What SM Educamos does

SM Educamos, operated by the Spanish private limited company Tecnología y Gestión Educativa S.L.U., provides a cloud-based integrated digital ecosystem for K-12 schools, vocational training centers, and school networks across Spain, Latin America, and other Ibero-American markets. The platform unifies four functional modules — Center Management, Center Communication, Data Analytics, and Pedagogical Innovation (a Moodle-based Virtual Learning Environment) — alongside specialized mobile apps for teachers, families, schools, and cafeteria operations, plus differentiated features such as competency-based gradebook aligned with Spanish LOMLOE legislation, an emotional climate measurement tool, and the recently launched Secretaría Virtual for paperless administrative procedures. The technology stack is built on Microsoft Azure (with regional hosting in Ireland for Spain and the United States for LATAM), Microsoft Power BI for business intelligence, and integrates with Office 365, Google Workspace, Moodle, Salesforce CRM, and payment, SMS, and email service providers.

The company operates a subscription-based SaaS revenue model with annual or multi-year licenses priced per school or per student seat, complemented by advisor-led implementation and the Spanish Kit Digital government subsidy program (up to €6,000 per eligible school). Distribution is direct enterprise sales with localized regional portals and advisor-led demo conversion across Spain, Mexico, Argentina, Brazil, and Chile. The company is owned by Fundación SM, a nonprofit educational foundation with over 85 years in education, and since 2023 has been part of the Seven Education group alongside Sdui, KidsFox, SchoolFox, Additio App, Konecto, and Pupil, collectively serving more than 25,000 educational centers with 40+ functionalities. The platform currently serves over 1,600 schools and 2 million users across more than 15 countries.

Name

SM Educamos

Legal name

TECNOLOGÍA Y GESTIÓN EDUCATIVA, S.L.U.

Website

https://educamos.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

SM Educamos provides a cloud-based integrated SaaS platform that unifies academic, administrative, economic, and pedagogical management for K-12 schools, vocational training centers, and school networks across Spain, Latin America, and other Ibero-American markets, serving 1,600+ centers and 2M+ users.

Ownership category

akta.pro rank

Product category

K-12 Educational Management Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Scheduling, Attendance, Roster Sync & Classroom Orchestration (EDAFABAJ)

Keywords

• School management software
• Educational management platform
• Virtual learning environment
• Learning analytics software
• K-12 administration system

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Educational Management Software Platform (SaaS): Educamos operates as a subscription-based SaaS platform providing educational institutions with a unified ecosystem for academic, administrative, economic, and pedagogical management. The platform is sold as an annual or multi-year license to schools and school networks. Pricing is typically per-school or per-student-seat and includes access to all core modules (analytics, communication, management, virtual learning environment) along with specialized advisor support and technical maintenance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SM Educamos (operating as Educamos) provides a cloud-based, subscription SaaS platform that centralizes academic, administrative, economic, and pedagogical management for K-12 educational centers, school networks, and vocational training institutions. The platform unifies school operations with a Moodle-based Virtual Learning Environment, Microsoft Power BI-powered analytics dashboards, secure family communication tools, and competency-based evaluation aligned with LOMLOE legislation, complemented by dedicated mobile apps for teachers, families, schools, and cafeteria management.

Product overview

Educamos is a unified digital educational ecosystem comprising an integrated platform with four core functional modules (Gestión del Centro, Comunicación del Centro, Analítica de Datos, and Innovación Pedagógica/EVA), complemented by specialized mobile apps (Educamos Docentes, Educamos Familia, Educamos Escuela, Educamos Comedor), distinctive features like Cuaderno del Profesor, Mochila Digital, Clima Emocional measurement, and Secretaría Virtual, all supported by the 24/7 Educamos Cerca community portal. The platform is built on Moodle for its virtual learning environment and uses Microsoft Power BI for analytics. The ecosystem connects educational centers, families, teachers, and students through a single digital environment.

Differentiator

Problem solved

Functional benefit

Brands

• Educamos Docentes: Mobile application exclusively for the teaching community to simplify classroom management including attendance, schedules, student evaluation and planning meetings.
• Educamos Familia
• Educamos Comedor
• Educamos Makers
• Secretaría Virtual
• Educamos Cerca

Products and services

• Educamos Platform An integrated digital educational ecosystem that centralizes academic, administrative, economic, and classroom management processes, connecting students, teachers, families, and school administrators in a single digital environment. Sold as annual or multi-year SaaS subscriptions to schools, school networks, and vocational training institutions across Spain and Latin America.
• App Educamos Docentes Mobile application exclusively for the teaching community to enable agile classroom management including attendance tracking, schedules, student evaluation, and meeting planning, complementing the main Educamos Platform.
• App Educamos Familia Mobile application enabling families and parents to stay connected with their children's school through real-time access to notifications, grades, incidents, digital authorizations, and school communications.
• App Educamos Escuela School-level mobile application for managing daily activities, attendance, grades, and parent-teacher meetings as part of the broader communication module of the Educamos Platform.
• App Educamos Comedor Mobile application for managing student attendance and consumption tracking in the school cafeteria, integrated with the broader Educamos Platform.

Quantifiable outcome

• 97% of teachers surveyed believe that unified applications in one place allow them to spend less time on routine administrative tasks and focus on educating and progressing their students.
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft provides cloud hosting infrastructure (Azure) for Educamos, with separate regional instances for Spain (hosted in Ireland) and Latin America (hosted in the United States). Additionally, Microsoft Office 365 is used for communications within the platform. The company also uses Microsoft Power BI for Business Intelligence analytics.
• Kineox SolutionscoreTechnology or IntegrationKineox Solutions provides the payment gateway for the Educamos platform across Spain and Latin America, enabling secure online payment and collection processes for school fees, with data processing in Spain.
• Seven EducationcoreStrategic or Co-development PartnerEducamos operates as part of the Seven Education group (formerly Sdui Group), which aggregates multiple EdTech brands including Sdui, KidsFox, SchoolFox, Additio App, Konecto, and Pupil. The group serves more than 25,000 educational centers across Europe and Latin America with 40+ functionalities. Seven Education represents the parent organizational umbrella under which Educamos operates commercially and strategically.
• Fundación SM (SM Foundation)coreStrategic or Co-development PartnerFundación SM is the founding and parent organization of the SM group, a major educational publishing group with 85+ years of experience in education. Educamos belongs to the broader SM ecosystem, providing brand heritage and educational credibility. The SM Foundation also operates charitable educational programs that may cross-promote or support Educamos deployment.
• GooglecoreTechnology or IntegrationGoogle Workspace (including Google Suite) is integrated with the Educamos platform for collaboration tools, and Google is mentioned as an open integration partner alongside Microsoft, Power BI, and others, allowing interoperability with Google's productivity tools.
• MoodlecoreTechnology or IntegrationThe Virtual Learning Environment (EVA) is built on the open-source Moodle platform. Educamos leverages Moodle as the foundational technology for its learning management system, with customization and integration into the broader Educamos ecosystem.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sdui: Sdui is a German-origin school communication and management platform, now a sister brand within the Seven Education group alongside Educamos. Both target K-12 schools with overlapping academic management, communication, and administration modules, making them the closest direct comparable inside the same portfolio.
• Additio App: Additio is a teacher-focused gradebook and classroom management app, also under Seven Education. It directly overlaps with Educamos' Cuaderno del Profesor and EVA modules and competes for the same teacher persona.
• SchoolFox: SchoolFox is a school-family communication and administration platform, sibling brand within Seven Education. It overlaps directly with Educamos' Comunicación del Centro and Familia app functionality.
• KidsFox: KidsFox is a parent communication app within the Seven Education group, focused on early-years and primary schools. It targets the same family segment as Educamos Familia in the same group.
• ManageBac: ManageBac is a school management platform for IB and international schools, offering SIS, curriculum planning, and parent communication. It is a direct comparable for Educamos' school-center management and EVA modules serving globally-networked K-12 institutions.
• Veracross: Veracross is a unified SIS for private and independent K-12 schools, combining academic, admissions, development, and family portals. Its integrated approach closely mirrors Educamos' academic + administrative + family communication ecosystem for private schools.

Emerging players

• Toddle: Toddle is a newer teaching, learning, and reporting platform for IB and progressive K-12 schools. It overlaps with Educamos' pedagogical innovation / EVA and assessment modules for international and inquiry-based schools.

Broad incumbents

• PowerSchool: PowerSchool is the largest K-12 SIS in North America, with a broad portfolio including Schoology LMS, enrollment, and analytics. It is a broad incumbent benchmark for Educamos' integrated school management vision and BI analytics ambition.
• Google Classroom: Google Classroom, part of Google Workspace for Education, is a free classroom and assignment management tool. It is a broad incumbent alternative to Educamos' EVA and Cuaderno del Profesor modules, especially for budget-constrained schools.
• Microsoft Teams for Education: Microsoft Teams for Education is a free communication, classroom, and collaboration platform tightly integrated with Office 365. It competes directly with Educamos' communication and virtual classroom modules and is already an integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/educamos
• Xx.com/smeducamoses
• Facebookfacebook.com/SMTextosyLiteratura
• LinkedInlinkedin.com/company/colegio-oxford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SM Educamos