Bruckner Truck Sales

What Bruckner Truck Sales does

Bruckner's Truck & Equipment, operating commercially as Bruckner Truck Sales, is a privately held, third-generation family- and employee-owned commercial truck dealership group founded in 1932 in Amarillo, Texas. The company sells new and pre-owned Mack, Volvo, Isuzu, Hino, and Autocar trucks plus trailers from manufacturers including MANAC, Fontaine, and Load King, and operates an integrated service ecosystem spanning certified diesel repair, OEM and aftermarket parts, custom fabrication, body shop work, RV service, and contract maintenance. As of 2025, the company runs 36+ physical locations across 9 states (Texas, Arkansas, Kansas, Louisiana, Oklahoma, New Mexico, Colorado, Washington, Idaho, Montana), supported by 30 mobile service trucks and a 863+ vehicle in-stock inventory. Core franchises are Mack (since 1948) and Volvo, and the dealer is among the largest Mack/Volvo dealer groups in the United States.

The business model blends one-time unit sales, recurring parts and service revenue, and contracted leasing and maintenance streams. New trucks range from roughly $60,000 to over $300,000 depending on configuration, with electric (Mack MD6 E) units reaching $311,804. Recurring revenue is generated through full-service semi-truck leasing partnerships with Volvo Truck Leasing and Mack Leasing, commercial truck rental, contract maintenance, and 24/7 breakdown assistance. Financing is facilitated on-site with options including $0 down, 72-month amortization, sub-prime financing, FMV and TRAC leases, and lines of credit up to $1.5MM. The company employs 1,001–5,000 staff and has executed multiple acquisitions (Shipley Motor Equipment Co. 2021, Cabin Diesel LLC 2023, Mobile Fleet Service Inc. 2023, Transport Equipment Inc. 2025) to extend its geographic footprint and service capabilities. The PartsASIST e-commerce platform and Volvo/Mack Uptime Connected network represent the primary technology integrations, while a December 2024 partnership with Volvo Autonomous Solutions and DHL Supply Chain positions Bruckner's as the service backbone for commercial autonomous trucking in Texas.

Name

Bruckner Truck Sales

Legal name

Bruckner's Truck & Equipment

Website

https://brucknertruck.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bruckner's Truck & Equipment is a third-generation, family- and employee-owned commercial truck dealership group selling Mack, Volvo, Isuzu, Hino, and Autocar trucks plus trailers across 36+ locations in 9 states, with integrated parts, service, leasing, financing, and custom fabrication.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (33612), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE)

Keywords

• Commercial truck sales
• Semi trailer sales
• Truck leasing rental
• Truck parts service
• Truck financing services

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices41 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales (New and Pre-Owned): Revenue from sale of new and used semi-trucks and commercial vehicles across brands including Mack, Volvo, Isuzu, Hino, and Autocar. The company carries a large in-stock inventory of 863+ vehicles across all locations.
2. Trailer Sales (New and Pre-Owned): Revenue from sale of new and used trailers including flatbed, dump, and specialized trailers from manufacturers such as MANAC, Fontaine, Load King, and others.
3. Service and Repair: Revenue from certified diesel technicians performing repairs, maintenance, and body work across 33+ locations, including mobile service units and Uptime Bay quick-repair services.
4. Parts Sales: Revenue from sale of OEM and aftermarket truck and trailer parts through on-site parts departments and the PartsASIST online e-commerce store.
5. Leasing and Rental: Full-service semi-truck leasing (in partnership with Volvo Truck Leasing and Mack Leasing), commercial truck rental, and contract maintenance programs generating recurring revenue.
6. Financing: Revenue generated through financing arrangements and loan products facilitated for truck and trailer purchases, including sub-prime financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bruckner's Truck & Equipment is a multi-location commercial truck and trailer dealership that sells new and pre-owned Mack, Volvo, Isuzu, Hino, and Autocar trucks, plus flatbed, dump, and specialized trailers. It bundles vehicle sales with certified repair and maintenance, OEM and aftermarket parts, full-service leasing and contract maintenance through Volvo Truck Leasing and Mack Leasing, short-term rental, financing, custom fabrication, body shop, and RV services across 36+ locations in nine U.S. states.

Product overview

Bruckner's Truck & Equipment operates as a multi-location truck and trailer dealership offering a comprehensive portfolio of products and services. The core offerings include new and pre-owned sales of Mack, Volvo, Isuzu, Hino, and Autocar trucks, along with trailers from various manufacturers. These are supported by an integrated service ecosystem comprising certified maintenance and repair (Volvo/Mack Uptime certified), extensive parts inventory (OEM and aftermarket), financing, leasing and rental programs, custom fabrication, body shops, and RV services. The company operates 33+ locations across 8 states (Texas, Arkansas, Kansas, Louisiana, Oklahoma, New Mexico, Colorado, Washington, plus Montana and Idaho) since its founding in 1932, positioning itself as one of America's longest-running and largest Mack and Volvo dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Mack Trucks New and pre-owned Mack semi-trucks and equipment sold as one of the largest Mack franchised dealerships in the United States.
• Volvo Trucks New and pre-owned Volvo semi-trucks including the VNL, VNR, and VHD models sold through one of the largest Volvo franchised dealerships in the United States.
• Isuzu Trucks New and pre-owned Isuzu trucks including NQR, NRR, and FTR models for commercial delivery and medium-duty applications.
• Hino Trucks New and pre-owned Hino trucks including L6, L7, and S5 models for medium-duty commercial applications.
• Autocar Trucks Autocar commercial trucks including severe-duty vocational vehicles for specialized applications.
• Trailers New and pre-owned trailers including flatbeds, dump trailers, drop decks, lowboys, tank trailers, and specialized trailer types from manufacturers such as MANAC, Fontaine, Load King, and others.
• Truck Service & Maintenance Certified Uptime dealership service delivered at 33+ locations across 8 states, staffed by certified diesel technicians, supported by Volvo/Mack Uptime certified facilities, mobile service trucks, and quick-repair Uptime Bay capabilities under 4 hours.
• Truck & Trailer Parts Extensive OEM and aftermarket truck and trailer parts inventory for most makes and models, available in-store and through the PartsASIST e-commerce platform.
• Truck & Trailer Financing Full-service financing programs including new and used truck financing, trailer financing, specialty equipment financing, sub-prime financing, refinance options, and lines of credit for repeat buyers, facilitated through partner lenders.
• Truck Leasing & Rental Full-service semi-truck leasing, contract maintenance, and short-term commercial truck rental delivered through partnerships with Volvo Truck Leasing and Mack Leasing, including FMV and TRAC leases.
• Custom Fabrication Custom fabrication services at the Enid, Oklahoma ten-bay facility including chassis modification, frame stretching and shortening, roll-off bed installation, dump bed installation, hydraulic system installation, and precision plasma cutting.
• Body Shops Full body work services at the Yakima, Amarillo, Lubbock, and Lowell locations including cab replacement, fiberglass repair, metal and aluminum repair, PPG Refinish certified work, and windshield replacement.
• RV Services & Cabin RV Park RV service at the Big Cabin, Oklahoma location staffed by Cummins, Spartan, and CAT certified technicians for engine, generator, and chassis service, plus 80-foot pull-through RV park sites with full hookups.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Transport Equipment Inc. (TEI)majorStrategic or Co-development Partner · 24 February 2025Bruckner's Truck & Equipment acquired Transport Equipment Inc. (TEI) in February 2025, expanding the dealer network into Idaho (Lewiston) and Montana (Missoula) and further into Washington state.
• Volvo Autonomous SolutionscoreChannel Partner/ Reseller/ Distributor · 11 December 2024Volvo Autonomous Solutions launched commercial autonomous trucking operations for DHL Supply Chain in Texas using Volvo VNL Autonomous trucks equipped with Aurora's sensor technology. Bruckner Truck & Equipment dealers across Texas support these operations by providing service uptime, maintenance, and repair services to ensure continuous fleet operation of the autonomous trucks.
• DHL Supply ChaincoreChannel Partner/ Reseller/ Distributor · 11 December 2024DHL Supply Chain is the end-customer for the Volvo VNL Autonomous truck deployment in Texas. Bruckner Truck & Equipment dealers support DHL's 24/7 autonomous freight operations across Texas as the authorized service provider for the Volvo autonomous fleet.
• Mobile Fleet Service Inc. (MFS)majorStrategic or Co-development Partner · 1 January 2023Bruckner's expanded into the Pacific Northwest through the acquisition of Mobile Fleet Service Inc. (MFS), which had three locations in Washington state (Ellensburg, Wenatchee, Yakima) serving as certified Mack and Volvo service points for 54 years.
• Cabin Diesel LLCminorStrategic or Co-development Partner · 1 January 2023Bruckner's acquired Cabin Diesel LLC in Big Cabin, Oklahoma, adding parts sales and a truck repair shop to the network, along with the Cabin RV Park facility for customers traveling through the area.
• Volvo Truck LeasingcoreChannel Partner/ Reseller/ DistributorBruckner's partners with Volvo Truck Leasing to offer full-service semi-truck leasing programs to customers, bundling vehicle supply from Volvo with Bruckner's service, parts, and maintenance capabilities.
• Mack LeasingcoreChannel Partner/ Reseller/ DistributorBruckner's partners with Mack Leasing to provide commercial truck leasing solutions, combining Mack truck supply with Bruckner's service network and maintenance programs.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: The largest Mack and Volvo truck dealership network in North America with 150+ locations across the U.S. and Canada, and the most direct comparable to Bruckner's as a publicly traded multi-brand heavy/medium-duty dealer with full-service sales, service, parts, leasing, and financing operations.
• The Larson Group: Peterbilt trucks dealership group with 40+ full-service locations across the Midwest and Southern U.S.; comparable in scale and operating model as a multi-location commercial truck dealer with full service and parts.
• Velocity Vehicle Group: Former Daimler Trucks dealership arm, now operating the largest U.S. Freightliner and Western Star dealer network; directly comparable multi-brand heavy-duty truck dealership group providing sales, service, parts, and leasing across multiple regions.
• HOLT Truck Centers: Texas-based Caterpillar and heavy equipment dealer group with truck centers serving Texas and the Gulf region; overlapping footprint and customer base with Bruckner's in Texas trucking corridors.
• Premier Truck Group: Full-service commercial truck dealer network with multiple locations in the western and central U.S. carrying Freightliner and Western Star brands; an apples-to-apples dealer group to Bruckner's in scale, footprint, and full-service model.
• TEC Equipment: Mack and Volvo heavy-duty truck dealer with locations across the Pacific Northwest and West Coast; closely matches Bruckner's OEM franchise mix and full-service dealer model, particularly on the West Coast.
• SelecTrucks: Daimler Truck's national pre-owned commercial truck retail network; directly overlaps with Bruckner's pre-owned truck sales and used-truck inventory across major U.S. regions.

Broad incumbents

• Enterprise Truck Rental: Enterprise's commercial truck rental and leasing division operates the largest U.S. commercial rental fleet; a broad incumbent that competes with Bruckner's on commercial rental and full-service leasing lines.
• Ryder System: Public fleet management, commercial rental, and full-service leasing company; a broad incumbent comparable to Bruckner's leasing and contract maintenance programs but operating at much greater scale and as a vertically integrated fleet operator.
• Peterbilt Motors Company (dealer network): PACCAR-owned heavy-duty truck OEM whose independent dealer network (All-State Peterbilt, Tri-State Peterbilt, etc.) competes with Bruckner's in the heavy-duty Class 8 truck segment across overlapping customer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brucknertruck
• YouTubeyoutube.com/user/BrucknerTV
• Facebookfacebook.com/brucknertrucksales
• Instagraminstagram.com/brucknertruck
• LinkedInlinkedin.com/company/bruckner-truck-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruckner Truck Sales