Verpack

What Verpack does

Verpack is a French family-owned manufacturer of premium cardboard packaging for the luxury market, founded in 1993 and headquartered in Paris. The company designs and produces folding boxes (étuis), rigid boxes (coffrets), folding gift boxes (boîtes pliantes), and modular cardboard inserts (cales) using offset, digital (HP Indigo 15K HD), and screen printing combined with hot foil stamping, lamination, embossing, and manual or automated assembly. A patented coupe-fil (cut-wire) sealing process allows coffrets to be sold without cellophane while preserving point-of-sale security, and an in-house Verpack ACV life-cycle analysis tool built on Sima Pro and the Eco Invent database supports eco-design validation for brand customers.

The company serves enterprise luxury brands across four verticals — beauty & cosmetics, wines & spirits, fashion & lifestyle, and fine foods — with named customers including Chanel, YSL, Lancôme, L'Occitane, NUXE, Hennessy, Montblanc, Boucheron, Petit Bateau, and Christofle. It operates six production sites across France (Paris, Tours/Neuille-Pont-Pierre, Burgundy/Avallon, Bordeaux/Eysines, Migennes) and Tunisia (Sousse), plus a Hong Kong partnership office, with mirror-facility redundancy that secures 100% of production capacity. Reported output capacity is 100 million folding boxes and 1 million coffrets per year across approximately 10,000 m² of production space.

Verpack generates revenue through B2B custom manufacturing contracts with quote-based pricing and dedicated account management, structured around multi-year enterprise relationships with luxury maisons. The Viers family retains majority ownership following a 2020 capital opening to Crédit Mutuel Equity. Distribution combines direct enterprise field sales for major luxury brands with an inside-sales / online quote channel via the VP37 digital workshop targeting emerging brands and small-to-medium series. The group carries EPV, FSC, PEFC, Imprim'Vert, AFNOR Engagé RSE Exemplaire, EcoVadis Gold, and UN Global Compact credentials, which function as both compliance and commercial differentiators in European luxury sourcing.

Name

Verpack

Legal name

VERPACK S.A.S.

Website

https://verpack.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Verpack is a French family-owned manufacturer of premium cardboard packaging for luxury brands across beauty, wines & spirits, fashion, and fine foods. It produces folding boxes, rigid coffrets, gift boxes, and inserts across six sites in France and Tunisia.

Ownership category

akta.pro rank

Product category

Luxury Packaging

NAICS

Folding Paperboard Box Manufacturing (322212), Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Paperboard Container Manufacturing (32221), Printing and Related Support Activities (323)

SIC

Paperboard Containers & Boxes (2650), Commercial Printing (2750), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

Keywords

• Luxury packaging
• Folding boxes
• Rigid coffrets
• Paperboard packaging
• Digital printing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaging manufacturing and sales: One-time product sales of folding boxes, coffrets, gift boxes, and cardboard inserts manufactured from cardboard/paper materials. Revenue generated through production contracts with luxury brands across beauty, wines & spirits, fashion, and fine foods sectors.
2. Full-service solutions: Integrated service offering including design, printing, decoration, assembly, packaging, and logistics services bundled with product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Verpack designs, manufactures, and assembles premium cardboard packaging — folding boxes (étuis), rigid coffrets, gift boxes (boîtes pliantes), and modular cardboard inserts (cales) — primarily for luxury brands in beauty, wines and spirits, fashion, and fine foods. The company delivers a full-service offering from eco-design and prototyping through offset, digital, and screen printing, decoration (hot foil, lamination, embossing), assembly, and logistics. Its VP37 digital printing sub-brand serves small and medium production runs with an online quoting system.

Product overview

Verpack is a French leader in luxury cardboard packaging offering a comprehensive portfolio of folding boxes (étuis), rigid boxes (coffrets), gift boxes (boîtes pliantes), and cardboard inserts (cales). The company provides end-to-end 'full service' solutions from eco-design and product development through printing (offset, digital, screen), decoration (hot foil stamping, lamination, embossing), assembly, and logistics. VP37 serves as the Group's digital printing division specializing in small to medium series with online quote capabilities. The portfolio includes patented innovations like the coupe-fil (wire cut) sealing process and proprietary LCA tools for environmental impact assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Étuis (Folding Boxes) Flexible cardboard structures printed sheet by sheet, cut, folded, glued, and delivered flat; once formed they provide rigidity to protect the product while serving as functional, image-bearing packaging for luxury brands.
• Coffrets (Rigid Boxes) Rigid structures made from recycled gray cardboard or micro-flute corrugated cardboard covered with decorated printed paper, delivered mounted and optionally fitted with cardboard inserts for protection or point-of-sale display.
• Boîtes Pliantes (Gift Boxes) A Verpack signature Made in France folding box combining the space-saving format of a cardboard sheath with the elegance of a premium coffret; delivered flat, assembled in 30 seconds at point-of-sale, and built from micro-flute corrugated cardboard for 40% weight and 60% volume transport reduction.
• Cales (Cardboard Inserts) Eco-designed modular cardboard inserts that slide inside coffrets or boxes to reinforce structure and hold products in place; adjustable in shape, volume, cardboard choice, and décor, with up to 50% weight reduction versus traditional inserts and e-commerce compatibility.
• VP37 Digital Workshop Service Verpack Group's digital printing sub-brand located in Neuille-Pont-Pierre (Tours region), equipped with an HP Indigo 15K HD press to produce small and medium series with late-stage personalization on tinted or textured materials; offers online quoting at vp37.verpack.fr with response in 48 hours.
• VP37 Étui (Digital Folding Box) Digital-printed folding box offered in 8 standard models with customizable dimensions, paper types, grammage, décor, and finishes; targets young brands and promotional series requiring fast turnaround.
• VP37 Coffret (Digital Rigid Box) Digital-printed rigid folding coffret available in 4 standard formats (mini, small, medium, maxi); decoratable on 3 faces with choice of paper types and finishes, supporting multi-reference and personalized projects.

Quantifiable outcome

• 40% weight reduction and 60% volume transport reduction with Gift Box innovation
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Asian partners in Hong KongminorChannel Partner/ Reseller/ DistributorSelected Asian partners based in Hong Kong to accompany customers specifically for local Asian markets.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pusterla 1880: Italian luxury packaging specialist producing rigid boxes (coffrets) and folding cartons for prestige Beauty, Wines & Spirits, and Jewelry clients. Directly comparable to Verpack in customer verticals, product mix, and craftsmanship-led positioning.
• Pollard Boxes: UK-based manufacturer of luxury rigid boxes and presentation packaging serving Beauty, Spirits, and Jewellery brands. Comparable product offering (coffrets, étuis) and similar premium B2B customer profile as Verpack.
• McLaren Packaging: Scottish luxury packaging producer specializing in rigid boxes and printed folding cartons for premium Spirits (notably Scotch whisky) and Beauty. Overlaps with Verpack in Wines & Spirits coffret capabilities and folding box printing.
• GLINT Packaging: European luxury packaging manufacturer offering folding cartons, rigid boxes, and gift packaging for prestige Beauty and Spirits brands. Directly comparable in product range, customer verticals, and B2B full-service model.
• HH Deluxe Packaging: European luxury packaging group producing rigid boxes, folding cartons, and gift packaging for Beauty, Spirits, and Fashion brands. Similar product portfolio and customer verticals as Verpack, with comparable manufacturing footprint.

Broad incumbents

• AR Packaging: Large European folding-carton and rigid-box converter serving Beauty, Food, and Tobacco among other verticals. Overlaps with Verpack in folding cartons but operates at significantly broader scale and across non-luxury end markets.
• Mayr-Melnhof Packaging: Austrian-listed European leader in folding cartons and recycled containerboard. Comparable in folding-carton manufacturing capability but much larger and more diversified across Food, Pharma, and Beauty end markets.
• Smurfit Kappa: Global paper-based packaging leader with extensive European footprint. Operates in folding cartons and luxury-adjacent segments but at vastly larger scale and across corrugated, industrial, and consumer packaging.
• Westrock Company: US-based global paper and packaging conglomerate with consumer-packaging and folding-carton operations. Broad incumbent in the same paper/packaging industry, though primarily US-centric.

Regional players

• VPK Packaging Group: Belgian family-owned paper and packaging manufacturer with solid-board, corrugated, and packaging divisions. Comparable in family-ownership profile and European footprint, though broader in industrial packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-verpack1
• Facebookfacebook.com/groupeverpack

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verpack