Malarkey Roofing

What Malarkey Roofing does

Malarkey Roofing Products is a Portland, Oregon-based manufacturer of sustainable, performance-oriented asphalt roofing shingles founded in 1956. The company produces architectural, designer, and low-slope commercial roofing systems built on its proprietary NEX® Polymer Modified (SBS Rubberized) Asphalt, a rubberized asphalt formulation combining virgin and upcycled rubber and plastic polymers. Its residential shingle portfolio spans four primary lines (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™) plus an extensive accessory range (Arctic Seal®, Secure Start®, Smart Start®, RidgeFlex®, EZ-Ridge®) and commercial modified bitumen systems (OmniSeal®, Paragon® MOD, Pano™). The company's technical differentiators include upcycled material integration (9.4M tires and 6.1B plastic bags diverted to date), 3M™ photocatalytic smog-reducing granules, Class 4 UL 2218 impact ratings, patented The Zone® nailing area, and industry-first RFID microchip tags embedded in shingle bundles.

Malarkey operates a 100% channel-based go-to-market model, reaching end customers exclusively through a Certified Contractor Program (with Pro and Emerald Premium tiers) that delivers training, enhanced warranties, and marketing support, backed by regional building material distributors (including Mead Lumber and Dealers Supply) and a direct enterprise field sales force. The company holds UL 2218, ASTM D3462 (exceeding tear strength and granule adhesion benchmarks), ASTM D3161 Class F wind rating, Class A fire rating, IBHS FORTIFIED Roof, Cool Roof Rating Council, and GreenCircle sustainability certifications, with documented impact metrics including 400,000+ roofs protected and 2.1M trees-equivalent in smog-reducing capacity installed. Customers span residential homeowners, commercial property owners, and architectural specifiers across the US.

The company is wholly owned by Amrize Building Envelope (formerly part of Holcim), following the March 2022 acquisition of the Malarkey family-owned business for an enterprise value implied by $600M projected 2022 net sales and $120M EBITDA. Approximately 600 employees operate across three manufacturing facilities (Portland, Oregon; South Gate, California; Oklahoma City, Oklahoma), with a fourth $200M plant under construction in Franklin, Indiana. Leadership transitioned from founder Gregory B. Malarkey to Dale Rushing in 2022, and most recently to Charles Collins in November 2025 as the company scales under Amrize ownership.

Name

Malarkey Roofing

Legal name

Herbert Malarkey Roofing Company

Website

https://malarkeyroofing.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Malarkey Roofing Products is a Portland, Oregon-based sustainable roofing shingle manufacturer founded in 1956, serving US residential and commercial markets through certified contractors and building material distributors. It produces SBS rubberized asphalt shingles, accessories, and low-slope systems using proprietary NEX® technology and upcycled materials, now operating as a wholly owned subsidiary of Amrize Building Envelope.

Ownership category

akta.pro rank

Product category

Asphalt Roofing Shingles

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Shingles (IMADAFAA)

akta.pro secondary industries

Modified Bitumen Roofing (IMADAFAG), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

Keywords

• Asphalt roofing shingles
• Roofing accessories
• Low-slope roofing
• Modified bitumen systems
• Sustainable roofing materials

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Shingles Sales: One-time sale of residential and commercial roofing shingles including architectural, designer, and low-slope products. Revenue generated through distributor network and direct contractor sales.
2. Roofing Accessories Sales: Sale of complementary roofing system components including ice & water barriers (Arctic Seal®, Secure Start® HT), underlayments (Secure Start® Lite, Plus, Permeable), starter shingles (Smart Start®, Windsor® Starter), hip & ridge shingles (RidgeFlex®, EZ-Ridge®), and low-slope systems (OmniSeal®, DuoStik™).
3. New Manufacturing Facility: Construction of new $200-million roofing plant in Franklin, Indiana under Amrize/parent company ownership to expand production capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Malarkey Roofing Products manufactures sustainable, performance-driven residential asphalt roofing shingles (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™), a full line of roofing accessories (ice and water barriers, synthetic underlayments, starter shingles, hip and ridge shingles), and commercial low-slope modified bitumen systems (OmniSeal®, Paragon® MOD, Pano™). All shingle lines are built on proprietary NEX® SBS Rubberized Asphalt that incorporates upcycled rubber tires and plastic bags, paired with 3M™ specialty granules including smog-reducing, cool roofing, and algae-resistant variants. Products are sold exclusively through certified roofing contractors and regional building material distributors, with no direct-to-consumer sales.

Product overview

Malarkey Roofing Products manufactures sustainable, performance-driven roofing materials organized into residential shingles, commercial/low-slope systems, and accessory products. The residential portfolio centers on four architectural and designer shingle lines (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™), all built on the proprietary NEX® Rubberized Asphalt technology that differentiates Malarkey from competitors. The accessory line includes ice & water barriers (Arctic Seal®, Secure Start® HT/Lite/Plus/Permeable), starter shingles (Smart Start®, Windsor® Starter), and hip & ridge products (RidgeFlex®, EZ-Ridge®). Commercial offerings comprise OmniSeal® and Paragon® MOD modified bitumen systems with base, ply, and cap sheets, plus Pano™ conventional hot-asphalt applied products. All products incorporate 3M™ granule technologies (smog-reducing, cool roofing, copper/algae-resistant) and upcycled rubber and plastic materials. Malarkey operates as part of Amrize Building Envelope (formerly Holcim Building Envelope) following its 2022 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Highlander® AR Shingles Entry-level architectural shingle made with NEX® Polymer Modified (SBS rubberized) Asphalt, providing all-weather resilience, Class 3 impact rating (as of January 2023), algae resistance, and upcycled content for residential re-roofing and new construction projects.
• Vista® AR Shingles Mid-tier architectural shingle built with NEX® Rubberized Asphalt featuring Class 4 impact rating (highest possible), superior granule adhesion, smog-reducing granules for air cleaning, and algae resistance for residential applications including storm-prone and historic restoration projects.
• Legacy® Scotchgard™ Shingles Highest-performing residential shingle featuring NEX® SBS Rubberized Asphalt, Class 4 hail impact rating, Scotchgard™ algae resistance from 3M, and superior wind resistance up to 130 mph (ASTM D3161 Class F) for high-end residential projects.
• Windsor® Scotchgard™ Shingles Premium designer shingle made with NEX® Rubberized Asphalt, Class 4 impact rating, Scotchgard™ algae protection, and enhanced aesthetics for distinctive architectural residential styles.
• Arctic Seal® Self-adhering ice and water barrier made with NEX® Polymer Modified Asphalt for extra strength, protecting roof valleys, edges, and transitions from rain, snow, and ice.
• Secure Start® HT High-temperature ice and water barrier designed for use under metal roofing and in elevated temperature areas.
• Secure Start® Lite Lightweight synthetic roof underlayment with anti-skid technology providing water-resistant protection and improved walkability during installation.
• Secure Start® Plus Synthetic roof underlayment featuring five-layer polymerized polyolefin construction with anti-skid technology, superior water resistance, and recyclable materials.
• Secure Start® Permeable Permeable synthetic underlayment allowing moisture vapor transmission while providing water-resistant protection.
• Smart Start® Starter shingles providing increased wind protection at eaves and rakes, designed to work with NEX® asphalt for superior adhesion.
• Windsor® Starter Starter shingles designed specifically for Windsor® Scotchgard™ shingles, ensuring proper alignment and wind resistance.
• RidgeFlex® Low-profile hip and ridge shingles made with NEX® Polymer Modified Asphalt and UL Class 4 rated for impact resistance at a roof's highest points.
• EZ-Ridge® High-profile hip and ridge shingles for enhanced curb appeal and weather protection at roof ridges.
• Right Start® UDL Universal roof deck/lateral underlayment designed for tile and other non-shingle roofing applications.
• OmniSeal® System Complete modified bitumen roofing system for low-slope residential and commercial applications, combining base, ply, and cap sheets for full waterproofing protection.
• 410 OmniSeal® Base Sheet Base sheet for the OmniSeal® modified bitumen system providing the foundation layer for low-slope residential and commercial roofs.
• 420 OmniSeal® Ply Sheet Ply sheet for the OmniSeal® system providing additional reinforcement and waterproofing layers for low-slope roofs.
• 430 OmniSeal® Cap Sheet Cap sheet for the OmniSeal® modified bitumen system providing UV protection and the weathering surface for low-slope roofs.
• DuoStik™ System Adhesive system for OmniSeal® modified bitumen applications on low-slope residential and commercial roofs.
• 350 Paragon® CHROMA Cap Cap sheet for small commercial projects and residential low-slope applications with a reflective chroma finish for reduced heat absorption.
• 501 Paragon® MOD Base Base sheet for the Paragon® MOD modified bitumen commercial roofing system.
• 601 Paragon® MOD Cap Sheet Cap sheet for the Paragon® MOD modified bitumen commercial roofing system providing UV protection and weathering surface.
• 515 Pano™ Base Sheet Base sheet for the Pano™ conventional hot-asphalt applied roofing system for low-slope applications.
• 502 Pano™ Cap Sheet Cap sheet for the Pano™ conventional hot-asphalt applied roofing system for low-slope applications.

Quantifiable outcome

• 9.4 million tires diverted from landfills
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Washington Roofing ServicescoreChannel Partner/ Reseller/ Distributor · 12 February 2026Washington State-based roofing contractor earning Emerald Premium Certified Contractor status—a designation for contractors meeting stringent requirements for professional installation, product knowledge, and quality assurance. The certification enables the contractor to offer Malarkey's premium products with manufacturer-backed installation standards to homeowners and businesses in Northern Puget Sound Area.
• Mead LumbercoreChannel Partner/ Reseller/ DistributorRegional building material distributor supplying Malarkey products to contractors. Mentioned as distributor for Wyoming projects including Devil's Tower installation.
• Dealers SupplycoreChannel Partner/ Reseller/ DistributorPortland-based building material distributor mentioned as materials source for Settlemier House historic restoration project.
• Central Oklahoma Habitat for HumanitycoreOthersNonprofit partnership since 2012 donating roofing materials for affordable housing. Malarkey has donated 400+ roofs to Central Oklahoma Habitat for Humanity, providing Class 4 hail-resistant shingles. Team members volunteer with organization; hosted framing construction at manufacturing facility warehouse.
• Premo Roofing CompanyminorChannel Partner/ Reseller/ DistributorCalifornia contractor using Malarkey smog-reducing shingles. Earned Air Quality Leadership Award from Monterey Bay Air Resources District for leadership in local air quality improvement. Installs approximately 2 Malarkey roofs per week.
• 3McoreTechnology or IntegrationTechnology partnership for roofing granules. Malarkey integrates 3M™ Roofing Granules, Smog-Reducing Granules, Copper Granules (Algae), and Cool Roofing Granules. 3M smog-reducing technology transforms NOx pollutants into water-soluble ions.

Scale indicators11 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• IKO Manufacturing: Global shingle manufacturer with North American operations (Cambridge, Dynasty, Nordic lines); comparable mid-to-premium tier asphalt shingle products sold through certified contractor programs.
• Atlas Roofing Corporation: U.S. manufacturer of asphalt shingles, underlayments, and polyiso insulation with comparable StormMaster® and Pinnacle® product lines serving residential and commercial roofing through distributor networks similar to Malarkey's go-to-market.
• TAMKO Building Products: Privately held U.S. manufacturer of Heritage® and Titan XT® asphalt shingles and accessories; directly competes in residential architectural shingles through two-step distributor channels analogous to Malarkey.
• Siplast: U.S. manufacturer of modified bitumen, built-up, and single-ply roofing systems with direct overlap to Malarkey's OmniSeal® and Paragon® low-slope product lines.
• BP (Building Products of America): Canadian-based shingle and roofing systems manufacturer (formerly Building Products of Canada) competing in North American architectural shingle and low-slope markets through similar distribution models.
• PABCO Roofing Products: Pacific Northwest-based asphalt shingle manufacturer (part of PABCO Building Products) with overlapping regional distribution and comparable architectural shingle offerings competing directly with Malarkey in the West.

Broad incumbents

• Owens Corning: Fortune 500 building products company producing TruDefinition® Duration® shingles and integrated roofing systems; comparable as a large incumbent competing in architectural asphalt shingles with strong contractor programs.
• CertainTeed (Saint-Gobain): Major U.S. asphalt shingle and roofing systems brand under Saint-Gobain, with comparable architectural shingle lines (LandMark®, Grand Manor®) and contractor certification programs competing head-to-head with Malarkey in residential and low-slope markets.
• GAF Materials Corporation: North America's largest roofing manufacturer (private equity-owned by Standard Industries), offering Timberline® architectural shingles and contractor loyalty programs directly comparable to Malarkey's NEX® portfolio and Certified Contractor network.
• Firestone Building Products: Holcim-owned commercial roofing products company (formerly Bridgestone) producing TPO, EPDM, and modified bitumen systems; overlaps with Malarkey's OmniSeal®/Paragon® low-slope and modified bitumen portfolios and is a sibling within Holcim's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/malarkeyroofing
• YouTubeyoutube.com/user/MalarkeyRoofing
• Facebookfacebook.com/MalarkeyRoofingProducts
• LinkedInlinkedin.com/company/malarkey-roofing-products
• Instagraminstagram.com/malarkeyroofingproducts
• Pinterestpinterest.com/malarkeyroofing

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malarkey Roofing