward with its Smartscan and CROSS 3 initiatives.
Direct peers
- CDK Global: One of the largest global providers of automotive Dealer Management Systems (DMS) and integrated retail technology. Highly comparable to BITS DATA in core product (DMS, CRM, service management) but serves a broader global dealer footprint across multiple OEM brands rather than being captive to specific OEMs.
- Incadea: Provider of automotive dealer management software (incadea.dms) for franchised dealers, with a strong European footprint. Directly comparable to BITS DATA in core DMS and dealer IT offerings, with overlap in European OEM dealer networks.
- PBS Systems: Canadian provider of dealership management system (PBS DMS) for automotive and powersports dealers. Comparable to BITS DATA's AutoMaster in core dealer-management functionality with add-on modules for CRM, accounting, and parts - a focused regional DMS competitor.
- Reynolds and Reynolds: Long-established US automotive DMS and dealership software provider offering dealer management, document management, and retail integration solutions. Directly comparable to AutoMaster and BITS DATA's dealer-management-centric product portfolio serving franchised automotive retailers.
Regional players
- Pinewood Technologies: UK-based automotive DMS and dealer software provider (Pinewood DMS) serving franchised UK and European dealers. Comparable to BITS DATA's AutoMaster for car dealerships but operates in different (primarily UK) geography; both are specialized regional DMS providers serving OEM dealer networks.
Broad incumbents
- Cox Automotive (Dealertrack): Broad automotive services and technology group whose Dealertrack/Kelley Blue Book brands compete in DMS, dealer financing, and inventory management. Comparable to BITS DATA's full-stack dealer IT (DMS + CRM + BI + financing integration) but at much larger scale and across multiple geographies.
- Vitec Software Group: Nordic vertical software acquirer and provider of industry-specific software, often for niche verticals with high customer lock-in. Comparable to BITS DATA in business model (vertical SaaS with strong customer stickiness in a defined industry) and Nordic roots, though serving different verticals.
- TietoEVRY: Large Nordic IT services and software company providing industry-specific solutions including to automotive and dealer clients. Comparable to BITS DATA's managed IT services and enterprise software delivery for Swedish customers, but at far broader scale across multiple industries and geographies.
- Solera / DealerSocket: Global automotive software group (including DealerSocket) offering DMS, CRM, and analytics to franchised dealers. Comparable to BITS DATA's integrated DMS + CRM + BI portfolio at the broader incumbent level, competing for the same global dealer-IT wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BITS DATA social profiles
Digital presenceBITS DATA compliance and trust
Trust signalCompliance1 record
BITS DATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BITS DATA leadership team
Management profileNumber of profiles
Profiles2 records
BITS DATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BITS DATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BITS DATA
What does BITS DATA do?
BITS DATA develops, operates, and supports SaaS-based IT infrastructure and dealer management systems for Sweden's authorized Scania and Volkswagen Group dealers. Its offerings span the AutoMaster and CROSS 3 dealer management platforms, vehicle administration (BITS BAM), sales support (AM Sales), business intelligence (BITS BI System), economic systems (Economi System), the Smartscan cloud spare parts platform, SD-WAN networking, and a central Service Platform integrating dealer workflows.
Is BITS DATA a public or private company?
BITS DATA is a private company. It is classified as corporate owned and is currently operating.
When was BITS DATA founded?
BITS DATA was founded in 1992. It employs 51 to 100 people.
Where is BITS DATA based?
BITS DATA is headquartered in Södertälje, Sweden, in the Europe region.
How does BITS DATA make money?
Four revenue lines are on record. SaaS IT Support Services are the primary driver. The others are support Services, training and Education and business Operations Support.
Who are BITS DATA's main competitors?
Tekion is listed as an emerging player. Direct peers are CDK Global, Incadea, PBS Systems and Reynolds and Reynolds. Pinewood Technologies is listed as a regional player. Broad incumbents are Cox Automotive (Dealertrack), Vitec Software Group, TietoEVRY and Solera / DealerSocket.
Does BITS DATA have an API?
No public API is recorded for BITS DATA.