Metalcraft of Mayville

What Metalcraft of Mayville does

Metalcraft of Mayville is a privately held, family-owned contract manufacturer headquartered in Mayville, Wisconsin, operating six production facilities totaling over 1,000,000 square feet with 1,000+ factory and office personnel. The company traces its corporate lineage to 1920 (Peerless Traveling Goods Company), was rebranded Metalcraft of Mayville in 1974, and is currently controlled by the Gallun family under President and CEO Randy Gloede. Its core business is end-to-end precision metal fabrication and contract manufacturing for Fortune 500 OEMs in heavy equipment, agriculture, construction, military/defense, mining, and power generation, with services spanning strategy and engineering, prototyping, production (cutting, forming, welding, machining), tank manufacturing with helium vacuum chamber leak detection, assembly, inspection, painting and finishing, and door-to-door logistics with direct shipment to customer assembly lines.

The technology stack is capital-intensive rather than differentiated by software: 60+ robotic welding cells with up to 40-foot track robots and dual-head 700-amp torches; four Bystronic 10,000W fiber lasers plus three automated laser systems with material storage; 22 press brakes up to 350 tons with 20-foot beds; 27 CNC machining centers including Toyoda 5-axis horizontals; three conveyorized painting systems (7-stage and 5-stage); and Pro-E/Creo with 26 seats. Quality infrastructure is a meaningful differentiator: ISO 9001:2015, AS9100D, Nadcap aerospace accreditation (West Bend), ITAR registration, MIL-SPEC, and RoHS certifications across facilities, supporting a three-year tank warranty with no field leak returns.

Revenue is generated through three streams: (1) contract manufacturing services sold via direct enterprise B2B sales to OEMs (engineering-led, quote-based, with EDI/SAP integration and JIT delivery); (2) proprietary branded products through wholly owned sub-brands including Scag Power Equipment (commercial and residential mowers via dealer network with 50+ models), Versatran (transportation equipment), and Bluebird Turf (lawn, garden, forestry equipment); and (3) automation systems sold to other US manufacturers through the Metalcraft Automation Group (RoboTrex, RoboArc series, RoboFinisher, RoboMill, RoboForm). Major customer relationships include Caterpillar, John Deere (highest supplier rating), and US Military (ITAR-aligned HUMVEE parts since 1985); additional segments include power equipment, mining, plastics (Metalcraft Plastics Group rotational molding), and NHRA motorsports (Scag Racing team and multi-year sponsorship program).

Name

Metalcraft of Mayville

Legal name

Metalcraft of Mayville, Inc.

Website

https://mtlcraft.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metalcraft of Mayville is a privately held Wisconsin-based contract manufacturer operating six facilities with 1,000+ employees, delivering precision metal fabrication, tank manufacturing, welding, machining, painting, assembly, and logistics to Fortune 500 OEMs in heavy equipment, agriculture, construction, defense, and power generation.

Ownership category

akta.pro rank

Product category

Contract Metal Manufacturing

NAICS

Machine Shops (332710), Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)

SIC

Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Metal Airframe Structures & Machined Parts (IMABAEAC)

Keywords

• Contract metal manufacturing
• Precision metal fabrication
• Robotic welding services
• Tank manufacturing systems
• OEM parts production

Headquarters

HQ city

Mayville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Metal fabrication contract manufacturing for Fortune 500 OEM customers. Services include cutting, forming, welding, machining, assembly, painting, and logistics. Revenue generated through direct B2B contracts for large-scale production runs.
2. Proprietary Products: Manufacturing and sale of proprietary products including Scag Power Equipment (lawn mowers), Bluebird Turf equipment, Versatran trucks, and Metalcraft attachments (buckets, forks).
3. Automation Systems: Pre-engineered automated systems including RoboTrex, RoboArc, RoboFinisher, RoboMill, and RoboForm sold to other US manufacturing companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metalcraft of Mayville is a Wisconsin-based contract metal manufacturer that fabricates, welds, machines, paints, assembles, and leak-tests precision metal components and sub-assemblies for Fortune 500 OEMs across heavy equipment, agriculture, construction, military, power generation, and mining markets. In addition to contract manufacturing services, the company sells proprietary branded products including Scag Power Equipment commercial mowers, Versatran specialty equipment, Bluebird Turf lawn and forestry equipment, Mini Skid Steer Attachments, tanks, and Metalcraft Automation Group robotic automation systems. It also operates a Metalcraft Plastics Group for rotational molding.

Product overview

Metalcraft of Mayville is a diversified manufacturing company operating as a platform of multiple divisions and product lines. The core business is contract metal fabrication for large OEM customers, offering end-to-end services including engineering, prototyping, production, tank manufacturing, assembly, inspection, painting, finishing, and logistics. The company portfolio includes: Scag Power Equipment (lawn mowers and debris management); Versatran (transportation equipment for construction/industrial); Bluebird Turf (lawn/garden/forestry equipment); Metalcraft Automation Group (automation systems including RoboTrex, RoboArc series, RoboFinisher, RoboMill, RoboForm); Metalcraft Plastics Group (rotational molding); and Scag Racing. Additionally, the company manufactures proprietary attachments including buckets, grapples, pallet forks, and power box rakes for mini skid steers under the Scag/Bluebird brand family. The company holds ISO 9001:2015 and AS9100D certifications and operates six facilities across Wisconsin totaling over 1 million square feet.

Differentiator

Problem solved

Functional benefit

Brands

• Scag Power Equipment: One of the largest independent manufacturers of commercial and residential lawn mowers and debris management equipment in the United States.
• Versatran
• Bluebird Turf
• Metalcraft Automation Group
• Metalcraft Plastics Group
• Scag Racing

Quantifiable outcome

• 600% productivity increase reported by RoboTrex automation customers
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Habitat for HumanityminorOthers · 30 October 2025Bluebird Turf team members volunteer with Habitat for Humanity to build affordable housing. Metalcraft provides paid volunteer day for employees to participate in community service causes of their choice.
• NHRA (National Hot Rod Association)flagshipGTM or Marketing Partner · 14 February 2023Multi-year partnership making Scag Power Equipment (division of Metalcraft of Mayville) the Official Outdoor Power Equipment Provider of NHRA. Includes presence at all 21 NHRA Camping World Drag Racing Series events, Scag Mower Drag Races in Gainesville and Indianapolis, and integrations across NHRA television, social media, and digital channels. Scag products used by NHRA Safety Safari at all tracks.
• Elite Motorsports / Erica EnderscoreGTM or Marketing Partner · 6 December 2022Major associate sponsor for five-time NHRA Pro Stock world champion Erica Enders. Scag branding on Pro Stock machine for 2023 NHRA Camping World Drag Racing Season. Partnership aligned with Elite Motorsports' racing program.
• JCM Racing / Maynard Family RacingflagshipGTM or Marketing Partner · 24 September 2022Multi-year partnership through 2025 with Tony Schumacher and JCM Racing Top Fuel team. Primary partner for Tony Schumacher's Top Fuel dragster. Randy Gloede (CEO) cited strong connection with NHRA fanbase among Scag dealers and end users. Partnership includes dealer appearances, trackside hospitality, and customer appreciation events.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maysteel Industries: Wisconsin-based contract metal fabricator serving OEM customers across industries with sheet metal fabrication, powder coating, and assembly capabilities. Highly comparable in scale, geography, and OEM contract manufacturing model.
• Ariens Company: Wisconsin-based family-owned outdoor power equipment manufacturer with branded products (Ariens, Gravely, STIHL partnership) and metal fabrication capabilities. Comparable mix of proprietary power equipment and contract manufacturing heritage.
• BTD Manufacturing: Minnesota-based contract metal manufacturer providing stamping, laser cutting, welding, machining, and assembly to OEM customers. Closely aligned business model as a Midwest Tier-1/Tier-2 metal fabrication partner.
• Knapheide Manufacturing: Family-owned Midwest truck body and equipment manufacturer with integrated metal fabrication and proprietary product lines. Comparable Midwestern contract OEM supplier model with branded finished products.
• Excel Industries (Hustler Turf): Kansas-based independent manufacturer of zero-turn commercial mowers. Direct Scag competitor with similar mid-sized independent positioning and metal fabrication capabilities.

Broad incumbents

• MTD Products (now Stanley Black & Decker Outdoor): One of the largest outdoor power equipment manufacturers globally with brands including Cub Cadet and Troy-Bilt. Direct competitor to Scag Power Equipment division and significantly larger in scale.
• The Toro Company: Large outdoor power equipment manufacturer with comparable product lines (commercial/residential mowers) and significant in-house metal fabrication. Strong brand overlap with Scag Power Equipment.
• Husqvarna Group: Global outdoor power equipment manufacturer with strong North American presence. Competes with Scag in commercial mowing and brings significant scale, brand portfolio, and channel depth.
• Rev Group: Diversified specialty vehicle and industrial manufacturer with metal fabrication, assembly, and proprietary branded product lines. Comparable in diversified Midwest manufacturing profile but larger scale.
• Polaris Inc. Midwest-based manufacturer of power sports and outdoor equipment with substantial in-house metal fabrication serving similar OEM-adjacent end markets (agriculture, defense, construction).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MayvilleMtl
• YouTubeyoutube.com/channel/UCstGyaU4G4AgFjFa2jJZhNA
• Facebookfacebook.com/mtlcraft
• Instagraminstagram.com/metalcraftofmayville
• LinkedInlinkedin.com/company/metalcraft-of-mayville

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalcraft of Mayville