What Rekorderlig does

Rekorderlig is a Swedish premium fruit cider brand owned by AB Åbro Bryggeri, a fourth-generation family brewery based in Vimmerby, Sweden, where cider has been produced since the brand's founding in 1995 using pure local spring water. The portfolio spans 11 distinct cider products organized into three flavor families (berries, tropicals, citrus) plus an alcohol-free Strawberry-Lime variant, with formats including 500ml glass bottles, multi-pack 330ml cans, and draught. Products are made with water from a Vimmerby spring and feature fruit flavors beyond traditional apple and pear ciders.

The business model centers on wholesale and retail cider sales through both on-trade (bars, pubs, restaurants) and off-trade (major retailers) channels. Since 2016, Molson Coors Beverage Company has held exclusive UK and Republic of Ireland marketing and distribution rights, operating through its UK and Ireland subsidiaries in Burton Upon Trent and Maynooth. AB Åbro Bryggeri retains brand ownership and works closely with Molson Coors to support growth. A direct-to-consumer channel runs via the Revl.co.uk online store, which also sells branded glassware. The brand is sold across at least eight markets including the UK, Ireland, Sweden, Germany, Denmark, Austria, Australia, and the United States.

Rekorderlig holds the number one position in the UK on-trade premium fruit cider segment, with more SKUs in the top 10 bottled ciders than any other brand, and its Wild Berries and Strawberry-Lime flavors are the best-selling packaged fruit ciders on-trade. Marketing is centered on the seasonal 'Be a Little Fruktig' campaign across video on demand, out-of-home, social media, and YouTube. The company is privately held, with AB Åbro Bryggeri as legal owner; revenue, headcount, and detailed financials are not publicly disclosed.

Name

Rekorderlig

Legal name

AB Åbro Bryggeri

Website

https://rekorderlig.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Rekorderlig is a privately held Swedish premium fruit cider brand owned by family brewery AB Åbro Bryggeri, producing 11 fruit-flavored ciders from Vimmerby spring water and selling them across the UK, Ireland, and other European, Australian, and US markets, primarily through Molson Coors distribution.

Ownership category

akta.pro rank

Product category

Premium Fruit Cider

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Premium fruit cider
• Flavored alcoholic cider
• Beverage production
• Alcoholic beverages
• Swedish cider brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cider Product Sales: Rekorderlig generates revenue through the sale of premium fruit cider products in both on-trade (bars, pubs, restaurants) and off-trade (retail) channels. Products are sold in various formats including 500ml glass bottles, 330ml cans (4-pack, 10-pack), and on draught.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rekorderlig manufactures and sells a portfolio of premium fruit ciders made with pure Swedish spring water from Vimmerby, Sweden, in distinctive flavors beyond traditional apple and pear, including Strawberry-Lime, Wild Berries, Mango-Raspberry, Passionfruit, Blood Orange, Peach-Raspberry, and Blackberry-Blackcurrant. Products are offered in 500ml glass bottles, 330ml can pack sizes (4-pack and 10-pack), and on draught across UK and Ireland on-trade and off-trade channels. The brand also produces a 0% alcohol cider variant and branded glassware.

Product overview

Rekorderlig is a Swedish premium fruit cider brand offering a portfolio of 11 distinct cider products organized in three flavor categories: Berries (Strawberry-Lime, Wild Berries, Alcohol-Free Strawberry-Lime, Blackberry-Blackcurrant), Tropicals (Mango-Raspberry, Peach-Raspberry, Passionfruit), and Citrus (Blood Orange, Pink Lemon, Watermelon-Citrus). All ciders are made with pure Swedish spring water from Vimmerby, Sweden, and feature fruit flavors beyond traditional apple and pear ciders. The brand also offers branded glassware accessories. Rekorderlig operates primarily in the UK and Ireland through distributor Molson Coors Beverage Company, with products available in 500ml bottles, various can pack sizes, and on draught.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberry-Lime Cider Original and most popular Rekorderlig flavor combining freshly picked strawberries with a refreshing hint of lime, made with pure Swedish spring water. Medium-bodied, sweet and refreshing, targeted at fruit cider consumers.
• Strawberry-Lime Cider (Alcohol Free) Alcohol-free (0% ABV) version of the Strawberry-Lime cider delivering the same strawberry and zesty citrus refreshment with pure Swedish spring water, medium-bodied, for consumers seeking non-alcoholic options.
• Wild Berries Cider Fruit cider with wild blueberries and raspberries combining fruity sweetness with subtle raspberry and blueberry aroma, medium-bodied and refreshing year-round, made with pure Swedish spring water.
• Blackberry-Blackcurrant Cider Dark fruit cider combining blackberry and blackcurrant at 3.4% ABV, made with pure Swedish spring water, designed for year-round appeal and best served cold over ice with a wedge of lemon.
• Mango-Raspberry Cider Sweet and tropical cider with intense aroma of ripe mango and a hint of wild raspberries, made with pure Swedish spring water and available in 500ml glass bottle, 4x 330ml can and 10x 330ml can formats.
• Peach-Raspberry Cider Category-first light and refreshing cider combining tropical peach with citrusy raspberry undertones, made with pure Swedish spring water at 3.4% ABV and best served cold over ice in stylish glassware topped with raspberries.
• Passionfruit Cider Tropical cider with aroma of ripe passionfruit and intense tropical flavor, light-bodied, tangy, refreshing and crisp, available in 500ml glass bottle, 4x 330ml can, 10x 330ml can and on draught.
• Blood Orange Cider Citrusy cider with fresh, juicy taste of blood oranges delivering tangy and subtle orange sweetness against an herbal background with a hint of tart raspberries, best served cold over ice with a slice of orange.
• Pink Lemon Cider Light and citrusy cider balancing lemon notes with a hint of sweeter raspberry, light-bodied and refreshing, available in 500ml glass bottle format.
• Watermelon-Citrus Cider Thirst-quenching cider combining fresh watermelon with a burst of citrus fruit, light-bodied with slightly sweet, citrusy and tropical flavor, available in 500ml glass bottle and 10x 330ml can formats.
• Rekorderlig Pint Glass Branded pint glassware featuring a Swedish skyline-inspired design, created for serving Rekorderlig ciders properly, available for trade through sales channels and occasionally given away to consumers.

Quantifiable outcome

• Number one premium fruit cider in UK on-trade market
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Molson Coors Beverage CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2016Molson Coors Beverage Company has owned the marketing and distribution rights for Rekorderlig in the UK and Republic of Ireland since 2016. They work closely with Swedish owner Åbro Bryggeri to support the brand's growth. The partnership covers both on-trade and off-trade distribution channels.
• Åbro BryggericoreStrategic or Co-development PartnerÅbro Bryggeri is the Swedish owner of Rekorderlig brand. Based in Vimmerby, Sweden, the fourth-generation family brewery has been producing Rekorderlig cider since the brand's founding nearly three decades ago, using water from their nearby spring.
• Revl.co.ukminorChannel Partner/ Reseller/ DistributorRevl.co.uk is the online store partner that fulfills Rekorderlig product orders for direct-to-consumer purchases through the brand's website. Also offers branded Rekorderlig glassware and giveaways.
• TescominorChannel Partner/ Reseller/ DistributorMajor UK retailer stocking Rekorderlig products including the new Peach-Raspberry and Blackberry-Blackcurrant flavors.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Angry Orchard: US craft cider brand owned by Boston Beer Company, pioneering fruit-flavored ciders. Comparable to Rekorderlig's fruit-forward innovation strategy and relevant given Rekorderlig's US market expansion.

Regional players

• Savanna Cider: Premium South African cider brand owned by Heineken Beverages with a citrus/premium fruit positioning. Comparable to Rekorderlig's premium fruit cider positioning but primarily serving the African and selected international markets.

Direct peers

• Somersby: Global fruit cider brand owned by Carlsberg Group, present in 30+ markets. Competes head-on with Rekorderlig in the premium fruit cider segment with a similar fruit-forward flavor strategy.
• Kopparbergs: Swedish heritage fruit cider brand brewed in Kopparberg, Sweden. Directly comparable to Rekorderlig as a fellow Swedish fruit cider pioneer competing for the same on-trade and off-trade fruit cider consumers across Europe.
• Aspall Suffolk Cyder: Premium British cider producer owned by Molson Coors — Rekorderlig's UK distributor — making it an in-house portfolio peer competing for shelf and tap space. Directly comparable craft-to-premium positioning.
• Thatchers Cider: Fourth-generation family-owned Somerset cider producer with a strong UK on-trade presence and growing fruit cider range. Comparable heritage and on-trade-led go-to-market approach to Rekorderlig.
• Old Mout Cider: New Zealand-origin fruit cider brand distributed in the UK and Ireland. Directly competes with Rekorderlig in the fruit cider category with exotic flavor profiles targeting similar consumers.
• Magners / Bulmers: Iconic Irish/British cider brand owned by C&C Group, distributed across UK and Irish on-trade. Direct competitor in the same bottled cider category with overlapping flavors (apple, pear, berry) and similar on-trade focus.

Broad incumbents

• Stella Artois Cidre: Premium pear/apple cider brand from AB InBev's global portfolio. Competes with Rekorderlig in the premium on-trade segment and benefits from a global brewery owner's scale advantages.
• Strongbow: World's largest cider brand owned by Heineken, dominant in UK on-trade. While more traditional and mainstream than Rekorderlig, it competes for the same bar and pub listings and consumer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rekorderligUSA
• Facebookfacebook.com/RekorderligSE
• Instagraminstagram.com/rekorderligcider

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rekorderlig