What Washington Roofing Services does

Washington Roofing Services is a privately held, owner-operated roofing contractor founded in 1990 and headquartered in Arlington, Washington, with a secondary office in Lynnwood. The company delivers residential and commercial roofing services including installation, repair, replacement, and storm-damage restoration across Snohomish and King County in the Pacific Northwest. Its core service offerings span asphalt shingle systems, metal roofing (standing seam, corrugated, metal shingles), commercial flat-roof membranes (TPO, PVC, EPDM, torch-down), DaVinci composite shingles, and DEC-K-ING waterproof vinyl decking. The firm holds Malarkey Emerald Premium Contractor status (achieved 2019), one of Malarkey Roofing Products' highest certified installer tiers, providing access to proprietary polymer-modified asphalt shingle lines and enhanced warranty programs. Director and owner Andrew Pace, a Master Shingle Installer since 2018, leads a six-employee operation that maintains 160+ five-star Google reviews and a 30+ year regional operating history.

The company operates a sales-led, field-services go-to-market model with no e-commerce or self-service channels. Customer acquisition relies on local SEO across 30+ service-area landing pages, a Google Business Profile, content marketing via an educational blog, Facebook community presence, and word-of-mouth referrals. Revenue is generated on a per-project basis through one-time installation fees, repair and maintenance service bills, full-replacement contracts (often coordinated with insurance claims for storm damage), and partner-mediated customer financing that broadens affordability. The customer base is structurally diversified across residential homeowners and commercial property owners with no disclosed anchor accounts. Pricing is not publicly listed; the firm offers free consultations, on-site estimates, and a 30-second instant online quote form. Distribution is exclusively direct field service, with crews dispatched to customer properties across the Greater Seattle metropolitan service territory.

Strategically, Washington Roofing Services has prioritized deepening technical credentials (Malarkey Emerald Premium Contractor, Master Shingle Installer), broadening its commercial and premium residential product set, and expanding geographic coverage within Snohomish and King County rather than pursuing multi-state scale. The firm carries Washington State contractor license WASHIRS820PB, a Western Surety Co. bond, and full insurance. No external funding, M&A activity, institutional ownership, or AI/ML capabilities are disclosed in the source material.

Name

Washington Roofing Services

Legal name

Washington Roofing Services

Website

https://waroofingservices.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE), Metal Roof Repair & Panel Replacement (HSAGAKAD)

Keywords

• Residential roofing services
• Commercial roof installation
• Roof repair and replacement
• Metal roofing systems
• Asphalt shingle installation

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Installation Services: One-time payment for new roof installation on residential and commercial properties. Revenue generated per project based on roof size, materials selected, and labor requirements.
2. Roof Repair and Maintenance Services: Service-based revenue from repair work including leak repairs, shingle replacement, storm damage repairs, and ongoing maintenance. Billed per project or service visit.
3. Roof Replacement Services: Full roof replacement projects generating revenue based on scope of work, material costs, and labor. Often involves insurance claim coordination for storm damage.
4. Financing Services: Company offers financing options to customers, partnering with lenders to enable payment plans for roofing projects, expanding customer access to services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Washington Roofing Services is a licensed, bonded, and insured roofing contractor that installs, repairs, and replaces residential and commercial roofing systems across Snohomish and King counties in Washington state. Core service lines include roof installation, roof replacement, roof repair, and commercial flat-roof installations (TPO/PVC), delivered with certified Malarkey Emerald Premium Contractor status, Master Shingle Installer credentials, and specialty material offerings such as metal roofing, DaVinci composite shingles, and DEC-K-ING vinyl decking.

Product overview

Washington Roofing Services is a residential and commercial roofing contractor offering a comprehensive portfolio of roofing products and services. The core offerings include roof repair, replacement, and installation services for both residential and commercial properties. Product categories include asphalt roofing (featuring Malarkey branded shingles), metal roofing, TPO and PVC membrane roofing systems. The company also offers specialty products like DaVinci composite shingles and DEC-K-ING vinyl decking. As a Malarkey Emerald Premium Contractor, the company provides certified Malarkey asphalt shingle installations including Highlander AR, Vista AR, and Legacy Scotchgard product lines. The product architecture centers on core roofing services (repair, replacement, installation) supported by multiple material options (asphalt, metal, TPO, PVC) and specialty products (composite shingles, vinyl decking).

Differentiator

Problem solved

Functional benefit

Brands

• Washington Roofing: Primary roofing services brand serving residential and commercial customers

Products and services

• Roof Installation New roof installation services for residential and commercial properties, offering metal roofing for durability and asphalt shingles for a classic aesthetic, with three decades of installation experience.
• Roof Repair Roof repair services covering leaks, damaged shingles, and storm damage for both residential and commercial properties, performed by field crews dispatched to the customer's site.
• Roof Replacement Complete roof replacement services for residential and commercial properties when existing roofs have reached end of lifespan or sustained extensive damage, often coordinated with insurance claims for storm damage.
• Commercial Roofing Commercial roofing installation and repair for businesses, warehouses, offices, and retail centers, including TPO, PVC, EPDM, and torch-down membrane systems designed for flat and low-slope commercial properties.
• Metal Roofing Installation Metal roofing installation covering standing seam panels, corrugated metal, and metal shingles, delivering durability, energy efficiency, and weather resistance for residential and commercial properties in Washington.
• Malarkey Asphalt Shingle Installation Certified installation of Malarkey branded asphalt shingles including the Highlander AR, Vista AR, and Legacy Scotchgard lines, featuring polymer-modified asphalt technology and smog-reducing granules available through the company's Emerald Premium Contractor status.
• DaVinci Composite Shingle Installation Installation of DaVinci luxury composite roofing tiles that mimic natural cedar shake appearance while eliminating the maintenance requirements and fragility of real wood, suited for the wet Washington climate.
• DEC-K-ING Vinyl Decking Installation Installation of DEC-K-ING 100% waterproof, slip-resistant vinyl decking membrane systems for walkable rooftop decks, balconies, and patios, engineered to withstand extreme weather conditions.
• TPO Roofing Installation Installation of Thermoplastic Polyolefin (TPO) single-ply membrane roofing systems for flat and low-slope commercial properties, offering energy-efficient reflective properties and UV resistance.
• PVC Roofing Installation Installation of Polyvinyl Chloride (PVC) single-ply membrane roofing systems for flat roofs, offering water resistance, UV protection, and chemical exposure resistance for commercial properties.

Quantifiable outcome

• 30+ years of operational experience delivering roofing solutions in Pacific Northwest climate
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Malarkey Roofing ProductscoreTechnology or Integration · 1 January 2019Washington Roofing Services became Malarkey Certified Contractors in 2019 and has since achieved Emerald Premium Contractor status, one of Malarkey's highest certification tiers. This partnership provides access to Malarkey's advanced polymer-modified asphalt technology, proprietary shingle systems (Vista, Highlander, Legacy Scotchgard), and enhanced warranty programs. The company is featured on Malarkey's company profile page as an authorized Emerald Premium Contractor.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tecta America: One of the largest U.S. commercial roofing contractors, offering TPO, PVC, EPDM, and metal systems nationally. Overlaps with Washington Roofing Services on the commercial flat-roof and membrane side but operates at vastly greater scale and broader geography.

Direct peers

• Deer Park Roofing: Regional residential and commercial roofing contractor serving multiple communities with shingle, metal, and flat-roof installations plus storm-damage repair. Similar scale and operating footprint to Washington Roofing Services.
• Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a comparable local-service model, multiple branch offices, and similar GTM motion combining local SEO, storm-damage restoration, and certified installer partnerships. Directly comparable to Washington Roofing Services' regional operator profile.
• Baker Roofing Company: Regional residential and commercial roofing contractor offering installation, repair, and replacement across shingle, metal, and flat-roof systems. Closely comparable service mix, customer segments, and contractor business model to Washington Roofing Services.

Others

• DaVinci Roofscapes: Manufacturer of luxury composite roofing tiles that mimic cedar shake and slate. Washington Roofing Services installs DaVinci products as a specialty line, making DaVinci an enabling supplier rather than a competitor.
• GAF: Largest U.S. roofing materials manufacturer offering shingles, membranes, and contractor certification programs. A competing supplier to Malarkey and adjacent ecosystem participant for certified installer status.
• CertainTeed: Major building products manufacturer with a sizable roofing shingles and underlayment portfolio serving residential contractors. A potential competing supplier and credentialing body for certified installers.
• Malarkey Roofing Products: Manufacturer of polymer-modified asphalt shingles and roofing systems. Washington Roofing Services is a featured Emerald Premium Contractor on Malarkey's company profile page, making Malarkey a critical ecosystem partner and supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waroofingservices
• LinkedInlinkedin.com/company/washington-roofing-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Roofing Services