Tapi

Flooring Retailtapi.co.uk

Tap is the UK's largest direct-to-consumer flooring retailer, operating 220+ stores and 230+ mobile showrooms selling carpets, vinyl, LVT, laminate, engineered wood and artificial grass to homeowners, with integrated fitting and interest-free credit services.

Company typePrivate
Founded2015
HeadquartersOrpington, United Kingdom
Headcount501–1,000
GTM typeB2C
OfferingServices

What Tapi does

Tap Carpets & Floors is a UK-based direct-to-consumer flooring retailer founded in 2015 and headquartered in Orpington. It operates more than 220 physical retail showrooms nationwide alongside a fleet of 230+ mobile showrooms (vans) that bring product samples directly to customers' homes for free consultation, measuring and quoting. Its core product range spans carpets, vinyl flooring, luxury vinyl tiles (LVT), laminate flooring, engineered wood and artificial grass, with a secondary Business-to-Business offering for commercial customers.

The business sells flooring on a per-square-metre unit basis, with fitting, uplift/removal, measuring and a Delivery & Care Package (£39.99) sold as add-on services through Tapi-arranged independent fitters; an in-house interest-free credit product (up to 4 years) is offered at retail. The technology layer is the 'Tapiness' omnichannel platform, which integrates a store locator, online appointment booking for in-store and home-visit consultations, a digital samples basket (up to three free samples) and the PictureIT visualisation tool that overlays flooring options onto customer photos.

Growth has been driven primarily by store rollout and the July 2024 acquisition of the Carpetright brand and 54 stores from administration, which lifted the estate to over 220 locations. Tap positions itself as the UK's largest flooring retailer, supported by an Excellent rating on Trustpilot across 94,000+ reviews, and is led by CEO Jeevan Karir, with Tasher Khaliq as Chief Product & Technology Officer. The company is privately held, broadly distributed across approximately 1,000 investors, and operates exclusively in the United Kingdom.

Tapi firmographics

Firmographics

Name: Tapi
Legal name: Tapi Carpets & Floors
Website: https://tapi.co.uk
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Tap is the UK's largest direct-to-consumer flooring retailer, operating 220+ stores and 230+ mobile showrooms selling carpets, vinyl, LVT, laminate, engineered wood and artificial grass to homeowners, with integrated fitting and interest-free credit services.
Ownership category
akta.pro rank

Tapi industry classification

Industry

Product category: Flooring Retail
NAICS: Floor Covering Retailers (449121)
SIC: Carpets & Rugs (2273)
akta.pro primary industry: Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
akta.pro secondary industries: Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

Flooring retail
Carpet sales
Luxury vinyl tiles
Flooring installation
Home improvement

Where Tapi is headquartered

Location

Headquarters

HQ city: Orpington
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

Tapi business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

Product Sales: Tapi generates revenue primarily through the sale of flooring products including carpets, vinyl, laminate, luxury vinyl tiles, engineered wood, and artificial grass. Products are sold directly to consumers through retail stores and online. Pricing is per square meter with fitting services as an add-on.
Fitting Services: Professional installation services arranged through Tapi using independent fitters. Fitting fees vary by flooring type (carpet £5.50/sqm, vinyl £6.75/sqm, laminate £15/sqm, engineered wood £26/sqm). Includes Delivery & Care Package for £39.99.
Interest-Free Credit: Tapi offers up to 4 years 0% interest-free credit, enabling customers to spread costs over time. This financing option may generate revenue through partnerships with credit providers.
Uplift and Removal Services: Optional service for removing and disposing of old flooring before installing new flooring, charged as an additional service to the fitting.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Entry-level vinyl flooring starting at £18.99 per square meter
Unit Pricing	Pay-as-you-go	Carpet fitting at £5.50 per square meter
Unit Pricing	Pay-as-you-go	Vinyl fitting at £6.75 per square meter
Unit Pricing	Pay-as-you-go	Laminate and Click LVT fitting at £15 per square meter
Unit Pricing	Pay-as-you-go	Dryback LVT fitting at £17.50 per square meter
Unit Pricing	Pay-as-you-go	Engineered wood fitting at £26 per square meter
Unit Pricing	Pay-as-you-go	Delivery and Care Package at £39.99
Other	Multi-year contract	Up to 4 years 0% interest-free credit available

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Tapi product offering

Product offering

Core offering

Tapi is the UK's largest flooring retailer, selling carpets, vinyl, luxury vinyl tiles (LVT), laminate, engineered wood, and artificial grass through 220+ retail showrooms and 230+ mobile showroom vans. The company offers end-to-end flooring solutions including professional fitting, free measuring and planning, home visits, interest-free credit up to 4 years, and uplift and removal of old flooring.

Product overview

Tapi Carpets & Floors is the UK's largest flooring retailer operating over 220 stores nationwide with a unified retail platform offering a comprehensive flooring portfolio. The core product range includes Carpets (with various styles, materials, and designs), Vinyl Flooring (water-resistant sheet vinyl), Luxury Vinyl Tiles (LVT), Laminate Flooring, Engineered Wood, and Artificial Grass. These products are complemented by value-added services including professional fitting arrangement, free measuring and planning, home visit consultations, interest-free credit (up to 4 years), uplift and removal of old flooring, and wear guarantees. The company also acquired the Carpetright brand in July 2024, adding 54 stores to its portfolio. An educational content platform (Ideas Hub) and virtual visualization tools support the customer purchase journey.

Differentiator

Problem solved

Functional benefit

Brands

Tapiness: Omnichannel initiative using technology to offer customers virtual flooring previews and integrated shopping experiences across digital and physical channels.

Products and services

Carpets
Vinyl Flooring
Luxury Vinyl Tiles (LVT)
Laminate Flooring
Engineered Wood
Artificial Grass
Fitting Service
Free Measuring & Planning
Home Visit Service
Interest Free Credit
Uplift & Removal Service
Wear Guarantee
Delivery & Care Package

Companies that use Tapi

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Tapi technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Tapi partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DLA PipercoreImplementation/ SI/ Consulting Partner · 22 July 2024DLA Piper served as legal advisor to Tapi for the Carpetright acquisition in July 2024. The law firm advised on the multimillion-pound deal that resulted in Tapi acquiring the Carpetright brand and 54 of its stores, saving 300 jobs.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Tapi competitors and assessment

Company assessment

Direct peers

Carpetright: Historical UK flooring retail specialist now owned by Tapi after the 2024 administration/acquisition. Same product categories (carpet, vinyl, LVT, laminate, wood) and similar store-based GTM, making it the closest direct comparison — effectively now part of Tapi's portfolio.
Flooring Superstore: UK-based flooring specialist retailer selling carpets, LVT, laminate, vinyl and wood online with national delivery. Competes head-to-head with Tapi on price transparency in commoditised flooring categories.
Direct Flooring: Online-first UK flooring retailer offering carpets, vinyl, LVT and wood with cut-price positioning. Direct competitor to Tapi in mid-market flooring, particularly outside the London premium.

Broad incumbents

B&Q: UK's largest home improvement retailer; sells laminate, vinyl and LVT alongside a broader DIY assortment. Competes with Tapi on convenience, brand reach, and price among DIY flooring buyers.
Wickes: UK home improvement retailer with a flooring category sold through stores and trade accounts. Overlaps with Tapi in vinyl, laminate and LVT, especially with trade and refurbishment customers.
John Lewis & Partners: Premium UK department store with a flooring category offering carpets and hard flooring plus installation. Targets the higher-end consumer that also shops at Tapi for engineered wood and premium LVT.
Dunelm: UK homewares retailer with an expanding rugs and flooring offering. Competes with Tapi at the value-to-mid carpet and rug end, particularly in out-of-town retail parks.
Homebase: UK home and garden improvement retailer offering vinyl, laminate and click LVT. Overlaps with Tapi on DIY flooring purchases and refurbishment-led demand.

Emerging players

Flooring Hut: Online UK flooring retailer specialising in LVT, laminate and engineered wood with competitive pricing and sample service. An emerging specialist taking share in the same premium hard-flooring categories as Tapi.
Factory Direct Flooring: UK online flooring retailer offering carpets, LVT, vinyl and wood at warehouse-style pricing with sample ordering. A niche but growing online competitor in Tapi's core product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Tapi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tapi leadership team

Management profile

Number of profiles

Profiles3 records

Tapi subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Tapi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tapi M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapi

What does Tapi do?

Is Tapi a public or private company?

Tapi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Tapi founded?

Tapi was founded in 2015. It employs 501 to 1,000 people.

Where is Tapi based?

Tapi is headquartered in Orpington, United Kingdom, in the Europe region.

How does Tapi make money?

Four revenue lines are on record. Product Sales are the primary driver. The others are fitting Services, interest-Free Credit and uplift and Removal Services.

Who are Tapi's main competitors?

Direct peers on record are Carpetright, Flooring Superstore and Direct Flooring. Broad incumbents are B&Q, Wickes, John Lewis & Partners, Dunelm and Homebase. Emerging players are Flooring Hut and Factory Direct Flooring.

Does Tapi have an API?

No public API is recorded for Tapi.

What industry is Tapi in?

Tapi's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 2273.