Brothers Cider

What Brothers Cider does

Brothers Cider is an independent British cider producer founded in 1995 at Glastonbury Festival by the Showering family, who claim 14 generations of cider-making heritage in Shepton Mallet, Somerset. Operating under the legal entity Brothers Drinks Co. Limited (registered in England and Wales, company number 02711055), the company produces and sells handcrafted real cider across multiple product tiers: a core fruit cider range at 3.4% ABV (Toffee Apple, Pineapple & Passionfruit, Dark Berries, Raspberry & Lime, Festival Apple), a premium cloudy/stronger range at 7% ABV (Apple & Pear, Wild Cloudy Apple), and a recently launched low-alcohol cider shandy range at 1.2% ABV (Classic Lemon, Dark Cherry). Ciders are made using fermented apple juice blended with natural fruit flavours at the Showerings Cider Mill production facility in Shepton Mallet, with apples sourced from 150 acres of orchards within six miles of the mill. The portfolio also includes heritage sub-brands Babycham, Compton Orchard, Showerings Triple Vintage, Mallets, and Colliers.

The company operates a multi-channel revenue model spanning UK grocery distribution (Tesco, Morrisons, One Stop, Home Bargains, B&M, and convenience stores), direct-to-consumer e-commerce through a Shopify storefront (brotherscider.co.uk) delivering to mainland GB and Northern Ireland with free delivery over £40, international wholesale distribution in 20+ countries, and on-trade festival sales via the branded Brothers Festival Bar and the B-Bar at Glastonbury's West Holts Stage. Merchandise (apparel, glassware, accessories) is sold as a secondary revenue stream. The company employs approximately 350 people across its Shepton Mallet production facility and Bristol registered office.

Go-to-market is event-driven and product-led, anchored on festival culture and bold flavour innovation, with marketing channels spanning organic social (Instagram, Facebook, X, Threads, YouTube, Untappd), festival activations (Glastonbury, Love Supreme, Neighbourhood Weekender, Forbidden Forest, Kisstory, Burna Boy, Reggae Land, Diaspora Calling!, Electric Paradise), and a 2026 celebrity partnership with Roman Kemp. The brand is vegan-Society-accredited, naturally gluten-free, and operates a zero-to-landfill waste policy with 100% renewable electricity. Brothers Cider won Drinks Brand of the Year 2025 at the Grocer Gold Awards.

Name

Brothers Cider

Legal name

Brothers Drinks Co. Limited

Website

https://brotherscider.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Brothers Cider is an independent British cider producer founded in 1995 at Glastonbury by the Showering family, manufacturing handcrafted fruit and cloudy ciders in Somerset and selling them through UK supermarkets, e-commerce, international distributors, and festival bars in 20+ countries.

Ownership category

akta.pro rank

Product category

Flavoured Fruit Cider

NAICS

Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Flavoured fruit cider
• Canned alcoholic beverages
• Low alcohol shandy
• Premium cloudy cider
• Festival bar activations

Headquarters

HQ city

Shepton Mallet

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through brotherscider.co.uk with home delivery to mainland GB (England, Scotland, Wales) and Northern Ireland. Orders over £40 qualify for free delivery. £5 flat-rate delivery for orders under £40.
2. UK Retail Distribution: Wholesale distribution to major UK supermarkets including Tesco and Morrisons, along with One Stop, Home Bargains, B&M, and nationwide convenience stores. Primary format is 500ml cans in 12x500ml and 24x500ml cases.
3. International Distribution: Stocked in over 20 countries worldwide through established distribution partners across Europe and beyond, supplying retail, hospitality, and festival venues.
4. Festival & Trade Bar Sales: On-site sales through Brothers Festival Bar activations at UK festivals and B-Bar at Glastonbury, plus trade support including POS materials and brand assets for venues.
5. Merchandise Sales: Official Brothers merchandise including pint glasses (£5.99), bucket hats (£9.99-£12.50), t-shirts (£12.00), hoodies (£25.00), bobble hats (£14.99), can cool bags (£8.50), and disposable cameras (£12.99).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Brothers Cider produces and sells handcrafted flavoured fruit ciders in canned formats, including a 3.4% ABV fruit range (Toffee Apple, Raspberry & Lime, Pineapple & Passionfruit, Dark Berries, Festival Apple), premium cloudy ciders at 7% ABV (Apple & Pear, Wild Cloudy Apple), and a 1.2% ABV low-alcohol Cider Shandy range (Classic Lemon, Dark Cherry). Distribution spans UK supermarket retail, international wholesale partners, a direct-to-consumer Shopify online store, and on-trade festival activations through the Brothers Festival Bar.

Product overview

Brothers Cider is an independent British cider brand founded in 1995 at Glastonbury Festival, owned by the Showering family and based in Shepton Mallet, Somerset. The product portfolio centres on flavoured fruit ciders made with real fruit and natural ingredients, sold primarily in 500ml cans and 330ml shandy formats. Core cider products include seven flavoured varieties (Pineapple & Passionfruit, Toffee Apple, Dark Berries, Raspberry & Lime, Festival Apple) and two premium cloudy/stronger options (Apple & Pear at 7% ABV, Wild Cloudy Apple at 7% ABV). A 2026 expansion introduced the Cider Shandy RTD range (Classic Lemon and Dark Cherry, 1.2% ABV) targeting low-alcohol occasions. The brand also operates the Brothers Festival Bar experiential activation at UK festivals and sells official merchandise including apparel, accessories, and glassware. Adjacent brands under the Showerings umbrella include Compton Orchard Cider and Babycham. All products are vegan Society accredited and naturally gluten-free.

Differentiator

Problem solved

Functional benefit

Brands

• Brothers Shandy: Low alcohol cider range at 1.2% ABV, available in Classic Lemon and Dark Cherry flavours.
• The B-Bar
• Brothers Premium Cider

Products and services

• Brothers Pineapple & Passionfruit Cider

Quantifiable outcome

• Drinks Brand of the Year 2025 at the Grocer Gold Awards
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Roman KempcoreGTM or Marketing Partner · 9 July 2026Roman Kemp joined Brothers for summer 2026 festival activations, starting with Love Supreme festival. He spent the day behind the bar at the Brothers Festival Bar, participating in Spin to Win games, photo booth sessions, and the memory wall. The partnership aims to bring authentic festival energy and drive brand awareness among festival-goers through celebrity endorsement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thatchers Cider: Family-owned Somerset cider producer with major UK supermarket listings and a strong flavoured/premium portfolio. Highly comparable as an independent, vertically-integrated UK cider brand competing in similar grocery and on-trade channels.
• Kopparberg: Swedish cider brand famous for bold fruit flavours (pear, strawberry-lime, mixed fruit) sold in 500ml cans across UK supermarkets and on-trade. Closest direct competitor in the flavoured fruit cider category Brothers pioneered.
• Rekorderlig: Swedish premium fruit cider brand owned by Molson Coors, distributed globally with strong UK presence. Comparable flavoured fruit cider positioning and international distribution model targeting similar 18-35 social drinking occasions.
• Old Mout: New Zealand-origin flavoured fruit cider (strawberry & lime, raspberry & pomegranate) sold across UK grocery and on-trade. Comparable flavoured cider portfolio and target demographic of younger social drinkers.
• Aspall: Suffolk-based family-owned cider producer with mainstream and flavoured ranges, owned by Molson Coors. Comparable as a heritage UK cider brand with both traditional and flavoured offerings in UK grocery.
• Westons Cider: Herefordshire family-owned cider producer with broad UK distribution in grocery and on-trade. Comparable as an independent UK cider maker with heritage credentials and multi-channel distribution.
• Stowford Press: Weston's-owned mainstream UK draft and bottled cider sold in major UK grocery and pub channels. Comparable UK-wide cider brand targeting similar mainstream drinking occasions in grocery.

Broad incumbents

• Bulmers (C&C Group): Ireland-origin mainstream cider brand owned by C&C Group with leading UK market share. Comparable broad incumbent in UK cider across mainstream and flavoured segments with much larger marketing budget.
• Strongbow (Heineken): Heineken-owned mainstream UK cider with the largest volume share in the category. Comparable broad incumbent whose flavoured Dark Fruit / Spiced Apple extensions compete directly with Brothers' core SKUs.
• Magners (C&C Group): C&C Group-owned Irish cider brand with UK-wide grocery and on-trade presence. Comparable broad incumbent in the flavoured and traditional cider category with international distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrothersCider
• YouTubeyoutube.com/user/brotherscider
• Facebookfacebook.com/BrothersCider
• Instagraminstagram.com/brotherscider

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers Cider