What DuxxBak Composite Decking does

DuxxBak Composite Decking, operating as Green Bay Decking, LLC, is a privately-held US manufacturer of wood-free, PVC-free composite decking founded in 2009 and headquartered in Green Bay, Wisconsin with 101-250 employees. The company's core technology is a patented blend of BioDac (a reclaimed cellulose/calcium-carbonate/clay mineral compound from the paper industry), rice hulls, and virgin high-density polyethylene, combined with a patented water-shedding board profile that channels water off the deck surface. The product portfolio spans DuxxBak Dekk, Optima Dekk, Optima Dekk LT, I.Dekk, I.Dekk HD, Commercial Dekk, and the Optima Plus Rail aluminum railing system, supported by complementary accessories and a limited lifetime warranty.

The company generates revenue primarily through wholesale hardware sales of composite decking boards and railing/accessories across four customer verticals: residential homeowners, commercial properties, dock and marine applications, and multi-family housing. Distribution operates through a multi-tier channel model spanning master distributors (AmeriLux International), regional distributors (ABC Supply, Wisconsin Building Supply, Hall Forest Products, LMC), national home-center retail (Lowe's, Home Depot), e-commerce (Duralight Plastics, direct online ordering), and a Certified Contractor Program with three purchase-volume tiers (Certified, Certified Pro at $30K-$49,999, Premier Pro at $50K+). Pricing is dealer-direct and quote-based for full products, with samples at $2.00 each, and the company competes on total installed project cost (claimed $6-6.5K for a 16'x20' deck vs $9-12K for competitors) driven by wider joist spans and faster installation.

DuxxBak remains founder-owned with no disclosed external funding, is led by CEO Jerry Derusha and VP of Sales and Marketing Eddie Holzem, and has pursued a deliberate channel-expansion strategy since 2024, adding AmeriLux as master distributor (July 2024), Hall Forest Products for the Pacific Northwest (September 2025), and LMC vendor approval (May 2026) to reach independent dealers nationwide.

Name

DuxxBak Composite Decking

Legal name

Green Bay Decking, LLC

Website

https://duxxbakdecking.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

DuxxBak Composite Decking, the Green Bay Decking, LLC brand, manufactures patented wood-free composite decking and railing systems sold through master distributors, regional building supply dealers, Lowe's, Home Depot, and a Certified Contractor Program serving residential, commercial, dock/marine, and multi-family housing customers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Composite Decking Products: DuxxBak generates revenue primarily through the sale of composite decking materials including DuxxBak Dekk, Optima Dekk, Optima Dekk LT, I.Dekk, I.Dekk HD, and Commercial Dekk products. Products are sold through dealers, distributors, home improvement retailers (Lowe's, Home Depot), and directly online. Samples are sold for $2.00 each.
2. Railing & Accessories: Revenue from complementary products including Optima Plus Rail aluminum railing systems, fascia boards, perimeter strips, feature strips, end caps, and specialized fasteners (trim screws, mounting clips, camo clips, spacers).
3. Certified Contractor Program: Program tiers with annual purchase requirements ($30K-$49,999 for Certified Pro, $50K+ for Premier Pro) create recurring dealer and contractor relationships and volume-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

DuxxBak Composite Decking manufactures and sells wood-free, PVC-free composite decking boards made from a patented blend of BioDac (reclaimed cellulose fiber), rice hulls, and virgin high-density polyethylene (HDPE). Its products feature a patented interlocking water-shedding board design and are sold as DuxxBak Dekk, Optima Dekk, Optima Dekk LT, I.Dekk, I.Dekk HD, Commercial Dekk decking lines plus the Optima Plus Rail aluminum railing system and accessories. The company distributes through a national network of home improvement retailers, regional and master distributors, e-commerce, and a Certified Contractor Program with three tiers.

Differentiator

Problem solved

Functional benefit

Brands

• DuxxBak Dekk: Premium wood-free composite decking with patented water-shedding technology that keeps the area beneath the deck dry. Features I-beam construction and interlocking design.
• Optima Dekk
• Optima Dekk LT
• I.Dekk
• I.Dekk HD
• Commercial Dekk
• Optima Plus Rail

Products and services

• DuxxBak Dekk Premium no-drip-through composite decking board with patented water-shedding interlocking design that channels water away from the deck structure. Built from BioDac, rice hulls, and virgin HDPE with no wood flour or PVC. Designed for residential applications including elevated decks, ground-level decks, and patio covers. Spans joists at 24" OC.
• Optima Dekk Premium capped composite deck board featuring ArmorCap wood-grain embossed finish for realistic wood appearance and enhanced slip resistance. Available in five variegated colors, resists moisture, mold, and mildew without wood fillers, and is built from BioDac, rice hulls, and virgin HDPE.
• Optima Dekk LT Lightweight, budget-friendly version of Optima Dekk offering wood-free composite performance in three solid capped colors. Designed for low-maintenance, low-cost residential and light commercial deck builds.
• I.Dekk High-strength tongue-and-groove composite deck board with triple I-beam construction providing skid resistance, super rigidity, and a strong strength-to-weight ratio. Also offered in S4S profile. Made from the patented wood-free, PVC-free blend of BioDac, rice hulls, and virgin HDPE.
• I.Dekk HD Heavy-duty version of I.Dekk designed for marine and commercial environments. Features increased stiffness, traction finish, 24-inch joist spans, and the lowest moisture absorption in the industry for demanding wet and high-traffic applications.
• Commercial Dekk Largest and strongest composite deck board in the DuxxBak lineup, built for high-traffic marine and commercial applications including pedestrian walkways and heavy-use areas. Rated to span joists at 28" OC with a 100 lbs/sq.ft. live load and features color-through technology that conceals scuffs and scratches.
• Optima Plus Rail Sleek, durable, code-compliant aluminum railing system with hidden fasteners, designed to complement DuxxBak composite decking. Backed by a 15-year limited warranty.
• Composite Decking Accessories Complementary accessory products for DuxxBak composite decking installations, including fascia boards, perimeter strips, feature strips, end caps, and specialized fastening hardware (trim screws, mounting clips, camo clips, and spacers).

Quantifiable outcome

• Reduced labor hours: 8 hours vs 32 hours for competitor 16'x20' deck installation
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• LMC (Lumbermens Merchandising Corporation)coreChannel Partner/ Reseller/ Distributor · 12 May 2026DuxxBak was approved as a vendor partner with LMC, the largest forest products and building materials buying organization in the US. This partnership brings No Drip Through Decking to independent dealers nationwide through LMC's distribution network.
• Hall Forest ProductscoreChannel Partner/ Reseller/ Distributor · 16 September 2025Partnership to expand distribution in the Pacific Northwest region. Hall Forest Products serves as a distribution partner for DuxxBak products in Washington and surrounding states, supporting geographic expansion beyond the company's Wisconsin base.
• AmeriLux InternationalcoreChannel Partner/ Reseller/ Distributor · 31 July 2024AmeriLux International was named Master Distributor for DuxxBak Composite Decking, handling national distribution logistics and expanding the company's reach beyond direct sales channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Deckorators (UFP Industries): Composite decking, railing, and deck accessories brand owned by UFP Industries. Comparable in product breadth (decking plus accessories/railing), two-step distribution model, and target contractor/dealer customer base. Useful peer for accessory attach-rate and private-label competitive dynamics.
• Fiberon (Fortune Brands Innovations): Composite decking and railing manufacturer owned by Fortune Brands Innovations. Competes in the same residential and commercial composite decking category with comparable distribution through lumber yards and home centers, making it a relevant peer for share, pricing, and product positioning analysis.
• AZEK (TimberTech): Premium composite and PVC decking manufacturer (TimberTech AZEK, Pro, Edge lines). Now part of James Hardie Industries. Direct competitor in the same product category with overlapping dealer and big-box distribution, and the upper-cost benchmark DuxxBak cites ($11–12K for a comparable 16'x20' deck).
• Trex Company: The largest U.S. manufacturer of wood-plastic composite decking (Transcend, Select, Enhance lines). Directly comparable to DuxxBak in product category, distribution through dealers and home improvement retailers, and target customer (residential and commercial builders). Trex is the share leader DuxxBak explicitly benchmarks against on cost.
• MoistureShield: Composite decking brand focused on moisture resistance and ground-contact applications. Directly comparable to DuxxBak's dock, marine, and water-shedding positioning, and similarly distributed through specialty dealers and home improvement retailers.
• Envision Decking: Composite decking manufacturer offering compression-molded and capped composite boards. Similar in scale to DuxxBak (mid-sized private competitor) and competes in the same dealer-driven residential and commercial channels, making it a close comp for tier-two composite decking share dynamics.

Emerging players

• NewTechWood: Smaller composite decking manufacturer with capped composite and UltraShield technology. Comparable to DuxxBak in being a tier-two brand competing against Trex/AZEK, with overlapping residential and commercial applications and a multi-channel dealer + e-commerce go-to-market.
• Cali Bamboo (Aeva): Composite and bamboo-based decking maker (BamDeck, TruOrganics lines). Comparable to DuxxBak as a sustainability-positioned, tier-two challenger brand competing on aesthetics and eco-content claims, with overlapping residential and commercial/commercial-marine use cases.

Broad incumbents

• UFP Industries: Large public (NASDAQ: UFPI) building products manufacturer and parent of Deckorators. Comparable as a broad incumbent operating in decking, railing, and outdoor building products with significant dealer, retail, and pro-contractor distribution that overlaps DuxxBak's Certified Contractor program.
• James Hardie Industries: Public building products company (NYSE: JHX) and parent of AZEK/TimberTech. Larger incumbent in adjacent siding and now composite/PVC decking categories; relevant comp for category economics, channel investment capacity, and what scaled composite decking is worth in M&A (Hardie acquired AZEK for ~$8.8B).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@duxxbakdecking
• Facebookfacebook.com/DuxxBakCompositeDecking
• LinkedInlinkedin.com/company/greenbay-decking
• Instagraminstagram.com/duxxbakdecking/?hl=en
• Xx.com/duxxbakdecking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuxxBak Composite Decking